NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-10 – 2026-09-16 · 95 campaigns in scope · $25,926 spend yesterday · 1.36x blended NC ROAS

5ScaleCleantra 2 · Nervalley 2 · Celmor 1

42UpcomingCleantra 11 · Nervalley 10 · Wellanova 7 · Celmor 5 · Ledisa 4 · Blueforce 2 · Rejuvapaw 2 · Serabel 1

23WatchCleantra 8 · Ledisa 5 · Celmor 2 · Nervalley 2 · Serabel 2 · Wellanova 2 · Blueforce 1 · Rejuvapaw 1

25Low ROASCleantra 11 · Rejuvapaw 5 · Wellanova 3 · Blueforce 2 · Celmor 1 · Ledisa 1 · Nervalley 1 · Serabel 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Ledisa

$10,286

spend yesterday

1.34x

NC ROAS (7d)

83% of budget40% of spend in Low ROAS

Cleantra

$8,625

spend yesterday

1.21x

NC ROAS (7d)

66% of budget43% of spend in Low ROAS

Nervalley

$3,415

spend yesterday

1.61x

NC ROAS (7d)

20% of budget2% of spend in Low ROAS

Wellanova

$1,096

spend yesterday

1.55x

NC ROAS (7d)

26% of budget7% of spend in Low ROAS

Celmor

$853

spend yesterday

1.66x

NC ROAS (7d)

55% of budget10% of spend in Low ROAS

Blueforce

$723

spend yesterday

1.35x

NC ROAS (7d)

31% of budget90% of spend in Low ROAS

Serabel

$564

spend yesterday

1.38x

NC ROAS (7d)

26% of budget3% of spend in Low ROAS

Rejuvapaw

$364

spend yesterday

1.10x

NC ROAS (7d)

15% of budgettoo little spend to read the ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

from to 2026-08-18 – 2026-09-16 · 30 days

Ledisa1.46x

$314,954 spend

Cleantra1.20x

$392,603 spend

Nervalley1.71x

$139,662 spend

Wellanova1.31x

$40,775 spend

Rejuvapaw1.16x

$44,435 spend

Celmor1.49x

$26,577 spend

Blueforce1.61x

$19,470 spend

Serabel1.49x

$9,451 spend

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Ledisa

$10,286

Cleantra

$8,625

Nervalley

$3,415

Wellanova

$1,096

Celmor

$853

Blueforce

$723

Serabel

$564

Rejuvapaw

$364

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

Campaign	Util.	NC ROAS	Budget	Suggested	Days in status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	100%	1.48xbelow 1.7x target	$1,200	$1,500 +25%	4$6,453 so far
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	129%	1.85x	$500	$700 +40%	2$1,174 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor	97%	2.13x	$300	$425 +42%	1
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	98%	1.80x	$100	$150 +50%	8$840 so far
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra	103%	2.42x	$50	$75 +50%	1

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

Campaign	Util.	NC ROAS	Days in status
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra	38%	1.77x	5$3,670 so far
LD_GLP_ONB_US_mCPCLedisa	71%	2.87x	8$5,704 so far
WL_AMLA_COMP_US_SEARCH_AMLAWellanova	88%	1.57x	1
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley	17%	1.49x	1
CL_LYMPH_COMP_US_Search_Main_tROASCleantra	45%	1.58x	8$2,639 so far
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley	21%	1.67x	8$2,553 so far
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	58%	3.21x	8$1,978 so far
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa	35%	3.28x	1
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra	49%	1.43x	8$853 so far
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley	7%	1.44x	1

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

Campaign	Util.	NC ROAS	Days in status
LD_GLP_COMP_US_Search_tROASLedisa	103%	0.93xbelow 1.4x target	3$12,432 so far
CL_PARA_COMP_US_Search_Main_tROASCleantra	102%	0.87xbelow 1.3x target	8$6,281 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra	102%	0.80xbelow 1.3x target	8$6,237 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce	126%	0.61xbelow 1.4x target	8$5,274 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra	104%	0.78xbelow 1.3x target	8$4,166 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra	103%	0.47xbelow 1.3x target	8$2,087 so far
CL_OREG_COMP_US_Search_Main_tROASCleantra	103%	0.63xbelow 1.3x target	2$1,028 so far
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw	28%	0.92xbelow 1.3x target	3$860 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra	106%	0.49xbelow 1.3x target	8$857 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce	8%	0.56xbelow 1.4x target	8$628 so far
CL_OREG_COMP_US_Search_Secondary_tROASCleantra	110%	0.97xbelow 1.3x target	1
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw	4%	0.56xbelow 1.3x target	8$537 so far

What changed since yesterday

Against the snapshot of 2026-09-15. 7 day(s) of history stored.

LD_GLP_ONB_US_Search_REVIEW — Scale → Watch (1.37x, $2,344 yesterday)
WL_AMLA_COMP_US_SEARCH_AMLA — Scale → Upcoming (1.57x, $614 yesterday)
CL_OREG_COMP_US_Search_Secondary_tROAS — Watch → Low ROAS (0.97x, $550 yesterday)
CL_ASTA_COMP_US_Search_Main_tROAS — Low ROAS → Watch (1.01x, $517 yesterday)
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE — Watch → Upcoming (1.49x, $505 yesterday)
SB_BALM_COMP_US_GENERIC_tROAS — Upcoming → Watch (1.37x, $471 yesterday)
LD_GLP_COMP_CAN_Search_tROAS — Low ROAS → Watch (1.01x, $456 yesterday)
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF — Upcoming → Watch (1.34x, $337 yesterday)
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH — Upcoming → Scale (2.13x, $292 yesterday)
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE — Low ROAS → Watch (1.06x, $211 yesterday)
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM — Watch → Upcoming (1.44x, $195 yesterday)
WL_GARLIC_COMP_US_SEARCH_MAIN — Low ROAS → Watch (1.23x, $99 yesterday)
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN — Upcoming → Low ROAS (0.97x, $85 yesterday)
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR — Watch → Low ROAS (0.60x, $81 yesterday)
SB_BALM_COMP_US_COMPETITOR_tROAS — Low ROAS → Watch (1.31x, $67 yesterday)
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS — Scale → Upcoming (1.52x, $57 yesterday)
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS — Upcoming → Scale (2.42x, $51 yesterday)
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT — Scale → Upcoming (1.95x, $33 yesterday)
CL_PARA_PDP_US_PMAX_BRAND_tROAS — Upcoming → Watch (1.12x, $29 yesterday)
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS — Watch → Low ROAS (0.83x, $26 yesterday)
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS — Watch → Low ROAS (0.61x, $25 yesterday)
CL_ASTA_PDP_US_PMAX_BRAND_tROAS — Low ROAS → Watch (1.09x, $13 yesterday)
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT — Low ROAS → Watch (1.03x, $12 yesterday)
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA — Watch → Upcoming (1.59x, $1 yesterday)
LD_GLP_ONB_US_Search_REVIEW — budget raised $2,000 → $2,400
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS — budget raised $1,000 → $1,200
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR — budget cut $650 → $450
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS — budget raised $50 → $80
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue — entered the report (1.40x)
LD_GLP_PDP_US_PMAX_BRAND_tROAS — entered the report (3.28x)
LD_ONB_US_SEARCH_MODIFIERS — entered the report (3.19x)
CL_PARA_ONB_US_Search_mCPC — entered the report (0.33x)
WL_ONB_US_SEARCH_CORE — entered the report (4.57x)
NV_ONB_US_SEARCH_DISCOUNTS — entered the report (19.20x)
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING — dropped out of the report (was Low ROAS)
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST — dropped out of the report (was Low ROAS)

Generated 17 September 2026 · Scaling window 2026-09-10 – 2026-09-16 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 81% of brand spend.

Bring every keyword to at least impression share NC ROAS target Value per click of the EXTRA clicks Share of the attributed revenue that is really brand search

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 32 keywords · $5,001 this week · IS 40%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisaExact	$2.40	90%	10%	63%	10	$2,052	up to $5.18 · IS 100%	$2.40 · IS 90%	2.25x
Ledisa patchesExact	$2.40	32%	68%	14%	10	$1,373	up to $4.10 · IS 69%	$4.10 · IS 69%	1.84x*
ledisaPhrase	$2.40	29%	71%	10%	10	$490	do not raise	$2.40 · IS 29%	0.64x*
ledisa patches websiteExact	$2.40	87%	13%	66%	9	$341	up to $9.08 · IS 100%	$3.27 · IS 96%	3.38x
ledisa patchExact	$2.40	70%	30%	43%	10	$196	up to $4.10 · IS 89%	$2.40 · IS 70%	1.05x
ledisa glp 1 patchesExact	$2.40	30%	70%	10%	10	$195	up to $3.74 · IS 70%	$3.74 · IS 70%	4.47x*
ledisa glp1 patchPhrase	$2.40	24%	76%	10%	10	$42	up to $6.05 · IS 85%	$4.10 · IS 57%	1.11x
Ledisa glp-1Exact	$2.40	37%	63%	12%	10	$38	below target	$2.97 · IS 51%	0.34x
glp 1 patch ledisaExact	$2.40	35%	65%	18%	10	$35	below target	$2.40 · IS 35%	0.00x*
ledisa patch reviewsExact	$2.40	10%	90%	10%	7	$35	up to $7.27 · IS 100%	$5.18 · IS 75%	1.52x
how much are ledisa patchesExact	$2.40	36%	64%	26%	9	$26	below target	$2.40 · IS 36%	0.00x
ledisa weight loss patchesExact	$2.40	36%	64%	10%	10	$23	below target	$2.40 · IS 36%	0.00x*

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $935 this week · IS 65%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
NervalleyExact	$1.29	89%	11%	75%	10	$403	no Google bid curve	—	—
Pure Relief Magnesium CreamExact	$1.29	88%	12%	62%	10	$139	no Google bid curve	—	—
Nervalley Pure ReliefPhrase	$1.29	48%	52%	23%	10	$123	no Google bid curve	—	—
Nervalley Magnesium CreamExact	$1.29	91%	9%	73%	10	$112	no Google bid curve	—	—
Nervalley Pure ReliefExact	$1.29	66%	34%	46%	10	$64	no Google bid curve	—	—
Pure ReliefPhrase	$2.00	33%	67%	16%	10	$34	no Google bid curve	—	—
NervalleyPhrase	$1.29	35%	65%	10%	10	$27	no Google bid curve	—	—
Nervalley Magnesium CreamPhrase	$1.29	43%	57%	24%	10	$14	no Google bid curve	—	—
Pure Relief CreamExact	$1.29	100%	0%	50%	10	$8	no Google bid curve	—	—
Pure Relief Magnesium CreamPhrase	$1.29	57%	43%	36%	10	$6	no Google bid curve	—	—
Pure ReliefExact	$2.00	44%	56%	28%	10	$4	no Google bid curve	—	—
Pure Relief NervalleyExact	$1.29	80%	20%	80%	—	$2	no Google bid curve	—	—

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 4 keywords · $438 this week · IS 66%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CleantraExact	$1.90	69%	31%	39%	10	$366	up to $2.20 · IS 77%	$2.01 · IS 72%	1.53x*
Cleantra DropsExact	$1.90	52%	48%	20%	9	$43	up to $8.80 · IS 95%	$3.91 · IS 81%	2.54x*
cleantra websiteExact	$1.29	53%	47%	19%	10	$27	no Google bid curve	—	—
Cleantra SupplementsExact	$1.29	46%	54%	22%	7CTR below avg.	$3	below target	$1.29 · IS 46%	0.00x

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 49 keywords · $375 this week · IS 39%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
lesida patchExact	$2.00	82%	18%	43%	10	$81	below target	$2.00 · IS 82%	0.00x
lidesa patchesExact	$2.00	68%	32%	34%	—	$65	up to $7.57 · IS 100%	$7.57 · IS 100%	6.78x
ladesa patchesExact	$2.00	80%	20%	49%	10	$33	below target	$2.00 · IS 80%	0.00x
lidesa glp 1 patchesExact	$2.00	32%	68%	12%	—	$21	no Google bid curve	—	—
glp 1 ledisaExact	$2.00	36%	64%	19%	—	$18	below target	$2.00 · IS 36%	0.00x
ledisa patches for menExact	$2.00	73%	27%	40%	7	$18	below target	$2.00 · IS 73%	0.00x
ledisa berberine patchesExact	$2.00	0%	0%	0%	—	$14	no Google bid curve	—	—
how to use ledisa patchesExact	$2.00	27%	73%	11%	9	$10	below target	$2.00 · IS 27%	0.00x*
ledisi patchesExact	$2.00	11%	89%	10%	10	$10	no Google bid curve	—	—
ledisa for menExact	$2.00	70%	30%	10%	6ad below avg.	$8	no Google bid curve	—	—
ladesa patchExact	$2.00	88%	12%	53%	9	$8	no Google bid curve	—	—
ledisa nad+ patchesExact	$2.00	100%	0%	33%	7	$8	no Google bid curve	—	—

BF_FUSION_ONB_US_Search Blueforce · 22 keywords · $353 this week · IS 34%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Blue ForceExact	$1.50	54%	46%	32%	10	$72	up to $3.24 · IS 100%	$3.24 · IS 100%	17.20x
FollifusionExact	$1.50	82%	18%	29%	10	$68	up to $3.24 · IS 100%	$3.24 · IS 100%	8.40x
blue force hair growthExact	$1.50	86%	14%	44%	10	$52	up to $2.34 · IS 99%	$2.34 · IS 99%	8.06x*
Blue Force FollifusionPhrase	$1.50	20%	80%	10%	—	$43	up to $2.34 · IS 42%	$2.34 · IS 42%	3.14x*
Blue ForcePhrase	$1.50	21%	79%	10%	10	$25	up to $7.43 · IS 100%	$4.54 · IS 82%	1.72x
blueforce hair growthExact	$1.50	83%	17%	21%	10	$18	up to $7.43 · IS 100%	$7.43 · IS 100%	25.82x
blue force hair treatmentExact	$1.50	90%	10%	35%	10	$16	up to $2.84 · IS 100%	$2.84 · IS 100%	23.29x
blueforce hairExact	$1.50	22%	78%	10%	10	$10	below target	$1.50 · IS 22%	0.00x
blueforce hair growthPhrase	$1.50	31%	69%	10%	10	$10	below target	$1.50 · IS 31%	0.00x
BlueForce FollifusionPhrase	$1.50	26%	74%	10%	10	$7	below target	$1.50 · IS 26%	0.00x
blue force hair growthPhrase	$1.50	36%	64%	13%	10	$6	below target	$1.50 · IS 36%	0.00x
BlueForce FollifusionExact	$1.50	60%	40%	37%	10	$4	up to $7.43 · IS 100%	$3.78 · IS 97%	2.14x

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 21 keywords · $290 this week · IS 23%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase	$1.90	18%	82%	10%	7	$170	below target	$1.87 · IS 18%	0.00x*
Lymph Drainage CleantraExact	$2.50	65%	35%	33%	—	$30	below target	$2.61 · IS 65%	0.00x
Cleantra Lymphatic Drainage DropsExact	$1.90	48%	52%	17%	7	$23	below target	$2.01 · IS 48%	0.00x*
Lymphatic Drops CleantraPhrase	$1.29	19%	81%	10%	6	$18	below target	$1.29 · IS 19%	0.00x
Cleantra LymphaticExact	$1.29	66%	34%	26%	8	$13	below target	$1.29 · IS 66%	0.00x
Lymphatic Drainage CleantraExact	$1.43	57%	43%	29%	7	$11	below target	$1.43 · IS 57%	0.00x
Cleantra Lymphatic DrainageExact	$1.29	38%	62%	10%	7	$6	below target	$1.29 · IS 38%	0.00x
Lymph Support CleantraPhrase	$1.29	15%	85%	10%	—	$6	up to $8.80 · IS 100%	$6.39 · IS 100%	2.49x
Cleantra Lymphatic DropsExact	$1.29	46%	54%	15%	7	$4	below target	$1.29 · IS 46%	0.00x
Lymphatic Drainage Drops CleantraExact	$1.29	56%	44%	33%	7	$3	no Google bid curve	—	—
Lymph CleantraPhrase	$1.29	27%	73%	10%	—	$2	below target	$1.29 · IS 27%	0.00x
Lymph Drops CleantraPhrase	$1.29	15%	85%	10%	—	$1	below target	$1.29 · IS 15%	0.00x

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 33 keywords · $279 this week · IS 64%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley pure relief magnesium creamExact	$1.29	78%	22%	49%	8ad below avg.	$60	up to $2.78 · IS 90%	$1.29 · IS 78%	1.21x
nerve valley magnesium creamExact	$1.29	89%	11%	59%	8ad below avg.	$46	up to $2.78 · IS 100%	$2.78 · IS 100%	7.10x
nervalley pain reliefExact	$1.43	80%	20%	60%	8ad below avg.	$45	below target	$1.43 · IS 80%	0.00x
nervalley creamExact	$1.29	79%	21%	44%	10	$18	up to $2.78 · IS 100%	$2.78 · IS 100%	5.99x
nervalley magnesiumExact	$1.29	35%	65%	24%	10	$17	below target	$1.29 · IS 35%	0.00x
nervalley pure relief creamExact	$1.29	81%	19%	54%	8ad below avg.	$14	below target	$1.29 · IS 81%	0.00x
nerve valley pure relief magnesium creamExact	$1.29	94%	6%	48%	8ad below avg.	$13	below target	$1.29 · IS 94%	0.00x
nervalley nerve creamExact	$1.29	69%	31%	31%	7	$9	below target	$1.29 · IS 69%	0.00x*
nervally creamExact	$1.29	91%	9%	49%	10	$8	no Google bid curve	—	—
nervalley pure relief magnesiumExact	$1.29	88%	12%	65%	8ad below avg.	$8	no Google bid curve	—	—
new valley magnesium creamExact	$1.29	92%	8%	58%	8ad below avg.	$6	no Google bid curve	—	—
nervally pure reliefExact	$1.43	30%	70%	23%	10	$6	no Google bid curve	—	—

CL_PARA_ONB_US_Search_mCPC Cleantra · 14 keywords · $240 this week · IS 65%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
para vanish parasite cleanseExact	$4.15	85%	15%	64%	6ad below avg.	$80	no Google bid curve	—	—
ParaVanish DropsExact	$3.91	95%	5%	84%	5ad below avg.	$45	up to $7.42 · IS 100%	$3.91 · IS 95%	2.96x
paravanish reviewsExact	$3.91	35%	65%	15%	5ad, landing below avg.	$35	below target	$3.91 · IS 35%	0.00x
paravanishExact	$1.54	61%	39%	30%	8	$23	below target	$1.54 · IS 61%	0.00x*
Cleantra ParasiteExact	$3.91	97%	3%	70%	6	$15	below target	$3.91 · IS 97%	0.00x
paravanish amazonExact	$8.80	100%	0%	100%	4landing below avg.	$8	no Google bid curve	—	—
Cleantra Parasite CleanseExact	$2.78	78%	22%	60%	6ad below avg.	$8	below target	$2.78 · IS 78%	0.00x
ParaVanshExact	$3.91	82%	18%	73%	9	$8	below target	$3.91 · IS 82%	0.00x*
para vanish cleanseExact	$2.78	100%	0%	100%	8ad below avg.	$5	no Google bid curve	—	—
cleantra paravanish reviewsExact	$4.88	47%	53%	11%	3ad, landing below avg.	$5	no Google bid curve	—	—
Cleantra ParaVanishExact	$1.54	70%	30%	50%	6ad below avg.	$5	below target	$1.54 · IS 70%	0.00x
where to buy paravanishExact	$2.78	67%	33%	40%	4landing below avg.	$3	below target	$2.78 · IS 67%	0.00x

CL_Oil_ONB_US_Search Celmor · 10 keywords · $116 this week · IS 34%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMORExact	$1.29	65%	35%	32%	10	$55	up to $2.78 · IS 96%	$2.20 · IS 88%	2.00x*
CELMORPhrase	$1.29	19%	81%	10%	10	$36	below target	$1.29 · IS 19%	0.00x*
CELMOR OilExact	$1.29	62%	38%	34%	9	$6	up to $6.39 · IS 100%	$2.45 · IS 84%	3.00x
CELMOR Body OilExact	$1.29	50%	50%	29%	9	$5	below target	$1.29 · IS 50%	0.00x*
CELMOR Silk Body OilExact	$1.29	64%	36%	27%	9	$4	up to $2.20 · IS 95%	$1.50 · IS 78%	1.13x
Body Oil CELMORPhrase	$1.29	10%	90%	10%	—	$4	no Google bid curve	—	—
CELMOR Silk Body OilPhrase	$1.29	35%	65%	10%	9	$3	no Google bid curve	—	—
Silk Body Oil CELMORExact	$1.29	60%	40%	60%	—	$3	below target	$1.29 · IS 60%	0.00x*
CELMOR OilPhrase	$1.29	18%	82%	10%	9	$1	below target	$1.29 · IS 18%	0.00x
Body Oil CELMORExact	$1.29	33%	67%	10%	—	$0	no Google bid curve	—	—

SR_ONB_US_SEARCH_PRODUCTS Serabel · 18 keywords · $97 this week · IS 63%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabel tallowExact	$1.26	94%	6%	68%	10	$38	no Google bid curve	—	—
serabel beef tallowExact	$1.26	74%	26%	59%	10	$22	no Google bid curve	—	—
serabel beef tallow and honey balmExact	$1.26	62%	38%	62%	8ad below avg.	$6	no Google bid curve	—	—
serabel whipped tallow and honey balmExact	$1.26	77%	23%	62%	8ad below avg.	$5	no Google bid curve	—	—
serabel tallow reviewsExact	$1.26	28%	72%	10%	7	$5	no Google bid curve	—	—
serabel beef tallow for skinExact	$1.26	38%	62%	21%	—	$4	no Google bid curve	—	—
serebel beef tallowExact	$1.26	100%	0%	10%	7CTR below avg.	$3	no Google bid curve	—	—
serabel whipped tallow & honey balmExact	$1.26	100%	0%	100%	8ad below avg.	$2	no Google bid curve	—	—
sarabel tallowExact	$1.26	38%	62%	25%	—	$2	no Google bid curve	—	—
serabel tallow and honey balmExact	$1.26	75%	25%	75%	9	$1	no Google bid curve	—	—
serabel whipped tallowExact	$1.26	73%	27%	55%	10	$1	no Google bid curve	—	—
serabel whipped tallow balmExact	$1.26	50%	50%	50%	9	$1	no Google bid curve	—	—

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $87 this week · IS 73%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMOR Silk Body OilExact	$1.29	72%	28%	38%	8ad below avg.	$29	below target	$1.29 · IS 72%	0.00x
celmore body oilExact	$1.29	76%	24%	32%	9	$19	below target	$1.29 · IS 76%	0.00x
CELMOR Body OilExact	$1.29	77%	23%	29%	8ad below avg.	$18	below target	$1.29 · IS 77%	0.00x
CELMOR OilExact	$1.29	64%	36%	29%	8ad below avg.	$15	up to $3.25 · IS 100%	$3.25 · IS 100%	7.06x
Silk Body Oil CELMORExact	$1.29	71%	29%	47%	—	$3	no Google bid curve	—	—
clemor body oilExact	$1.29	100%	0%	40%	8ad below avg.	$1	no Google bid curve	—	—
Body Oil CELMORExact	$1.29	67%	33%	67%	—	$1	no Google bid curve	—	—

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $56 this week · IS 72%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
BlueForce FollifusionExact	$1.50	70%	30%	31%	10	$28	up to $10.23 · IS 100%	$10.23 · IS 100%	9.47x
Follifusion Blue ForceExact	$1.50	80%	20%	60%	—	$13	below target	$1.50 · IS 80%	0.00x
blueforce follifusion systemExact	$1.50	68%	32%	23%	9	$10	below target	$1.50 · IS 68%	0.00x
foli fusionExact	$1.50	0%	0%	0%	—	$2	no Google bid curve	—	—
blueforce hair regrowthExact	$1.50	50%	50%	25%	8ad below avg.	$2	no Google bid curve	—	—
Follifusion BlueForceExact	$1.50	100%	0%	67%	10	$1	no Google bid curve	—	—

LD_ONB_US_SEARCH_MODIFIERS Ledisa · 8 keywords · $55 this week · IS 0%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisa websiteExact	$2.00	0%	0%	0%	—	$27	no Google bid curve	—	—
tryledisaExact	$2.00	0%	0%	0%	—	$25	no Google bid curve	—	—
lidesaExact	$2.00	0%	0%	0%	—	$4	no Google bid curve	—	—
ledsiaExact	$2.00	0%	0%	0%	—	$0	no Google bid curve	—	—
ledistaExact	$2.00	0%	0%	0%	—	$0	no Google bid curve	—	—
ledissaExact	$2.00	0%	0%	0%	—	$0	no Google bid curve	—	—
try ledisa patchesExact	$2.00	0%	0%	0%	—	$0	no Google bid curve	—	—
try ledisa comExact	$2.00	0%	0%	0%	—	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 9 keywords · $46 this week · IS 60%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nerve valleyExact	$1.29	77%	23%	49%	8ad below avg.	$27	below target	$1.29 · IS 77%	0.00x
nervalley comExact	$1.29	29%	71%	10%	9	$9	no Google bid curve	—	—
nervallyExact	$1.29	62%	38%	32%	8ad below avg.	$5	below target	$1.29 · IS 62%	0.00x*
help nervalley comExact	$1.29	49%	51%	10%	8ad below avg.	$4	no Google bid curve	—	—
nerv valleyExact	$1.29	80%	20%	20%	8ad below avg.	$1	no Google bid curve	—	—
nervalley websiteExact	$1.29	33%	67%	10%	10	$0	no Google bid curve	—	—
nervalley officialExact	$1.29	10%	90%	10%	—	$0	no Google bid curve	—	—
nervalley storeExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—
nerve alleyExact	$1.29	100%	0%	67%	8ad below avg.	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_MODIFIERS Celmor · 6 keywords · $44 this week · IS 61%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
trycelmor comExact	$1.29	70%	30%	32%	8ad below avg.	$16	up to $12.90 · IS 100%	$12.90 · IS 100%	12.16x
celmoreExact	$1.29	64%	36%	21%	8ad below avg.	$13	no Google bid curve	—	—
trycelmorExact	$1.29	53%	47%	20%	8ad below avg.	$9	no Google bid curve	—	—
celmor websiteExact	$1.29	67%	33%	44%	—	$4	no Google bid curve	—	—
celmor storeExact	$1.29	100%	0%	100%	10	$1	no Google bid curve	—	—
celmor comExact	$1.29	45%	55%	27%	10	$1	no Google bid curve	—	—

CL_SOUR_ONB_US_Search_tCPA Cleantra · 5 keywords · $35 this week · IS 49%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Soursop CleantraPhrase	$1.29	47%	53%	10%	7	$19	no Google bid curve	—	—
Soursop CleantraExact	$1.29	60%	40%	20%	7	$13	no Google bid curve	—	—
Soursop Bitters CleantraExact	$1.29	21%	79%	10%	7	$2	no Google bid curve	—	—
Cleantra SoursopExact	$1.29	70%	30%	30%	7	$1	no Google bid curve	—	—
Soursop Drops CleantraExact	$1.29	20%	80%	10%	—	$0	no Google bid curve	—	—

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $31 this week · IS 31%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Cleantra Oil OreganoExact	$1.29	41%	59%	14%	8	$9	below target	$1.29 · IS 41%	0.00x
Oil of Oregano CleantraPhrase	$1.90	30%	70%	10%	7	$8	up to $3.91 · IS 54%	$3.91 · IS 54%	0.52x
Cleantra Oil of OreganoExact	$1.29	27%	73%	10%	7	$6	below target	$1.29 · IS 27%	0.00x
Oil of Oregano CleantraExact	$1.29	50%	50%	10%	7	$3	no Google bid curve	—	—
Oregano Oil CleantraExact	$1.29	37%	63%	11%	7	$3	no Google bid curve	—	—
Oregano CleantraPhrase	$1.29	18%	82%	10%	—	$1	no Google bid curve	—	—
Cleantra OreganoExact	$1.29	10%	90%	10%	6	$1	no Google bid curve	—	—
Cleantra Oregano OilExact	$1.29	44%	56%	10%	7	$0	no Google bid curve	—	—

SB_BALM_ONB_US_mCPC Serabel · 10 keywords · $23 this week · IS 41%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabelPhrase	$0.79	67%	33%	42%	9	$10	below target	$0.79 · IS 67%	0.00x
serabel beef tallow for skinPhrase	$1.29	50%	50%	25%	10	$4	up to $1.87 · IS 73%	$1.29 · IS 50%	1.07x
serabel beef tallowPhrase	$1.29	27%	73%	13%	8ad below avg.	$3	no Google bid curve	—	—
serabel whipped tallow and honey balmPhrase	$1.29	28%	72%	14%	9	$3	below target	$1.29 · IS 28%	0.00x
serabel beef tallow and honeyPhrase	$1.29	43%	57%	29%	9	$3	no Google bid curve	—	—
serabel whipped tallowPhrase	$1.29	40%	60%	10%	8ad below avg.	$1	no Google bid curve	—	—
serabel beef tallow and honey balmPhrase	$1.29	14%	86%	10%	9	$0	no Google bid curve	—	—
serabel beef tallow balmPhrase	$1.29	50%	50%	25%	9	$0	no Google bid curve	—	—
serabel tallow reviewsPhrase	$1.29	50%	50%	10%	6	$0	no Google bid curve	—	—
serabel whipped tallow balmPhrase	$1.29	50%	50%	10%	8ad below avg.	$0	no Google bid curve	—	—

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $9 this week · IS 21%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Cleantra AstaxanthinPhrase	$1.29	15%	85%	10%	8	$6	no Google bid curve	—	—
Cleantra AstaxanthinExact	$1.29	29%	71%	10%	8	$3	no Google bid curve	—	—
Astaxanthin CleantraExact	$1.29	100%	0%	10%	8	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $8 this week · IS 62%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley coupon codeExact	$1.29	62%	38%	16%	8ad below avg.	$8	no Google bid curve	—	—

WL_ONB_US_SEARCH_CORE Wellanova · 1 keywords · $8 this week · IS 0%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanovaExact	$1.54	0%	0%	0%	10	$8	no Google bid curve	—	—

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 2 keywords · $6 this week · IS 68%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor body oil where to buyExact	$1.29	71%	29%	29%	8ad below avg.	$6	up to $4.88 · IS 100%	$4.88 · IS 100%	9.87x
where to buy celmorExact	$1.29	56%	44%	11%	10	$0	no Google bid curve	—	—

RP_ONB_US_SEARCH_CORE Rejuvapaw · 1 keywords · $6 this week · IS 0%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuvapawExact	$1.54	0%	0%	0%	10	$6	no Google bid curve	—	—

WL_ONB_US_SEARCH_PRODUCTS Wellanova · 2 keywords · $4 this week · IS 0%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanova amla capsulesExact	$1.54	0%	0%	0%	—	$3	no Google bid curve	—	—
wellanova aged garlicExact	$1.54	0%	0%	0%	10	$2	no Google bid curve	—	—

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 6 keywords · $4 this week · IS 17%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforce officialExact	$1.50	22%	78%	10%	—	$3	no Google bid curve	—	—
blueforseExact	$1.50	14%	86%	10%	—	$2	no Google bid curve	—	—
bluforceExact	$1.50	15%	85%	10%	—	$0	no Google bid curve	—	—
blu forceExact	$1.50	14%	86%	14%	8ad below avg.	$0	no Google bid curve	—	—
blueforce websiteExact	$1.50	22%	78%	10%	—	$0	no Google bid curve	—	—
tryblueforceExact	$1.50	33%	67%	10%	8ad below avg.	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 2 keywords · $4 this week · IS 59%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
where to buy nervalleyExact	$1.29	58%	42%	38%	10	$4	no Google bid curve	—	—
nervalley amazonExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_MODIFIERS Wellanova · 2 keywords · $1 this week · IS 0%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellnovaExact	$1.54	0%	0%	0%	5ad, landing below avg.	$1	no Google bid curve	—	—
welanovaExact	$1.54	0%	0%	0%	—	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_DISCOUNTS Celmor · 4 keywords · $1 this week · IS 31%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor couponExact	$1.29	38%	62%	12%	—	$1	no Google bid curve	—	—
celmor coupon codeExact	$1.29	25%	75%	25%	8ad below avg.	$0	no Google bid curve	—	—
celmor discount codeExact	$1.29	33%	67%	10%	4CTR below avg.	$0	no Google bid curve	—	—
celmor promo codeExact	$1.29	33%	67%	10%	—	$0	no Google bid curve	—	—

BF_ONB_US_SEARCH_DISCOUNTS Blueforce · 2 keywords · $0 this week · IS 17%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforce couponExact	$1.50	50%	50%	10%	—	$0	no Google bid curve	—	—
blueforce coupon codeExact	$1.50	15%	85%	10%	—	$0	no Google bid curve	—	—

LD_ONB_US_SEARCH_WHERETOBUY Ledisa · 1 keywords · $0 this week · IS 0%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisa amazonExact	$2.00	0%	0%	0%	—	$0	no Google bid curve	—	—

LD_ONB_US_SEARCH_DISCOUNTS Ledisa · 1 keywords · $0 this week · IS 0%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisa coupon codeExact	$2.00	0%	0%	0%	—	$0	no Google bid curve	—	—

RP_ONB_US_SEARCH_MODIFIERS Rejuvapaw · 1 keywords · $0 this week · IS 0%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuva pawExact	$1.54	0%	0%	0%	—	$0	no Google bid curve	—	—

$147,984Non-brand Search spend, 7d65 campaigns in scope

1.16xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x

20%Impression share47% lost to rank · 34% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

Campaign	Bidding	Budget	7d avg/day	Budget util.	Search ISlost: rank · budget	Abs. top	CPC	CTR	What holds it back	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROASLedisa · Competitor	maximize conversion value · 110%	$4,000	$4,174	103%	15%25% · 60%	10%	$4.09	31.8%	budget	0.93xbelow 1.4x target	0.48x	Low ROAS
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviews	maximize conversion value · 160%	$2,400	$2,056	98%	32%26% · 43%	19%	$4.49	48.7%	budget	1.37xbelow 1.4x target	0.64x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$1,332	33%	44%56% · 0%	22%	$2.44	14.7%	target	1.25xbelow 1.4x target	1.02x	Watch
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 90%	$2,500	$821	38%	22%78% · 0%	10%	$1.72	12.7%	target	1.77x	1.38x	Upcoming
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$780	102%	13%27% · 59%	10%	$2.00	16.3%	budget	0.87xbelow 1.3x target	0.68x	Low ROAS
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$777	102%	10%14% · 76%	10%	$2.23	15.0%	budget	0.80xbelow 1.3x target	0.62x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitor	maximize conversion value · 140%	$3,000	$673	17%	66%34% · 0%	20%	$2.25	12.7%	target	1.49x	1.21x	Upcoming
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitor	maximize conversion value · 120%	$700	$672	88%	34%66% · 0%	19%	$1.88	15.6%	target	1.57x	1.30x	Upcoming
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitor	maximize conversion value	$450	$660	126%	11%79% · 11%	10%	$3.66	11.8%	budget	0.61xbelow 1.4x target	0.43x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 95%	$500	$554	110%	10%7% · 88%	10%	$1.99	23.9%	budget	0.97xbelow 1.3x target	0.74x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$520	104%	10%19% · 73%	10%	$2.02	18.6%	budget	0.78xbelow 1.3x target	0.65x	Low ROAS
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$519	103%	10%7% · 88%	10%	$2.06	23.4%	budget	1.01xbelow 1.3x target	0.79x	Watch
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$519	103%	10%6% · 90%	10%	$1.87	23.3%	budget	0.63xbelow 1.3x target	0.53x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitor	maximize conversion value · 140%	$3,000	$493	11%	64%36% · 0%	17%	$3.26	12.1%	target	1.34xbelow 1.4x target	1.16x	Watch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$470	7%	40%60% · 0%	16%	$2.11	14.8%	target	1.44x	1.03x	Upcoming
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitor	maximize conversion value · 110%	$1,500	$449	31%	22%78% · 0%	10%	$1.69	11.2%	target	1.37x	1.32x	Watch
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitor	maximize conversion value · 135%	$350	$447	130%	24%76% · 0%	10%	$2.25	16.9%	target	1.01xbelow 1.4x target	0.55x	Watch
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitor	maximize conversion value · 135%	$250	$375	101%	21%78% · 1%	10%	$2.35	16.6%	target	1.14xbelow 1.4x target	0.68x	Watch
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$341	76%	31%69% · 0%	12%	$1.91	14.8%	target	1.19xbelow 1.4x target	1.06x	Watch
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitor	maximize conversion value · 140%	$1,500	$321	21%	54%46% · 0%	33%	$2.21	20.4%	target	1.67x	1.41x	Upcoming
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 81%	$1,000	$306	45%	30%70% · 0%	10%	$1.86	15.3%	target	1.58x	1.20x	Upcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitor	maximize conversion value · 135%	$500	$301	28%	72%28% · 0%	16%	$3.53	12.5%	demand	0.92xbelow 1.3x target	0.88x	Low ROAS
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviews	target roas	$1,500	$283	10%	26%74% · 0%	10%	$2.53	21.3%	target	1.16xbelow 1.4x target	0.51x	Watch
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitor	maximize conversions · $48	$300→ $425 (+42%)	$279	97%	28%72% · 0%	10%	$1.63	12.8%	target	2.13x	0.03x	Scale
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$265	15%	47%53% · 0%	11%	$2.71	11.3%	target	1.21xbelow 1.3x target	1.21x	Watch
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitor	maximize conversions · $54	$400	$262	53%	54%46% · 0%	10%	$3.05	11.4%	target	1.06xbelow 1.4x target	0.05x	Watch
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$250	$261	103%	13%35% · 52%	10%	$1.96	19.8%	budget	0.47xbelow 1.3x target	0.45x	Low ROAS
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitor	maximize conversions · $36	$200	$188	108%	32%68% · 0%	10%	$1.65	10.5%	target	1.21xbelow 1.3x target	0.02x	Watch
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitor	maximize conversion value · 140%	$1,500	$139	5%	54%46% · 0%	15%	$2.48	9.2%	target	0.60xbelow 1.4x target	0.60x	Low ROAS
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$133	15%	52%48% · 0%	15%	$2.53	9.8%	target	1.42x	1.42x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitor	maximize conversion value · 110%	$500	$131	20%	25%75% · 0%	10%	$2.10	7.1%	target	1.99x	1.75x	Upcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitor	maximize conversions · $36	$200	$121	42%	45%55% · 0%	19%	$1.81	15.4%	target	0.97xbelow 1.3x target	0.08x	Low ROAS
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitor	maximize conversion value · 120%	$150	$113	66%	10%90% · 0%	10%	$1.60	8.5%	target	1.23xbelow 1.3x target	1.23x	Watch
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$112	49%	20%80% · 0%	10%	$1.46	10.4%	target	1.43x	1.26x	Upcoming
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviews	manual cpc	$200	$110	44%	30%70% · 0%	15%	$2.25	23.7%	bid	1.06xbelow 1.4x target	0.55x	Watch
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitor	maximize conversion value · 105%	$100	$106	106%	10%7% · 87%	10%	$2.67	21.8%	budget	0.49xbelow 1.3x target	0.18x	Low ROAS
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitor	maximize conversion value · 120%	$500	$80	10%	10%90% · 0%	10%	$2.30	8.9%	target	1.57x	1.57x	Upcoming
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitor	manual cpc	$1,000	$80	8%	28%72% · 0%	10%	$1.46	10.7%	bid	0.56xbelow 1.4x target	0.56x	Low ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitor	maximize conversion value · 120%	$500	$79	15%	46%54% · 0%	26%	$2.11	14.8%	target	1.79x	1.57x	Upcoming
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitor	maximize conversion value · 105%	$75	$78	105%	11%17% · 72%	10%	$2.55	15.3%	budget	1.24xbelow 1.3x target	0.99x	Watch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitor	maximize conversion value · 135%	$100	$76	38%	61%39% · 0%	35%	$3.57	10.5%	target	0.55xbelow 1.3x target	0.55x	Low ROAS
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitor	maximize conversion value · 110%	$500	$73	13%	29%71% · 0%	10%	$1.68	10.0%	target	1.31x	1.31x	Watch
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitor	maximize conversion value · 135%	$300	$56	4%	10%90% · 0%	10%	$2.32	10.6%	target	0.56xbelow 1.3x target	0.56x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitor	maximize conversion value · 95%	$250	$55	40%	46%54% · 0%	16%	$2.12	14.8%	target	0.99xbelow 1.4x target	0.64x	Low ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitor	maximize conversion value · 135%	$400	$46	1%	14%86% · 0%	10%	$2.17	9.3%	target	0.52xbelow 1.3x target	0.52x	Low ROAS
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitor	maximize conversion value · 120%	$40	$41	82%	31%38% · 31%	10%	$1.63	11.0%	budget	1.95x	1.95x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitor	maximize conversion value · 120%	$100	$39	35%	10%90% · 0%	10%	$1.98	12.9%	target	1.95x	1.68x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitor	maximize conversion value · 120%	$250	$36	8%	23%77% · 0%	10%	$1.74	10.7%	target	0.44xbelow 1.3x target	0.30x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$50→ $75 (+50%)	$34	103%	39%61% · 0%	13%	$1.38	11.8%	target	2.42x	1.80x	Scale
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitor	maximize conversion value · 120%	$75	$31	17%	10%90% · 0%	10%	$1.89	7.5%	target	3.74x	3.74x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitor	maximize conversion value · 120%	$500	$31	5%	10%90% · 0%	10%	$2.10	10.0%	target	0.61xbelow 1.3x target	0.61x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$80	$30	71%	42%58% · 0%	10%	$1.75	11.2%	target	1.52x	1.08x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$27	5%	16%84% · 0%	10%	$1.21	12.3%	target	3.29x	2.86x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitor	maximize conversion value · 155%	$150	$26	10%	17%83% · 0%	10%	$1.51	9.6%	target	2.11x	2.11x	Upcoming
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitor	maximize conversion value · 135%	$500	$23	2%	10%90% · 0%	10%	$1.50	12.8%	target	1.03xbelow 1.3x target	1.03x	Watch
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitor	maximize conversion value · 135%	$100	$19	6%	10%90% · 0%	10%	$2.43	9.5%	target	0.97xbelow 1.3x target	0.97x	Low ROAS
WL_AMLA_COMP_US_SEARCH_ALEVIAWellanova · Competitor	maximize conversion value · 120%	$300	$19	10%	23%77% · 0%	10%	$1.82	6.4%	target	0.99xbelow 1.3x target	0.99x	Low ROAS
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviews	manual cpc	$100	$17	19%	41%59% · 0%	10%	$1.27	14.8%	bid	5.84x	3.14x	Upcoming
MR_SB_BALM_ONB_US_Search_REVIEWSerabel · Reviews	manual cpc	$50	$16	33%	17%83% · 0%	10%	$1.97	15.2%	bid	0.45xbelow 1.3x target	0.45x	Low ROAS
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitor	manual cpc	$500	$15	6%	26%74% · 0%	10%	$1.47	6.3%	bid	1.09xbelow 1.4x target	1.09x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitor	maximize conversion value · 140%	$150	$14	8%	25%75% · 0%	10%	$1.12	11.6%	target	3.49x	1.74x	Upcoming
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviews	manual cpc	$100	$12	12%	19%81% · 0%	10%	$1.25	20.9%	bid	7.67x	5.33x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$10	19%	23%77% · 0%	10%	$1.37	18.5%	target	1.45x	1.45x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$7	9%	23%77% · 0%	11%	$0.95	19.9%	target	1.47x	1.47x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitor	maximize conversions · $48	$50	$7	3%	37%63% · 0%	10%	$2.25	7.0%	target	1.59x	—	Upcoming

$31,755PMax & Shopping spend, 7d13 campaigns in scope

1.73xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x

39%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-17, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant Center	Account issues	Feed	Items	Live in Shopping	Rejected in Shopping	Not in Shopping ads	Out of Display	Top Shopping issue
BlueForce · 5844164336	Subscriptions or recurring billing	US	10	0	0	10	0	none
CELMOR · 5768928133	Online store not confirmed	item statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747	none	US	50	50	0	0	6	none
Ledisa · 5685678497	Your checkout URL is not yet live	AUS	20	18	2	0	9	Healthcare and Medicine: Unapproved supplements · 5
		CAN	20	20	0	0	9
		UK	20	18	2	0	9
		US	30	29	1	0	9
Nervalley · 5779286307	none	item statuses not in the backup (Shopify-app feed)
Wellanova · 5768928391	none	item statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Where the spend goes (7d)	Feed items	NC ROAS (TW)	LC	Status
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa	$2,000	$1,844	$1,696	92%	41% Display	19/20 live9 out of Display	1.40xbelow 1.7x target	0.39x	Watch
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	$1,200→ $1,500 (+25%)	$1,197	$1,150	100%	73% Display	10/10 live	1.48xbelow 1.7x target	0.53x	Scale
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	$500→ $700 (+40%)	$644	$490	129%	Search-led	MC not in backup	1.85x	1.35x	Scale
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa	$750	$263	$350	35%	11% Display	19/20 live9 out of Display	3.28x	1.81x	Upcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	$500	$291	$268	58%	Search-led	10/10 live	3.21x	2.22x	Upcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra	$250	$249	$182	100%	60% Display	10/10 live2 out of Display	1.03xbelow 1.6x target	0.61x	Watch
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	$100→ $150 (+50%)	$98	$105	98%	Search-led	MC not in backup	1.80x	1.34x	Scale
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra	$100	$103	$104	103%	32% Display	10/10 live	1.21xbelow 1.6x target	0.63x	Watch
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra	$500	$26	$52	5%	48% Display	10/10 live1 out of Display	0.83xbelow 1.6x target	—	Low ROAS
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra	$200	$48	$50	24%	6% Display	10/10 live2 out of Display	2.96x	1.08x	Upcoming
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra	$100	$29	$37	29%	7% Display	10/10 live	1.12xbelow 1.6x target	0.99x	Watch
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra	$150	$13	$33	9%	14% Display	10/10 live1 out of Display	1.09xbelow 1.6x target	0.26x	Watch
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra	$150	$47	$19	31%	Search-led	10/10 live3 out of Display	4.85x	4.32x	Upcoming

$48,820Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21

0.25xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x

$376Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

Campaign	Status	Served	Spend	NC ROAS (TW)	Cost / new order	NC orders	Impr.	CPM	CTR	CPC	Video views	View rate	Google conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversions	Paused	07-09 → 08-2143 days	$19,410	0.34x	$285	68	846,355	$23	1.36%	$1.68	220,701	26.1%	238
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversions	Paused	07-10 → 08-2013 days	$8,031	0.20x	$446	18	226,554	$35	1.37%	$2.59	71,384	31.5%	54
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$6,177	0.17x	$475	13	199,014	$31	1.02%	$3.05	58,576	29.4%	109
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$3,615	0.06x	$904	4	86,351	$42	1.71%	$2.45	28,056	32.5%	52
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversions	Paused	07-18 → 08-2135 days	$3,614	0.18x	$602	6	114,157	$32	1.16%	$2.74	37,746	33.1%	38
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversions	Paused	06-23 → 06-264 days	$2,286	0.08x	$1,143	2	58,388	$39	1.68%	$2.33	16,011	27.4%	11
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversions	Paused	07-30 → 08-2123 days	$2,217	0.40x	$185	12	77,069	$29	0.95%	$3.04	27,838	36.1%	19
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$2,016	0.34x	$403	5	66,837	$30	0.97%	$3.11	26,877	40.2%	25
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$1,444	0.13x	$722	2	55,372	$26	0.50%	$5.19	33,016	59.6%	13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversions	Paused	07-26 → 07-261 days	$10	0.00x	—	0	640	$16	1.25%	$1.27	0	0.0%	0

4Upcoming

5Watch

1Low ROAS

GLP-1 8 campaigns · $10,154 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROAS	$4,000	$4,129	$4,174	103%	15%60% lost to budget	0.93xbelow 1.4x target	0.48x	Low ROAS
LD_GLP_ONB_US_Search_REVIEW	$2,400	$2,344	$2,056	98%	32%43% lost to budget	1.37xbelow 1.4x target	0.64x	Watch
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue	$2,000	$1,844	$1,696	92%	—	1.40xbelow 1.7x target	0.39x	Watch
LD_GLP_ONB_US_mCPC	$1,000	$713	$714	71%	37%	2.87x	1.65x	Upcoming
LD_GLP_COMP_CAN_Search_tROAS	$350	$456	$447	130%	24%	1.01xbelow 1.4x target	0.55x	Watch
LD_GLP_PDP_US_PMAX_BRAND_tROAS	$750	$263	$350	35%	—	3.28x	1.81x	Upcoming
LD_GLP_COMP_AUS_Search_tROAS	$250	$253	$375	101%	21%	1.14xbelow 1.4x target	0.68x	Watch
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio	$1,500	$151	$283	10%	26%	1.16xbelow 1.4x target	0.51x	Watch

Onboarding / Brand 2 campaigns · $132 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_ONB_US_SEARCH_PRODUCTS	$100	$76	$53	76%	36%	1.89x	1.04x	Upcoming
LD_ONB_US_SEARCH_MODIFIERS	$100	$55	$8	55%	0%	3.19x	2.14x	Upcoming

2Scale

11Upcoming

8Watch

11Low ROAS

Lymph 14 campaigns · $3,900 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS	$1,200→ $1,500 (+25%)	$1,197	$1,150	100%	—	1.48xbelow 1.7x target	0.53x	Scale
CL_LYMPH_COMP_US_Search_Secondary_tROAS	$2,500	$951	$821	38%	22%	1.77x	1.38x	Upcoming
CL_LYMPH_COMP_US_Search_Main_tROAS	$1,000	$448	$306	45%	30%	1.58x	1.20x	Upcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS	$500	$378	$341	76%	31%	1.19xbelow 1.4x target	1.06x	Watch
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS	$500	$291	$268	58%	—	3.21x	2.22x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS	$500	$245	$112	49%	20%	1.43x	1.26x	Upcoming
CL_LYMPH_COMP_AUS_Search_Main_tROAS	$250	$100	$55	40%	46%	0.99xbelow 1.4x target	0.64x	Low ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEW	$200	$88	$110	44%	30%	1.06xbelow 1.4x target	0.55x	Watch
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS	$80	$57	$30	71%	42%	1.52x	1.08x	Upcoming
CL_LYMPH_ONB_US_Search_mCPC	$100	$57	$41	57%	23%	0.47xbelow 1.4x target	0.12x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS	$50→ $75 (+50%)	$51	$34	103%	39%	2.42x	1.80x	Scale
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS	$500	$24	$27	5%	16%	3.29x	2.86x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS	$50	$9	$10	19%	23%	1.45x	1.45x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS	$50	$5	$7	9%	23%	1.47x	1.47x	Upcoming

Oregano 5 campaigns · $2,128 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS	$750	$768	$777	102%	10%76% lost to budget	0.80xbelow 1.3x target	0.62x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS	$500	$550	$554	110%	10%88% lost to budget	0.97xbelow 1.3x target	0.74x	Low ROAS
CL_OREG_COMP_US_Search_Main_tROAS	$500	$513	$519	103%	10%90% lost to budget	0.63xbelow 1.3x target	0.53x	Low ROAS
CL_OREG_PDP_US_PMAX_GENERIC_tROAS	$250	$249	$182	100%	—	1.03xbelow 1.6x target	0.61x	Watch
CL_OREG_PDP_US_PMAX_BRAND_tROAS	$200	$48	$50	24%	—	2.96x	1.08x	Upcoming

Parasite 5 campaigns · $1,468 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PARA_COMP_US_Search_Main_tROAS	$750	$763	$780	102%	13%59% lost to budget	0.87xbelow 1.3x target	0.68x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROAS	$500	$518	$520	104%	10%73% lost to budget	0.78xbelow 1.3x target	0.65x	Low ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS	$100	$103	$104	103%	—	1.21xbelow 1.6x target	0.63x	Watch
CL_PARA_ONB_US_Search_mCPC	$100	$55	$34	55%	62%	0.33xbelow 1.3x target	0.33x	Low ROAS
CL_PARA_PDP_US_PMAX_BRAND_tROAS	$100	$29	$37	29%	—	1.12xbelow 1.6x target	0.99x	Watch

Astaxanthin 4 campaigns · $661 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ASTA_COMP_US_Search_Main_tROAS	$500	$517	$519	103%	10%88% lost to budget	1.01xbelow 1.3x target	0.79x	Watch
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS	$100	$106	$106	106%	10%87% lost to budget	0.49xbelow 1.3x target	0.18x	Low ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS	$500	$26	$52	5%	—	0.83xbelow 1.6x target	—	Low ROAS
CL_ASTA_PDP_US_PMAX_BRAND_tROAS	$150	$13	$33	9%	—	1.09xbelow 1.6x target	0.26x	Watch

Sour 3 campaigns · $383 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_SOUR_COMP_US_Search_Main_tROAS	$250	$257	$261	103%	13%52% lost to budget	0.47xbelow 1.3x target	0.45x	Low ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS	$75	$79	$78	105%	11%72% lost to budget	1.24xbelow 1.3x target	0.99x	Watch
CL_SOUR_PDP_US_PMAX_BRAND_tROAS	$150	$47	$19	31%	—	4.85x	4.32x	Upcoming

Onboarding / Brand 1 campaign · $85 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ONB_GENERAL_US_Search_mCPC	$200	$85	$63	42%	66%	1.67x	1.01x	Upcoming

2Scale

10Upcoming

2Watch

1Low ROAS

Magnesium Cream 12 campaigns · $3,364 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM	$3,000	$983	$1,332	33%	44%	1.25xbelow 1.4x target	1.02x	Watch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue	$500→ $700 (+40%)	$644	$490	129%	—	1.85x	1.35x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE	$3,000	$505	$673	17%	66%	1.49x	1.21x	Upcoming
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF	$3,000	$337	$493	11%	64%	1.34xbelow 1.4x target	1.16x	Watch
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM	$1,500	$318	$321	21%	54%	1.67x	1.41x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM	$3,000	$195	$470	7%	40%	1.44x	1.03x	Upcoming
NV_MAGCR_ONB_US_Search	$500	$156	$134	31%	65%	4.26x	3.11x	Upcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS	$100→ $150 (+50%)	$98	$105	98%	—	1.80x	1.34x	Scale
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR	$1,500	$81	$139	5%	54%	0.60xbelow 1.4x target	0.60x	Low ROAS
MR_NV_MAGCR_ONB_US_Search_REVIEW	$100	$19	$17	19%	41%	5.84x	3.14x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL	$150	$15	$26	10%	17%	2.11x	2.11x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS	$150	$12	$14	8%	25%	3.49x	1.74x	Upcoming

Onboarding / Brand 3 campaigns · $52 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_ONB_US_SEARCH_PRODUCTS	$100	$39	$40	39%	60%	7.94x	6.51x	Upcoming
NV_ONB_US_SEARCH_MODIFIERS	$100	$11	$7	11%	53%	5.51x	4.45x	Upcoming
NV_ONB_US_SEARCH_DISCOUNTS	$100	$1	$1	1%	61%	19.20x	12.06x	Upcoming

7Upcoming

2Watch

3Low ROAS

Amla 2 campaigns · $642 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_AMLA_COMP_US_SEARCH_AMLA	$700	$614	$672	88%	34%	1.57x	1.30x	Upcoming
WL_AMLA_COMP_US_SEARCH_ALEVIA	$300	$29	$19	10%	23%	0.99xbelow 1.3x target	0.99x	Low ROAS

Beef Organs 3 campaigns · $193 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN	$500	$99	$131	20%	25%	1.99x	1.75x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC	$500	$75	$79	15%	46%	1.79x	1.57x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN	$250	$20	$36	8%	23%	0.44xbelow 1.3x target	0.30x	Low ROAS

Garlic 1 campaign · $99 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_GARLIC_COMP_US_SEARCH_MAIN	$150	$99	$113	66%	10%	1.23xbelow 1.3x target	1.23x	Watch

Prenatal 2 campaigns · $60 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_PREN_COMP_US_SEARCH_PRENATAL_REST	$100	$35	$39	35%	10%	1.95x	1.68x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS	$500	$25	$31	5%	10%	0.61xbelow 1.3x target	0.61x	Low ROAS

Vitamin D3+K2 1 campaign · $50 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2	$500	$50	$80	10%	10%	1.57x	1.57x	Upcoming

Epsom 1 campaign · $33 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT	$40	$33	$41	82%	31%31% lost to budget	1.95x	1.95x	Upcoming

Thyroid 1 campaign · $12 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT	$500	$12	$23	2%	10%	1.03xbelow 1.3x target	1.03x	Watch

Onboarding / Brand 1 campaign · $8 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_ONB_US_SEARCH_CORE	$100	$8	$1	8%	0%	4.57x	4.57x	Upcoming

1Scale

5Upcoming

2Watch

1Low ROAS

Oil 5 campaigns · $532 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH	$300→ $425 (+42%)	$292	$279	97%	28%	2.13x	0.03x	Scale
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE	$400	$211	$262	53%	54%	1.06xbelow 1.4x target	0.05x	Watch
CL_Oil_ONB_US_Search	$100	$17	$17	17%	32%	3.55x	1.26x	Upcoming
MR_CL_Oil_ONB_US_Search_REVIEW	$100	$12	$12	12%	19%	7.67x	5.33x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA	$50	$1	$7	3%	37%	1.59x	—	Upcoming

Pheromone 2 campaigns · $301 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER	$200	$217	$188	108%	32%	1.21xbelow 1.3x target	0.02x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN	$200	$85	$121	42%	45%	0.97xbelow 1.3x target	0.08x	Low ROAS

Onboarding / Brand 2 campaigns · $19 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CE_ONB_US_SEARCH_PRODUCTS	$100	$15	$12	15%	73%	3.85x	0.87x	Upcoming
CE_ONB_US_SEARCH_MODIFIERS	$100	$4	$6	4%	60%	11.80x	11.80x	Upcoming

2Upcoming

1Watch

2Low ROAS

Fusion 4 campaigns · $710 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR	$450	$568	$660	126%	11%11% lost to budget	0.61xbelow 1.4x target	0.43x	Low ROAS
BF_FUSION_COMP_US_SEARCH_SOREN	$1,000	$84	$80	8%	28%	0.56xbelow 1.4x target	0.56x	Low ROAS
BF_FUSION_COMP_US_SEARCH_PEPTONIX	$500	$30	$15	6%	26%	1.09xbelow 1.4x target	1.09x	Watch
BF_FUSION_ONB_US_Search	$250	$28	$50	11%	33%	11.75x	5.98x	Upcoming

Onboarding / Brand 1 campaign · $13 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_ONB_US_SEARCH_PRODUCTS	$100	$13	$8	13%	70%	4.90x	—	Upcoming

1Upcoming

2Watch

1Low ROAS

Balm 3 campaigns · $555 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SB_BALM_COMP_US_GENERIC_tROAS	$1,500	$471	$449	31%	22%	1.37x	1.32x	Watch
SB_BALM_COMP_US_COMPETITOR_tROAS	$500	$67	$73	13%	29%	1.31x	1.31x	Watch
MR_SB_BALM_ONB_US_Search_REVIEW	$50	$17	$16	33%	17%	0.45xbelow 1.3x target	0.45x	Low ROAS

Onboarding / Brand 1 campaign · $9 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SR_ONB_US_SEARCH_PRODUCTS	$100	$9	$14	9%	61%	2.98x	2.72x	Upcoming

2Upcoming

1Watch

5Low ROAS

Mushroom 4 campaigns · $332 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST	$500	$142	$301	28%	72%	0.92xbelow 1.3x target	0.88x	Low ROAS
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS	$500	$76	$265	15%	47%	1.21xbelow 1.3x target	1.21x	Watch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS	$500	$76	$133	15%	52%	1.42x	1.42x	Upcoming
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD	$100	$38	$76	38%	61%	0.55xbelow 1.3x target	0.55x	Low ROAS

Hip & Joint 2 campaigns · $17 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT	$300	$11	$56	4%	10%	0.56xbelow 1.3x target	0.56x	Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT	$100	$6	$19	6%	10%	0.97xbelow 1.3x target	0.97x	Low ROAS

Allergy 2 campaigns · $15 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE	$75	$13	$31	17%	10%	3.74x	3.74x	Upcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF	$400	$2	$46	1%	14%	0.52xbelow 1.3x target	0.52x	Low ROAS