NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-11 – 2026-09-17 · 96 campaigns in scope · $27,101 spend yesterday · 1.34x blended NC ROAS

7ScaleLedisa 3 · Nervalley 2 · Celmor 1 · Wellanova 1

38UpcomingCleantra 10 · Nervalley 10 · Wellanova 7 · Celmor 5 · Blueforce 2 · Ledisa 2 · Rejuvapaw 1 · Serabel 1

26WatchCleantra 9 · Ledisa 4 · Rejuvapaw 4 · Wellanova 3 · Celmor 2 · Nervalley 2 · Serabel 2

25Low ROASCleantra 13 · Blueforce 3 · Rejuvapaw 3 · Celmor 2 · Ledisa 1 · Nervalley 1 · Wellanova 1 · Serabel 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Ledisa

$11,651

spend yesterday

1.35x

NC ROAS (7d)

94% of budget35% of spend in Low ROAS

Cleantra

$8,333

spend yesterday

1.18x

NC ROAS (7d)

63% of budget53% of spend in Low ROAS

Nervalley

$3,029

spend yesterday

1.62x

NC ROAS (7d)

18% of budget4% of spend in Low ROAS

Wellanova

$1,281

spend yesterday

1.48x

NC ROAS (7d)

33% of budget2% of spend in Low ROAS

Celmor

$1,077

spend yesterday

1.62x

NC ROAS (7d)

67% of budget11% of spend in Low ROAS

Blueforce

$666

spend yesterday

1.11x

NC ROAS (7d)

29% of budget90% of spend in Low ROAS

Serabel

$628

spend yesterday

1.28x

NC ROAS (7d)

29% of budget2% of spend in Low ROAS

Rejuvapaw

$435

spend yesterday

1.18x

NC ROAS (7d)

18% of budgettoo little spend to read the ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

from to 2026-08-19 – 2026-09-17 · 30 days

Ledisa1.46x

$313,740 spend

Cleantra1.22x

$381,234 spend

Nervalley1.71x

$138,810 spend

Wellanova1.29x

$40,447 spend

Rejuvapaw1.17x

$43,168 spend

Celmor1.50x

$27,393 spend

Blueforce1.57x

$20,054 spend

Serabel1.40x

$9,874 spend

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Ledisa

$11,651

Cleantra

$8,333

Nervalley

$3,029

Wellanova

$1,281

Celmor

$1,077

Blueforce

$666

Serabel

$628

Rejuvapaw

$435

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

Campaign	Util.	NC ROAS	Budget	Suggested	Days in status
LD_GLP_ONB_US_Search_REVIEWLedisa	105%	1.41x	$2,400	$3,000 +25%	1
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa	110%	3.29x	$750	$1,050 +40%	1
WL_AMLA_COMP_US_SEARCH_AMLAWellanova	93%	1.41x	$700	$1,000 +43%	1
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	92%	1.90x	$500	$700 +40%	3$1,632 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor	129%	1.88x	$300	$425 +42%	2$678 so far
LD_GLP_COMP_AUS_Search_tROASLedisa	95%	1.44x	$250	$350 +40%	1
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	107%	1.79x	$120	$175 +46%	9$968 so far

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

Campaign	Util.	NC ROAS	Days in status
LD_GLP_ONB_US_mCPCLedisa	83%	2.69x	9$6,536 so far
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra	33%	1.74x	6$4,487 so far
CL_LYMPH_COMP_US_Search_Main_tROASCleantra	42%	1.61x	9$3,058 so far
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley	11%	1.48x	1
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley	16%	1.48x	9$2,795 so far
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	37%	2.65x	9$2,162 so far
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley	5%	1.54x	2$337 so far
NV_MAGCR_ONB_US_SearchNervalley	25%	4.32x	9$1,231 so far
CL_ONB_GENERAL_US_Search_mCPCCleantra	59%	1.57x	9$621 so far
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova	24%	1.65x	5$695 so far

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

Campaign	Util.	NC ROAS	Days in status
LD_GLP_COMP_US_Search_tROASLedisa	103%	0.89xbelow 1.4x target	4$16,553 so far
CL_PARA_COMP_US_Search_Main_tROASCleantra	102%	0.79xbelow 1.3x target	9$7,045 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra	102%	0.95xbelow 1.3x target	9$7,002 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce	103%	0.52xbelow 1.4x target	9$5,736 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra	103%	0.78xbelow 1.3x target	9$4,679 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra	103%	0.66xbelow 1.3x target	9$2,343 so far
CL_OREG_COMP_US_Search_Main_tROASCleantra	103%	0.64xbelow 1.3x target	3$1,541 so far
CL_OREG_COMP_US_Search_Secondary_tROASCleantra	108%	0.86xbelow 1.3x target	2$1,089 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra	105%	0.76xbelow 1.3x target	9$962 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce	12%	0.49xbelow 1.4x target	9$746 so far
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw	2%	0.74xbelow 1.3x target	9$543 so far
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw	6%	0.61xbelow 1.3x target	8$539 so far

What changed since yesterday

Against the snapshot of 2026-09-16. 8 day(s) of history stored.

LD_GLP_ONB_US_Search_REVIEW — Watch → Scale (1.41x, $2,512 yesterday)
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS — Scale → Watch (1.35x, $1,171 yesterday)
LD_GLP_PDP_US_PMAX_BRAND_tROAS — Upcoming → Scale (3.29x, $827 yesterday)
WL_AMLA_COMP_US_SEARCH_AMLA — Upcoming → Scale (1.41x, $649 yesterday)
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE — Upcoming → Watch (1.39x, $432 yesterday)
CL_OREG_PDP_US_PMAX_GENERIC_tROAS — Watch → Low ROAS (0.71x, $414 yesterday)
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS — Watch → Low ROAS (0.87x, $383 yesterday)
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF — Watch → Upcoming (1.48x, $333 yesterday)
LD_GLP_COMP_AUS_Search_tROAS — Watch → Scale (1.44x, $238 yesterday)
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS — Upcoming → Watch (1.21x, $172 yesterday)
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST — Low ROAS → Watch (1.01x, $127 yesterday)
LD_ONB_US_SEARCH_MODIFIERS — Upcoming → Watch (1.38x, $116 yesterday)
CL_LYMPH_COMP_AUS_Search_Main_tROAS — Low ROAS → Upcoming (2.12x, $102 yesterday)
MR_CL_LYMPH_ONB_US_Search_REVIEW — Watch → Upcoming (1.48x, $99 yesterday)
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS — Upcoming → Watch (1.37x, $94 yesterday)
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN — Low ROAS → Upcoming (1.41x, $87 yesterday)
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS — Watch → Low ROAS (0.87x, $80 yesterday)
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2 — Upcoming → Watch (1.25x, $72 yesterday)
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS — Upcoming → Watch (1.25x, $44 yesterday)
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS — Scale → Upcoming (3.87x, $26 yesterday)
BF_FUSION_COMP_US_SEARCH_PEPTONIX — Watch → Low ROAS (1.00x, $21 yesterday)
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS — Upcoming → Watch (1.40x, $13 yesterday)
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT — Low ROAS → Watch (1.01x, $6 yesterday)
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS — Upcoming → Watch (1.38x, $4 yesterday)
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS — budget raised $100 → $120
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS — budget raised $50 → $80
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST — entered the report (0.51x)
WL_ONB_US_SEARCH_PRODUCTS — entered the report (2.97x)
WL_AMLA_COMP_US_SEARCH_ALEVIA — dropped out of the report (was Low ROAS)

Generated 18 September 2026 · Scaling window 2026-09-11 – 2026-09-17 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 82% of brand spend.

Bring every keyword to at least impression share NC ROAS target Value per click of the EXTRA clicks Share of the attributed revenue that is really brand search

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 31 keywords · $5,230 this week · IS 41%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisaExact	$2.40	91%	9%	65%	10	$2,032	up to $5.18 · IS 100%	$2.40 · IS 91%	2.14x
Ledisa patchesExact	$3.60	34%	66%	16%	10	$1,565	up to $4.10 · IS 44%	$4.10 · IS 44%	1.40x*
ledisaPhrase	$2.40	29%	71%	10%	10	$433	up to $2.87 · IS 35%	$2.40 · IS 29%	0.68x*
ledisa patches websiteExact	$3.60	89%	11%	66%	9	$312	up to $6.05 · IS 99%	$3.48 · IS 89%	2.20x*
ledisa glp 1 patchesExact	$3.60	35%	65%	12%	10	$231	up to $3.74 · IS 40%	$3.74 · IS 40%	2.56x*
ledisa patchExact	$2.40	72%	28%	45%	10	$205	up to $7.27 · IS 100%	$3.27 · IS 83%	2.42x
ledisa patchesPhrase	$3.60	36%	64%	19%	10	$101	up to $24.00 · IS 77%	$11.89 · IS 63%	2.57x*
ledisa glp1 patchPhrase	$3.60	26%	74%	11%	10	$56	below target	$4.55 · IS 26%	0.00x*
Ledisa glp-1Exact	$2.40	40%	60%	10%	10	$38	up to $5.18 · IS 98%	$3.74 · IS 81%	1.35x
glp 1 patch ledisaExact	$2.40	31%	69%	14%	10	$33	below target	$2.40 · IS 31%	0.00x*
ledisa patch reviewsExact	$3.60	10%	90%	10%	6	$26	up to $5.18 · IS 17%	$5.18 · IS 17%	0.52x*
how much are ledisa patchesExact	$2.40	37%	63%	24%	9	$24	below target	$2.40 · IS 37%	0.00x

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $938 this week · IS 66%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
NervalleyExact	$1.29	87%	13%	74%	10	$406	no Google bid curve	—	—
Pure Relief Magnesium CreamExact	$1.29	90%	10%	65%	10	$135	no Google bid curve	—	—
Nervalley Magnesium CreamExact	$1.29	90%	10%	73%	10	$117	no Google bid curve	—	—
Nervalley Pure ReliefPhrase	$1.29	46%	54%	23%	10	$117	no Google bid curve	—	—
Nervalley Pure ReliefExact	$1.29	60%	40%	41%	10	$66	no Google bid curve	—	—
Pure ReliefPhrase	$2.00	38%	62%	15%	10	$34	no Google bid curve	—	—
Nervalley Magnesium CreamPhrase	$1.29	51%	49%	28%	10	$23	no Google bid curve	—	—
NervalleyPhrase	$1.29	35%	65%	10%	10	$23	no Google bid curve	—	—
Pure Relief Magnesium CreamPhrase	$1.29	67%	33%	38%	10	$6	no Google bid curve	—	—
Pure Relief CreamExact	$1.29	100%	0%	59%	10	$6	no Google bid curve	—	—
Pure ReliefExact	$2.00	48%	52%	33%	10	$4	no Google bid curve	—	—
Pure Relief CreamPhrase	$1.29	44%	56%	11%	10	$0	no Google bid curve	—	—

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 4 keywords · $516 this week · IS 70%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CleantraExact	$1.90	72%	28%	45%	10	$427	up to $2.20 · IS 79%	$1.90 · IS 72%	0.87x*
Cleantra DropsExact	$1.90	62%	38%	29%	9	$47	up to $3.91 · IS 98%	$3.91 · IS 98%	1.21x
cleantra websiteExact	$1.29	58%	42%	27%	10	$39	no Google bid curve	—	—
Cleantra SupplementsExact	$1.29	48%	52%	20%	7CTR below avg.	$3	below target	$1.29 · IS 48%	0.00x

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 52 keywords · $407 this week · IS 41%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
lidesa patchesExact	$3.00	65%	35%	33%	—	$92	up to $13.64 · IS 88%	$3.41 · IS 76%	2.29x*
lesida patchExact	$2.00	82%	18%	42%	10	$81	below target	$2.00 · IS 82%	0.00x
ladesa patchesExact	$2.00	76%	24%	48%	10	$33	below target	$2.00 · IS 76%	0.00x
lidesa glp 1 patchesExact	$2.00	33%	67%	14%	—	$21	below target	$2.00 · IS 33%	0.00x
ledisa berberine patchesExact	$2.00	91%	9%	37%	10	$20	no Google bid curve	—	—
ledisa patches for menExact	$2.00	72%	28%	43%	7	$16	below target	$2.00 · IS 72%	0.00x
ledisa for menExact	$2.00	73%	27%	23%	6ad below avg.	$14	below target	$2.00 · IS 73%	0.00x
glp 1 ledisaExact	$2.00	25%	75%	11%	—	$14	up to $6.06 · IS 81%	$4.31 · IS 67%	1.26x*
ladesa patchExact	$2.00	84%	16%	52%	9	$10	no Google bid curve	—	—
how to use ledisa patchesExact	$2.00	28%	72%	12%	9	$10	below target	$2.00 · IS 28%	0.00x
ledisi patchesExact	$2.00	15%	85%	10%	10	$10	no Google bid curve	—	—
ledisa nad+ patchesExact	$2.00	100%	0%	33%	7	$8	no Google bid curve	—	—

BF_FUSION_ONB_US_Search Blueforce · 21 keywords · $345 this week · IS 34%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Blue ForceExact	$2.25	44%	56%	25%	10	$74	up to $3.78 · IS 71%	$3.78 · IS 71%	8.48x*
FollifusionExact	$2.25	81%	19%	30%	10	$67	up to $3.24 · IS 94%	$3.24 · IS 94%	8.11x*
blue force hair growthExact	$2.25	87%	13%	40%	10	$45	do not raise	$2.56 · IS 87%	6.01x*
Blue Force FollifusionPhrase	$2.25	21%	79%	10%	—	$36	below target	$2.17 · IS 21%	0.00x*
Blue ForcePhrase	$2.25	20%	80%	10%	10	$26	below target	$1.50 · IS 20%	0.00x
blue force hair treatmentExact	$2.25	93%	7%	46%	10	$22	below target	$1.50 · IS 93%	0.00x
blueforce hair growthExact	$2.25	89%	11%	28%	10	$19	up to $7.43 · IS 100%	$7.43 · IS 100%	14.05x
BlueForce FollifusionPhrase	$1.50	26%	74%	10%	10	$9	below target	$1.50 · IS 26%	0.00x
blueforce hair growthPhrase	$1.50	33%	67%	11%	10	$9	up to $15.00 · IS 100%	$7.43 · IS 100%	5.86x
blueforce hairExact	$1.50	21%	79%	10%	10	$7	below target	$1.50 · IS 21%	0.00x
BlueForce FollifusionExact	$2.25	61%	39%	39%	10	$7	below target	$2.04 · IS 61%	0.00x*
blue force hairPhrase	$1.50	29%	71%	10%	10	$6	below target	$1.50 · IS 29%	0.00x

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 21 keywords · $298 this week · IS 25%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase	$1.90	19%	81%	10%	7	$186	below target	$1.90 · IS 19%	0.00x*
Lymph Drainage CleantraExact	$2.50	65%	35%	33%	—	$28	below target	$2.50 · IS 65%	0.00x
Cleantra Lymphatic Drainage DropsExact	$1.90	58%	42%	22%	7	$23	below target	$1.90 · IS 58%	0.00x
Lymphatic Drops CleantraPhrase	$1.29	18%	82%	10%	6	$14	up to $2.20 · IS 44%	$2.20 · IS 44%	0.88x
Cleantra LymphaticExact	$1.29	63%	37%	23%	8	$13	below target	$1.29 · IS 63%	0.00x
Lymph Support CleantraPhrase	$1.90	20%	80%	10%	—	$13	up to $12.90 · IS 75%	$6.39 · IS 47%	1.58x*
Lymphatic Drainage CleantraExact	$1.43	52%	48%	30%	7	$10	below target	$1.43 · IS 52%	0.00x
Cleantra Lymphatic DropsExact	$1.29	43%	57%	20%	7	$4	below target	$1.29 · IS 43%	0.00x
Cleantra Lymphatic DrainageExact	$1.29	31%	69%	10%	7	$4	below target	$1.29 · IS 31%	0.00x
Lymphatic CleantraPhrase	$1.29	10%	90%	10%	7	$1	no Google bid curve	—	—
Lymphatic Drainage Drops CleantraExact	$1.29	60%	40%	40%	7	$1	no Google bid curve	—	—
Lymph CleantraPhrase	$1.29	23%	77%	10%	—	$1	below target	$1.29 · IS 23%	0.00x

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 32 keywords · $279 this week · IS 67%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley pain reliefExact	$1.43	80%	20%	57%	8ad below avg.	$49	below target	$1.43 · IS 80%	0.00x
nerve valley magnesium creamExact	$1.90	89%	11%	60%	8ad below avg.	$46	up to $2.78 · IS 98%	$2.78 · IS 98%	5.73x*
nervalley pure relief magnesium creamExact	$1.29	78%	22%	50%	8ad below avg.	$46	up to $2.78 · IS 93%	$2.78 · IS 93%	6.77x*
nervalley creamExact	$1.90	85%	15%	58%	10	$28	do not raise	$2.01 · IS 85%	3.17x*
nervalley magnesiumExact	$1.29	38%	62%	25%	10	$17	below target	$1.29 · IS 38%	0.00x
nervalley pure relief creamExact	$1.29	90%	10%	62%	8ad below avg.	$16	below target	$1.29 · IS 90%	0.00x
nervally creamExact	$1.29	91%	9%	54%	10	$12	below target	$1.29 · IS 91%	0.00x
nerve valley pure relief magnesium creamExact	$1.29	92%	8%	59%	8ad below avg.	$11	below target	$1.29 · IS 92%	0.00x
nervalley pure relief magnesiumExact	$1.29	80%	20%	60%	8ad below avg.	$8	below target	$1.29 · IS 80%	0.00x
nervalley nerve creamExact	$1.29	70%	30%	30%	7	$8	below target	$1.29 · IS 70%	0.00x*
new valley magnesium creamExact	$1.29	90%	10%	60%	8ad below avg.	$5	below target	$1.29 · IS 90%	0.00x
nervally pure reliefExact	$1.43	40%	60%	26%	10	$4	below target	$1.43 · IS 40%	0.00x

CL_PARA_ONB_US_Search_mCPC Cleantra · 14 keywords · $238 this week · IS 65%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
para vanish parasite cleanseExact	$4.15	93%	7%	73%	6ad below avg.	$80	no Google bid curve	—	—
ParaVanish DropsExact	$3.91	97%	3%	85%	5ad below avg.	$41	below target	$3.91 · IS 97%	0.00x
paravanish reviewsExact	$3.91	35%	65%	16%	5ad, landing below avg.	$35	below target	$3.91 · IS 35%	0.00x
paravanishExact	$1.54	57%	43%	26%	8	$20	below target	$1.54 · IS 57%	0.00x*
Cleantra ParasiteExact	$3.91	91%	9%	64%	6	$19	below target	$3.91 · IS 91%	0.00x
paravanish amazonExact	$8.80	100%	0%	100%	4landing below avg.	$8	no Google bid curve	—	—
Cleantra Parasite CleanseExact	$2.78	78%	22%	61%	6ad below avg.	$8	below target	$2.78 · IS 78%	0.00x
ParaVanshExact	$3.91	70%	30%	70%	9	$8	below target	$3.91 · IS 70%	0.00x*
para vanish cleanseExact	$2.78	86%	14%	64%	6ad below avg.	$5	no Google bid curve	—	—
where to buy paravanishExact	$2.78	62%	38%	38%	4landing below avg.	$5	below target	$2.78 · IS 62%	0.00x*
cleantra paravanish reviewsExact	$4.88	53%	47%	10%	3ad, landing below avg.	$5	no Google bid curve	—	—
Cleantra ParaVanishExact	$1.54	86%	14%	57%	6ad below avg.	$3	below target	$1.54 · IS 86%	0.00x

LD_ONB_US_SEARCH_MODIFIERS Ledisa · 13 keywords · $171 this week · IS 58%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
tryledisaExact	$2.00	63%	18%	43%	9	$79	no Google bid curve	—	—
ledisa websiteExact	$2.00	70%	6%	51%	9	$68	no Google bid curve	—	—
lidesaExact	$2.00	66%	9%	44%	8ad below avg.	$12	no Google bid curve	—	—
lesidaExact	$2.00	67%	33%	33%	8ad below avg.	$6	no Google bid curve	—	—
ledsiaExact	$2.00	35%	41%	18%	8ad below avg.	$4	no Google bid curve	—	—
ledissaExact	$2.00	80%	0%	80%	10	$2	no Google bid curve	—	—
ledistaExact	$2.00	50%	0%	10%	10	$0	no Google bid curve	—	—
ledizaExact	$2.00	100%	0%	10%	10	$0	no Google bid curve	—	—
ledisa comExact	$2.00	18%	55%	10%	9	$0	no Google bid curve	—	—
tryledisa comExact	$2.00	17%	62%	10%	9	$0	no Google bid curve	—	—
try ledisa patchesExact	$2.00	20%	60%	10%	8ad below avg.	$0	no Google bid curve	—	—
try ledisa comExact	$2.00	25%	25%	10%	—	$0	no Google bid curve	—	—

CL_Oil_ONB_US_Search Celmor · 10 keywords · $126 this week · IS 34%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMORExact	$1.90	67%	33%	34%	10	$61	up to $2.78 · IS 83%	$2.20 · IS 76%	2.98x*
CELMORPhrase	$1.29	18%	82%	10%	10	$36	up to $2.45 · IS 47%	$2.01 · IS 35%	1.19x*
CELMOR OilExact	$1.90	65%	35%	32%	9	$7	below target	$1.54 · IS 65%	0.00x
CELMOR Body OilExact	$1.29	47%	53%	30%	9	$6	below target	$1.29 · IS 47%	0.00x*
CELMOR Silk Body OilPhrase	$1.29	29%	71%	10%	9	$4	below target	$1.29 · IS 29%	0.00x
CELMOR Silk Body OilExact	$1.90	67%	33%	45%	9	$4	below target	$2.20 · IS 67%	0.00x*
Body Oil CELMORPhrase	$1.29	10%	90%	10%	—	$4	no Google bid curve	—	—
Silk Body Oil CELMORExact	$1.29	67%	33%	67%	—	$3	no Google bid curve	—	—
CELMOR OilPhrase	$1.29	20%	80%	10%	9	$1	no Google bid curve	—	—
Body Oil CELMORExact	$1.29	25%	75%	10%	—	$0	no Google bid curve	—	—

SR_ONB_US_SEARCH_PRODUCTS Serabel · 18 keywords · $105 this week · IS 60%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabel tallowExact	$1.26	94%	6%	71%	10	$44	no Google bid curve	—	—
serabel beef tallowExact	$1.26	81%	19%	65%	10	$24	no Google bid curve	—	—
serabel beef tallow and honey balmExact	$1.26	68%	32%	64%	8ad below avg.	$7	no Google bid curve	—	—
serabel tallow reviewsExact	$1.26	26%	74%	10%	7	$6	no Google bid curve	—	—
serabel whipped tallow & honey balmExact	$1.26	60%	40%	60%	8ad below avg.	$5	no Google bid curve	—	—
serabel whipped tallow and honey balmExact	$1.26	69%	31%	44%	8ad below avg.	$4	no Google bid curve	—	—
serabel beef tallow for skinExact	$1.26	29%	71%	14%	—	$4	no Google bid curve	—	—
serebel beef tallowExact	$1.26	50%	50%	25%	7CTR below avg.	$3	no Google bid curve	—	—
serabel whipped tallow balmExact	$1.26	50%	50%	50%	9	$1	no Google bid curve	—	—
serabel whipped tallowExact	$1.26	73%	27%	60%	10	$1	no Google bid curve	—	—
serabel whipped tallow and honey balm reviewsExact	$1.26	20%	80%	10%	6ad below avg.	$1	no Google bid curve	—	—
serabel beef tallow and honeyExact	$1.26	80%	20%	80%	8ad below avg.	$1	no Google bid curve	—	—

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $79 this week · IS 73%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMOR Silk Body OilExact	$1.29	77%	23%	42%	8ad below avg.	$28	below target	$1.29 · IS 77%	0.00x
celmore body oilExact	$1.29	76%	24%	27%	9	$19	below target	$1.29 · IS 76%	0.00x
CELMOR OilExact	$1.90	61%	39%	26%	8ad below avg.	$15	up to $4.88 · IS 81%	$2.20 · IS 69%	4.42x*
CELMOR Body OilExact	$1.29	76%	24%	28%	8ad below avg.	$13	below target	$1.29 · IS 76%	0.00x
Silk Body Oil CELMORExact	$1.29	67%	33%	40%	—	$1	no Google bid curve	—	—
clemor body oilExact	$1.29	100%	0%	33%	8ad below avg.	$1	no Google bid curve	—	—
Body Oil CELMORExact	$1.29	75%	25%	50%	—	$1	no Google bid curve	—	—

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $56 this week · IS 68%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
BlueForce FollifusionExact	$2.25	67%	33%	28%	10	$31	up to $10.23 · IS 97%	$3.24 · IS 81%	4.80x*
Follifusion Blue ForceExact	$1.50	82%	18%	64%	—	$10	below target	$1.50 · IS 82%	0.00x
blueforce follifusion systemExact	$1.50	71%	29%	29%	9	$10	below target	$1.50 · IS 71%	0.00x
foli fusionExact	$1.50	100%	0%	50%	6ad below avg.	$2	no Google bid curve	—	—
blueforce hair regrowthExact	$1.50	45%	55%	27%	8ad below avg.	$2	no Google bid curve	—	—
Follifusion BlueForceExact	$1.50	100%	0%	100%	10	$1	no Google bid curve	—	—

CE_ONB_US_SEARCH_MODIFIERS Celmor · 6 keywords · $49 this week · IS 60%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
trycelmor comExact	$1.90	74%	26%	45%	8ad below avg.	$17	up to $12.90 · IS 100%	$12.90 · IS 100%	10.56x
celmoreExact	$1.29	62%	38%	25%	8ad below avg.	$15	up to $3.25 · IS 100%	$3.25 · IS 100%	26.68x
trycelmorExact	$1.29	54%	46%	18%	8ad below avg.	$9	below target	$1.29 · IS 54%	0.00x
celmor websiteExact	$1.29	60%	40%	40%	—	$4	no Google bid curve	—	—
celmor storeExact	$1.29	50%	50%	50%	10	$3	no Google bid curve	—	—
celmor comExact	$1.29	42%	58%	17%	10	$1	no Google bid curve	—	—

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 9 keywords · $39 this week · IS 61%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nerve valleyExact	$1.29	75%	25%	43%	8ad below avg.	$22	below target	$1.29 · IS 75%	0.00x
nervalley comExact	$1.29	31%	69%	19%	9	$8	no Google bid curve	—	—
nervallyExact	$1.29	81%	19%	47%	8ad below avg.	$5	below target	$1.29 · IS 81%	0.00x
help nervalley comExact	$1.29	46%	54%	10%	8ad below avg.	$4	no Google bid curve	—	—
nerv valleyExact	$1.29	80%	20%	20%	8ad below avg.	$1	no Google bid curve	—	—
nervalley websiteExact	$1.29	33%	67%	10%	10	$0	no Google bid curve	—	—
nervalley officialExact	$1.29	10%	90%	10%	—	$0	no Google bid curve	—	—
nervalley storeExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—
nerve alleyExact	$1.29	67%	33%	50%	8ad below avg.	$0	no Google bid curve	—	—

RP_ONB_US_SEARCH_CORE Rejuvapaw · 1 keywords · $31 this week · IS 65%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuvapawExact	$1.54	65%	14%	54%	10	$31	no Google bid curve	—	—

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $30 this week · IS 35%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Oil of Oregano CleantraPhrase	$1.90	31%	69%	10%	7	$10	below target	$1.90 · IS 31%	0.00x
Cleantra Oil OreganoExact	$1.29	43%	57%	16%	8	$9	below target	$1.29 · IS 43%	0.00x
Cleantra Oil of OreganoExact	$1.29	27%	73%	10%	7	$4	below target	$1.29 · IS 27%	0.00x
Oil of Oregano CleantraExact	$1.29	60%	40%	10%	7	$3	below target	$1.29 · IS 60%	0.00x
Oregano Oil CleantraExact	$1.29	43%	57%	13%	7	$3	no Google bid curve	—	—
Oregano CleantraPhrase	$1.29	27%	73%	10%	—	$1	no Google bid curve	—	—
Cleantra OreganoExact	$1.29	57%	43%	10%	6	$1	no Google bid curve	—	—
Cleantra Oregano OilExact	$1.29	64%	36%	10%	7	$0	no Google bid curve	—	—

CL_SOUR_ONB_US_Search_tCPA Cleantra · 6 keywords · $30 this week · IS 41%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Soursop CleantraExact	$1.29	53%	47%	24%	7	$13	no Google bid curve	—	—
Soursop CleantraPhrase	$1.29	43%	57%	10%	7	$13	no Google bid curve	—	—
Soursop Bitters CleantraExact	$1.29	19%	81%	10%	7	$2	no Google bid curve	—	—
Cleantra SoursopExact	$1.29	65%	35%	35%	7	$1	no Google bid curve	—	—
Soursop Drops CleantraExact	$1.29	20%	80%	10%	—	$0	no Google bid curve	—	—
Soursop Drops CleantraPhrase	$1.29	10%	90%	10%	—	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_PRODUCTS Wellanova · 4 keywords · $25 this week · IS 83%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanova amla capsulesExact	$1.54	88%	12%	85%	10	$18	below target	$1.32 · IS 88%	0.00x*
wellanova aged garlicExact	$1.54	64%	36%	55%	10	$5	no Google bid curve	—	—
wellanova beef organs supplementExact	$1.54	83%	17%	50%	—	$3	no Google bid curve	—	—
wellanova ethiopian black seed oilExact	$1.54	100%	0%	100%	10	$0	no Google bid curve	—	—

SB_BALM_ONB_US_mCPC Serabel · 10 keywords · $22 this week · IS 38%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabelPhrase	$0.79	74%	26%	50%	9	$11	below target	$0.79 · IS 74%	0.00x
serabel beef tallowPhrase	$1.29	21%	79%	11%	8ad below avg.	$3	no Google bid curve	—	—
serabel whipped tallow and honey balmPhrase	$1.29	23%	77%	10%	9	$3	below target	$1.29 · IS 23%	0.00x*
serabel beef tallow and honeyPhrase	$1.29	38%	62%	25%	9	$3	no Google bid curve	—	—
serabel beef tallow for skinPhrase	$1.29	51%	49%	24%	10	$3	below target	$1.29 · IS 51%	0.00x
serabel whipped tallowPhrase	$1.29	33%	67%	10%	8ad below avg.	$1	no Google bid curve	—	—
serabel beef tallow and honey balmPhrase	$1.29	14%	86%	10%	9	$0	no Google bid curve	—	—
serabel beef tallow balmPhrase	$1.29	50%	50%	17%	9	$0	no Google bid curve	—	—
serabel tallow reviewsPhrase	$1.29	33%	67%	10%	6	$0	no Google bid curve	—	—
serabel whipped tallow balmPhrase	$1.29	50%	50%	10%	8ad below avg.	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_CORE Wellanova · 1 keywords · $21 this week · IS 100%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanovaExact	$1.54	100%	0%	71%	10	$21	below target	$1.54 · IS 100%	0.00x

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $10 this week · IS 71%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley coupon codeExact	$1.29	71%	29%	20%	8ad below avg.	$10	no Google bid curve	—	—

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $9 this week · IS 19%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Cleantra AstaxanthinPhrase	$1.29	15%	85%	10%	8	$6	no Google bid curve	—	—
Cleantra AstaxanthinExact	$1.29	22%	78%	10%	8	$3	no Google bid curve	—	—
Astaxanthin CleantraExact	$1.29	67%	33%	10%	8	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_MODIFIERS Wellanova · 3 keywords · $7 this week · IS 75%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellnovaExact	$1.54	71%	29%	10%	6ad below avg.	$6	up to $10.50 · IS 100%	$1.36 · IS 71%	1.40x
trywellanova comExact	$1.54	100%	0%	100%	8ad below avg.	$2	no Google bid curve	—	—
welanovaExact	$1.54	100%	0%	50%	9	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 2 keywords · $6 this week · IS 63%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor body oil where to buyExact	$1.90	64%	36%	26%	8ad below avg.	$6	up to $6.39 · IS 84%	$1.76 · IS 64%	4.33x*
where to buy celmorExact	$1.29	55%	45%	10%	10	$0	no Google bid curve	—	—

RP_ONB_US_SEARCH_PRODUCTS Rejuvapaw · 1 keywords · $6 this week · IS 67%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuvapaw mushroom chewsExact	$1.54	67%	33%	33%	10	$6	no Google bid curve	—	—

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 6 keywords · $4 this week · IS 17%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforce officialExact	$1.50	16%	84%	10%	—	$3	no Google bid curve	—	—
blueforseExact	$1.50	13%	87%	10%	—	$2	no Google bid curve	—	—
bluforceExact	$1.50	17%	83%	10%	—	$0	no Google bid curve	—	—
blu forceExact	$1.50	10%	90%	10%	8ad below avg.	$0	no Google bid curve	—	—
blueforce websiteExact	$1.50	22%	78%	10%	—	$0	no Google bid curve	—	—
tryblueforceExact	$1.50	56%	44%	22%	8ad below avg.	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 2 keywords · $4 this week · IS 60%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
where to buy nervalleyExact	$1.29	59%	41%	37%	10	$4	up to $6.39 · IS 100%	$6.39 · IS 100%	10.14x*
nervalley amazonExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_DISCOUNTS Wellanova · 1 keywords · $2 this week · IS 40%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanova discount codeExact	$1.54	40%	60%	10%	10	$2	no Google bid curve	—	—

RP_ONB_US_SEARCH_MODIFIERS Rejuvapaw · 2 keywords · $2 this week · IS 67%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuvapawsExact	$1.54	100%	0%	100%	10	$2	no Google bid curve	—	—
rejuva pawExact	$1.54	50%	0%	10%	10	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_DISCOUNTS Celmor · 4 keywords · $1 this week · IS 30%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor couponExact	$1.29	30%	70%	10%	—	$1	no Google bid curve	—	—
celmor coupon codeExact	$1.29	25%	75%	25%	8ad below avg.	$0	no Google bid curve	—	—
celmor discount codeExact	$1.29	33%	67%	10%	4CTR below avg.	$0	no Google bid curve	—	—
celmor promo codeExact	$1.29	33%	67%	10%	—	$0	no Google bid curve	—	—

BF_ONB_US_SEARCH_DISCOUNTS Blueforce · 2 keywords · $0 this week · IS 18%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforce couponExact	$1.50	50%	50%	10%	—	$0	no Google bid curve	—	—
blueforce coupon codeExact	$1.50	16%	84%	10%	—	$0	no Google bid curve	—	—

LD_ONB_US_SEARCH_DISCOUNTS Ledisa · 4 keywords · $0 this week · IS 58%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisa patches discount codeExact	$2.00	67%	33%	10%	—	$0	no Google bid curve	—	—
ledisa couponExact	$2.00	100%	0%	10%	8ad below avg.	$0	no Google bid curve	—	—
ledisa coupon codeExact	$2.00	55%	27%	18%	8ad below avg.	$0	no Google bid curve	—	—
ledisa coupon code first orderExact	$2.00	50%	50%	50%	8ad below avg.	$0	no Google bid curve	—	—

LD_ONB_US_SEARCH_WHERETOBUY Ledisa · 1 keywords · $0 this week · IS 50%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisa amazonExact	$2.00	50%	0%	50%	6	$0	no Google bid curve	—	—

SR_ONB_US_SEARCH_WHERETOBUY Serabel · 1 keywords · $0 this week · IS 100%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabel where to buyExact	$1.29	100%	0%	10%	8	$0	no Google bid curve	—	—

$147,262Non-brand Search spend, 7d65 campaigns in scope

1.16xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x

20%Impression share48% lost to rank · 33% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

Campaign	Bidding	Budget	7d avg/day	Budget util.	Search ISlost: rank · budget	Abs. top	CPC	CTR	What holds it back	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROASLedisa · Competitor	maximize conversion value · 125%	$4,000	$4,162	103%	16%26% · 59%	10%	$4.02	31.2%	budget	0.89xbelow 1.4x target	0.43x	Low ROAS
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviews	maximize conversion value · 160%	$2,400→ $3,000 (+25%)	$2,124	105%	36%30% · 34%	22%	$4.45	44.6%	budget	1.41x	0.67x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$1,291	31%	43%57% · 0%	21%	$2.44	14.3%	target	1.27xbelow 1.4x target	0.97x	Watch
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 90%	$2,500	$841	33%	22%78% · 0%	10%	$1.72	12.6%	target	1.74x	1.44x	Upcoming
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$775	102%	14%32% · 54%	10%	$1.99	16.3%	budget	0.79xbelow 1.3x target	0.63x	Low ROAS
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$774	102%	10%16% · 74%	10%	$2.22	15.0%	budget	0.95xbelow 1.3x target	0.75x	Low ROAS
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitor	maximize conversion value · 120%	$700→ $1,000 (+43%)	$682	93%	34%66% · 0%	18%	$1.90	15.4%	target	1.41x	1.14x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitor	maximize conversion value · 140%	$3,000	$642	14%	63%37% · 0%	18%	$2.23	12.3%	target	1.39xbelow 1.4x target	1.10x	Watch
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitor	maximize conversion value	$450	$630	103%	11%76% · 13%	10%	$3.66	11.8%	budget	0.52xbelow 1.4x target	0.45x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 95%	$500	$548	108%	10%7% · 89%	10%	$2.02	24.3%	budget	0.86xbelow 1.3x target	0.67x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$518	103%	10%22% · 68%	10%	$2.03	18.5%	budget	0.78xbelow 1.3x target	0.65x	Low ROAS
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$518	102%	10%7% · 87%	10%	$2.02	23.6%	budget	1.17xbelow 1.3x target	0.98x	Watch
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$518	103%	10%6% · 89%	10%	$1.88	23.5%	budget	0.64xbelow 1.3x target	0.51x	Low ROAS
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitor	maximize conversion value · 110%	$1,500	$491	35%	23%77% · 0%	10%	$1.70	11.3%	target	1.25xbelow 1.3x target	1.22x	Watch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitor	maximize conversion value · 140%	$3,000	$470	11%	61%39% · 0%	15%	$3.24	12.1%	target	1.48x	1.32x	Upcoming
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitor	maximize conversion value · 135%	$350	$432	100%	23%76% · 1%	10%	$2.21	17.2%	target	1.30xbelow 1.4x target	0.68x	Watch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$385	5%	38%62% · 0%	15%	$2.05	13.9%	target	1.54x	1.11x	Upcoming
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitor	maximize conversion value · 135%	$250→ $350 (+40%)	$363	95%	20%73% · 7%	10%	$2.32	16.6%	target	1.44x	0.85x	Scale
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$349	77%	31%69% · 0%	12%	$1.91	14.4%	target	0.87xbelow 1.4x target	0.74x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitor	maximize conversion value · 140%	$1,500	$322	16%	55%45% · 0%	34%	$2.17	20.1%	target	1.48x	1.28x	Upcoming
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 81%	$1,000	$315	42%	32%68% · 0%	10%	$1.83	14.9%	target	1.61x	1.27x	Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitor	maximize conversions · $48	$300→ $425 (+42%)	$302	129%	29%71% · 0%	10%	$1.64	12.9%	target	1.88x	0.03x	Scale
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitor	maximize conversion value · 135%	$500	$288	25%	71%29% · 0%	15%	$3.52	12.4%	demand	1.01xbelow 1.3x target	1.01x	Watch
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitor	maximize conversions · $54	$400	$266	61%	53%47% · 0%	10%	$3.05	11.5%	target	1.17xbelow 1.4x target	0.11x	Watch
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$259	36%	44%56% · 0%	10%	$2.65	11.4%	target	1.28xbelow 1.3x target	1.28x	Watch
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$250	$259	103%	12%32% · 55%	10%	$1.97	20.0%	budget	0.66xbelow 1.3x target	0.66x	Low ROAS
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviews	target roas	$1,500	$248	7%	24%76% · 0%	10%	$2.53	20.7%	target	1.39xbelow 1.4x target	0.61x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitor	maximize conversions · $36	$200	$201	133%	32%68% · 0%	10%	$1.67	10.5%	target	1.29xbelow 1.3x target	0.02x	Watch
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitor	maximize conversion value · 155%	$1,500	$147	9%	54%46% · 0%	15%	$2.54	9.7%	target	0.75xbelow 1.4x target	0.75x	Low ROAS
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$136	19%	49%51% · 0%	12%	$2.61	9.8%	target	1.37x	1.34x	Watch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitor	maximize conversion value · 110%	$500	$129	24%	24%76% · 0%	10%	$2.15	7.5%	target	1.65x	1.40x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$128	34%	21%79% · 0%	10%	$1.49	10.7%	target	1.21xbelow 1.4x target	1.15x	Watch
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitor	maximize conversion value · 120%	$150	$117	73%	10%90% · 0%	10%	$1.57	8.9%	target	1.19xbelow 1.3x target	1.19x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitor	maximize conversions · $36	$200	$117	45%	43%57% · 0%	17%	$1.80	14.7%	target	0.94xbelow 1.3x target	0.08x	Low ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitor	maximize conversion value · 105%	$100	$106	105%	10%7% · 86%	10%	$2.59	21.7%	budget	0.76xbelow 1.3x target	0.45x	Low ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviews	manual cpc	$200	$104	49%	30%70% · 0%	15%	$2.24	22.8%	bid	1.48x	1.03x	Upcoming
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitor	manual cpc	$1,000	$91	12%	29%71% · 0%	10%	$1.45	11.2%	bid	0.49xbelow 1.4x target	0.49x	Low ROAS
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitor	maximize conversion value · 120%	$500	$83	14%	10%90% · 0%	10%	$2.39	8.6%	target	1.25xbelow 1.3x target	1.25x	Watch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitor	maximize conversion value · 120%	$500	$82	17%	46%54% · 0%	27%	$2.15	15.1%	target	1.98x	1.76x	Upcoming
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitor	maximize conversion value · 105%	$75	$79	107%	11%17% · 72%	10%	$2.49	15.1%	budget	0.87xbelow 1.3x target	0.70x	Low ROAS
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitor	maximize conversion value · 110%	$500	$76	13%	29%71% · 0%	10%	$1.70	10.0%	target	1.26xbelow 1.3x target	1.26x	Watch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitor	maximize conversion value · 135%	$100	$70	6%	60%40% · 0%	32%	$3.56	10.5%	target	0.61xbelow 1.3x target	0.61x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitor	maximize conversion value · 95%	$250	$64	41%	48%52% · 0%	16%	$2.10	14.8%	target	2.12x	1.82x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitor	maximize conversion value · 120%	$250	$44	35%	24%76% · 0%	10%	$1.88	11.0%	target	1.41x	1.29x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitor	maximize conversion value · 120%	$100	$44	56%	10%90% · 0%	10%	$1.98	13.3%	target	2.01x	1.76x	Upcoming
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitor	maximize conversion value · 150%	$300	$42	2%	10%90% · 0%	10%	$2.42	9.6%	target	0.74xbelow 1.3x target	0.74x	Low ROAS
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitor	maximize conversion value · 120%	$40	$42	87%	32%39% · 29%	10%	$1.61	11.4%	budget	1.94x	1.94x	Upcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitor	maximize conversion value · 150%	$400	$39	1%	12%88% · 0%	10%	$2.16	9.3%	target	0.62xbelow 1.3x target	0.62x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$80	$33	33%	39%61% · 0%	12%	$1.27	11.4%	target	3.87x	3.23x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$80	$32	55%	43%57% · 0%	10%	$1.68	11.0%	target	1.25xbelow 1.4x target	1.01x	Watch
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitor	maximize conversion value · 120%	$75	$30	14%	10%90% · 0%	10%	$1.92	7.6%	target	3.82x	3.82x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitor	maximize conversion value · 120%	$500	$29	4%	10%90% · 0%	10%	$2.05	8.6%	target	0.65xbelow 1.3x target	0.65x	Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$25	2%	16%84% · 0%	10%	$1.22	11.6%	target	2.98x	2.52x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitor	maximize conversion value · 155%	$150	$24	13%	17%83% · 0%	10%	$1.53	10.0%	target	2.25x	2.25x	Upcoming
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitor	maximize conversion value · 135%	$500	$21	3%	10%90% · 0%	10%	$1.46	12.3%	target	1.16xbelow 1.3x target	1.16x	Watch
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitor	maximize conversion value · 135%	$100	$19	6%	10%90% · 0%	10%	$2.46	9.5%	target	1.01xbelow 1.3x target	1.01x	Watch
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviews	manual cpc	$100	$17	18%	40%60% · 0%	10%	$1.27	14.6%	bid	3.23x	2.79x	Upcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitor	manual cpc	$500	$16	4%	29%71% · 0%	10%	$1.47	6.2%	bid	1.00xbelow 1.4x target	1.00x	Low ROAS
MR_SB_BALM_ONB_US_Search_REVIEWSerabel · Reviews	manual cpc	$50	$16	23%	17%83% · 0%	10%	$1.92	16.6%	bid	0.45xbelow 1.3x target	0.45x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitor	maximize conversion value · 140%	$150	$14	11%	23%77% · 0%	10%	$1.20	11.5%	target	3.46x	1.72x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitor	maximize conversions · $48	$50	$14	48%	41%59% · 0%	12%	$1.84	11.5%	target	0.51xbelow 1.4x target	—	Low ROAS
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviews	manual cpc	$100	$13	18%	19%81% · 0%	10%	$1.25	21.6%	bid	8.14x	5.03x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$10	26%	25%75% · 0%	10%	$1.32	17.7%	target	1.40xbelow 1.4x target	1.40x	Watch
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$8	8%	25%75% · 0%	10%	$0.91	19.0%	target	1.38xbelow 1.4x target	1.38x	Watch
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitor	maximize conversions · $48	$50	$7	6%	35%65% · 0%	10%	$2.14	6.5%	target	1.59x	—	Upcoming

$32,100PMax & Shopping spend, 7d13 campaigns in scope

1.66xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x

42%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-18, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant Center	Account issues	Feed	Items	Live in Shopping	Rejected in Shopping	Not in Shopping ads	Out of Display	Top Shopping issue
BlueForce · 5844164336	Subscriptions or recurring billing	US	10	0	0	10	0	none
CELMOR · 5768928133	Online store not confirmed	item statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747	none	US	50	50	0	0	6	none
Ledisa · 5685678497	Your checkout URL is not yet live	AUS	20	18	2	0	9	Healthcare and Medicine: Unapproved supplements · 5
		CAN	20	20	0	0	9
		UK	20	18	2	0	9
		US	30	29	1	0	9
Nervalley · 5779286307	none	item statuses not in the backup (Shopify-app feed)
Wellanova · 5768928391	none	item statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Where the spend goes (7d)	Feed items	NC ROAS (TW)	LC	Status
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa	$2,000	$2,487	$1,563	124%	47% Display	19/20 live9 out of Display	1.39xbelow 1.7x target	0.37x	Watch
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	$1,200	$1,171	$1,272	98%	72% Display	10/10 live	1.35xbelow 1.7x target	0.53x	Watch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	$500→ $700 (+40%)	$458	$496	92%	Search-led	MC not in backup	1.90x	1.39x	Scale
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa	$750→ $1,050 (+40%)	$827	$358	110%	12% Display	19/20 live9 out of Display	3.29x	1.82x	Scale
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	$500	$184	$266	37%	Search-led	10/10 live	2.65x	1.66x	Upcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra	$250	$414	$230	166%	69% Display	10/10 live2 out of Display	0.71xbelow 1.6x target	0.39x	Low ROAS
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	$120→ $175 (+46%)	$128	$108	107%	Search-led	MC not in backup	1.79x	1.29x	Scale
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra	$100	$103	$104	103%	34% Display	10/10 live	1.28xbelow 1.6x target	0.68x	Watch
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra	$200	$38	$51	19%	7% Display	10/10 live2 out of Display	3.33x	1.33x	Upcoming
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra	$500	$30	$45	6%	48% Display	10/10 live1 out of Display	0.69xbelow 1.6x target	0.50x	Low ROAS
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra	$100	$48	$39	48%	6% Display	10/10 live	1.24xbelow 1.6x target	1.07x	Watch
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra	$150	$30	$33	20%	11% Display	10/10 live1 out of Display	1.10xbelow 1.6x target	0.27x	Watch
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra	$150	$16	$20	10%	Search-led	10/10 live3 out of Display	4.71x	4.20x	Upcoming

$48,820Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21

0.25xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x

$376Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

Campaign	Status	Served	Spend	NC ROAS (TW)	Cost / new order	NC orders	Impr.	CPM	CTR	CPC	Video views	View rate	Google conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversions	Paused	07-09 → 08-2143 days	$19,410	0.34x	$285	68	846,355	$23	1.36%	$1.68	220,701	26.1%	238
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversions	Paused	07-10 → 08-2013 days	$8,031	0.20x	$446	18	226,554	$35	1.37%	$2.59	71,384	31.5%	54
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$6,177	0.17x	$475	13	199,014	$31	1.02%	$3.05	58,576	29.4%	110
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$3,615	0.06x	$904	4	86,351	$42	1.71%	$2.45	28,056	32.5%	52
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversions	Paused	07-18 → 08-2135 days	$3,614	0.18x	$602	6	114,157	$32	1.16%	$2.74	37,746	33.1%	38
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversions	Paused	06-23 → 06-264 days	$2,286	0.08x	$1,143	2	58,388	$39	1.68%	$2.33	16,011	27.4%	11
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversions	Paused	07-30 → 08-2123 days	$2,217	0.40x	$185	12	77,069	$29	0.95%	$3.04	27,838	36.1%	19
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$2,016	0.34x	$403	5	66,837	$30	0.97%	$3.11	26,877	40.2%	25
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$1,444	0.13x	$722	2	55,372	$26	0.50%	$5.19	33,016	59.6%	13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversions	Paused	07-26 → 07-261 days	$10	0.00x	—	0	640	$16	1.25%	$1.27	0	0.0%	0

3Scale

2Upcoming

4Watch

1Low ROAS

GLP-1 8 campaigns · $11,480 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROAS	$4,000	$4,122	$4,162	103%	16%59% lost to budget	0.89xbelow 1.4x target	0.43x	Low ROAS
LD_GLP_ONB_US_Search_REVIEW	$2,400→ $3,000 (+25%)	$2,512	$2,124	105%	36%34% lost to budget	1.41x	0.67x	Scale
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue	$2,000	$2,487	$1,563	124%	—	1.39xbelow 1.7x target	0.37x	Watch
LD_GLP_ONB_US_mCPC	$1,000	$832	$747	83%	39%	2.69x	1.53x	Upcoming
LD_GLP_PDP_US_PMAX_BRAND_tROAS	$750→ $1,050 (+40%)	$827	$358	110%	—	3.29x	1.82x	Scale
LD_GLP_COMP_CAN_Search_tROAS	$350	$351	$432	100%	23%	1.30xbelow 1.4x target	0.68x	Watch
LD_GLP_COMP_AUS_Search_tROAS	$250→ $350 (+40%)	$238	$363	95%	20%7% lost to budget	1.44x	0.85x	Scale
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio	$1,500	$110	$248	7%	24%	1.39xbelow 1.4x target	0.61x	Watch

Onboarding / Brand 2 campaigns · $172 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_ONB_US_SEARCH_MODIFIERS	$100	$116	$24	116%	53%23% lost to budget	1.38x	1.04x	Watch
LD_ONB_US_SEARCH_PRODUCTS	$100	$56	$58	56%	37%	1.87x	1.10x	Upcoming

10Upcoming

9Watch

13Low ROAS

Lymph 14 campaigns · $3,479 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS	$1,200	$1,171	$1,272	98%	—	1.35xbelow 1.7x target	0.53x	Watch
CL_LYMPH_COMP_US_Search_Secondary_tROAS	$2,500	$818	$841	33%	22%	1.74x	1.44x	Upcoming
CL_LYMPH_COMP_US_Search_Main_tROAS	$1,000	$419	$315	42%	32%	1.61x	1.27x	Upcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS	$500	$383	$349	77%	31%	0.87xbelow 1.4x target	0.74x	Low ROAS
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS	$500	$184	$266	37%	—	2.65x	1.66x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS	$500	$172	$128	34%	21%	1.21xbelow 1.4x target	1.15x	Watch
CL_LYMPH_COMP_AUS_Search_Main_tROAS	$250	$102	$64	41%	48%	2.12x	1.82x	Upcoming
MR_CL_LYMPH_ONB_US_Search_REVIEW	$200	$99	$104	49%	30%	1.48x	1.03x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS	$80	$44	$32	55%	43%	1.25xbelow 1.4x target	1.01x	Watch
CL_LYMPH_ONB_US_Search_mCPC	$100	$36	$43	36%	24%	0.46xbelow 1.4x target	0.12x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS	$80	$26	$33	33%	39%	3.87x	3.23x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS	$50	$13	$10	26%	25%	1.40xbelow 1.4x target	1.40x	Watch
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS	$500	$8	$25	2%	16%	2.98x	2.52x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS	$50	$4	$8	8%	25%	1.38xbelow 1.4x target	1.38x	Watch

Oregano 5 campaigns · $2,268 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS	$750	$764	$774	102%	10%74% lost to budget	0.95xbelow 1.3x target	0.75x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS	$500	$539	$548	108%	10%89% lost to budget	0.86xbelow 1.3x target	0.67x	Low ROAS
CL_OREG_COMP_US_Search_Main_tROAS	$500	$513	$518	103%	10%89% lost to budget	0.64xbelow 1.3x target	0.51x	Low ROAS
CL_OREG_PDP_US_PMAX_GENERIC_tROAS	$250	$414	$230	166%	—	0.71xbelow 1.6x target	0.39x	Low ROAS
CL_OREG_PDP_US_PMAX_BRAND_tROAS	$200	$38	$51	19%	—	3.33x	1.33x	Upcoming

Parasite 5 campaigns · $1,439 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PARA_COMP_US_Search_Main_tROAS	$750	$764	$775	102%	14%54% lost to budget	0.79xbelow 1.3x target	0.63x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROAS	$500	$513	$518	103%	10%68% lost to budget	0.78xbelow 1.3x target	0.65x	Low ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS	$100	$103	$104	103%	—	1.28xbelow 1.6x target	0.68x	Watch
CL_PARA_PDP_US_PMAX_BRAND_tROAS	$100	$48	$39	48%	—	1.24xbelow 1.6x target	1.07x	Watch
CL_PARA_ONB_US_Search_mCPC	$100	$11	$34	11%	63%	0.34xbelow 1.3x target	0.34x	Low ROAS

Astaxanthin 4 campaigns · $676 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ASTA_COMP_US_Search_Main_tROAS	$500	$511	$518	102%	10%87% lost to budget	1.17xbelow 1.3x target	0.98x	Watch
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS	$100	$105	$106	105%	10%86% lost to budget	0.76xbelow 1.3x target	0.45x	Low ROAS
CL_ASTA_PDP_US_PMAX_BRAND_tROAS	$150	$30	$33	20%	—	1.10xbelow 1.6x target	0.27x	Watch
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS	$500	$30	$45	6%	—	0.69xbelow 1.6x target	0.50x	Low ROAS

Sour 3 campaigns · $352 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_SOUR_COMP_US_Search_Main_tROAS	$250	$256	$259	103%	12%55% lost to budget	0.66xbelow 1.3x target	0.66x	Low ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS	$75	$80	$79	107%	11%72% lost to budget	0.87xbelow 1.3x target	0.70x	Low ROAS
CL_SOUR_PDP_US_PMAX_BRAND_tROAS	$150	$16	$20	10%	—	4.71x	4.20x	Upcoming

Onboarding / Brand 1 campaign · $119 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ONB_GENERAL_US_Search_mCPC	$200	$119	$74	59%	69%	1.57x	1.01x	Upcoming

2Scale

10Upcoming

2Watch

1Low ROAS

Magnesium Cream 12 campaigns · $2,982 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM	$3,000	$936	$1,291	31%	43%	1.27xbelow 1.4x target	0.97x	Watch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue	$500→ $700 (+40%)	$458	$496	92%	—	1.90x	1.39x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE	$3,000	$432	$642	14%	63%	1.39xbelow 1.4x target	1.10x	Watch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF	$3,000	$333	$470	11%	61%	1.48x	1.32x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM	$1,500	$242	$322	16%	55%	1.48x	1.28x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM	$3,000	$142	$385	5%	38%	1.54x	1.11x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR	$1,500	$133	$147	9%	54%	0.75xbelow 1.4x target	0.75x	Low ROAS
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS	$120→ $175 (+46%)	$128	$108	107%	—	1.79x	1.29x	Scale
NV_MAGCR_ONB_US_Search	$500	$124	$134	25%	64%	4.32x	3.16x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL	$150	$20	$24	13%	17%	2.25x	2.25x	Upcoming
MR_NV_MAGCR_ONB_US_Search_REVIEW	$100	$18	$17	18%	40%	3.23x	2.79x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS	$150	$17	$14	11%	23%	3.46x	1.72x	Upcoming

Onboarding / Brand 3 campaigns · $48 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_ONB_US_SEARCH_PRODUCTS	$100	$43	$40	43%	62%	7.85x	7.02x	Upcoming
NV_ONB_US_SEARCH_DISCOUNTS	$100	$3	$1	3%	71%	14.47x	9.09x	Upcoming
NV_ONB_US_SEARCH_MODIFIERS	$100	$2	$6	2%	54%	5.39x	4.16x	Upcoming

1Scale

7Upcoming

3Watch

1Low ROAS

Amla 1 campaign · $649 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_AMLA_COMP_US_SEARCH_AMLA	$700→ $1,000 (+43%)	$649	$682	93%	34%	1.41x	1.14x	Scale

Beef Organs 3 campaigns · $290 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN	$500	$118	$129	24%	24%	1.65x	1.40x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN	$250	$87	$44	35%	24%	1.41x	1.29x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC	$500	$86	$82	17%	46%	1.98x	1.76x	Upcoming

Garlic 1 campaign · $110 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_GARLIC_COMP_US_SEARCH_MAIN	$150	$110	$117	73%	10%	1.19xbelow 1.3x target	1.19x	Watch

Prenatal 2 campaigns · $76 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_PREN_COMP_US_SEARCH_PRENATAL_REST	$100	$56	$44	56%	10%	2.01x	1.76x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS	$500	$20	$29	4%	10%	0.65xbelow 1.3x target	0.65x	Low ROAS

Vitamin D3+K2 1 campaign · $72 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2	$500	$72	$83	14%	10%	1.25xbelow 1.3x target	1.25x	Watch

Epsom 1 campaign · $35 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT	$40	$35	$42	87%	32%29% lost to budget	1.94x	1.94x	Upcoming

Onboarding / Brand 2 campaigns · $34 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_ONB_US_SEARCH_PRODUCTS	$100	$21	$4	21%	83%	2.97x	2.97x	Upcoming
WL_ONB_US_SEARCH_CORE	$100	$13	$3	13%	100%	8.35x	8.35x	Upcoming

Thyroid 1 campaign · $15 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT	$500	$15	$21	3%	10%	1.16xbelow 1.3x target	1.16x	Watch

1Scale

5Upcoming

2Watch

2Low ROAS

Oil 6 campaigns · $704 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH	$300→ $425 (+42%)	$386	$302	129%	29%	1.88x	0.03x	Scale
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE	$400	$243	$266	61%	53%	1.17xbelow 1.4x target	0.11x	Watch
CL_Oil_ONB_US_Search	$100	$30	$18	30%	33%	4.25x	1.16x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST	$50	$24	$14	48%	41%	0.51xbelow 1.4x target	—	Low ROAS
MR_CL_Oil_ONB_US_Search_REVIEW	$100	$18	$13	18%	19%	8.14x	5.03x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA	$50	$3	$7	6%	35%	1.59x	—	Upcoming

Pheromone 2 campaigns · $356 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER	$200	$267	$201	133%	32%	1.29xbelow 1.3x target	0.02x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN	$200	$89	$117	45%	43%	0.94xbelow 1.3x target	0.08x	Low ROAS

Onboarding / Brand 2 campaigns · $17 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CE_ONB_US_SEARCH_PRODUCTS	$100	$9	$11	9%	73%	4.65x	1.34x	Upcoming
CE_ONB_US_SEARCH_MODIFIERS	$100	$8	$7	8%	58%	6.53x	6.53x	Upcoming

2Upcoming

3Low ROAS

Fusion 4 campaigns · $656 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR	$450	$462	$630	103%	11%13% lost to budget	0.52xbelow 1.4x target	0.45x	Low ROAS
BF_FUSION_COMP_US_SEARCH_SOREN	$1,000	$118	$91	12%	29%	0.49xbelow 1.4x target	0.49x	Low ROAS
BF_FUSION_ONB_US_Search	$250	$55	$49	22%	33%	9.70x	5.14x	Upcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIX	$500	$21	$16	4%	29%	1.00xbelow 1.4x target	1.00x	Low ROAS

Onboarding / Brand 1 campaign · $10 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_ONB_US_SEARCH_PRODUCTS	$100	$10	$8	10%	68%	2.14x	—	Upcoming

1Upcoming

2Watch

1Low ROAS

Balm 3 campaigns · $608 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SB_BALM_COMP_US_GENERIC_tROAS	$1,500	$532	$491	35%	23%	1.25xbelow 1.3x target	1.22x	Watch
SB_BALM_COMP_US_COMPETITOR_tROAS	$500	$64	$76	13%	29%	1.26xbelow 1.3x target	1.26x	Watch
MR_SB_BALM_ONB_US_Search_REVIEW	$50	$12	$16	23%	17%	0.45xbelow 1.3x target	0.45x	Low ROAS

Onboarding / Brand 1 campaign · $20 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SR_ONB_US_SEARCH_PRODUCTS	$100	$20	$15	20%	58%	3.07x	2.84x	Upcoming

1Upcoming

4Watch

3Low ROAS

Mushroom 4 campaigns · $409 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS	$500	$182	$259	36%	44%	1.28xbelow 1.3x target	1.28x	Watch
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST	$500	$127	$288	25%	71%	1.01xbelow 1.3x target	1.01x	Watch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS	$500	$94	$136	19%	49%	1.37x	1.34x	Watch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD	$100	$6	$70	6%	60%	0.61xbelow 1.3x target	0.61x	Low ROAS

Allergy 2 campaigns · $13 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE	$75	$11	$30	14%	10%	3.82x	3.82x	Upcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF	$400	$2	$39	1%	12%	0.62xbelow 1.3x target	0.62x	Low ROAS

Hip & Joint 2 campaigns · $13 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT	$100	$6	$19	6%	10%	1.01xbelow 1.3x target	1.01x	Watch
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT	$300	$6	$42	2%	10%	0.74xbelow 1.3x target	0.74x	Low ROAS