NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-13 – 2026-09-19 · 98 campaigns in scope · $24,968 spend yesterday · 1.29x blended NC ROAS

4ScaleNervalley 2 · Celmor 1 · Ledisa 1

46UpcomingCleantra 13 · Nervalley 8 · Rejuvapaw 7 · Celmor 5 · Wellanova 5 · Ledisa 4 · Blueforce 2 · Serabel 2

22WatchWellanova 5 · Cleantra 4 · Ledisa 4 · Nervalley 3 · Celmor 2 · Serabel 2 · Blueforce 1 · Rejuvapaw 1

26Low ROASCleantra 14 · Celmor 3 · Blueforce 2 · Nervalley 2 · Wellanova 2 · Ledisa 1 · Rejuvapaw 1 · Serabel 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Ledisa

$9,228

spend yesterday

1.25x

NC ROAS (7d)

74% of budget39% of spend in Low ROAS

Cleantra

$7,587

spend yesterday

1.11x

NC ROAS (7d)

58% of budget57% of spend in Low ROAS

Nervalley

$4,068

spend yesterday

1.62x

NC ROAS (7d)

24% of budget3% of spend in Low ROAS

Wellanova

$1,253

spend yesterday

1.38x

NC ROAS (7d)

32% of budget8% of spend in Low ROAS

Celmor

$1,150

spend yesterday

1.41x

NC ROAS (7d)

68% of budget19% of spend in Low ROAS

Blueforce

$640

spend yesterday

1.45x

NC ROAS (7d)

28% of budget84% of spend in Low ROAS

Serabel

$629

spend yesterday

1.32x

NC ROAS (7d)

28% of budget2% of spend in Low ROAS

Rejuvapaw

$414

spend yesterday

1.51x

NC ROAS (7d)

17% of budgettoo little spend to read the ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

from to 2026-08-21 – 2026-09-19 · 30 days

Ledisa1.46x

$310,244 spend

Cleantra1.23x

$355,507 spend

Nervalley1.68x

$139,246 spend

Wellanova1.30x

$39,615 spend

Rejuvapaw1.19x

$40,821 spend

Celmor1.44x

$28,238 spend

Blueforce1.61x

$20,820 spend

Serabel1.41x

$10,695 spend

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Ledisa

$9,228

Cleantra

$7,587

Nervalley

$4,068

Wellanova

$1,253

Celmor

$1,150

Blueforce

$640

Serabel

$629

Rejuvapaw

$414

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

Campaign	Util.	NC ROAS	Budget	Suggested	Days in status
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa	91%	2.33x	$750	$1,050 +40%	3$2,599 so far
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	103%	1.70xbelow 1.7x target	$500	$700 +40%	5$2,662 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor	141%	1.71x	$300	$425 +42%	4$1,495 so far
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	93%	2.14x	$120	$175 +46%	11$1,190 so far

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

Campaign	Util.	NC ROAS	Days in status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley	32%	1.48x	1
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra	35%	1.58x	8$6,236 so far
LD_GLP_ONB_US_mCPCLedisa	71%	2.23x	1
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley	25%	1.72x	11$3,610 so far
CL_LYMPH_COMP_US_Search_Main_tROASCleantra	36%	1.62x	11$3,771 so far
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley	8%	1.91x	4$797 so far
LD_GLP_COMP_AUS_Search_tROASLedisa	88%	1.69x	1
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra	37%	1.68x	1
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	34%	2.72x	11$2,502 so far
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw	28%	1.70x	2$351 so far

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

Campaign	Util.	NC ROAS	Days in status
LD_GLP_COMP_US_Search_tROASLedisa	90%	0.87xbelow 1.4x target	6$24,247 so far
CL_PARA_COMP_US_Search_Main_tROASCleantra	90%	0.81xbelow 1.3x target	11$8,474 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra	92%	0.90xbelow 1.3x target	11$8,459 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce	102%	0.76xbelow 1.4x target	11$6,673 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra	93%	0.85xbelow 1.3x target	11$5,655 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra	87%	0.63xbelow 1.3x target	11$2,817 so far
CL_OREG_COMP_US_Search_Main_tROASCleantra	92%	0.42xbelow 1.3x target	5$2,510 so far
CL_OREG_COMP_US_Search_Secondary_tROASCleantra	95%	0.57xbelow 1.3x target	4$2,052 so far
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra	73%	0.88xbelow 1.4x target	3$1,235 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra	97%	0.77xbelow 1.3x target	11$1,165 so far
CL_ASTA_COMP_US_Search_Main_tROASCleantra	92%	0.95xbelow 1.3x target	2$967 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce	8%	0.77xbelow 1.4x target	11$896 so far

What changed since yesterday

Against the snapshot of 2026-09-18. 10 day(s) of history stored.

NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE — Watch → Upcoming (1.48x, $966 yesterday)
LD_GLP_ONB_US_mCPC — Scale → Upcoming (2.23x, $706 yesterday)
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF — Upcoming → Watch (1.38x, $469 yesterday)
LD_GLP_COMP_AUS_Search_tROAS — Scale → Upcoming (1.69x, $220 yesterday)
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS — Watch → Upcoming (1.68x, $184 yesterday)
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST — Watch → Upcoming (1.43x, $111 yesterday)
CL_PARA_PDP_US_PMAX_GENERIC_tROAS — Low ROAS → Watch (1.00x, $104 yesterday)
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN — Watch → Upcoming (1.46x, $98 yesterday)
LD_ONB_US_SEARCH_MODIFIERS — Scale → Upcoming (2.09x, $65 yesterday)
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2 — Watch → Low ROAS (0.89x, $44 yesterday)
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS — Upcoming → Watch (1.37x, $33 yesterday)
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS — Low ROAS → Watch (1.39x, $19 yesterday)
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS — Low ROAS → Watch (1.11x, $19 yesterday)
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL — Upcoming → Low ROAS (0.81x, $14 yesterday)
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF — Low ROAS → Upcoming (1.71x, $7 yesterday)
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT — Watch → Upcoming (1.55x, $5 yesterday)
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING — entered the report (0.31x)
RP_ONB_US_SEARCH_PRODUCTS — entered the report (28.97x)
CE_ONB_US_SEARCH_MODIFIERS — dropped out of the report (was Upcoming)
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS — dropped out of the report (was Upcoming)
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT — dropped out of the report (was Low ROAS)

Generated 20 September 2026 · Scaling window 2026-09-13 – 2026-09-19 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

$142,958Non-brand Search spend, 7d64 campaigns in scope

1.14xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x

20%Impression share49% lost to rank · 31% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

Campaign	Bidding	Budget	7d avg/day	Budget util.	Search ISlost: rank · budget	Abs. top	CPC	CTR	What holds it back	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROASLedisa · Competitor	maximize conversion value · 125%	$4,000	$4,061	90%	17%30% · 53%	10%	$3.79	30.2%	budget	0.87xbelow 1.4x target	0.43x	Low ROAS
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviews	maximize conversion value · 160%	$2,400	$2,191	80%	42%37% · 21%	26%	$4.36	38.4%	budget	1.32xbelow 1.4x target	0.62x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$1,223	37%	41%59% · 0%	20%	$2.41	14.1%	target	1.22xbelow 1.4x target	1.01x	Watch
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 90%	$2,500	$783	35%	22%78% · 0%	10%	$1.62	11.9%	target	1.58x	1.28x	Upcoming
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$760	92%	10%17% · 72%	10%	$2.10	15.1%	budget	0.90xbelow 1.3x target	0.80x	Low ROAS
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$755	90%	15%37% · 48%	10%	$1.92	16.0%	budget	0.81xbelow 1.3x target	0.69x	Low ROAS
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitor	maximize conversion value · 120%	$700	$730	95%	34%66% · 0%	18%	$1.97	15.0%	target	1.36x	1.14x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitor	maximize conversion value · 140%	$3,000	$646	32%	60%40% · 0%	18%	$2.23	12.1%	target	1.48x	1.34x	Upcoming
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitor	maximize conversion value	$450	$552	102%	11%71% · 17%	10%	$3.59	12.0%	budget	0.76xbelow 1.4x target	0.73x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 95%	$500	$530	95%	10%7% · 89%	10%	$1.98	24.0%	budget	0.57xbelow 1.3x target	0.38x	Low ROAS
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitor	maximize conversion value · 110%	$1,500	$517	36%	23%77% · 0%	10%	$1.71	11.6%	target	1.24xbelow 1.3x target	1.15x	Watch
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$509	93%	11%26% · 63%	10%	$1.98	18.1%	budget	0.85xbelow 1.3x target	0.72x	Low ROAS
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$507	92%	10%9% · 84%	10%	$1.89	22.6%	budget	0.95xbelow 1.3x target	0.79x	Low ROAS
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$507	92%	10%7% · 89%	10%	$1.83	22.8%	budget	0.42xbelow 1.3x target	0.30x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitor	maximize conversion value · 140%	$3,000	$454	16%	59%41% · 0%	14%	$3.22	12.3%	target	1.38xbelow 1.4x target	1.22x	Watch
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitor	maximize conversion value · 135%	$350	$401	77%	22%76% · 1%	10%	$2.13	17.3%	target	1.35xbelow 1.4x target	0.78x	Watch
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitor	maximize conversion value · 140%	$1,500	$345	25%	57%43% · 0%	35%	$2.12	21.3%	target	1.72x	1.56x	Upcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$344	73%	31%69% · 0%	11%	$1.84	14.2%	target	0.88xbelow 1.4x target	0.76x	Low ROAS
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitor	maximize conversions · $48	$300→ $425 (+42%)	$337	141%	31%69% · 0%	10%	$1.64	12.4%	target	1.71x	0.01x	Scale
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 81%	$1,000	$329	36%	32%68% · 0%	10%	$1.78	14.2%	target	1.62x	1.21x	Upcoming
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitor	maximize conversion value · 135%	$250	$310	88%	19%73% · 8%	10%	$2.18	17.7%	target	1.69x	0.83x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$287	8%	35%65% · 0%	13%	$2.01	12.6%	target	1.91x	1.33x	Upcoming
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$250	$252	87%	12%31% · 57%	10%	$2.01	20.5%	budget	0.63xbelow 1.3x target	0.59x	Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitor	maximize conversions · $54	$400	$251	65%	52%48% · 0%	10%	$3.09	11.5%	target	1.08xbelow 1.4x target	0.16x	Watch
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitor	maximize conversion value · 135%	$500	$230	22%	68%32% · 0%	15%	$3.33	12.2%	target	1.43x	1.39x	Upcoming
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$220	28%	43%57% · 0%	10%	$2.42	11.1%	target	1.70x	1.70x	Upcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitor	maximize conversions · $36	$200	$200	90%	32%68% · 0%	10%	$1.69	10.1%	target	1.19xbelow 1.3x target	0.04x	Watch
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviews	target roas	$1,500	$183	7%	22%78% · 0%	10%	$2.51	18.9%	target	1.87x	0.72x	Upcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitor	maximize conversions · $36	$200	$136	77%	43%57% · 0%	17%	$1.91	15.6%	target	0.58xbelow 1.3x target	—	Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$135	37%	20%80% · 0%	10%	$1.50	10.2%	target	1.68x	1.58x	Upcoming
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitor	maximize conversion value · 120%	$150	$134	117%	10%90% · 0%	10%	$1.54	8.6%	target	1.31x	1.31x	Watch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitor	maximize conversion value · 110%	$500	$133	20%	24%76% · 0%	10%	$2.25	8.5%	target	1.46x	1.22x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitor	maximize conversion value · 155%	$1,500	$125	7%	52%48% · 0%	14%	$2.53	9.4%	target	0.93xbelow 1.4x target	0.93x	Low ROAS
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$115	17%	46%54% · 0%	10%	$2.41	9.9%	target	1.16xbelow 1.3x target	1.12x	Watch
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitor	maximize conversion value · 105%	$100	$105	97%	10%9% · 84%	10%	$2.44	21.7%	budget	0.77xbelow 1.3x target	0.45x	Low ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviews	manual cpc	$200	$97	34%	30%70% · 0%	15%	$2.24	24.2%	bid	1.43x	1.07x	Upcoming
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitor	manual cpc	$1,000	$85	8%	29%71% · 0%	10%	$1.45	10.9%	bid	0.77xbelow 1.4x target	0.53x	Low ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitor	maximize conversion value · 120%	$500	$83	14%	48%52% · 0%	28%	$2.23	14.2%	target	1.83x	1.56x	Upcoming
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitor	maximize conversion value · 95%	$250	$81	35%	51%49% · 0%	17%	$2.19	14.6%	target	1.67x	1.58x	Upcoming
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitor	maximize conversion value · 120%	$500	$78	9%	10%90% · 0%	10%	$2.32	7.2%	target	0.89xbelow 1.3x target	0.89x	Low ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitor	maximize conversion value · 105%	$75	$78	103%	10%16% · 73%	10%	$2.63	14.5%	budget	1.10xbelow 1.3x target	0.71x	Watch
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitor	maximize conversion value · 110%	$500	$69	14%	28%72% · 0%	10%	$1.67	9.0%	target	1.11xbelow 1.3x target	1.11x	Watch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitor	maximize conversion value · 135%	$100	$54	14%	58%42% · 0%	29%	$3.38	10.5%	target	0.53xbelow 1.3x target	0.53x	Low ROAS
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitor	maximize conversion value · 120%	$250	$51	21%	25%75% · 0%	10%	$1.94	11.9%	target	2.09x	2.09x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitor	maximize conversion value · 120%	$100	$49	38%	10%90% · 0%	10%	$1.96	13.3%	target	1.07xbelow 1.3x target	1.07x	Watch
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$80	$43	97%	44%56% · 0%	10%	$1.71	12.0%	target	0.67xbelow 1.4x target	0.49x	Low ROAS
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitor	maximize conversion value · 120%	$40	$43	130%	38%48% · 14%	10%	$1.70	10.0%	budget	0.52xbelow 1.3x target	0.52x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$80	$39	73%	41%59% · 0%	11%	$1.39	9.9%	target	2.90x	2.36x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitor	maximize conversion value · 120%	$500	$27	4%	10%90% · 0%	10%	$1.88	7.5%	target	1.11xbelow 1.3x target	1.11x	Watch
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitor	maximize conversion value · 150%	$400	$25	2%	10%90% · 0%	10%	$2.14	9.9%	target	1.71x	1.71x	Upcoming
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitor	maximize conversion value · 135%	$500	$24	5%	10%90% · 0%	10%	$1.59	11.4%	target	1.22xbelow 1.3x target	1.22x	Watch
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitor	maximize conversion value · 120%	$75	$23	46%	10%90% · 0%	10%	$1.67	8.3%	target	2.84x	2.84x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitor	maximize conversions · $48	$50	$18	111%	40%60% · 0%	13%	$2.08	12.0%	target	0.39xbelow 1.4x target	—	Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$18	3%	14%86% · 0%	10%	$1.14	10.4%	target	0.93xbelow 1.4x target	0.30x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitor	maximize conversion value · 140%	$150	$18	22%	21%79% · 0%	10%	$1.33	11.5%	target	1.37xbelow 1.4x target	1.37x	Watch
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitor	manual cpc	$500	$17	3%	32%68% · 0%	10%	$1.47	6.0%	bid	1.19xbelow 1.4x target	1.19x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitor	maximize conversion value · 155%	$150	$17	10%	15%85% · 0%	10%	$1.37	10.0%	target	0.81xbelow 1.4x target	0.81x	Low ROAS
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviews	manual cpc	$100	$16	11%	40%60% · 0%	10%	$1.27	14.7%	bid	2.60x	2.15x	Upcoming
MR_SB_BALM_ONB_US_Search_REVIEWSerabel · Reviews	manual cpc	$50	$16	28%	16%84% · 0%	10%	$2.11	16.0%	bid	0.45xbelow 1.3x target	0.45x	Low ROAS
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTINGCelmor · Competitor	maximize conversions · $48	$100	$14	14%	38%62% · 0%	13%	$1.53	17.0%	target	0.31xbelow 1.4x target	—	Low ROAS
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviews	manual cpc	$100	$12	4%	22%78% · 0%	10%	$1.25	21.8%	bid	7.51x	5.11x	Upcoming
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitor	maximize conversion value · 135%	$100	$12	5%	10%90% · 0%	10%	$2.57	8.0%	target	1.55x	1.55x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitor	maximize conversions · $48	$50	$8	19%	34%66% · 0%	10%	$1.94	7.3%	target	3.25x	—	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$7	12%	27%73% · 0%	10%	$0.83	18.0%	target	1.47x	1.47x	Upcoming

$34,805PMax & Shopping spend, 7d13 campaigns in scope

1.45xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x

0%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-20, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant Center	Account issues	Feed	Items	Live in Shopping	Rejected in Shopping	Not in Shopping ads	Out of Display	Top Shopping issue
BlueForce · 5844164336	Subscriptions or recurring billing	US	10	0	0	10	0	none
CELMOR · 5768928133	Online store not confirmed	item statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747	none	US	50	50	0	0	6	none
Ledisa · 5685678497	Your checkout URL is not yet live	AUS	20	18	2	0	9	Healthcare and Medicine: Unapproved supplements · 5
		CAN	20	20	0	0	9
		UK	20	18	2	0	9
		US	30	29	1	0	9
Nervalley · 5779286307	none	item statuses not in the backup (Shopify-app feed)
Wellanova · 5768928391	none	item statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Where the spend goes (7d)	Feed items	NC ROAS (TW)	LC	Status
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa	$2,000	$1,597	$1,707	80%	—	19/20 live9 out of Display	1.14xbelow 1.7x target	0.33x	Watch
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	$1,200	$1,051	$1,417	88%	—	10/10 live	1.19xbelow 1.7x target	0.52x	Watch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	$500→ $700 (+40%)	$513	$503	103%	—	MC not in backup	1.70xbelow 1.7x target	1.24x	Scale
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa	$750→ $1,050 (+40%)	$680	$460	91%	—	19/20 live9 out of Display	2.33x	1.26x	Scale
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra	$250	$302	$248	121%	—	10/10 live2 out of Display	0.79xbelow 1.6x target	0.37x	Low ROAS
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	$500	$168	$245	34%	—	10/10 live	2.72x	2.00x	Upcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	$120→ $175 (+46%)	$112	$108	93%	—	MC not in backup	2.14x	1.88x	Scale
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra	$100	$104	$103	104%	—	10/10 live	1.00xbelow 1.6x target	0.19x	Watch
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra	$200	$70	$56	35%	—	10/10 live2 out of Display	1.56xbelow 1.6x target	0.80x	Upcoming
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra	$500	$19	$41	4%	—	10/10 live1 out of Display	1.39xbelow 1.6x target	0.80x	Watch
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra	$100	$30	$40	30%	—	10/10 live	3.89x	3.22x	Upcoming
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra	$150	$2	$25	1%	—	10/10 live1 out of Display	2.35x	1.58x	Upcoming
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra	$150	$7	$19	5%	—	10/10 live3 out of Display	4.91x	4.64x	Upcoming

Demand Gen

No Demand Gen spend in the last 90 days.

1Scale

4Upcoming

4Watch

1Low ROAS

GLP-1 8 campaigns · $9,100 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROAS	$4,000	$3,598	$4,061	90%	17%53% lost to budget	0.87xbelow 1.4x target	0.43x	Low ROAS
LD_GLP_ONB_US_Search_REVIEW	$2,400	$1,919	$2,191	80%	42%21% lost to budget	1.32xbelow 1.4x target	0.62x	Watch
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue	$2,000	$1,597	$1,707	80%	—	1.14xbelow 1.7x target	0.33x	Watch
LD_GLP_ONB_US_mCPC	$1,000	$706	$792	71%	42%	2.23x	1.30x	Upcoming
LD_GLP_PDP_US_PMAX_BRAND_tROAS	$750→ $1,050 (+40%)	$680	$460	91%	—	2.33x	1.26x	Scale
LD_GLP_COMP_CAN_Search_tROAS	$350	$270	$401	77%	22%	1.35xbelow 1.4x target	0.78x	Watch
LD_GLP_COMP_AUS_Search_tROAS	$250	$220	$310	88%	19%8% lost to budget	1.69x	0.83x	Upcoming
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio	$1,500	$112	$183	7%	22%	1.87x	0.72x	Upcoming

Onboarding / Brand 2 campaigns · $129 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_ONB_US_SEARCH_MODIFIERS	$100	$65	$51	65%	58%13% lost to budget	2.09x	1.69x	Upcoming
LD_ONB_US_SEARCH_PRODUCTS	$100	$64	$65	64%	39%	1.25xbelow 1.3x target	0.82x	Watch

13Upcoming

4Watch

14Low ROAS

Lymph 13 campaigns · $3,360 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS	$1,200	$1,051	$1,417	88%	—	1.19xbelow 1.7x target	0.52x	Watch
CL_LYMPH_COMP_US_Search_Secondary_tROAS	$2,500	$875	$783	35%	22%	1.58x	1.28x	Upcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS	$500	$366	$344	73%	31%	0.88xbelow 1.4x target	0.76x	Low ROAS
CL_LYMPH_COMP_US_Search_Main_tROAS	$1,000	$361	$329	36%	32%	1.62x	1.21x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS	$500	$184	$135	37%	20%	1.68x	1.58x	Upcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS	$500	$168	$245	34%	—	2.72x	2.00x	Upcoming
CL_LYMPH_COMP_AUS_Search_Main_tROAS	$250	$88	$81	35%	51%	1.67x	1.58x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS	$80	$78	$43	97%	44%	0.67xbelow 1.4x target	0.49x	Low ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEW	$200	$67	$97	34%	30%	1.43x	1.07x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS	$80	$58	$39	73%	41%	2.90x	2.36x	Upcoming
CL_LYMPH_ONB_US_Search_mCPC	$100	$42	$51	42%	26%	0.51xbelow 1.4x target	0.10x	Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS	$500	$16	$18	3%	14%	0.93xbelow 1.4x target	0.30x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS	$50	$6	$7	12%	27%	1.47x	1.47x	Upcoming

Oregano 5 campaigns · $1,997 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS	$750	$692	$760	92%	10%72% lost to budget	0.90xbelow 1.3x target	0.80x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS	$500	$475	$530	95%	10%89% lost to budget	0.57xbelow 1.3x target	0.38x	Low ROAS
CL_OREG_COMP_US_Search_Main_tROAS	$500	$458	$507	92%	10%89% lost to budget	0.42xbelow 1.3x target	0.30x	Low ROAS
CL_OREG_PDP_US_PMAX_GENERIC_tROAS	$250	$302	$248	121%	—	0.79xbelow 1.6x target	0.37x	Low ROAS
CL_OREG_PDP_US_PMAX_BRAND_tROAS	$200	$70	$56	35%	—	1.56xbelow 1.6x target	0.80x	Upcoming

Parasite 5 campaigns · $1,293 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PARA_COMP_US_Search_Main_tROAS	$750	$673	$755	90%	15%48% lost to budget	0.81xbelow 1.3x target	0.69x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROAS	$500	$464	$509	93%	11%63% lost to budget	0.85xbelow 1.3x target	0.72x	Low ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS	$100	$104	$103	104%	—	1.00xbelow 1.6x target	0.19x	Watch
CL_PARA_PDP_US_PMAX_BRAND_tROAS	$100	$30	$40	30%	—	3.89x	3.22x	Upcoming
CL_PARA_ONB_US_Search_mCPC	$100	$21	$33	21%	60%	0.35xbelow 1.3x target	0.35x	Low ROAS

Astaxanthin 4 campaigns · $576 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ASTA_COMP_US_Search_Main_tROAS	$500	$458	$507	92%	10%84% lost to budget	0.95xbelow 1.3x target	0.79x	Low ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS	$100	$97	$105	97%	10%84% lost to budget	0.77xbelow 1.3x target	0.45x	Low ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS	$500	$19	$41	4%	—	1.39xbelow 1.6x target	0.80x	Watch
CL_ASTA_PDP_US_PMAX_BRAND_tROAS	$150	$2	$25	1%	—	2.35x	1.58x	Upcoming

Sour 3 campaigns · $303 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_SOUR_COMP_US_Search_Main_tROAS	$250	$219	$252	87%	12%57% lost to budget	0.63xbelow 1.3x target	0.59x	Low ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS	$75	$77	$78	103%	10%73% lost to budget	1.10xbelow 1.3x target	0.71x	Watch
CL_SOUR_PDP_US_PMAX_BRAND_tROAS	$150	$7	$19	5%	—	4.91x	4.64x	Upcoming

Onboarding / Brand 1 campaign · $58 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ONB_GENERAL_US_Search_mCPC	$200	$58	$81	29%	72%	2.37x	1.57x	Upcoming

2Scale

8Upcoming

3Watch

2Low ROAS

Magnesium Cream 12 campaigns · $4,051 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM	$3,000	$1,119	$1,223	37%	41%	1.22xbelow 1.4x target	1.01x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE	$3,000	$966	$646	32%	60%	1.48x	1.34x	Upcoming
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue	$500→ $700 (+40%)	$513	$503	103%	—	1.70xbelow 1.7x target	1.24x	Scale
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF	$3,000	$469	$454	16%	59%	1.38xbelow 1.4x target	1.22x	Watch
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM	$1,500	$374	$345	25%	57%	1.72x	1.56x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM	$3,000	$250	$287	8%	35%	1.91x	1.33x	Upcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS	$120→ $175 (+46%)	$112	$108	93%	—	2.14x	1.88x	Scale
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR	$1,500	$100	$125	7%	52%	0.93xbelow 1.4x target	0.93x	Low ROAS
NV_MAGCR_ONB_US_Search	$500	$89	$127	18%	65%	4.00x	3.10x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS	$150	$33	$18	22%	21%	1.37xbelow 1.4x target	1.37x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL	$150	$14	$17	10%	15%	0.81xbelow 1.4x target	0.81x	Low ROAS
MR_NV_MAGCR_ONB_US_Search_REVIEW	$100	$11	$16	11%	40%	2.60x	2.15x	Upcoming

Onboarding / Brand 3 campaigns · $17 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_ONB_US_SEARCH_PRODUCTS	$100	$13	$37	13%	61%	7.44x	6.10x	Upcoming
NV_ONB_US_SEARCH_MODIFIERS	$100	$3	$6	3%	56%	5.06x	3.91x	Upcoming
NV_ONB_US_SEARCH_DISCOUNTS	$100	$1	$2	1%	66%	11.57x	7.27x	Upcoming

5Upcoming

5Watch

2Low ROAS

Amla 1 campaign · $667 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_AMLA_COMP_US_SEARCH_AMLA	$700	$667	$730	95%	34%	1.36x	1.14x	Watch

Beef Organs 3 campaigns · $220 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN	$500	$98	$133	20%	24%	1.46x	1.22x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC	$500	$69	$83	14%	48%	1.83x	1.56x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN	$250	$54	$51	21%	25%	2.09x	2.09x	Upcoming

Garlic 1 campaign · $175 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_GARLIC_COMP_US_SEARCH_MAIN	$150	$175	$134	117%	10%	1.31x	1.31x	Watch

Prenatal 2 campaigns · $57 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_PREN_COMP_US_SEARCH_PRENATAL_REST	$100	$38	$49	38%	10%	1.07xbelow 1.3x target	1.07x	Watch
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS	$500	$19	$27	4%	10%	1.11xbelow 1.3x target	1.11x	Watch

Epsom 1 campaign · $52 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT	$40	$52	$43	130%	38%14% lost to budget	0.52xbelow 1.3x target	0.52x	Low ROAS

Vitamin D3+K2 1 campaign · $44 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2	$500	$44	$78	9%	10%	0.89xbelow 1.3x target	0.89x	Low ROAS

Thyroid 1 campaign · $25 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT	$500	$25	$24	5%	10%	1.22xbelow 1.3x target	1.22x	Watch

Onboarding / Brand 2 campaigns · $12 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_ONB_US_SEARCH_PRODUCTS	$100	$7	$6	7%	82%	1.76x	1.76x	Upcoming
WL_ONB_US_SEARCH_CORE	$100	$5	$6	5%	98%	8.06x	8.06x	Upcoming

1Scale

5Upcoming

2Watch

3Low ROAS

Oil 7 campaigns · $809 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH	$300→ $425 (+42%)	$423	$337	141%	31%	1.71x	0.01x	Scale
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE	$400	$259	$251	65%	52%	1.08xbelow 1.4x target	0.16x	Watch
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST	$50	$56	$18	111%	40%	0.39xbelow 1.4x target	—	Low ROAS
CL_Oil_ONB_US_Search	$100	$44	$24	44%	36%	3.79x	1.15x	Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING	$100	$14	$14	14%	38%	0.31xbelow 1.4x target	—	Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA	$50	$9	$8	19%	34%	3.25x	—	Upcoming
MR_CL_Oil_ONB_US_Search_REVIEW	$100	$4	$12	4%	22%	7.51x	5.11x	Upcoming

Pheromone 2 campaigns · $333 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER	$200	$180	$200	90%	32%	1.19xbelow 1.3x target	0.04x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN	$200	$153	$136	77%	43%	0.58xbelow 1.3x target	—	Low ROAS

Onboarding / Brand 2 campaigns · $8 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CE_ONB_US_SEARCH_PRODUCTS	$100	$6	$9	6%	75%	3.47x	0.50x	Upcoming
CE_ONB_US_SEARCH_WHERETOBUY	$100	$2	$1	2%	64%	9.19x	3.90x	Upcoming

2Upcoming

1Watch

2Low ROAS

Fusion 4 campaigns · $629 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR	$450	$461	$552	102%	11%17% lost to budget	0.76xbelow 1.4x target	0.73x	Low ROAS
BF_FUSION_COMP_US_SEARCH_SOREN	$1,000	$79	$85	8%	29%	0.77xbelow 1.4x target	0.53x	Low ROAS
BF_FUSION_ONB_US_Search	$250	$71	$61	29%	34%	8.62x	3.01x	Upcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIX	$500	$17	$17	3%	32%	1.19xbelow 1.4x target	1.19x	Watch

Onboarding / Brand 1 campaign · $12 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_ONB_US_SEARCH_PRODUCTS	$100	$12	$10	12%	73%	1.70x	—	Upcoming

2Upcoming

2Watch

1Low ROAS

Balm 4 campaigns · $619 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SB_BALM_COMP_US_GENERIC_tROAS	$1,500	$535	$517	36%	23%	1.24xbelow 1.3x target	1.15x	Watch
SB_BALM_COMP_US_COMPETITOR_tROAS	$500	$69	$69	14%	28%	1.11xbelow 1.3x target	1.11x	Watch
MR_SB_BALM_ONB_US_Search_REVIEW	$50	$14	$16	28%	16%	0.45xbelow 1.3x target	0.45x	Low ROAS
SB_BALM_ONB_US_mCPC	$100	$1	$3	1%	34%	4.70x	—	Upcoming

Onboarding / Brand 1 campaign · $10 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SR_ONB_US_SEARCH_PRODUCTS	$100	$10	$14	10%	61%	5.50x	4.67x	Upcoming

7Upcoming

1Watch

1Low ROAS

Mushroom 4 campaigns · $350 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS	$500	$142	$220	28%	43%	1.70x	1.70x	Upcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST	$500	$111	$230	22%	68%	1.43x	1.39x	Upcoming
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS	$500	$83	$115	17%	46%	1.16xbelow 1.3x target	1.12x	Watch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD	$100	$14	$54	14%	58%	0.53xbelow 1.3x target	0.53x	Low ROAS

Allergy 2 campaigns · $42 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE	$75	$35	$23	46%	10%	2.84x	2.84x	Upcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF	$400	$7	$25	2%	10%	1.71x	1.71x	Upcoming

Onboarding / Brand 2 campaigns · $17 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_ONB_US_SEARCH_CORE	$100	$15	$9	15%	75%13% lost to budget	2.04x	1.48x	Upcoming
RP_ONB_US_SEARCH_PRODUCTS	$100	$2	$1	2%	75%	28.97x	28.97x	Upcoming

Hip & Joint 1 campaign · $5 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT	$100	$5	$12	5%	10%	1.55x	1.55x	Upcoming