NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-09 – 2026-09-15 · 91 campaigns in scope · $25,114 spend yesterday · 1.37x blended NC ROAS

7ScaleCleantra 2 · Nervalley 2 · Wellanova 2 · Ledisa 1

38UpcomingCleantra 12 · Nervalley 8 · Celmor 6 · Wellanova 4 · Blueforce 2 · Ledisa 2 · Rejuvapaw 2 · Serabel 2

18WatchCleantra 7 · Nervalley 4 · Celmor 2 · Ledisa 2 · Blueforce 1 · Rejuvapaw 1 · Wellanova 1

28Low ROASCleantra 10 · Rejuvapaw 5 · Wellanova 4 · Celmor 3 · Blueforce 2 · Ledisa 2 · Serabel 2

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Cleantra

$8,553

spend yesterday

1.28x

NC ROAS (7d)

67% of budget43% of spend in Low ROAS

Ledisa

$8,171

spend yesterday

1.26x

NC ROAS (7d)

89% of budget58% of spend in Low ROAS

Nervalley

$3,703

spend yesterday

1.63x

NC ROAS (7d)

22% of budget0% of spend in Low ROAS

Wellanova

$1,701

spend yesterday

1.51x

NC ROAS (7d)

42% of budget15% of spend in Low ROAS

Celmor

$900

spend yesterday

1.66x

NC ROAS (7d)

53% of budget34% of spend in Low ROAS

Rejuvapaw

$832

spend yesterday

1.12x

NC ROAS (7d)

34% of budget54% of spend in Low ROAS

Blueforce

$732

spend yesterday

1.44x

NC ROAS (7d)

29% of budget91% of spend in Low ROAS

Serabel

$522

spend yesterday

1.49x

NC ROAS (7d)

24% of budget15% of spend in Low ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

from to 2026-08-17 – 2026-09-15 · 30 days

Ledisa1.30x

$243,289 spend

Cleantra1.20x

$402,128 spend

Nervalley1.71x

$139,176 spend

Wellanova1.31x

$41,613 spend

Rejuvapaw1.17x

$45,231 spend

Celmor1.50x

$25,714 spend

29 of 30 days with data

Blueforce1.67x

$18,800 spend

Serabel1.48x

$9,122 spend

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Cleantra

$8,553

Ledisa

$8,171

Nervalley

$3,703

Wellanova

$1,701

Celmor

$900

Rejuvapaw

$832

Blueforce

$732

Serabel

$522

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

Campaign	Util.	NC ROAS	Budget	Suggested	Days in status
LD_GLP_ONB_US_Search_REVIEWLedisa	100%	1.41x	$2,000	$2,500 +25%	4$8,005 so far
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	152%	1.71x	$1,000	$1,250 +25%	3$5,255 so far
WL_AMLA_COMP_US_SEARCH_AMLAWellanova	127%	1.56x	$700	$1,000 +43%	4$3,054 so far
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	106%	2.16x	$500	$700 +40%	1
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	95%	1.67xbelow 1.7x target	$100	$150 +50%	7$742 so far
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra	93%	1.66x	$50	$75 +50%	1
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova	105%	2.15x	$40	$75 +88%	5$225 so far

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

Campaign	Util.	NC ROAS	Days in status
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra	37%	1.74x	4$2,719 so far
LD_GLP_ONB_US_mCPCLedisa	72%	3.06x	7$4,991 so far
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley	14%	1.43x	1
SB_BALM_COMP_US_GENERIC_tROASSerabel	29%	1.57x	7$2,934 so far
CL_LYMPH_COMP_US_Search_Main_tROASCleantra	37%	1.71x	7$2,191 so far
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley	22%	1.90x	7$2,236 so far
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	57%	3.81x	7$1,688 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor	69%	2.23x	2$474 so far
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova	38%	1.75x	3$479 so far
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor	74%	1.43x	1

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

Campaign	Util.	NC ROAS	Days in status
LD_GLP_COMP_US_Search_tROASLedisa	103%	0.96xbelow 1.4x target	2$8,302 so far
CL_PARA_COMP_US_Search_Main_tROASCleantra	103%	0.88xbelow 1.3x target	7$5,518 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra	103%	0.76xbelow 1.3x target	7$5,469 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce	93%	0.78xbelow 1.4x target	7$4,706 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra	103%	0.77xbelow 1.3x target	7$3,647 so far
CL_ASTA_COMP_US_Search_Main_tROASCleantra	103%	0.87xbelow 1.3x target	4$2,072 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra	103%	0.63xbelow 1.3x target	7$1,830 so far
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor	70%	0.92xbelow 1.4x target	4$1,091 so far
LD_GLP_COMP_CAN_Search_tROASLedisa	167%	0.97xbelow 1.4x target	2$918 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra	98%	0.49xbelow 1.3x target	7$751 so far
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw	63%	0.98xbelow 1.3x target	2$718 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce	6%	0.58xbelow 1.4x target	7$544 so far

What changed since yesterday

Against the snapshot of 2026-09-14. 6 day(s) of history stored.

NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue — Upcoming → Scale (2.16x, $530 yesterday)
CL_OREG_COMP_US_Search_Main_tROAS — Watch → Low ROAS (0.85x, $515 yesterday)
LD_GLP_COMP_AUS_Search_tROAS — Low ROAS → Watch (1.02x, $462 yesterday)
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF — Watch → Upcoming (1.43x, $433 yesterday)
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN — Watch → Upcoming (1.43x, $148 yesterday)
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS — Watch → Upcoming (1.41x, $130 yesterday)
CL_PARA_PDP_US_PMAX_GENERIC_tROAS — Low ROAS → Watch (1.13x, $100 yesterday)
CL_LYMPH_COMP_AUS_Search_Main_tROAS — Watch → Low ROAS (0.95x, $81 yesterday)
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS — Low ROAS → Watch (1.32x, $78 yesterday)
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS — Watch → Scale (1.66x, $46 yesterday)
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT — Watch → Low ROAS (0.97x, $27 yesterday)
BF_FUSION_COMP_US_SEARCH_PEPTONIX — Upcoming → Watch (1.24x, $18 yesterday)
MR_SB_BALM_ONB_US_Search_REVIEW — entered the report (0.49x)
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA — entered the report (1.20x)
CE_ONB_US_SEARCH_WHERETOBUY — dropped out of the report (was Upcoming)
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROAS — dropped out of the report (was Low ROAS)
WL_GARLIC_COMP_US_SEARCH_ELARE — dropped out of the report (was Upcoming)

Generated 16 September 2026 · Scaling window 2026-09-09 – 2026-09-15 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 82% of brand spend.

Bring every keyword to at least impression share NC ROAS target Value per click of the EXTRA clicks Share of the attributed revenue that is really brand search

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 34 keywords · $4,991 this week · IS 40%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisaExact	$2.40	90%	10%	64%	10	$2,002	up to $5.18 · IS 100%	$2.40 · IS 90%	2.22x
Ledisa patchesExact	$2.40	32%	68%	14%	10	$1,366	up to $4.10 · IS 68%	$4.10 · IS 68%	1.80x*
ledisaPhrase	$2.40	29%	71%	10%	10	$483	do not raise	$2.40 · IS 29%	0.63x*
ledisa patches websiteExact	$2.40	87%	13%	67%	9	$374	up to $9.08 · IS 100%	$3.27 · IS 96%	3.33x
ledisa patchExact	$2.40	71%	29%	44%	10	$213	up to $4.10 · IS 90%	$2.40 · IS 71%	1.04x
ledisa glp 1 patchesExact	$2.40	30%	70%	10%	10	$173	up to $3.74 · IS 70%	$3.74 · IS 70%	4.41x*
ledisa glp1 patchPhrase	$2.40	24%	76%	10%	10	$44	up to $6.05 · IS 83%	$4.10 · IS 55%	1.09x
ledisa patch reviewsExact	$2.40	10%	90%	10%	7	$43	up to $7.27 · IS 100%	$5.18 · IS 75%	1.50x
Ledisa glp-1Exact	$2.40	37%	63%	13%	10	$36	below target	$2.97 · IS 51%	0.33x
glp 1 patch ledisaExact	$2.40	36%	64%	19%	10	$33	below target	$2.40 · IS 36%	0.00x*
ledisa weight loss patchesExact	$2.40	37%	63%	14%	10	$28	below target	$2.40 · IS 37%	0.00x*
ledisa glp1 patchesExact	$2.40	30%	70%	10%	10	$26	up to $5.18 · IS 87%	$4.10 · IS 63%	1.30x

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $951 this week · IS 66%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
NervalleyExact	$1.29	90%	10%	75%	10	$393	no Google bid curve	—	—
Pure Relief Magnesium CreamExact	$1.29	88%	12%	62%	10	$139	no Google bid curve	—	—
Nervalley Magnesium CreamExact	$1.29	91%	9%	73%	10	$125	no Google bid curve	—	—
Nervalley Pure ReliefPhrase	$1.29	48%	52%	23%	10	$117	no Google bid curve	—	—
Nervalley Pure ReliefExact	$1.29	70%	30%	48%	10	$77	no Google bid curve	—	—
NervalleyPhrase	$1.29	34%	66%	10%	10	$39	no Google bid curve	—	—
Pure ReliefPhrase	$2.00	35%	65%	17%	10	$34	no Google bid curve	—	—
Nervalley Magnesium CreamPhrase	$1.29	43%	57%	24%	10	$10	no Google bid curve	—	—
Pure Relief CreamExact	$1.29	90%	10%	43%	10	$6	no Google bid curve	—	—
Pure ReliefExact	$2.00	45%	55%	29%	10	$5	no Google bid curve	—	—
Pure Relief CreamPhrase	$1.29	33%	67%	10%	10	$2	no Google bid curve	—	—
Pure Relief Magnesium CreamPhrase	$1.29	57%	43%	36%	10	$2	no Google bid curve	—	—

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 4 keywords · $417 this week · IS 65%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CleantraExact	$1.90	68%	32%	37%	10	$363	up to $2.20 · IS 75%	$2.01 · IS 71%	1.53x*
Cleantra DropsExact	$1.90	50%	50%	16%	9	$36	up to $8.80 · IS 91%	$3.91 · IS 77%	2.45x*
cleantra websiteExact	$1.29	53%	47%	18%	10	$15	no Google bid curve	—	—
Cleantra SupplementsExact	$1.29	43%	57%	22%	7CTR below avg.	$3	below target	$1.29 · IS 43%	0.00x

BF_FUSION_ONB_US_Search Blueforce · 22 keywords · $375 this week · IS 34%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Blue ForceExact	$1.50	46%	54%	27%	10	$77	up to $3.24 · IS 85%	$3.24 · IS 85%	13.82x*
FollifusionExact	$1.50	82%	18%	28%	10	$71	up to $3.24 · IS 100%	$3.24 · IS 100%	8.32x
blue force hair growthExact	$1.50	85%	15%	43%	10	$58	up to $2.34 · IS 98%	$2.34 · IS 98%	7.88x*
Blue Force FollifusionPhrase	$1.50	20%	80%	10%	—	$46	up to $2.34 · IS 42%	$2.34 · IS 42%	3.11x*
Blue ForcePhrase	$1.50	23%	77%	10%	10	$26	up to $7.43 · IS 100%	$4.54 · IS 87%	1.70x
blueforce hair growthExact	$1.50	84%	16%	23%	10	$16	up to $7.43 · IS 100%	$7.43 · IS 100%	25.56x
blue force hair treatmentExact	$1.50	90%	10%	45%	10	$15	up to $2.84 · IS 100%	$2.84 · IS 100%	23.06x
blueforce hairExact	$1.50	23%	77%	10%	10	$12	below target	$1.50 · IS 23%	0.00x
blueforce hair growthPhrase	$1.50	30%	70%	11%	10	$10	below target	$1.50 · IS 30%	0.00x
BlueForce FollifusionExact	$1.50	63%	37%	37%	10	$9	up to $7.43 · IS 100%	$3.78 · IS 100%	3.79x
BlueForce FollifusionPhrase	$1.50	25%	75%	10%	10	$7	below target	$1.50 · IS 25%	0.00x
blue force hair growthPhrase	$1.50	35%	65%	11%	10	$7	below target	$1.50 · IS 35%	0.00x

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 45 keywords · $315 this week · IS 39%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
lidesa patchesExact	$2.00	69%	31%	35%	—	$59	up to $7.57 · IS 100%	$7.57 · IS 100%	8.98x
lesida patchExact	$2.00	85%	15%	45%	10	$55	below target	$2.00 · IS 85%	0.00x
ladesa patchesExact	$2.00	79%	21%	49%	10	$31	below target	$2.00 · IS 79%	0.00x
lidesa glp 1 patchesExact	$2.00	33%	67%	12%	—	$21	no Google bid curve	—	—
glp 1 ledisaExact	$2.00	37%	63%	18%	—	$20	below target	$2.00 · IS 37%	0.00x
ledisa patches for menExact	$2.00	76%	24%	36%	7	$18	below target	$2.00 · IS 76%	0.00x
glp patches ledisaExact	$2.00	33%	67%	16%	—	$12	no Google bid curve	—	—
how to use ledisa patchesExact	$2.00	31%	69%	12%	9	$10	below target	$2.00 · IS 31%	0.00x*
ledisa loginExact	$2.00	10%	90%	10%	7	$8	no Google bid curve	—	—
ledisa for menExact	$2.00	70%	30%	10%	6ad below avg.	$8	no Google bid curve	—	—
where can i buy ledisa patchesExact	$2.00	81%	19%	35%	7	$6	no Google bid curve	—	—
ledisa llc customer serviceExact	$2.00	16%	84%	10%	—	$6	no Google bid curve	—	—

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 33 keywords · $267 this week · IS 64%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley pure relief magnesium creamExact	$1.29	80%	20%	51%	8ad below avg.	$60	up to $8.80 · IS 100%	$2.78 · IS 92%	1.46x
nervalley pain reliefExact	$1.43	80%	20%	57%	8ad below avg.	$42	below target	$1.43 · IS 80%	0.00x
nerve valley magnesium creamExact	$1.29	88%	12%	59%	8ad below avg.	$41	up to $2.78 · IS 100%	$2.78 · IS 100%	8.55x
nervalley creamExact	$1.29	80%	20%	49%	10	$19	up to $2.78 · IS 100%	$2.78 · IS 100%	7.22x
nervalley magnesiumExact	$1.29	35%	65%	24%	10	$13	below target	$1.29 · IS 35%	0.00x
nervalley nerve creamExact	$1.29	74%	26%	42%	7	$13	below target	$1.29 · IS 74%	0.00x*
nerve valley pure relief magnesium creamExact	$1.29	94%	6%	53%	8ad below avg.	$11	below target	$1.29 · IS 94%	0.00x
nervalley pure relief creamExact	$1.29	79%	21%	50%	8ad below avg.	$11	below target	$1.29 · IS 79%	0.00x
nervalley pure relief magnesiumExact	$1.29	79%	21%	62%	8ad below avg.	$10	no Google bid curve	—	—
nervally creamExact	$1.29	92%	8%	51%	10	$9	no Google bid curve	—	—
new valley magnesium creamExact	$1.29	92%	8%	58%	8ad below avg.	$6	no Google bid curve	—	—
nervalley magnesium lotionExact	$1.29	100%	0%	67%	10	$5	below target	$1.29 · IS 100%	0.00x

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 21 keywords · $259 this week · IS 23%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase	$1.90	17%	83%	10%	7	$132	below target	$1.87 · IS 17%	0.00x*
Lymph Drainage CleantraExact	$2.50	58%	42%	28%	—	$28	below target	$2.61 · IS 58%	0.00x*
Lymphatic Drops CleantraPhrase	$1.29	17%	83%	10%	6	$24	below target	$1.29 · IS 17%	0.00x
Cleantra Lymphatic Drainage DropsExact	$1.90	46%	54%	17%	7	$19	below target	$2.01 · IS 46%	0.00x*
Lymphatic Drainage CleantraExact	$1.43	58%	42%	33%	7	$15	below target	$1.43 · IS 58%	0.00x
Cleantra LymphaticExact	$1.29	60%	40%	23%	8	$12	below target	$1.29 · IS 60%	0.00x
Cleantra Lymphatic DrainageExact	$1.29	35%	65%	10%	7	$6	below target	$1.29 · IS 35%	0.00x
Lymph Support CleantraPhrase	$1.29	15%	85%	10%	—	$6	up to $12.90 · IS 100%	$6.39 · IS 100%	3.23x
Cleantra Lymphatic DropsExact	$1.29	52%	48%	18%	7	$5	below target	$1.29 · IS 52%	0.00x
Lymph CleantraPhrase	$1.29	24%	76%	10%	—	$5	below target	$1.29 · IS 24%	0.00x
Lymph Drops CleantraPhrase	$1.29	15%	85%	10%	—	$3	below target	$1.29 · IS 15%	0.00x
Lymphatic Drainage Drops CleantraExact	$1.29	50%	50%	38%	7	$1	no Google bid curve	—	—

CL_PARA_ONB_US_Search_mCPC Cleantra · 14 keywords · $207 this week · IS 64%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
para vanish parasite cleanseExact	$4.15	82%	18%	64%	6ad below avg.	$49	no Google bid curve	—	—
ParaVanish DropsExact	$3.91	92%	8%	82%	5ad below avg.	$45	up to $7.42 · IS 100%	$3.91 · IS 92%	3.17x
paravanish reviewsExact	$3.91	36%	64%	14%	5ad, landing below avg.	$35	below target	$3.91 · IS 36%	0.00x
paravanishExact	$1.54	63%	37%	34%	8	$23	below target	$1.54 · IS 63%	0.00x
ParaVanshExact	$3.91	89%	11%	67%	9	$12	below target	$3.91 · IS 89%	0.00x*
cleantra paravanish reviewsExact	$4.88	50%	50%	14%	3ad, landing below avg.	$10	no Google bid curve	—	—
paravanish amazonExact	$8.80	100%	0%	100%	4landing below avg.	$8	no Google bid curve	—	—
where to buy paravanishExact	$2.78	69%	31%	44%	4landing below avg.	$8	below target	$2.78 · IS 69%	0.00x
Cleantra ParasiteExact	$3.91	97%	3%	74%	6	$8	below target	$3.91 · IS 97%	0.00x
Cleantra ParaVanishExact	$1.54	70%	30%	50%	6ad below avg.	$5	below target	$1.54 · IS 70%	0.00x
Cleantra Parasite CleanseExact	$2.78	66%	34%	48%	6ad below avg.	$3	below target	$2.78 · IS 66%	0.00x
para vanish cleanseExact	$2.78	100%	0%	100%	8ad below avg.	$3	no Google bid curve	—	—

CL_Oil_ONB_US_Search Celmor · 10 keywords · $110 this week · IS 34%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMORExact	$1.29	63%	37%	30%	10	$48	up to $2.78 · IS 93%	$2.20 · IS 86%	1.93x*
CELMORPhrase	$1.29	18%	82%	10%	10	$35	below target	$1.29 · IS 18%	0.00x*
CELMOR Silk Body OilExact	$1.29	60%	40%	23%	9	$9	up to $2.20 · IS 90%	$1.50 · IS 73%	1.13x
CELMOR OilExact	$1.29	59%	41%	33%	9	$6	up to $6.39 · IS 100%	$2.45 · IS 79%	4.36x*
CELMOR Body OilExact	$1.29	47%	53%	23%	9	$4	below target	$1.29 · IS 47%	0.00x*
CELMOR Silk Body OilPhrase	$1.29	32%	68%	10%	9	$3	no Google bid curve	—	—
Silk Body Oil CELMORExact	$1.29	67%	33%	67%	—	$3	below target	$1.29 · IS 67%	0.00x*
Body Oil CELMORPhrase	$1.29	10%	90%	10%	—	$1	no Google bid curve	—	—
CELMOR OilPhrase	$1.29	20%	80%	10%	9	$1	below target	$1.29 · IS 20%	0.00x
Body Oil CELMORExact	$1.29	40%	60%	10%	—	$0	no Google bid curve	—	—

SR_ONB_US_SEARCH_PRODUCTS Serabel · 19 keywords · $94 this week · IS 62%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabel tallowExact	$1.26	93%	7%	70%	10	$41	no Google bid curve	—	—
serabel beef tallowExact	$1.26	74%	26%	59%	10	$20	no Google bid curve	—	—
serabel whipped tallow and honey balmExact	$1.26	73%	27%	53%	8ad below avg.	$5	no Google bid curve	—	—
serabel beef tallow for skinExact	$1.26	40%	60%	24%	—	$5	no Google bid curve	—	—
serabel tallow reviewsExact	$1.26	27%	73%	10%	7	$5	no Google bid curve	—	—
serabel beef tallow and honey balmExact	$1.26	61%	39%	61%	8ad below avg.	$5	no Google bid curve	—	—
serabel whipped tallow & honey balmExact	$1.26	100%	0%	100%	8ad below avg.	$2	no Google bid curve	—	—
sarabel tallowExact	$1.26	50%	50%	33%	—	$2	no Google bid curve	—	—
serabel tallow and honey balmExact	$1.26	75%	25%	75%	9	$1	no Google bid curve	—	—
serabel whipped tallowExact	$1.26	80%	20%	60%	10	$1	no Google bid curve	—	—
serabel whipped tallow balmExact	$1.26	50%	50%	50%	9	$1	no Google bid curve	—	—
serabel whipped tallow and honey balm reviewsExact	$1.26	30%	70%	10%	6ad below avg.	$1	no Google bid curve	—	—

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $76 this week · IS 72%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMOR Silk Body OilExact	$1.29	71%	29%	39%	8ad below avg.	$28	below target	$1.29 · IS 71%	0.00x
celmore body oilExact	$1.29	76%	24%	33%	9	$15	below target	$1.29 · IS 76%	0.00x
CELMOR Body OilExact	$1.29	72%	28%	28%	8ad below avg.	$14	below target	$1.29 · IS 72%	0.00x
CELMOR OilExact	$1.29	67%	33%	29%	8ad below avg.	$11	up to $3.25 · IS 100%	$3.25 · IS 100%	7.06x
Silk Body Oil CELMORExact	$1.29	75%	25%	50%	—	$4	no Google bid curve	—	—
Body Oil CELMORExact	$1.29	80%	20%	40%	—	$3	no Google bid curve	—	—
clemor body oilExact	$1.29	100%	0%	25%	8ad below avg.	$1	no Google bid curve	—	—

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $54 this week · IS 69%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
BlueForce FollifusionExact	$1.50	72%	28%	32%	10	$31	up to $10.23 · IS 100%	$10.23 · IS 100%	9.47x
blueforce follifusion systemExact	$1.50	73%	27%	27%	9	$12	below target	$1.50 · IS 73%	0.00x
Follifusion Blue ForceExact	$1.50	73%	27%	55%	—	$9	below target	$1.50 · IS 73%	0.00x
blueforce hair regrowthExact	$1.50	50%	50%	12%	8ad below avg.	$1	no Google bid curve	—	—
Follifusion BlueForceExact	$1.50	100%	0%	75%	10	$1	no Google bid curve	—	—
Blue Force FollifusionExact	$1.50	10%	90%	10%	—	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_MODIFIERS Celmor · 6 keywords · $42 this week · IS 61%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
trycelmor comExact	$1.29	67%	33%	30%	8ad below avg.	$15	up to $12.90 · IS 100%	$12.90 · IS 100%	12.16x
celmoreExact	$1.29	66%	34%	21%	8ad below avg.	$13	no Google bid curve	—	—
trycelmorExact	$1.29	53%	47%	20%	8ad below avg.	$6	no Google bid curve	—	—
celmor websiteExact	$1.29	67%	33%	44%	—	$4	no Google bid curve	—	—
celmor comExact	$1.29	50%	50%	33%	10	$3	no Google bid curve	—	—
celmor storeExact	$1.29	100%	0%	100%	10	$1	no Google bid curve	—	—

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 9 keywords · $38 this week · IS 60%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nerve valleyExact	$1.29	77%	23%	45%	8ad below avg.	$19	below target	$1.29 · IS 77%	0.00x
nervalley comExact	$1.29	25%	75%	10%	9	$8	no Google bid curve	—	—
nervallyExact	$1.29	62%	38%	32%	8ad below avg.	$8	below target	$1.29 · IS 62%	0.00x*
help nervalley comExact	$1.29	51%	49%	10%	8ad below avg.	$2	no Google bid curve	—	—
nerv valleyExact	$1.29	80%	20%	20%	8ad below avg.	$1	no Google bid curve	—	—
nervalley websiteExact	$1.29	33%	67%	10%	10	$0	no Google bid curve	—	—
nervalley officialExact	$1.29	10%	90%	10%	—	$0	no Google bid curve	—	—
nervalley storeExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—
nerve alleyExact	$1.29	100%	0%	67%	8ad below avg.	$0	no Google bid curve	—	—

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $31 this week · IS 31%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Cleantra Oil OreganoExact	$1.29	45%	55%	12%	8	$9	below target	$1.29 · IS 45%	0.00x
Oil of Oregano CleantraPhrase	$1.90	28%	72%	10%	7	$8	up to $3.91 · IS 50%	$3.91 · IS 50%	0.71x*
Cleantra Oil of OreganoExact	$1.29	33%	67%	10%	7	$6	below target	$1.29 · IS 33%	0.00x
Oil of Oregano CleantraExact	$1.29	55%	45%	10%	7	$4	no Google bid curve	—	—
Oregano Oil CleantraExact	$1.29	33%	67%	12%	7	$3	no Google bid curve	—	—
Oregano CleantraPhrase	$1.29	14%	86%	10%	—	$1	no Google bid curve	—	—
Cleantra OreganoExact	$1.29	20%	80%	10%	6	$0	no Google bid curve	—	—
Cleantra Oregano OilExact	$1.29	31%	69%	10%	7	$0	no Google bid curve	—	—

CL_SOUR_ONB_US_Search_tCPA Cleantra · 5 keywords · $30 this week · IS 45%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Soursop CleantraPhrase	$1.29	46%	54%	11%	7	$19	no Google bid curve	—	—
Soursop CleantraExact	$1.29	46%	54%	21%	7	$8	no Google bid curve	—	—
Soursop Bitters CleantraExact	$1.29	20%	80%	10%	7	$2	no Google bid curve	—	—
Cleantra SoursopExact	$1.29	65%	35%	26%	7	$1	no Google bid curve	—	—
Soursop Drops CleantraExact	$1.29	20%	80%	10%	—	$0	no Google bid curve	—	—

SB_BALM_ONB_US_mCPC Serabel · 11 keywords · $22 this week · IS 37%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabelPhrase	$0.79	60%	40%	35%	9	$9	below target	$0.79 · IS 60%	0.00x
serabel beef tallowPhrase	$1.29	33%	67%	17%	8ad below avg.	$4	no Google bid curve	—	—
serabel beef tallow for skinPhrase	$1.29	50%	50%	29%	10	$4	up to $1.87 · IS 73%	$1.29 · IS 50%	1.07x
serabel whipped tallow and honey balmPhrase	$1.29	24%	76%	12%	9	$3	below target	$1.29 · IS 24%	0.00x*
serabel beef tallow and honeyPhrase	$1.29	25%	75%	12%	9	$1	no Google bid curve	—	—
serabel whipped tallowPhrase	$1.29	50%	50%	10%	8ad below avg.	$1	no Google bid curve	—	—
serabel tallowPhrase	$0.79	50%	50%	50%	10	$1	do not raise	$0.79 · IS 50%	0.34x
serabel beef tallow and honey balmPhrase	$1.29	10%	90%	10%	9	$0	no Google bid curve	—	—
serabel beef tallow balmPhrase	$1.29	75%	25%	50%	9	$0	no Google bid curve	—	—
serabel tallow reviewsPhrase	$1.29	14%	86%	10%	6	$0	no Google bid curve	—	—
serabel whipped tallow balmPhrase	$1.29	50%	50%	10%	8ad below avg.	$0	no Google bid curve	—	—

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $15 this week · IS 24%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Cleantra AstaxanthinExact	$1.29	36%	64%	10%	8	$9	no Google bid curve	—	—
Cleantra AstaxanthinPhrase	$1.29	15%	85%	10%	8	$6	no Google bid curve	—	—
Astaxanthin CleantraExact	$1.29	25%	75%	10%	8	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 2 keywords · $8 this week · IS 68%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor body oil where to buyExact	$1.29	70%	30%	25%	8ad below avg.	$8	up to $4.88 · IS 100%	$4.88 · IS 100%	9.87x
where to buy celmorExact	$1.29	56%	44%	11%	10	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $6 this week · IS 55%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley coupon codeExact	$1.29	55%	45%	12%	8ad below avg.	$6	no Google bid curve	—	—

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 2 keywords · $4 this week · IS 56%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
where to buy nervalleyExact	$1.29	55%	45%	32%	10	$4	no Google bid curve	—	—
nervalley amazonExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—

RP_ONB_US_SEARCH_CORE Rejuvapaw · 1 keywords · $3 this week · IS 100%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuvapawExact	$1.54	100%	0%	33%	10	$3	no Google bid curve	—	—

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 6 keywords · $3 this week · IS 18%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforseExact	$1.50	15%	85%	10%	—	$2	no Google bid curve	—	—
blueforce officialExact	$1.50	24%	76%	10%	—	$1	no Google bid curve	—	—
bluforceExact	$1.50	14%	86%	10%	—	$0	no Google bid curve	—	—
blu forceExact	$1.50	33%	67%	33%	8ad below avg.	$0	no Google bid curve	—	—
blueforce websiteExact	$1.50	22%	78%	10%	—	$0	no Google bid curve	—	—
tryblueforceExact	$1.50	33%	67%	10%	8ad below avg.	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_CORE Wellanova · 1 keywords · $2 this week · IS 100%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanovaExact	$1.54	100%	0%	80%	10	$2	no Google bid curve	—	—

WL_ONB_US_SEARCH_PRODUCTS Wellanova · 2 keywords · $2 this week · IS 100%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanova amla capsulesExact	$1.54	100%	0%	67%	—	$2	no Google bid curve	—	—
wellanova aged garlicExact	$1.54	100%	0%	10%	10	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_MODIFIERS Wellanova · 1 keywords · $1 this week · IS 75%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellnovaExact	$1.54	75%	25%	50%	5ad, landing below avg.	$1	up to $10.50 · IS 100%	$1.36 · IS 75%	1.40x

BF_ONB_US_SEARCH_DISCOUNTS Blueforce · 2 keywords · $0 this week · IS 17%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforce couponExact	$1.50	50%	50%	10%	—	$0	no Google bid curve	—	—
blueforce coupon codeExact	$1.50	15%	85%	10%	—	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_DISCOUNTS Celmor · 4 keywords · $0 this week · IS 30%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor couponExact	$1.29	33%	67%	17%	—	$0	no Google bid curve	—	—
celmor coupon codeExact	$1.29	25%	75%	25%	8ad below avg.	$0	no Google bid curve	—	—
celmor discount codeExact	$1.29	29%	71%	10%	4CTR below avg.	$0	no Google bid curve	—	—
celmor promo codeExact	$1.29	40%	60%	10%	—	$0	no Google bid curve	—	—

RP_ONB_US_SEARCH_PRODUCTS Rejuvapaw · 1 keywords · $0 this week · IS 100%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuvapaw mushroom chewsExact	$1.54	100%	0%	10%	—	$0	no Google bid curve	—	—

$152,053Non-brand Search spend, 7d67 campaigns in scope

1.18xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x

20%Impression share48% lost to rank · 32% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

Campaign	Bidding	Budget	7d avg/day	Budget util.	Search ISlost: rank · budget	Abs. top	CPC	CTR	What holds it back	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROASLedisa · Competitor	maximize conversion value · 110%	$4,000	$4,332	103%	17%28% · 55%	10%	$4.11	31.8%	budget	0.96xbelow 1.4x target	0.52x	Low ROAS
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviews	maximize conversion value · 160%	$2,000→ $2,500 (+25%)	$2,001	100%	33%26% · 41%	20%	$4.54	52.0%	budget	1.41x	0.70x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$1,367	39%	45%55% · 0%	22%	$2.43	14.9%	target	1.35xbelow 1.4x target	1.13x	Watch
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 90%	$2,500	$896	37%	23%77% · 0%	10%	$1.79	13.1%	target	1.74x	1.38x	Upcoming
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$789	103%	13%27% · 60%	10%	$2.07	18.0%	budget	0.88xbelow 1.3x target	0.67x	Low ROAS
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$782	103%	10%14% · 76%	10%	$2.33	15.1%	budget	0.76xbelow 1.3x target	0.53x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitor	maximize conversion value · 140%	$3,000	$743	18%	66%34% · 0%	21%	$2.32	13.3%	target	1.33xbelow 1.4x target	1.11x	Watch
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitor	maximize conversion value	$650	$673	93%	11%78% · 11%	10%	$3.68	11.7%	budget	0.78xbelow 1.4x target	0.54x	Low ROAS
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitor	maximize conversion value · 120%	$700→ $1,000 (+43%)	$673	127%	34%66% · 0%	19%	$1.85	15.8%	target	1.56x	1.34x	Scale
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 95%	$500	$564	102%	10%7% · 88%	10%	$2.02	24.1%	budget	1.01xbelow 1.3x target	0.78x	Watch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$543	9%	42%58% · 0%	17%	$2.12	15.3%	target	1.31xbelow 1.4x target	0.90x	Watch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitor	maximize conversion value · 140%	$3,000	$540	14%	65%35% · 0%	17%	$3.33	12.3%	target	1.43x	1.19x	Upcoming
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$521	103%	10%6% · 90%	10%	$1.89	23.9%	budget	0.85xbelow 1.3x target	0.67x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$521	103%	10%18% · 74%	10%	$2.10	19.8%	budget	0.77xbelow 1.3x target	0.62x	Low ROAS
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$521	103%	10%6% · 88%	10%	$2.10	23.0%	budget	0.87xbelow 1.3x target	0.68x	Low ROAS
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitor	maximize conversion value · 120%	$350	$434	167%	25%75% · 0%	10%	$2.23	17.0%	target	0.97xbelow 1.4x target	0.66x	Low ROAS
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitor	maximize conversion value · 110%	$1,500	$419	29%	22%78% · 0%	10%	$1.67	11.4%	target	1.57x	1.51x	Upcoming
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitor	maximize conversion value · 120%	$250	$388	185%	21%79% · 0%	10%	$2.39	16.0%	target	1.02xbelow 1.4x target	0.66x	Watch
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$355	67%	32%68% · 0%	12%	$1.99	15.2%	target	1.08xbelow 1.4x target	1.04x	Watch
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitor	maximize conversion value · 140%	$1,500	$319	22%	54%46% · 0%	34%	$2.22	20.4%	target	1.90x	1.64x	Upcoming
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 81%	$1,000	$313	37%	31%69% · 0%	10%	$1.88	16.0%	target	1.71x	1.37x	Upcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitor	maximize conversion value · 120%	$500	$310	63%	73%27% · 0%	16%	$3.55	12.8%	demand	0.98xbelow 1.3x target	0.94x	Low ROAS
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviews	target roas	$1,500	$309	14%	27%73% · 0%	10%	$2.53	21.5%	target	1.06xbelow 1.4x target	0.47x	Watch
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitor	maximize conversions · $54	$400	$271	70%	54%46% · 0%	10%	$3.09	11.3%	target	0.92xbelow 1.4x target	0.05x	Low ROAS
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$270	46%	47%53% · 0%	11%	$2.71	11.1%	target	1.28xbelow 1.3x target	1.28x	Watch
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitor	maximize conversions · $48	$300	$269	69%	28%72% · 0%	10%	$1.63	12.5%	target	2.23x	0.12x	Upcoming
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$250	$261	103%	13%35% · 52%	10%	$1.98	19.6%	budget	0.63xbelow 1.3x target	0.54x	Low ROAS
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitor	maximize conversions · $36	$200	$179	92%	32%68% · 0%	10%	$1.63	10.3%	target	1.38x	0.08x	Watch
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitor	maximize conversion value · 140%	$1,500	$160	9%	55%45% · 0%	16%	$2.56	9.9%	target	1.35xbelow 1.4x target	1.35x	Watch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$146	26%	54%46% · 0%	15%	$2.56	9.7%	target	1.41x	1.41x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitor	maximize conversion value · 120%	$500	$144	38%	25%75% · 0%	10%	$2.14	7.3%	target	1.75x	1.53x	Upcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitor	maximize conversions · $36	$200	$126	74%	44%56% · 0%	19%	$1.84	16.1%	target	1.43x	0.07x	Upcoming
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitor	maximize conversion value · 120%	$150	$116	115%	10%90% · 0%	10%	$1.64	8.2%	target	0.81xbelow 1.3x target	0.81x	Low ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviews	manual cpc	$200	$109	50%	31%69% · 0%	15%	$2.25	23.1%	bid	1.27xbelow 1.4x target	0.70x	Watch
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitor	maximize conversion value · 105%	$100	$107	98%	10%7% · 86%	10%	$2.57	21.6%	budget	0.49xbelow 1.3x target	0.18x	Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$87	28%	20%80% · 0%	10%	$1.48	9.9%	target	1.59x	1.37x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitor	maximize conversion value · 120%	$500	$86	19%	46%54% · 0%	27%	$2.21	15.0%	target	1.85x	1.73x	Upcoming
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitor	maximize conversion value · 120%	$100	$82	74%	62%38% · 0%	35%	$3.63	9.9%	target	0.74xbelow 1.3x target	0.74x	Low ROAS
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitor	maximize conversion value · 120%	$500	$80	21%	10%90% · 0%	10%	$2.30	8.6%	target	1.56x	1.56x	Upcoming
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitor	maximize conversion value · 105%	$75	$80	105%	12%18% · 70%	10%	$2.53	14.7%	budget	1.32x	1.04x	Watch
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitor	manual cpc	$1,000	$78	6%	28%72% · 0%	10%	$1.47	10.9%	bid	0.58xbelow 1.4x target	0.58x	Low ROAS
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitor	maximize conversion value · 135%	$300	$75	7%	10%90% · 0%	10%	$2.28	10.2%	target	0.48xbelow 1.3x target	0.48x	Low ROAS
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitor	maximize conversion value · 110%	$500	$71	12%	29%71% · 0%	10%	$1.70	10.0%	target	0.98xbelow 1.3x target	0.98x	Low ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitor	maximize conversion value · 135%	$400	$59	4%	14%86% · 0%	10%	$2.30	9.6%	target	0.66xbelow 1.3x target	0.66x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitor	maximize conversion value · 95%	$250	$50	32%	46%54% · 0%	16%	$2.12	14.9%	target	0.95xbelow 1.4x target	0.49x	Low ROAS
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitor	maximize conversion value · 120%	$40→ $75 (+88%)	$43	105%	32%41% · 27%	10%	$1.60	10.4%	budget	2.15x	1.90x	Scale
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitor	maximize conversion value · 120%	$75	$39	30%	10%90% · 0%	10%	$2.00	8.2%	target	2.94x	2.94x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitor	maximize conversion value · 120%	$250	$39	17%	23%77% · 0%	10%	$1.72	11.2%	target	0.73xbelow 1.3x target	0.60x	Low ROAS
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitor	maximize conversion value · 120%	$100	$39	80%	10%90% · 0%	10%	$1.90	13.3%	target	1.99x	1.71x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitor	maximize conversion value · 120%	$500	$34	8%	10%90% · 0%	10%	$2.14	11.2%	target	1.25xbelow 1.3x target	1.25x	Watch
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$31	4%	16%84% · 0%	10%	$1.15	13.9%	target	2.96x	2.59x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$30	84%	40%60% · 0%	13%	$1.36	11.6%	target	2.42x	1.70x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitor	maximize conversion value · 155%	$150	$29	12%	17%83% · 0%	10%	$1.50	9.3%	target	1.66x	1.66x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$50→ $75 (+50%)	$27	93%	42%58% · 0%	10%	$1.78	11.0%	target	1.66x	1.18x	Scale
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitor	maximize conversion value · 135%	$500	$25	5%	10%90% · 0%	10%	$1.54	12.2%	target	0.97xbelow 1.3x target	0.97x	Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitor	maximize conversion value · 120%	$100	$22	26%	10%90% · 0%	10%	$2.45	10.4%	target	0.85xbelow 1.3x target	0.85x	Low ROAS
WL_AMLA_COMP_US_SEARCH_ALEVIAWellanova · Competitor	maximize conversion value · 120%	$300	$21	5%	23%77% · 0%	10%	$1.83	6.4%	target	0.89xbelow 1.3x target	0.89x	Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitor	maximize conversions · $48	$50	$19	17%	43%57% · 0%	14%	$1.86	14.5%	target	0.23xbelow 1.4x target	—	Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitor	maximize conversion value · 140%	$150	$16	13%	26%74% · 0%	10%	$1.09	11.6%	target	2.72x	1.16x	Upcoming
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviews	manual cpc	$100	$16	18%	41%59% · 0%	10%	$1.27	13.9%	bid	3.83x	1.47x	Upcoming
MR_SB_BALM_ONB_US_Search_REVIEWSerabel · Reviews	manual cpc	$50	$15	33%	17%83% · 0%	10%	$1.90	14.9%	bid	0.49xbelow 1.3x target	0.49x	Low ROAS
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitor	manual cpc	$500	$13	4%	24%76% · 0%	10%	$1.48	6.1%	bid	1.24xbelow 1.4x target	1.24x	Watch
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviews	manual cpc	$100	$11	18%	19%81% · 0%	10%	$1.27	20.6%	bid	5.51x	2.85x	Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTINGCelmor · Competitor	maximize conversions · $48	$100	$11	17%	36%64% · 0%	11%	$1.39	14.8%	target	0.58xbelow 1.4x target	—	Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitor	maximize conversions · $48	$50	$9	27%	37%63% · 0%	10%	$2.32	9.2%	target	1.20xbelow 1.4x target	—	Watch
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$9	14%	23%77% · 0%	10%	$1.47	17.3%	target	1.65x	1.65x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$7	30%	23%77% · 0%	11%	$0.97	20.5%	target	1.55x	1.55x	Upcoming

$16,223PMax & Shopping spend, 7d11 campaigns in scope

1.99xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x

40%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-16, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant Center	Account issues	Feed	Items	Live in Shopping	Rejected in Shopping	Not in Shopping ads	Out of Display	Top Shopping issue
BlueForce · 5844164336	Subscriptions or recurring billing	US	10	0	0	10	0	none
CELMOR · 5768928133	Online store not confirmed	item statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747	none	US	50	50	0	0	6	none
GL-ME · 5688360402	Account suspended due to policy violation: Misrepresentation · 8 countriesNo Google Ads account linked	USD_37751849151	63	0	63	0	63	Misrepresentation · 63
		USD_42848878783	101	0	0	101	0
Ledisa · 5685678497	Your checkout URL is not yet live	AUS	20	18	2	0	9	Healthcare and Medicine: Unapproved supplements · 5
		CAN	20	20	0	0	9
		UK	20	18	2	0	9
		US	30	29	1	0	9
Nervalley · 5779286307	none	item statuses not in the backup (Shopify-app feed)
Wellanova · 5768928391	none	item statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Where the spend goes (7d)	Feed items	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	$1,000→ $1,250 (+25%)	$1,518	$1,055	152%	73% Display	10/10 live	1.71x	0.59x	Scale
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	$500→ $700 (+40%)	$530	$456	106%	Search-led	MC not in backup	2.16x	1.57x	Scale
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	$500	$285	$242	57%	Search-led	10/10 live	3.81x	2.47x	Upcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra	$250	$198	$160	79%	57% Display	10/10 live2 out of Display	1.26xbelow 1.6x target	0.83x	Watch
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	$100→ $150 (+50%)	$95	$106	95%	Search-led	MC not in backup	1.67xbelow 1.7x target	1.14x	Scale
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra	$100	$100	$103	100%	31% Display	10/10 live	1.13xbelow 1.6x target	0.63x	Watch
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra	$500	$45	$59	9%	43% Display	10/10 live1 out of Display	1.25xbelow 1.6x target	0.29x	Watch
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra	$200	$59	$51	30%	Search-led	10/10 live2 out of Display	2.90x	1.06x	Upcoming
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra	$100	$42	$37	42%	6% Display	10/10 live	1.64x	1.50x	Upcoming
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra	$150	$35	$32	23%	14% Display	10/10 live1 out of Display	0.52xbelow 1.6x target	0.26x	Low ROAS
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra	$150	$20	$15	14%	Search-led	10/10 live3 out of Display	6.97x	5.51x	Upcoming

$48,843Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21

0.25xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x

$376Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

Campaign	Status	Served	Spend	NC ROAS (TW)	Cost / new order	NC orders	Impr.	CPM	CTR	CPC	Video views	View rate	Google conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversions	Paused	07-09 → 08-2143 days	$19,410	0.34x	$285	68	846,355	$23	1.36%	$1.68	220,701	26.1%	238
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversions	Paused	07-10 → 08-2013 days	$8,031	0.20x	$446	18	226,554	$35	1.37%	$2.59	71,384	31.5%	54
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$6,177	0.17x	$475	13	199,014	$31	1.02%	$3.05	58,576	29.4%	109
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$3,615	0.06x	$904	4	86,351	$42	1.71%	$2.45	28,056	32.5%	52
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversions	Paused	07-18 → 08-2135 days	$3,614	0.18x	$602	6	114,157	$32	1.16%	$2.74	37,746	33.1%	38
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversions	Paused	06-18 → 06-265 days	$2,309	0.08x	$1,155	2	59,258	$39	1.67%	$2.34	16,180	27.3%	11
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversions	Paused	07-30 → 08-2123 days	$2,217	0.40x	$185	12	77,069	$29	0.95%	$3.04	27,838	36.1%	19
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$2,016	0.34x	$403	5	66,837	$30	0.97%	$3.11	26,877	40.2%	25
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$1,444	0.13x	$722	2	55,372	$26	0.50%	$5.19	33,016	59.6%	13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversions	Paused	07-26 → 07-261 days	$10	0.00x	—	0	640	$16	1.25%	$1.27	0	0.0%	0

2Scale

12Upcoming

7Watch

10Low ROAS

Lymph 14 campaigns · $3,947 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS	$1,000→ $1,250 (+25%)	$1,518	$1,055	152%	—	1.71x	0.59x	Scale
CL_LYMPH_COMP_US_Search_Secondary_tROAS	$2,500	$913	$896	37%	23%	1.74x	1.38x	Upcoming
CL_LYMPH_COMP_US_Search_Main_tROAS	$1,000	$374	$313	37%	31%	1.71x	1.37x	Upcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS	$500	$333	$355	67%	32%	1.08xbelow 1.4x target	1.04x	Watch
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS	$500	$285	$242	57%	—	3.81x	2.47x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS	$500	$141	$87	28%	20%	1.59x	1.37x	Upcoming
MR_CL_LYMPH_ONB_US_Search_REVIEW	$200	$99	$109	50%	31%	1.27xbelow 1.4x target	0.70x	Watch
CL_LYMPH_COMP_AUS_Search_Main_tROAS	$250	$81	$50	32%	46%	0.95xbelow 1.4x target	0.49x	Low ROAS
CL_LYMPH_ONB_US_Search_mCPC	$100	$72	$37	72%	23%	0.76xbelow 1.4x target	0.13x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS	$50→ $75 (+50%)	$46	$27	93%	42%	1.66x	1.18x	Scale
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS	$50	$42	$30	84%	40%	2.42x	1.70x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS	$500	$21	$31	4%	16%	2.96x	2.59x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS	$50	$15	$7	30%	23%	1.55x	1.55x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS	$50	$7	$9	14%	23%	1.65x	1.65x	Upcoming

Oregano 5 campaigns · $2,053 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS	$750	$772	$782	103%	10%76% lost to budget	0.76xbelow 1.3x target	0.53x	Low ROAS
CL_OREG_COMP_US_Search_Main_tROAS	$500	$515	$521	103%	10%90% lost to budget	0.85xbelow 1.3x target	0.67x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS	$500	$509	$564	102%	10%88% lost to budget	1.01xbelow 1.3x target	0.78x	Watch
CL_OREG_PDP_US_PMAX_GENERIC_tROAS	$250	$198	$160	79%	—	1.26xbelow 1.6x target	0.83x	Watch
CL_OREG_PDP_US_PMAX_BRAND_tROAS	$200	$59	$51	30%	—	2.90x	1.06x	Upcoming

Parasite 4 campaigns · $1,432 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PARA_COMP_US_Search_Main_tROAS	$750	$773	$789	103%	13%60% lost to budget	0.88xbelow 1.3x target	0.67x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROAS	$500	$517	$521	103%	10%74% lost to budget	0.77xbelow 1.3x target	0.62x	Low ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS	$100	$100	$103	100%	—	1.13xbelow 1.6x target	0.63x	Watch
CL_PARA_PDP_US_PMAX_BRAND_tROAS	$100	$42	$37	42%	—	1.64x	1.50x	Upcoming

Astaxanthin 4 campaigns · $693 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ASTA_COMP_US_Search_Main_tROAS	$500	$516	$521	103%	10%88% lost to budget	0.87xbelow 1.3x target	0.68x	Low ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS	$100	$98	$107	98%	10%86% lost to budget	0.49xbelow 1.3x target	0.18x	Low ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS	$500	$45	$59	9%	—	1.25xbelow 1.6x target	0.29x	Watch
CL_ASTA_PDP_US_PMAX_BRAND_tROAS	$150	$35	$32	23%	—	0.52xbelow 1.6x target	0.26x	Low ROAS

Sour 3 campaigns · $356 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_SOUR_COMP_US_Search_Main_tROAS	$250	$258	$261	103%	13%52% lost to budget	0.63xbelow 1.3x target	0.54x	Low ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS	$75	$78	$80	105%	12%70% lost to budget	1.32x	1.04x	Watch
CL_SOUR_PDP_US_PMAX_BRAND_tROAS	$150	$20	$15	14%	—	6.97x	5.51x	Upcoming

Onboarding / Brand 1 campaign · $71 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ONB_GENERAL_US_Search_mCPC	$200	$71	$60	36%	65%	2.03x	1.06x	Upcoming

1Scale

2Upcoming

2Watch

2Low ROAS

GLP-1 6 campaigns · $8,111 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROAS	$4,000	$4,139	$4,332	103%	17%55% lost to budget	0.96xbelow 1.4x target	0.52x	Low ROAS
LD_GLP_ONB_US_Search_REVIEW	$2,000→ $2,500 (+25%)	$2,002	$2,001	100%	33%41% lost to budget	1.41x	0.70x	Scale
LD_GLP_ONB_US_mCPC	$1,000	$720	$713	72%	38%	3.06x	1.72x	Upcoming
LD_GLP_COMP_CAN_Search_tROAS	$350	$583	$434	167%	25%	0.97xbelow 1.4x target	0.66x	Low ROAS
LD_GLP_COMP_AUS_Search_tROAS	$250	$462	$388	185%	21%	1.02xbelow 1.4x target	0.66x	Watch
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio	$1,500	$204	$309	14%	27%	1.06xbelow 1.4x target	0.47x	Watch

Onboarding / Brand 1 campaign · $61 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_ONB_US_SEARCH_PRODUCTS	$100	$61	$45	61%	36%	1.89x	1.23x	Upcoming

2Scale

8Upcoming

4Watch

Magnesium Cream 12 campaigns · $3,667 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM	$3,000	$1,170	$1,367	39%	45%	1.35xbelow 1.4x target	1.13x	Watch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue	$500→ $700 (+40%)	$530	$456	106%	—	2.16x	1.57x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE	$3,000	$526	$743	18%	66%	1.33xbelow 1.4x target	1.11x	Watch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF	$3,000	$433	$540	14%	65%	1.43x	1.19x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM	$1,500	$323	$319	22%	54%	1.90x	1.64x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM	$3,000	$268	$543	9%	42%	1.31xbelow 1.4x target	0.90x	Watch
NV_MAGCR_ONB_US_Search	$500	$134	$136	27%	65%	4.32x	3.24x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR	$1,500	$133	$160	9%	55%	1.35xbelow 1.4x target	1.35x	Watch
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS	$100→ $150 (+50%)	$95	$106	95%	—	1.67xbelow 1.7x target	1.14x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS	$150	$19	$16	13%	26%	2.72x	1.16x	Upcoming
MR_NV_MAGCR_ONB_US_Search_REVIEW	$100	$18	$16	18%	41%	3.83x	1.47x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL	$150	$17	$29	12%	17%	1.66x	1.66x	Upcoming

Onboarding / Brand 2 campaigns · $36 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_ONB_US_SEARCH_PRODUCTS	$100	$30	$38	30%	60%	5.71x	4.22x	Upcoming
NV_ONB_US_SEARCH_MODIFIERS	$100	$6	$5	6%	54%	8.52x	5.32x	Upcoming

2Scale

4Upcoming

1Watch

4Low ROAS

Amla 2 campaigns · $904 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_AMLA_COMP_US_SEARCH_AMLA	$700→ $1,000 (+43%)	$889	$673	127%	34%	1.56x	1.34x	Scale
WL_AMLA_COMP_US_SEARCH_ALEVIA	$300	$14	$21	5%	23%	0.89xbelow 1.3x target	0.89x	Low ROAS

Beef Organs 3 campaigns · $327 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN	$500	$192	$144	38%	25%	1.75x	1.53x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC	$500	$94	$86	19%	46%	1.85x	1.73x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN	$250	$41	$39	17%	23%	0.73xbelow 1.3x target	0.60x	Low ROAS

Garlic 1 campaign · $172 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_GARLIC_COMP_US_SEARCH_MAIN	$150	$172	$116	115%	10%	0.81xbelow 1.3x target	0.81x	Low ROAS

Prenatal 2 campaigns · $121 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_PREN_COMP_US_SEARCH_PRENATAL_REST	$100	$80	$39	80%	10%	1.99x	1.71x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS	$500	$41	$34	8%	10%	1.25xbelow 1.3x target	1.25x	Watch

Vitamin D3+K2 1 campaign · $107 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2	$500	$107	$80	21%	10%	1.56x	1.56x	Upcoming

Epsom 1 campaign · $42 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT	$40→ $75 (+88%)	$42	$43	105%	32%27% lost to budget	2.15x	1.90x	Scale

Thyroid 1 campaign · $27 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT	$500	$27	$25	5%	10%	0.97xbelow 1.3x target	0.97x	Low ROAS

6Upcoming

2Watch

3Low ROAS

Oil 7 campaigns · $555 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE	$400	$278	$271	70%	54%	0.92xbelow 1.4x target	0.05x	Low ROAS
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH	$300	$207	$269	69%	28%	2.23x	0.12x	Upcoming
MR_CL_Oil_ONB_US_Search_REVIEW	$100	$18	$11	18%	19%	5.51x	2.85x	Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING	$100	$17	$11	17%	36%	0.58xbelow 1.4x target	—	Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA	$50	$13	$9	27%	37%	1.20xbelow 1.4x target	—	Watch
CL_Oil_ONB_US_Search	$100	$13	$16	13%	31%	3.76x	1.33x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST	$50	$9	$19	17%	43%	0.23xbelow 1.4x target	—	Low ROAS

Pheromone 2 campaigns · $333 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER	$200	$184	$179	92%	32%	1.38x	0.08x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN	$200	$148	$126	74%	44%	1.43x	0.07x	Upcoming

Onboarding / Brand 2 campaigns · $13 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CE_ONB_US_SEARCH_PRODUCTS	$100	$10	$11	10%	72%	4.37x	0.98x	Upcoming
CE_ONB_US_SEARCH_MODIFIERS	$100	$3	$6	3%	60%	12.53x	12.53x	Upcoming

2Upcoming

1Watch

5Low ROAS

Mushroom 4 campaigns · $748 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST	$500	$313	$310	63%	73%	0.98xbelow 1.3x target	0.94x	Low ROAS
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS	$500	$231	$270	46%	47%	1.28xbelow 1.3x target	1.28x	Watch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS	$500	$130	$146	26%	54%	1.41x	1.41x	Upcoming
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD	$100	$74	$82	74%	62%	0.74xbelow 1.3x target	0.74x	Low ROAS

Hip & Joint 2 campaigns · $47 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT	$100	$26	$22	26%	10%	0.85xbelow 1.3x target	0.85x	Low ROAS
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT	$300	$20	$75	7%	10%	0.48xbelow 1.3x target	0.48x	Low ROAS

Allergy 2 campaigns · $37 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE	$75	$22	$39	30%	10%	2.94x	2.94x	Upcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF	$400	$14	$59	4%	14%	0.66xbelow 1.3x target	0.66x	Low ROAS

2Upcoming

1Watch

2Low ROAS

Fusion 4 campaigns · $730 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR	$650	$604	$673	93%	11%11% lost to budget	0.78xbelow 1.4x target	0.54x	Low ROAS
BF_FUSION_COMP_US_SEARCH_SOREN	$1,000	$63	$78	6%	28%	0.58xbelow 1.4x target	0.58x	Low ROAS
BF_FUSION_ONB_US_Search	$250	$46	$54	18%	33%	10.59x	5.15x	Upcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIX	$500	$18	$13	4%	24%	1.24xbelow 1.4x target	1.24x	Watch

Onboarding / Brand 1 campaign · $1 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_ONB_US_SEARCH_PRODUCTS	$100	$1	$8	1%	72%	5.05x	—	Upcoming

2Upcoming

2Low ROAS

Balm 3 campaigns · $508 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SB_BALM_COMP_US_GENERIC_tROAS	$1,500	$432	$419	29%	22%	1.57x	1.51x	Upcoming
SB_BALM_COMP_US_COMPETITOR_tROAS	$500	$59	$71	12%	29%	0.98xbelow 1.3x target	0.98x	Low ROAS
MR_SB_BALM_ONB_US_Search_REVIEW	$50	$17	$15	33%	17%	0.49xbelow 1.3x target	0.49x	Low ROAS

Onboarding / Brand 1 campaign · $15 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SR_ONB_US_SEARCH_PRODUCTS	$100	$15	$13	15%	61%	3.06x	2.80x	Upcoming