NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-12 – 2026-09-18 · 99 campaigns in scope · $28,264 spend yesterday · 1.32x blended NC ROAS

7ScaleLedisa 4 · Nervalley 2 · Celmor 1
41UpcomingCleantra 13 · Nervalley 10 · Celmor 6 · Wellanova 4 · Rejuvapaw 3 · Blueforce 2 · Serabel 2 · Ledisa 1
23WatchWellanova 6 · Ledisa 4 · Cleantra 3 · Rejuvapaw 3 · Celmor 2 · Nervalley 2 · Serabel 2 · Blueforce 1
28Low ROASCleantra 16 · Rejuvapaw 3 · Blueforce 2 · Celmor 2 · Wellanova 2 · Ledisa 1 · Nervalley 1 · Serabel 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Ledisa
$11,843
spend yesterday
1.32x
NC ROAS (7d)
95% of budget35% of spend in Low ROAS
Cleantra
$8,207
spend yesterday
1.13x
NC ROAS (7d)
62% of budget59% of spend in Low ROAS
Nervalley
$3,941
spend yesterday
1.66x
NC ROAS (7d)
23% of budget3% of spend in Low ROAS
Wellanova
$1,476
spend yesterday
1.38x
NC ROAS (7d)
37% of budget5% of spend in Low ROAS
Celmor
$1,128
spend yesterday
1.55x
NC ROAS (7d)
66% of budget18% of spend in Low ROAS
Blueforce
$676
spend yesterday
1.18x
NC ROAS (7d)
29% of budget81% of spend in Low ROAS
Serabel
$565
spend yesterday
1.34x
NC ROAS (7d)
25% of budget2% of spend in Low ROAS
Rejuvapaw
$428
spend yesterday
1.20x
NC ROAS (7d)
17% of budgettoo little spend to read the ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

2026-08-20 – 2026-09-18 · 30 days
Ledisa1.47x
$313,219 spend
2.0x0
Cleantra1.22x
$368,332 spend
2.0x0
Nervalley1.70x
$138,543 spend
2.6x0
Wellanova1.30x
$40,446 spend
2.2x0
Rejuvapaw1.18x
$42,004 spend
2.7x0
Celmor1.47x
$27,922 spend
2.7x0
Blueforce1.59x
$20,666 spend
4.6x0
Serabel1.42x
$10,270 spend
4.2x0

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
Scale Upcoming Watch Low ROAS

Ledisa
$11,843
Cleantra
$8,207
Nervalley
$3,941
Wellanova
$1,476
Celmor
$1,128
Blueforce
$676
Serabel
$565
Rejuvapaw
$428

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

0.5x1x1.5x2x2.5x3x0%25%50%75%100%125%150%

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

CampaignUtil.NC ROASBudgetSuggestedDays in status
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa146%2.95x$750$1,050 +40%2$1,919 so far
LD_GLP_ONB_US_mCPCLedisa107%2.50x$1,000$1,250 +25%1
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley103%1.81x$500$700 +40%4$2,149 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor131%1.77x$300$425 +42%3$1,072 so far
LD_GLP_COMP_AUS_Search_tROASLedisa105%1.43x$250$350 +40%2$500 so far
LD_ONB_US_SEARCH_MODIFIERSLedisa121%2.26x$100$150 +50%1
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley92%2.09x$120$175 +46%10$1,078 so far

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

CampaignUtil.NC ROASDays in status
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra35%1.84x7$5,361 so far
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley17%1.48x2$837 so far
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley29%1.68x10$3,236 so far
CL_LYMPH_COMP_US_Search_Main_tROASCleantra35%1.64x10$3,411 so far
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley7%1.71x3$547 so far
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw42%1.51x1
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra34%2.60x10$2,334 so far
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa9%1.57x1
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra48%2.00x2$221 so far
NV_MAGCR_ONB_US_SearchNervalley22%4.12x10$1,343 so far

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

CampaignUtil.NC ROASDays in status
LD_GLP_COMP_US_Search_tROASLedisa102%0.89xbelow 1.4x target5$20,650 so far
CL_PARA_COMP_US_Search_Main_tROASCleantra101%0.81xbelow 1.3x target10$7,800 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra102%0.89xbelow 1.3x target10$7,767 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce106%0.62xbelow 1.4x target10$6,212 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra102%0.84xbelow 1.3x target10$5,190 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra102%0.62xbelow 1.3x target10$2,599 so far
CL_OREG_COMP_US_Search_Main_tROASCleantra102%0.51xbelow 1.3x target4$2,052 so far
CL_OREG_COMP_US_Search_Secondary_tROASCleantra98%0.61xbelow 1.3x target3$1,576 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra107%0.77xbelow 1.3x target10$1,069 so far
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra97%0.87xbelow 1.4x target2$869 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce7%0.51xbelow 1.4x target10$817 so far
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra71%0.76xbelow 1.6x target2$591 so far

What changed since yesterday

Against the snapshot of 2026-09-17. 9 day(s) of history stored.

  • LD_GLP_ONB_US_Search_REVIEWScaleWatch (1.37x, $2,552 yesterday)
  • LD_GLP_ONB_US_mCPCUpcomingScale (2.50x, $1,069 yesterday)
  • WL_AMLA_COMP_US_SEARCH_AMLAScaleWatch (1.38x, $784 yesterday)
  • CL_ASTA_COMP_US_Search_Main_tROASWatchLow ROAS (0.89x, $509 yesterday)
  • RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSWatchUpcoming (1.51x, $209 yesterday)
  • WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENUpcomingWatch (1.24x, $137 yesterday)
  • MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioWatchUpcoming (1.57x, $136 yesterday)
  • LD_ONB_US_SEARCH_MODIFIERSWatchScale (2.26x, $121 yesterday)
  • CL_PARA_PDP_US_PMAX_GENERIC_tROASWatchLow ROAS (0.99x, $102 yesterday)
  • LD_ONB_US_SEARCH_PRODUCTSUpcomingWatch (1.25x, $82 yesterday)
  • CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASLow ROASWatch (1.09x, $77 yesterday)
  • WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTUpcomingLow ROAS (0.82x, $49 yesterday)
  • CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASWatchLow ROAS (0.87x, $44 yesterday)
  • WL_PREN_COMP_US_SEARCH_PRENATAL_RESTUpcomingWatch (1.10x, $39 yesterday)
  • CL_PARA_PDP_US_PMAX_BRAND_tROASWatchUpcoming (2.18x, $34 yesterday)
  • CL_ASTA_PDP_US_PMAX_BRAND_tROASWatchUpcoming (1.88x, $30 yesterday)
  • CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASUpcomingLow ROAS (0.88x, $17 yesterday)
  • BF_FUSION_COMP_US_SEARCH_PEPTONIXLow ROASWatch (1.34x, $13 yesterday)
  • CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASWatchUpcoming (1.54x, $11 yesterday)
  • CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROASWatchUpcoming (1.43x, $8 yesterday)
  • RP_ONB_US_SEARCH_CORE — entered the report (2.69x)
  • SB_BALM_ONB_US_mCPC — entered the report (4.51x)
  • CE_ONB_US_SEARCH_WHERETOBUY — entered the report (14.90x)
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 82% of brand spend.

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 30 keywords · $5,672 this week · IS 42%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
ledisaExact$2.4091%9%65%10$2,006up to $5.18 · IS 100%$2.40 · IS 91%2.16x
Ledisa patchesExact$3.6036%64%17%10$1,873up to $4.10 · IS 47%$4.10 · IS 47%1.47x*
ledisaPhrase$2.4028%72%10%10$365up to $2.87 · IS 35%$2.40 · IS 28%0.68x*
ledisa glp 1 patchesExact$3.6039%61%14%10$293up to $3.74 · IS 45%$3.74 · IS 45%2.72x*
ledisa patches websiteExact$3.6089%11%66%9$280up to $6.05 · IS 99%$3.48 · IS 89%2.23x*
ledisa patchesPhrase$3.6038%62%19%10$211up to $24.00 · IS 80%$11.89 · IS 65%2.72x*
ledisa patchExact$2.4073%27%44%10$194up to $7.27 · IS 100%$3.27 · IS 85%2.44x
ledisa glp1 patchPhrase$3.6030%70%13%10$111below target$4.55 · IS 30%0.00x*
glp1 patch ledisaExact$3.6039%61%13%10$46up to $16.37 · IS 73%$7.27 · IS 62%3.97x*
Ledisa glp-1Exact$2.4042%58%10%10$41up to $5.18 · IS 100%$3.74 · IS 84%1.85x
glp 1 patch ledisaExact$2.4031%69%11%10$33below target$2.40 · IS 31%0.00x*
ledisa glp1 patchesExact$3.6030%70%14%10$28up to $7.27 · IS 76%$5.18 · IS 62%1.32x*

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $947 this week · IS 66%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
NervalleyExact$1.2987%13%75%10$405no Google bid curve
Nervalley Magnesium CreamExact$1.2992%8%74%10$127no Google bid curve
Pure Relief Magnesium CreamExact$1.2990%10%65%10$123no Google bid curve
Nervalley Pure ReliefPhrase$1.2946%54%24%10$112no Google bid curve
Nervalley Pure ReliefExact$1.2963%37%44%10$70no Google bid curve
Pure ReliefPhrase$2.0042%58%14%10$36no Google bid curve
Nervalley Magnesium CreamPhrase$1.2953%47%31%10$31no Google bid curve
NervalleyPhrase$1.2933%67%10%10$27no Google bid curve
Pure Relief Magnesium CreamPhrase$1.2962%38%31%10$6no Google bid curve
Pure Relief CreamExact$1.29100%0%59%10$6no Google bid curve
Pure ReliefExact$2.0052%48%36%10$4no Google bid curve
Magnesium Cream NervalleyExact$1.29100%0%100%10$0no Google bid curve

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 4 keywords · $555 this week · IS 71%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CleantraExact$1.9074%26%48%10$456up to $2.20 · IS 81%$1.90 · IS 74%0.84x
Cleantra DropsExact$1.9062%38%30%9$48up to $3.91 · IS 100%$3.91 · IS 100%1.25x
cleantra websiteExact$1.2956%44%26%10$47no Google bid curve
Cleantra SupplementsExact$1.2944%56%17%7CTR below avg.$4below target$1.29 · IS 44%0.00x

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 51 keywords · $436 this week · IS 42%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
lidesa patchesExact$3.0063%37%39%$122up to $13.64 · IS 84%$3.41 · IS 73%2.13x*
lesida patchExact$2.0080%20%39%10$67below target$2.00 · IS 80%0.00x
ledisa berberine patchesExact$2.0093%7%39%10$33no Google bid curve
ladesa patchesExact$2.0074%26%49%10$29below target$2.00 · IS 74%0.00x
lidesa glp 1 patchesExact$2.0032%68%13%$21below target$2.00 · IS 32%0.00x
ladesa patchExact$2.0085%15%52%9$18no Google bid curve
ledisa for menExact$2.0078%22%26%6ad below avg.$14below target$2.00 · IS 78%0.00x
glp 1 ledisaExact$2.0021%79%10%$10up to $6.06 · IS 68%$4.31 · IS 57%1.06x*
ledisi patchesExact$2.0014%86%10%10$10no Google bid curve
ledisa loginExact$2.0011%89%10%7$8below target$2.00 · IS 11%0.00x
what is in ledisa patchesExact$2.0057%43%40%10$8no Google bid curve
ledisa nad+ patchesExact$2.00100%0%50%7$8no Google bid curve

BF_FUSION_ONB_US_Search Blueforce · 21 keywords · $399 this week · IS 35%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
FollifusionExact$2.2585%15%38%10$83up to $3.24 · IS 99%$3.24 · IS 99%8.89x*
Blue ForceExact$2.2545%55%23%10$81up to $3.78 · IS 71%$3.78 · IS 71%8.60x*
blue force hair growthExact$2.2590%10%40%10$46do not raise$2.56 · IS 90%6.36x*
Blue Force FollifusionPhrase$2.2522%78%10%$43below target$2.17 · IS 22%0.00x*
Blue ForcePhrase$2.2519%81%10%10$30below target$1.50 · IS 19%0.00x
blueforce hair growthExact$2.2591%9%39%10$27up to $7.43 · IS 100%$7.43 · IS 100%14.14x
blue force hair treatmentExact$2.2586%14%46%10$24below target$1.50 · IS 86%0.00x
BlueForce FollifusionExact$2.2566%34%39%10$19below target$2.04 · IS 66%0.00x
BlueForce FollifusionPhrase$1.5028%72%10%10$9below target$1.50 · IS 28%0.00x
blueforce hairExact$1.5023%77%10%10$7below target$1.50 · IS 23%0.00x
blueforce hair growthPhrase$1.5033%67%12%10$6up to $15.00 · IS 100%$7.43 · IS 100%5.90x
blue force hairExact$1.5083%17%17%10$6below target$1.50 · IS 83%0.00x

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 20 keywords · $327 this week · IS 25%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase$1.9021%79%10%7$184below target$1.90 · IS 21%0.00x*
Lymph Support CleantraPhrase$1.9020%80%10%$40up to $12.90 · IS 77%$6.39 · IS 48%1.53x*
Lymph Drainage CleantraExact$2.5065%35%34%$36below target$2.50 · IS 65%0.00x
Cleantra Lymphatic Drainage DropsExact$1.9057%43%21%7$24below target$1.90 · IS 57%0.00x
Cleantra LymphaticExact$1.2963%37%21%8$13below target$1.29 · IS 63%0.00x
Lymphatic Drops CleantraPhrase$1.2917%83%10%6$10up to $2.20 · IS 41%$2.20 · IS 41%0.84x
Lymphatic Drainage CleantraExact$1.4354%46%33%7$10below target$1.43 · IS 54%0.00x
Cleantra Lymphatic DropsExact$1.2945%55%19%7$5below target$1.29 · IS 45%0.00x
Cleantra Lymphatic DrainageExact$1.2932%68%10%9$3below target$1.29 · IS 32%0.00x
Lymphatic CleantraPhrase$1.2910%90%10%7$1no Google bid curve
Lymphatic Drainage Drops CleantraExact$1.2940%60%30%7$1no Google bid curve
Lymph CleantraPhrase$1.2927%73%10%$1below target$1.29 · IS 27%0.00x

LD_ONB_US_SEARCH_MODIFIERS Ledisa · 14 keywords · $292 this week · IS 63%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
tryledisaExact$2.0071%19%47%9$146no Google bid curve
ledisa websiteExact$2.0077%8%58%9$113no Google bid curve
lidesaExact$2.0069%12%45%8ad below avg.$14no Google bid curve
lesidaExact$2.0088%12%25%8ad below avg.$8no Google bid curve
ledissaExact$2.0086%0%86%10$6no Google bid curve
ledsiaExact$2.0038%48%17%8ad below avg.$4no Google bid curve
help try ledisa comExact$2.0024%52%10%8ad below avg.$2no Google bid curve
ledistaExact$2.0067%0%10%10$0no Google bid curve
ledisa comExact$2.0011%74%10%9$0no Google bid curve
tryledisa comExact$2.0011%78%10%9$0no Google bid curve
try ledisa patchesExact$2.0017%67%10%8ad below avg.$0no Google bid curve
try ledisa comExact$2.0040%20%20%9$0no Google bid curve

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 33 keywords · $290 this week · IS 66%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nerve valley magnesium creamExact$1.9091%9%64%8ad below avg.$56up to $2.78 · IS 100%$2.78 · IS 100%6.14x*
nervalley pain reliefExact$1.4380%20%55%8ad below avg.$51below target$1.43 · IS 80%0.00x
nervalley pure relief magnesium creamExact$1.2978%22%52%8ad below avg.$50up to $2.78 · IS 93%$2.78 · IS 93%7.16x*
nervalley creamExact$1.9083%17%60%10$31do not raise$2.01 · IS 83%3.22x*
nervalley pure relief creamExact$1.2989%11%59%8ad below avg.$15below target$1.29 · IS 89%0.00x
nervalley magnesiumExact$1.2938%62%23%10$14below target$1.29 · IS 38%0.00x
nervally creamExact$1.2990%10%50%10$13below target$1.29 · IS 90%0.00x
nerve valley pure relief magnesium creamExact$1.2991%9%57%8ad below avg.$9below target$1.29 · IS 91%0.00x
nervalley pure relief magnesiumExact$1.2979%21%58%8ad below avg.$9below target$1.29 · IS 79%0.00x
new valley magnesium creamExact$1.2990%10%60%8ad below avg.$5below target$1.29 · IS 90%0.00x
nervalley nerve creamExact$1.2976%24%24%9$5below target$1.29 · IS 76%0.00x*
new valley magnesium supplementExact$1.2980%20%56%8ad below avg.$5below target$1.29 · IS 80%0.00x*

CL_PARA_ONB_US_Search_mCPC Cleantra · 14 keywords · $237 this week · IS 62%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
para vanish parasite cleanseExact$4.1594%6%76%6ad below avg.$96no Google bid curve
paravanish reviewsExact$3.9133%67%18%5ad, landing below avg.$38below target$3.91 · IS 33%0.00x
ParaVanish DropsExact$3.9196%4%89%5ad below avg.$34below target$3.91 · IS 96%0.00x
paravanishExact$1.5453%47%22%8$17below target$1.54 · IS 53%0.00x*
Cleantra ParasiteExact$3.9190%10%59%6$11below target$3.91 · IS 90%0.00x
para vanish cleanseExact$2.7888%12%69%6ad below avg.$11no Google bid curve
paravanish amazonExact$8.80100%0%100%4landing below avg.$9no Google bid curve
Cleantra Parasite CleanseExact$2.7873%27%50%6ad below avg.$5below target$2.78 · IS 73%0.00x
where to buy paravanishExact$2.7861%39%39%4landing below avg.$5below target$2.78 · IS 61%0.00x*
cleantra paravanish reviewsExact$4.8850%50%10%3ad, landing below avg.$5no Google bid curve
ParaVanshExact$3.9150%50%50%9$4below target$3.91 · IS 50%0.00x*
Cleantra ParaVanishExact$1.5480%20%20%6ad below avg.$2below target$1.54 · IS 80%0.00x

CL_Oil_ONB_US_Search Celmor · 9 keywords · $135 this week · IS 35%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CELMORExact$1.9067%33%37%10$64up to $2.78 · IS 83%$2.20 · IS 76%3.00x*
CELMORPhrase$1.2917%83%10%10$33up to $2.45 · IS 45%$2.01 · IS 34%1.17x*
CELMOR OilExact$1.9068%32%41%9$14below target$1.54 · IS 68%0.00x
CELMOR Silk Body OilExact$1.9068%32%49%9$8below target$2.20 · IS 68%0.00x*
CELMOR Body OilExact$1.2957%43%32%9$5below target$1.29 · IS 57%0.00x
Body Oil CELMORPhrase$1.2910%90%10%$5no Google bid curve
CELMOR Silk Body OilPhrase$1.2927%73%10%9$3below target$1.29 · IS 27%0.00x
Silk Body Oil CELMORExact$1.2967%33%67%$3no Google bid curve
CELMOR OilPhrase$1.2921%79%10%9$0no Google bid curve

SR_ONB_US_SEARCH_PRODUCTS Serabel · 18 keywords · $103 this week · IS 59%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabel tallowExact$1.2695%5%70%10$41no Google bid curve
serabel beef tallowExact$1.2686%14%70%10$25no Google bid curve
serabel beef tallow and honey balmExact$1.2670%30%65%8ad below avg.$7no Google bid curve
serabel tallow reviewsExact$1.2622%78%10%7$5no Google bid curve
serabel whipped tallow and honey balmExact$1.2656%44%38%8ad below avg.$4no Google bid curve
serabel whipped tallow & honey balmExact$1.2660%40%60%8ad below avg.$4no Google bid curve
serabel beef tallow balmExact$1.2644%56%22%10$4no Google bid curve
serebel beef tallowExact$1.2667%33%50%7CTR below avg.$3no Google bid curve
serabel beef tallow for skinExact$1.2623%77%12%$3no Google bid curve
serabel tallow balmExact$1.2686%14%43%10$2no Google bid curve
serabel whipped tallow balmExact$1.2640%60%40%9$1no Google bid curve
serabel whipped tallowExact$1.2680%20%60%10$1no Google bid curve

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $71 this week · IS 74%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CELMOR Silk Body OilExact$1.2981%19%43%8ad below avg.$27below target$1.29 · IS 81%0.00x
celmore body oilExact$1.2974%26%26%9$17below target$1.29 · IS 74%0.00x
CELMOR Body OilExact$1.2979%21%29%8ad below avg.$13below target$1.29 · IS 79%0.00x
CELMOR OilExact$1.9062%38%27%8ad below avg.$13up to $4.88 · IS 82%$2.20 · IS 71%4.12x*
Silk Body Oil CELMORExact$1.2964%36%45%$1no Google bid curve
Body Oil CELMORExact$1.2967%33%33%$1no Google bid curve
clemor body oilExact$1.29100%0%50%8ad below avg.$0no Google bid curve

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $70 this week · IS 73%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
BlueForce FollifusionExact$2.2574%26%36%10$45up to $10.23 · IS 100%$3.24 · IS 89%3.06x
blueforce follifusion systemExact$1.5074%26%30%9$10below target$1.50 · IS 74%0.00x
Follifusion Blue ForceExact$1.5075%25%50%$7below target$1.50 · IS 75%0.00x
Follifusion BlueForceExact$1.50100%0%100%10$4no Google bid curve
foli fusionExact$1.50100%0%50%6ad below avg.$2no Google bid curve
blueforce hair regrowthExact$1.5050%50%30%8ad below avg.$2no Google bid curve

RP_ONB_US_SEARCH_CORE Rejuvapaw · 1 keywords · $47 this week · IS 75%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
rejuvapawExact$1.5475%11%60%10$47below target$1.46 · IS 75%0.00x*

CE_ONB_US_SEARCH_MODIFIERS Celmor · 6 keywords · $43 this week · IS 59%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
trycelmor comExact$1.9070%30%45%8ad below avg.$16up to $12.90 · IS 100%$12.90 · IS 100%10.56x
celmoreExact$1.2961%39%28%8ad below avg.$16up to $3.25 · IS 100%$3.25 · IS 100%26.68x
trycelmorExact$1.2956%44%20%8ad below avg.$6below target$1.29 · IS 56%0.00x
celmor storeExact$1.2940%60%40%10$3no Google bid curve
celmor websiteExact$1.2975%25%50%$1no Google bid curve
celmor comExact$1.2933%67%11%10$0no Google bid curve

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 7 keywords · $43 this week · IS 63%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nerve valleyExact$1.2978%22%48%8ad below avg.$24below target$1.29 · IS 78%0.00x
nervalley comExact$1.2927%73%17%9$8no Google bid curve
nervallyExact$1.2976%24%49%8ad below avg.$5below target$1.29 · IS 76%0.00x
nerv valleyExact$1.29100%0%25%8ad below avg.$3no Google bid curve
nerve alleyExact$1.2978%22%56%8ad below avg.$3no Google bid curve
help nervalley comExact$1.2938%62%10%8ad below avg.$1no Google bid curve
nervalley websiteExact$1.2920%80%10%10$0no Google bid curve

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $40 this week · IS 34%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Oil of Oregano CleantraPhrase$1.9030%70%10%7$18below target$1.90 · IS 30%0.00x
Cleantra Oil OreganoExact$1.2948%52%24%8$8below target$1.29 · IS 48%0.00x
Oregano Oil CleantraExact$1.2952%48%12%7$5no Google bid curve
Cleantra Oil of OreganoExact$1.2927%73%10%7$5below target$1.29 · IS 27%0.00x
Oil of Oregano CleantraExact$1.2960%40%10%7$3below target$1.29 · IS 60%0.00x
Oregano CleantraPhrase$1.2933%67%10%$1no Google bid curve
Cleantra OreganoExact$1.2957%43%10%6$1no Google bid curve
Cleantra Oregano OilExact$1.2955%45%10%7$0no Google bid curve

WL_ONB_US_SEARCH_CORE Wellanova · 1 keywords · $39 this week · IS 100%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
wellanovaExact$1.54100%0%73%10$39below target$1.54 · IS 100%0.00x

WL_ONB_US_SEARCH_PRODUCTS Wellanova · 5 keywords · $36 this week · IS 83%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
wellanova amla capsulesExact$1.5487%13%74%10$27below target$1.32 · IS 87%0.00x*
wellanova beef organs supplementExact$1.5486%14%57%$5no Google bid curve
wellanova aged garlicExact$1.5470%30%44%10$5no Google bid curve
wellanova thyroid supportExact$1.54100%0%50%$0no Google bid curve
wellanova ethiopian black seed oilExact$1.54100%0%100%10$0no Google bid curve

CL_SOUR_ONB_US_Search_tCPA Cleantra · 6 keywords · $35 this week · IS 50%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Soursop CleantraExact$1.2968%32%27%7$19no Google bid curve
Soursop CleantraPhrase$1.2945%55%10%7$13no Google bid curve
Soursop Bitters CleantraExact$1.2918%82%10%7$2no Google bid curve
Cleantra SoursopExact$1.2968%32%36%7$1no Google bid curve
Soursop Drops CleantraExact$1.2925%75%10%$0no Google bid curve
Soursop Drops CleantraPhrase$1.2950%50%10%$0no Google bid curve

SB_BALM_ONB_US_mCPC Serabel · 10 keywords · $20 this week · IS 37%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabelPhrase$0.7976%24%48%9$10below target$0.79 · IS 76%0.00x
serabel beef tallowPhrase$1.2936%64%18%8ad below avg.$3no Google bid curve
serabel beef tallow for skinPhrase$1.2950%50%25%10$3below target$1.29 · IS 50%0.00x
serabel whipped tallow and honey balmPhrase$1.2919%81%10%9$3below target$1.29 · IS 19%0.00x*
serabel beef tallow and honeyPhrase$1.2929%71%14%9$1no Google bid curve
serabel whipped tallowPhrase$1.2917%83%10%8ad below avg.$1no Google bid curve
serabel beef tallow and honey balmPhrase$1.2910%90%10%9$0no Google bid curve
serabel beef tallow balmPhrase$1.2943%57%14%9$0no Google bid curve
serabel tallow reviewsPhrase$1.2933%67%10%6$0no Google bid curve
serabel whipped tallow balmPhrase$1.2950%50%10%8ad below avg.$0no Google bid curve

WL_ONB_US_SEARCH_MODIFIERS Wellanova · 3 keywords · $20 this week · IS 74%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
wellnovaExact$1.5471%29%37%8ad below avg.$17up to $10.50 · IS 100%$1.36 · IS 71%1.40x
trywellanova comExact$1.54100%0%100%8ad below avg.$3no Google bid curve
welanovaExact$1.54100%0%50%9$0no Google bid curve

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $12 this week · IS 68%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nervalley coupon codeExact$1.2968%32%20%8ad below avg.$12no Google bid curve

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 2 keywords · $9 this week · IS 61%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
celmor body oil where to buyExact$1.9064%36%31%8ad below avg.$9up to $6.39 · IS 84%$1.76 · IS 64%4.33x*
where to buy celmorExact$1.2946%54%10%10$0no Google bid curve

RP_ONB_US_SEARCH_PRODUCTS Rejuvapaw · 1 keywords · $6 this week · IS 75%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
rejuvapaw mushroom chewsExact$1.5475%25%25%10$6no Google bid curve

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 6 keywords · $6 this week · IS 18%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
blueforce officialExact$1.5016%84%10%$3no Google bid curve
blueforseExact$1.5011%89%10%$2no Google bid curve
tryblueforceExact$1.5064%36%27%8ad below avg.$1no Google bid curve
bluforceExact$1.5022%78%10%$0no Google bid curve
blu forceExact$1.5010%90%10%8ad below avg.$0no Google bid curve
blueforce websiteExact$1.5022%78%10%$0no Google bid curve

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $5 this week · IS 20%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Cleantra AstaxanthinPhrase$1.2914%86%10%8$3no Google bid curve
Cleantra AstaxanthinExact$1.2925%75%10%8$3no Google bid curve
Astaxanthin CleantraExact$1.2967%33%10%8$0no Google bid curve

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 2 keywords · $3 this week · IS 56%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
where to buy nervalleyExact$1.2956%44%33%10$3up to $6.39 · IS 93%$6.39 · IS 93%9.15x*
nervalley amazonExact$1.29100%0%10%$0no Google bid curve

LD_ONB_US_SEARCH_DISCOUNTS Ledisa · 4 keywords · $2 this week · IS 62%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
ledisa couponExact$2.00100%0%33%8ad below avg.$2no Google bid curve
ledisa patches discount codeExact$2.0067%33%10%$0no Google bid curve
ledisa coupon codeExact$2.0054%31%15%8ad below avg.$0no Google bid curve
ledisa coupon code first orderExact$2.0050%50%50%8ad below avg.$0no Google bid curve

WL_ONB_US_SEARCH_DISCOUNTS Wellanova · 1 keywords · $2 this week · IS 40%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
wellanova discount codeExact$1.5440%60%10%10$2no Google bid curve

RP_ONB_US_SEARCH_MODIFIERS Rejuvapaw · 2 keywords · $2 this week · IS 67%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
rejuvapawsExact$1.54100%0%100%10$2no Google bid curve
rejuva pawExact$1.5450%0%10%10$0no Google bid curve

BF_ONB_US_SEARCH_DISCOUNTS Blueforce · 3 keywords · $1 this week · IS 21%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
blueforce saleExact$1.50100%0%10%9$1no Google bid curve
blueforce couponExact$1.5050%50%10%$0no Google bid curve
blueforce coupon codeExact$1.5017%83%10%$0no Google bid curve

CE_ONB_US_SEARCH_DISCOUNTS Celmor · 4 keywords · $1 this week · IS 29%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
celmor couponExact$1.2930%70%10%$1no Google bid curve
celmor coupon codeExact$1.2925%75%25%8ad below avg.$0no Google bid curve
celmor discount codeExact$1.2940%60%10%4CTR below avg.$0no Google bid curve
celmor promo codeExact$1.2925%75%10%$0no Google bid curve

LD_ONB_US_SEARCH_WHERETOBUY Ledisa · 2 keywords · $0 this week · IS 50%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
ledisa amazonExact$2.0050%0%50%6$0no Google bid curve
ledisa patches amazonExact$2.0050%50%50%8ad below avg.$0no Google bid curve

SR_ONB_US_SEARCH_MODIFIERS Serabel · 1 keywords · $0 this week · IS 100%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabellExact$1.29100%0%100%8$0no Google bid curve

SR_ONB_US_SEARCH_WHERETOBUY Serabel · 1 keywords · $0 this week · IS 50%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabel where to buyExact$1.2950%50%10%8$0no Google bid curve
$146,553Non-brand Search spend, 7d65 campaigns in scope
1.15xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x
20%Impression share49% lost to rank · 32% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

CampaignBiddingBudget7d avg/dayBudget util.Search ISlost: rank · budgetAbs. topCPCCTRWhat holds it backNC ROAS (TW)LCStatus
LD_GLP_COMP_US_Search_tROASLedisa · Competitormaximize conversion value · 125%$4,000$4,145102%16%28% · 56%10%$3.8930.5%budget0.89xbelow 1.4x target0.44xLow ROAS
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviewsmaximize conversion value · 160%$2,400$2,203106%39%33% · 27%25%$4.4040.9%budget1.37xbelow 1.4x target0.66xWatch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitormaximize conversion value · 140%$3,000$1,27936%42%58% · 0%21%$2.4214.2%target1.31xbelow 1.4x target1.04xWatch
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitormaximize conversion value · 105%$750$772102%10%16% · 74%10%$2.1515.2%budget0.89xbelow 1.3x target0.75xLow ROAS
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 105%$750$769101%14%33% · 53%10%$1.9616.2%budget0.81xbelow 1.3x target0.66xLow ROAS
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 90%$2,500$76635%22%78% · 0%10%$1.6612.2%target1.84x1.48xUpcoming
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitormaximize conversion value · 120%$700$729112%34%66% · 0%18%$1.9415.4%target1.38x1.15xWatch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitormaximize conversion value · 140%$3,000$63426%61%39% · 0%18%$2.1812.1%target1.35xbelow 1.4x target1.12xWatch
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitormaximize conversion value$450$595106%11%74% · 15%10%$3.6511.8%budget0.62xbelow 1.4x target0.59xLow ROAS
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$500$53798%10%7% · 89%10%$2.0324.6%budget0.61xbelow 1.3x target0.42xLow ROAS
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitormaximize conversion value · 110%$1,500$52431%23%77% · 0%10%$1.7011.5%target1.32x1.27xWatch
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitormaximize conversion value · 105%$500$517102%10%23% · 67%10%$2.0418.3%budget0.84xbelow 1.3x target0.68xLow ROAS
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 105%$500$516102%10%6% · 89%10%$1.8723.6%budget0.51xbelow 1.3x target0.38xLow ROAS
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 105%$500$516102%10%8% · 85%10%$1.9423.1%budget0.89xbelow 1.3x target0.79xLow ROAS
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitormaximize conversion value · 140%$3,000$46717%60%40% · 0%15%$3.1912.3%target1.48x1.32xUpcoming
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitormaximize conversion value · 135%$350$41997%23%76% · 1%10%$2.1617.1%target1.25xbelow 1.4x target0.73xWatch
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 105%$500$35197%31%69% · 0%11%$1.8614.2%target0.87xbelow 1.4x target0.75xLow ROAS
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitormaximize conversion value · 135%$250→ $350 (+40%)$343105%20%73% · 7%10%$2.2417.0%target1.43x0.76xScale
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitormaximize conversion value · 140%$1,500$34229%56%44% · 0%35%$2.1420.4%target1.68x1.54xUpcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitormaximize conversion value · 140%$3,000$3277%36%64% · 0%13%$2.0113.4%target1.71x1.21xUpcoming
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitormaximize conversions · $48$300→ $425 (+42%)$326131%30%70% · 0%10%$1.6412.7%target1.77x0.01xScale
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 81%$1,000$31135%31%69% · 0%10%$1.7714.7%target1.64x1.22xUpcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitormaximize conversion value · 135%$500$27319%70%30% · 0%15%$3.5012.4%demand1.12xbelow 1.3x target1.12xWatch
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 105%$250$258102%12%30% · 58%10%$2.0720.1%budget0.62xbelow 1.3x target0.62xLow ROAS
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitormaximize conversion value · 120%$500$25642%44%56% · 0%10%$2.5811.3%target1.51x1.51xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitormaximize conversions · $54$400$25254%52%48% · 0%10%$3.0511.3%target1.21xbelow 1.4x target0.12xWatch
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviewstarget roas$1,500$2309%23%77% · 0%10%$2.5220.6%target1.57x0.58xUpcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitormaximize conversions · $36$200$211126%33%67% · 0%10%$1.6910.3%target1.22xbelow 1.3x target0.02xWatch
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitormaximize conversion value · 155%$1,500$1427%53%47% · 0%15%$2.589.7%target0.84xbelow 1.4x target0.84xLow ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitormaximize conversion value · 110%$500$13927%24%76% · 0%10%$2.208.1%target1.24xbelow 1.3x target1.02xWatch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitormaximize conversions · $36$200$13195%43%57% · 0%18%$1.8615.3%target0.57xbelow 1.3x targetLow ROAS
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitormaximize conversion value · 120%$150$12499%10%90% · 0%10%$1.538.8%target1.12xbelow 1.3x target1.12xWatch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitormaximize conversion value · 120%$500$12413%47%53% · 0%10%$2.529.6%target1.07xbelow 1.3x target1.04xWatch
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 81%$500$12117%20%80% · 0%10%$1.4710.4%target1.25xbelow 1.4x target1.18xWatch
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitormaximize conversion value · 105%$100$106107%10%8% · 85%10%$2.4721.6%budget0.77xbelow 1.3x target0.45xLow ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviewsmanual cpc$200$9843%29%71% · 0%15%$2.2323.4%bid1.76x1.28xUpcoming
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitormaximize conversion value · 120%$500$8912%10%90% · 0%10%$2.398.2%target1.17xbelow 1.3x target1.17xWatch
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitormanual cpc$1,000$887%29%71% · 0%10%$1.4511.1%bid0.51xbelow 1.4x target0.51xLow ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitormaximize conversion value · 120%$500$8619%47%53% · 0%28%$2.1714.8%target1.97x1.70xUpcoming
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitormaximize conversion value · 110%$500$7916%29%71% · 0%10%$1.739.9%target1.06xbelow 1.3x target1.06xWatch
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitormaximize conversion value · 105%$75$79103%10%15% · 75%10%$2.5716.1%budget1.09xbelow 1.3x target0.70xWatch
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$250$7348%50%50% · 0%17%$2.1414.2%target2.00x1.74xUpcoming
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitormaximize conversion value · 135%$100$6325%59%41% · 0%31%$3.4210.7%target0.28xbelow 1.3x target0.28xLow ROAS
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitormaximize conversion value · 120%$250$4928%24%76% · 0%10%$1.8711.8%target2.11x2.00xUpcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitormaximize conversion value · 120%$100$4739%10%90% · 0%10%$1.9713.2%target1.10xbelow 1.3x target1.10xWatch
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitormaximize conversion value · 120%$40$41122%34%43% · 23%10%$1.6110.6%budget0.82xbelow 1.3x target0.82xLow ROAS
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitormaximize conversion value · 150%$300$370%10%90% · 0%10%$2.3710.0%target0.32xbelow 1.3x target0.32xLow ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$80$3550%41%59% · 0%11%$1.3110.1%target3.26x2.64xUpcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitormaximize conversion value · 150%$400$342%11%89% · 0%10%$2.219.6%target0.92xbelow 1.3x target0.92xLow ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$80$3455%44%56% · 0%10%$1.6810.4%target0.87xbelow 1.4x target0.63xLow ROAS
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitormaximize conversion value · 120%$500$306%10%90% · 0%10%$1.988.3%target0.63xbelow 1.3x target0.63xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitormaximize conversion value · 120%$75$2813%10%90% · 0%10%$1.847.9%target3.04x3.04xUpcoming
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitormaximize conversion value · 135%$500$237%10%90% · 0%10%$1.5611.5%target1.28xbelow 1.3x target1.28xWatch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitormaximize conversion value · 155%$150$214%16%84% · 0%10%$1.499.9%target2.18x2.18xUpcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitormaximize conversion value · 81%$500$193%14%86% · 0%10%$1.1910.7%target0.88xbelow 1.4x target0.28xLow ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitormaximize conversion value · 135%$100$171%10%90% · 0%10%$2.529.3%target1.11xbelow 1.3x target1.11xWatch
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviewsmanual cpc$100$1719%40%60% · 0%10%$1.2714.4%bid2.80x2.37xUpcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitormanual cpc$500$153%31%69% · 0%10%$1.475.6%bid1.34xbelow 1.4x target1.34xWatch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitormaximize conversion value · 140%$150$1513%21%79% · 0%10%$1.1911.1%target3.39x1.69xUpcoming
MR_SB_BALM_ONB_US_Search_REVIEWSerabel · Reviewsmanual cpc$50$1418%16%84% · 0%10%$2.0714.5%bid0.49xbelow 1.3x target0.49xLow ROAS
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviewsmanual cpc$100$1415%21%79% · 0%10%$1.2523.0%bid7.59x4.69xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitormaximize conversions · $48$50$1320%41%59% · 0%12%$1.969.6%target0.57xbelow 1.4x targetLow ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitormaximize conversion value · 95%$50$923%26%74% · 0%10%$1.2216.1%target1.54x1.54xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitormaximize conversions · $48$50$823%35%65% · 0%10%$1.987.1%target3.42xUpcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROASCleantra · Competitormaximize conversion value · 95%$50$816%27%73% · 0%10%$0.8617.8%target1.43x1.43xUpcoming
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
$32,472PMax & Shopping spend, 7d13 campaigns in scope
1.58xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x
42%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-19, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant CenterAccount issuesFeedItemsLive in ShoppingRejected in ShoppingNot in Shopping adsOut of DisplayTop Shopping issue
BlueForce · 5844164336Subscriptions or recurring billingUS1000100none
CELMOR · 5768928133Online store not confirmeditem statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747noneUS5050006none
Ledisa · 5685678497noneAUS2018209Healthcare and Medicine: Unapproved supplements · 5
CAN2020009
UK2018209
US3029109
Nervalley · 5779286307noneitem statuses not in the backup (Shopify-app feed)
Wellanova · 5768928391noneitem statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

CampaignBudgetSpend yest.7d avg/dayBudget util.Where the spend goes (7d)Feed itemsNC ROAS (TW)LCStatus
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa$2,000$2,093$1,492105%
47% Display
19/20 live9 out of Display1.33xbelow 1.7x target0.33xWatch
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra$1,200$1,296$1,371108%
71% Display
10/10 live1.28xbelow 1.7x target0.54xWatch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley$500→ $700 (+40%)$517$512103%
Search-led
MC not in backup1.81x1.35xScale
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa$750→ $1,050 (+40%)$1,092$365146%
11% Display
19/20 live9 out of Display2.95x1.47xScale
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra$500$172$26234%
Search-led
10/10 live2.60x1.84xUpcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra$250$177$23371%
66% Display
10/10 live2 out of Display0.76xbelow 1.6x target0.44xLow ROAS
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley$120→ $175 (+46%)$110$10992%
Search-led
MC not in backup2.09x1.71xScale
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra$100$102$104102%
38% Display
10/10 live0.99xbelow 1.6x target0.19xLow ROAS
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra$200$54$5427%
7% Display
10/10 live2 out of Display2.62x1.01xUpcoming
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra$500$39$468%
49% Display
10/10 live1 out of Display0.90xbelow 1.6x target0.71xLow ROAS
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra$100$34$4134%
8% Display
10/10 live2.18x2.03xUpcoming
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra$150$30$3120%
10% Display
10/10 live1 out of Display1.88x1.26xUpcoming
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra$150$11$207%
Search-led
10/10 live3 out of Display4.44x4.17xUpcoming
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
$48,820Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21
0.25xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x
$376Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

2.0x0

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

CampaignStatusServedSpendNC ROAS (TW)Cost / new orderNC ordersImpr.CPMCTRCPCVideo viewsView rateGoogle conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversionsPaused07-09 → 08-2143 days$19,4100.34x$28568846,355$231.36%$1.68220,70126.1%239
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversionsPaused07-10 → 08-2013 days$8,0310.20x$44618226,554$351.37%$2.5971,38431.5%54
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversionsPaused07-16 → 08-2137 days$6,1770.17x$47513199,014$311.02%$3.0558,57629.4%110
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversionsPaused07-16 → 08-2137 days$3,6150.06x$904486,351$421.71%$2.4528,05632.5%52
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversionsPaused07-18 → 08-2135 days$3,6140.18x$6026114,157$321.16%$2.7437,74633.1%38
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversionsPaused06-23 → 06-264 days$2,2860.08x$1,143258,388$391.68%$2.3316,01127.4%11
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversionsPaused07-30 → 08-2123 days$2,2170.40x$1851277,069$290.95%$3.0427,83836.1%19
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversionsPaused08-07 → 08-2115 days$2,0160.34x$403566,837$300.97%$3.1126,87740.2%25
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversionsPaused08-07 → 08-2115 days$1,4440.13x$722255,372$260.50%$5.1933,01659.6%13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversionsPaused07-26 → 07-261 days$100.00x0640$161.25%$1.2700.0%0
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · This page: Demand Gen only, last 90 days, paused campaigns included.
4Scale
1Upcoming
4Watch
1Low ROAS

GLP-1 8 campaigns · $11,640 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
LD_GLP_COMP_US_Search_tROAS$4,000$4,097$4,145102%16%56% lost to budget0.89xbelow 1.4x target0.44xLow ROAS
LD_GLP_ONB_US_Search_REVIEW$2,400$2,552$2,203106%39%27% lost to budget1.37xbelow 1.4x target0.66xWatch
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue$2,000$2,093$1,492105%1.33xbelow 1.7x target0.33xWatch
LD_GLP_PDP_US_PMAX_BRAND_tROAS$750→ $1,050 (+40%)$1,092$365146%2.95x1.47xScale
LD_GLP_ONB_US_mCPC$1,000→ $1,250 (+25%)$1,069$810107%41%2.50x1.46xScale
LD_GLP_COMP_CAN_Search_tROAS$350$340$41997%23%1.25xbelow 1.4x target0.73xWatch
LD_GLP_COMP_AUS_Search_tROAS$250→ $350 (+40%)$262$343105%20%7% lost to budget1.43x0.76xScale
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio$1,500$136$2309%23%1.57x0.58xUpcoming

Onboarding / Brand 2 campaigns · $203 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
LD_ONB_US_SEARCH_MODIFIERS$100→ $150 (+50%)$121$42121%58%14% lost to budget2.26x1.77xScale
LD_ONB_US_SEARCH_PRODUCTS$100$82$6282%38%1.25xbelow 1.3x target0.53xWatch
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
13Upcoming
3Watch
16Low ROAS

Lymph 14 campaigns · $3,649 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS$1,200$1,296$1,371108%1.28xbelow 1.7x target0.54xWatch
CL_LYMPH_COMP_US_Search_Secondary_tROAS$2,500$874$76635%22%1.84x1.48xUpcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS$500$485$35197%31%0.87xbelow 1.4x target0.75xLow ROAS
CL_LYMPH_COMP_US_Search_Main_tROAS$1,000$353$31135%31%1.64x1.22xUpcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS$500$172$26234%2.60x1.84xUpcoming
CL_LYMPH_COMP_AUS_Search_Main_tROAS$250$120$7348%50%2.00x1.74xUpcoming
MR_CL_LYMPH_ONB_US_Search_REVIEW$200$85$9843%29%1.76x1.28xUpcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS$500$85$12117%20%1.25xbelow 1.4x target1.18xWatch
CL_LYMPH_ONB_US_Search_mCPC$100$59$4759%25%0.56xbelow 1.4x target0.11xLow ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS$80$44$3455%44%0.87xbelow 1.4x target0.63xLow ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS$80$40$3550%41%3.26x2.64xUpcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS$500$17$193%14%0.88xbelow 1.4x target0.28xLow ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS$50$11$923%26%1.54x1.54xUpcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS$50$8$816%27%1.43x1.43xUpcoming

Oregano 5 campaigns · $1,995 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS$750$765$772102%10%74% lost to budget0.89xbelow 1.3x target0.75xLow ROAS
CL_OREG_COMP_US_Search_Main_tROAS$500$511$516102%10%89% lost to budget0.51xbelow 1.3x target0.38xLow ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS$500$488$53798%10%89% lost to budget0.61xbelow 1.3x target0.42xLow ROAS
CL_OREG_PDP_US_PMAX_GENERIC_tROAS$250$177$23371%0.76xbelow 1.6x target0.44xLow ROAS
CL_OREG_PDP_US_PMAX_BRAND_tROAS$200$54$5427%2.62x1.01xUpcoming

Parasite 5 campaigns · $1,445 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_PARA_COMP_US_Search_Main_tROAS$750$755$769101%14%53% lost to budget0.81xbelow 1.3x target0.66xLow ROAS
CL_PARA_COMP_US_Search_Rest_tROAS$500$512$517102%10%67% lost to budget0.84xbelow 1.3x target0.68xLow ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS$100$102$104102%0.99xbelow 1.6x target0.19xLow ROAS
CL_PARA_ONB_US_Search_mCPC$100$42$3442%61%0.34xbelow 1.3x target0.34xLow ROAS
CL_PARA_PDP_US_PMAX_BRAND_tROAS$100$34$4134%2.18x2.03xUpcoming

Astaxanthin 4 campaigns · $684 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_ASTA_COMP_US_Search_Main_tROAS$500$509$516102%10%85% lost to budget0.89xbelow 1.3x target0.79xLow ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS$100$107$106107%10%85% lost to budget0.77xbelow 1.3x target0.45xLow ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS$500$39$468%0.90xbelow 1.6x target0.71xLow ROAS
CL_ASTA_PDP_US_PMAX_BRAND_tROAS$150$30$3120%1.88x1.26xUpcoming

Sour 3 campaigns · $343 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_SOUR_COMP_US_Search_Main_tROAS$250$255$258102%12%58% lost to budget0.62xbelow 1.3x target0.62xLow ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS$75$77$79103%10%75% lost to budget1.09xbelow 1.3x target0.70xWatch
CL_SOUR_PDP_US_PMAX_BRAND_tROAS$150$11$207%4.44x4.17xUpcoming

Onboarding / Brand 1 campaign · $91 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_ONB_GENERAL_US_Search_mCPC$200$91$7946%70%1.90x1.16xUpcoming
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Scale
10Upcoming
2Watch
1Low ROAS

Magnesium Cream 12 campaigns · $3,884 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM$3,000$1,074$1,27936%42%1.31xbelow 1.4x target1.04xWatch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE$3,000$766$63426%61%1.35xbelow 1.4x target1.12xWatch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue$500→ $700 (+40%)$517$512103%1.81x1.35xScale
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF$3,000$504$46717%60%1.48x1.32xUpcoming
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM$1,500$440$34229%56%1.68x1.54xUpcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM$3,000$211$3277%36%1.71x1.21xUpcoming
NV_MAGCR_ONB_US_Search$500$112$13522%64%4.12x2.92xUpcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS$120→ $175 (+46%)$110$10992%2.09x1.71xScale
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR$1,500$105$1427%53%0.84xbelow 1.4x target0.84xLow ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS$150$19$1513%21%3.39x1.69xUpcoming
MR_NV_MAGCR_ONB_US_Search_REVIEW$100$19$1719%40%2.80x2.37xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL$150$6$214%16%2.18x2.18xUpcoming

Onboarding / Brand 3 campaigns · $57 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
NV_ONB_US_SEARCH_PRODUCTS$100$47$4147%61%7.98x6.93xUpcoming
NV_ONB_US_SEARCH_MODIFIERS$100$9$69%55%4.90x3.79xUpcoming
NV_ONB_US_SEARCH_DISCOUNTS$100$1$21%68%12.86x8.08xUpcoming
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
4Upcoming
6Watch
2Low ROAS

Amla 1 campaign · $784 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_AMLA_COMP_US_SEARCH_AMLA$700$784$729112%34%1.38x1.15xWatch

Beef Organs 3 campaigns · $301 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN$500$137$13927%24%1.24xbelow 1.3x target1.02xWatch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC$500$94$8619%47%1.97x1.70xUpcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN$250$69$4928%24%2.11x2.00xUpcoming

Garlic 1 campaign · $148 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_GARLIC_COMP_US_SEARCH_MAIN$150$148$12499%10%1.12xbelow 1.3x target1.12xWatch

Prenatal 2 campaigns · $67 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_PREN_COMP_US_SEARCH_PRENATAL_REST$100$39$4739%10%1.10xbelow 1.3x target1.10xWatch
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS$500$28$306%10%0.63xbelow 1.3x target0.63xLow ROAS

Vitamin D3+K2 1 campaign · $62 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2$500$62$8912%10%1.17xbelow 1.3x target1.17xWatch

Epsom 1 campaign · $49 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT$40$49$41122%34%23% lost to budget0.82xbelow 1.3x target0.82xLow ROAS

Thyroid 1 campaign · $37 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT$500$37$237%10%1.28xbelow 1.3x target1.28xWatch

Onboarding / Brand 2 campaigns · $28 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_ONB_US_SEARCH_CORE$100$18$618%100%9.18x9.18xUpcoming
WL_ONB_US_SEARCH_PRODUCTS$100$11$511%82%2.09x2.09xUpcoming
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Scale
6Upcoming
2Watch
2Low ROAS

Oil 6 campaigns · $673 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH$300→ $425 (+42%)$394$326131%30%1.77x0.01xScale
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE$400$217$25254%52%1.21xbelow 1.4x target0.12xWatch
CL_Oil_ONB_US_Search$100$26$1926%33%4.88x2.00xUpcoming
MR_CL_Oil_ONB_US_Search_REVIEW$100$15$1415%21%7.59x4.69xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA$50$11$823%35%3.42xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST$50$10$1320%41%0.57xbelow 1.4x targetLow ROAS

Pheromone 2 campaigns · $442 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER$200$252$211126%33%1.22xbelow 1.3x target0.02xWatch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN$200$190$13195%43%0.57xbelow 1.3x targetLow ROAS

Onboarding / Brand 3 campaigns · $13 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CE_ONB_US_SEARCH_MODIFIERS$100$6$66%56%7.37x7.37xUpcoming
CE_ONB_US_SEARCH_PRODUCTS$100$4$104%74%3.04x0.43xUpcoming
CE_ONB_US_SEARCH_WHERETOBUY$100$4$14%60%14.90x9.27xUpcoming
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Upcoming
1Watch
2Low ROAS

Fusion 4 campaigns · $658 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR$450$476$595106%11%15% lost to budget0.62xbelow 1.4x target0.59xLow ROAS
BF_FUSION_ONB_US_Search$250$97$5739%34%7.87x3.57xUpcoming
BF_FUSION_COMP_US_SEARCH_SOREN$1,000$71$887%29%0.51xbelow 1.4x target0.51xLow ROAS
BF_FUSION_COMP_US_SEARCH_PEPTONIX$500$13$153%31%1.34xbelow 1.4x target1.34xWatch

Onboarding / Brand 1 campaign · $19 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
BF_ONB_US_SEARCH_PRODUCTS$100$19$1019%73%1.71xUpcoming
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Upcoming
2Watch
1Low ROAS

Balm 4 campaigns · $556 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
SB_BALM_COMP_US_GENERIC_tROAS$1,500$463$52431%23%1.32x1.27xWatch
SB_BALM_COMP_US_COMPETITOR_tROAS$500$80$7916%29%1.06xbelow 1.3x target1.06xWatch
MR_SB_BALM_ONB_US_Search_REVIEW$50$9$1418%16%0.49xbelow 1.3x target0.49xLow ROAS
SB_BALM_ONB_US_mCPC$100$4$34%36%4.51xUpcoming

Onboarding / Brand 1 campaign · $9 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
SR_ONB_US_SEARCH_PRODUCTS$100$9$159%58%3.94x2.90xUpcoming
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
3Upcoming
3Watch
3Low ROAS

Mushroom 4 campaigns · $393 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS$500$209$25642%44%1.51x1.51xUpcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST$500$93$27319%70%1.12xbelow 1.3x target1.12xWatch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS$500$66$12413%47%1.07xbelow 1.3x target1.04xWatch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD$100$25$6325%59%0.28xbelow 1.3x target0.28xLow ROAS

Onboarding / Brand 1 campaign · $16 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_ONB_US_SEARCH_CORE$100$16$716%75%14% lost to budget2.69x1.95xUpcoming

Allergy 2 campaigns · $16 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE$75$9$2813%10%3.04x3.04xUpcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF$400$7$342%11%0.92xbelow 1.3x target0.92xLow ROAS

Hip & Joint 2 campaigns · $2 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT$300$1$370%10%0.32xbelow 1.3x target0.32xLow ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT$100$1$171%10%1.11xbelow 1.3x target1.11xWatch
Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.