NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-05 – 2026-09-11 · 95 campaigns in scope · $27,824 spend yesterday · 1.44x blended NC ROAS

4ScaleLedisa 2 · Nervalley 1 · Wellanova 1
41UpcomingCleantra 13 · Nervalley 8 · Celmor 7 · Wellanova 4 · Rejuvapaw 3 · Blueforce 2 · Ledisa 2 · Serabel 2
25WatchCleantra 10 · Ledisa 4 · Nervalley 4 · Wellanova 3 · Celmor 2 · Blueforce 1 · Rejuvapaw 1
25Low ROASCleantra 8 · Rejuvapaw 6 · Wellanova 3 · Blueforce 2 · Celmor 2 · Serabel 2 · Ledisa 1 · Nervalley 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Ledisa
$11,626
spend yesterday
1.42x
NC ROAS (7d)
93% of budget3% of spend in Low ROAS
Cleantra
$8,171
spend yesterday
1.31x
NC ROAS (7d)
63% of budget37% of spend in Low ROAS
Nervalley
$4,280
spend yesterday
1.67x
NC ROAS (7d)
26% of budget0% of spend in Low ROAS
Celmor
$895
spend yesterday
1.46x
NC ROAS (7d)
53% of budget22% of spend in Low ROAS
Blueforce
$875
spend yesterday
1.67x
NC ROAS (7d)
35% of budget93% of spend in Low ROAS
Wellanova
$860
spend yesterday
1.52x
NC ROAS (7d)
21% of budget6% of spend in Low ROAS
Rejuvapaw
$804
spend yesterday
1.24x
NC ROAS (7d)
23% of budget26% of spend in Low ROAS
Serabel
$313
spend yesterday
1.50x
NC ROAS (7d)
15% of budgettoo little spend to read the ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

2026-08-13 – 2026-09-11 · 30 days
Ledisa1.42x
$335,342 spend
2.0x0
Cleantra1.21x
$433,823 spend
2.0x0
Nervalley1.71x
$136,288 spend
2.6x0
Wellanova1.22x
$47,002 spend
2.2x0
Rejuvapaw1.22x
$44,957 spend
2.2x0
Celmor1.48x
$21,867 spend
2.7x0
25 of 30 days with data
Blueforce1.84x
$15,778 spend
12.5x0
Serabel1.41x
$7,716 spend
4.2x0

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Ledisa
$11,626
Cleantra
$8,171
Nervalley
$4,280
Celmor
$895
Blueforce
$875
Wellanova
$860
Rejuvapaw
$804
Serabel
$313

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

0.5x1x1.5x2x2.5x3x0%25%50%75%100%125%150%

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

CampaignUtil.NC ROASBudgetSuggestedDays in status
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa140%2.92x$750$1,050 +40%2$1,822 so far
LD_GLP_COMP_CAN_Search_tROASLedisa124%1.64x$350$500 +43%3$1,255 so far
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley109%2.24x$100$150 +50%3$317 so far
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova134%3.28x$40$75 +88%1

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

CampaignUtil.NC ROASDays in status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley39%1.52x3$3,602 so far
LD_GLP_ONB_US_mCPCLedisa63%2.93x3$1,932 so far
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra60%1.89x3$1,445 so far
WL_AMLA_COMP_US_SEARCH_AMLAWellanova65%1.64x3$1,652 so far
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley82%2.37x2$826 so far
CL_LYMPH_COMP_US_Search_Main_tROASCleantra38%1.79x3$1,233 so far
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley20%1.81x3$842 so far
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw46%2.15x3$564 so far
SB_BALM_COMP_US_GENERIC_tROASSerabel15%1.62x3$729 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor75%2.10x3$674 so far

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

CampaignUtil.NC ROASDays in status
CL_PARA_COMP_US_Search_Main_tROASCleantra106%0.75xbelow 1.3x target3$2,415 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra104%0.99xbelow 1.3x target3$2,365 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce111%0.76xbelow 1.4x target3$2,051 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra104%0.59xbelow 1.3x target3$1,573 so far
LD_GLP_COMP_AUS_Search_tROASLedisa161%0.95xbelow 1.4x target3$1,063 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra104%0.92xbelow 1.3x target3$792 so far
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra94%0.95xbelow 1.4x target1
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor90%0.88xbelow 1.3x target2$360 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra109%0.54xbelow 1.3x target3$329 so far
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw13%0.76xbelow 1.3x target3$288 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce9%0.57xbelow 1.4x target3$203 so far
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw10%0.72xbelow 1.3x target3$189 so far

Launched this window 32 campaigns · $394 spent since 2026-09-05

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

18 of these 32 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignBrandTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
NV_ONB_US_SEARCH_PRODUCTSNervalleyProductsEnabled443191$116$29$665
LD_ONB_US_SEARCH_PRODUCTSLedisaProductsEnabled432149$95$24$269
CE_ONB_US_SEARCH_PRODUCTSCelmorProductsEnabled412527$34$9$283
SR_ONB_US_SEARCH_PRODUCTSSerabelProductsEnabled48725$31$8$0
BF_ONB_US_SEARCH_PRODUCTSBlueforceProductsEnabled47019$28$7$155
NV_ONB_US_SEARCH_MODIFIERSNervalleyModifiersEnabled48214$18$4$114
CE_ONB_US_SEARCH_MODIFIERSCelmorModifiersEnabled33513$16$5$204
CE_ONB_US_SEARCH_WHERETOBUYCelmorWheretobuyEnabled3143$4$1$0
NV_ONB_US_SEARCH_WHERETOBUYNervalleyWheretobuyEnabled3112$3$1$145
BF_ONB_US_SEARCH_DISCOUNTSBlueforceDiscountsEnabled000$0$0$0
BF_ONB_US_SEARCH_MODIFIERSBlueforceModifiersEnabled3150$0$0$0
BF_ONB_US_SEARCH_WHERETOBUYBlueforceWheretobuyEnabled000$0$0$0
CE_ONB_US_SEARCH_DISCOUNTSCelmorDiscountsEnabled000$0$0$0
NV_ONB_US_SEARCH_DISCOUNTSNervalleyDiscountsEnabled4110$0$0$0
RP_ONB_US_SEARCH_CORERejuvapawCorePaused22110$15$8$75
WL_ONB_US_SEARCH_PRODUCTSWellanovaProductsPaused23910$15$8$38
WL_ONB_US_SEARCH_COREWellanovaCorePaused22210$14$7$0
WL_ONB_US_SEARCH_MODIFIERSWellanovaModifiersPaused2143$4$2$35
LD_ONB_US_SEARCH_DISCOUNTSLedisaDiscountsPaused000$0$0$0
LD_ONB_US_SEARCH_MODIFIERSLedisaModifiersPaused000$0$0$0
LD_ONB_US_SEARCH_WHERETOBUYLedisaWheretobuyPaused000$0$0$0
RP_ONB_US_SEARCH_DISCOUNTSRejuvapawDiscountsPaused000$0$0$0
RP_ONB_US_SEARCH_REVIEWSRejuvapawReviewsPaused000$0$0$0
RP_ONB_US_SEARCH_WHERETOBUYRejuvapawWheretobuyPaused000$0$0$0
RP_ONB_US_SEARCH_MODIFIERSRejuvapawModifiersPaused000$0$0$0
RP_ONB_US_SEARCH_PRODUCTSRejuvapawProductsPaused120$0$0$0
SR_ONB_US_SEARCH_DISCOUNTSSerabelDiscountsPaused000$0$0$0
SR_ONB_US_SEARCH_MODIFIERSSerabelModifiersPaused000$0$0$0
SR_ONB_US_SEARCH_WHERETOBUYSerabelWheretobuyPaused000$0$0$0
WL_ONB_US_SEARCH_DISCOUNTSWellanovaDiscountsPaused000$0$0$0
WL_ONB_US_SEARCH_WHERETOBUYWellanovaWheretobuyPaused000$0$0$0
WL_ONB_US_SEARCH_REVIEWSWellanovaReviewsPaused000$0$0$0

Together: $1,983 of new-customer revenue on $394 of spend. They graduate into the tables above once they carry seven full days.

What changed since yesterday

Against the snapshot of 2026-09-10. 2 day(s) of history stored.

  • LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue — Scale → Watch (1.39x, $2,593 yesterday)
  • CL_LYMPH_COMP_US_Search_Secondary_tROAS — Upcoming → Watch (1.40x, $1,398 yesterday)
  • NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM — Upcoming → Watch (1.27x, $617 yesterday)
  • CL_OREG_COMP_US_Search_Secondary_tROAS — Low ROAS → Watch (1.13x, $565 yesterday)
  • CL_ASTA_COMP_US_Search_Main_tROAS — Low ROAS → Watch (1.06x, $524 yesterday)
  • CL_LYMPH_COMP_AUS_Search_Secondary_tROAS — Watch → Low ROAS (0.95x, $470 yesterday)
  • RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST — Watch → Upcoming (1.44x, $200 yesterday)
  • CL_OREG_PDP_US_PMAX_GENERIC_tROAS — Low ROAS → Watch (1.03x, $157 yesterday)
  • RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS — Watch → Upcoming (1.41x, $151 yesterday)
  • SB_BALM_COMP_US_COMPETITOR_tROAS — Watch → Low ROAS (0.95x, $60 yesterday)
  • WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT — Upcoming → Scale (3.28x, $53 yesterday)
  • WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN — Upcoming → Watch (1.05x, $34 yesterday)
  • NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL — Low ROAS → Watch (1.07x, $33 yesterday)
  • CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS — Low ROAS → Watch (1.36x, $30 yesterday)
  • CL_LYMPH_ONB_US_Search_mCPC — Upcoming → Watch (1.17x, $30 yesterday)
  • WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS — Upcoming → Low ROAS (0.64x, $22 yesterday)
  • CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA — Low ROAS → Upcoming (1.44x, $5 yesterday)
  • LD_ONB_US_SEARCH_PRODUCTS — entered the report (2.83x)
  • BF_FUSION_COMP_US_SEARCH_PEPTONIX — entered the report (1.32x)
  • CE_ONB_US_SEARCH_MODIFIERS — entered the report (12.48x)
  • CL_OREG_ONB_US_Search_mCPC — dropped out of the report (was Upcoming)
  • WL_GARLIC_COMP_US_SEARCH_ELARE — dropped out of the report (was Upcoming)
Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 78% of brand spend.

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 35 keywords · $4,852 this week · IS 42%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
ledisaExact$2.4090%10%70%10$1,952up to $3.74 · IS 100%$2.40 · IS 90%1.89x
Ledisa patchesExact$2.4031%69%15%10$1,202up to $4.10 · IS 62%$4.10 · IS 62%2.01x*
ledisaPhrase$2.4033%67%13%10$608do not raise$2.40 · IS 33%0.62x*
ledisa patchExact$2.4075%25%49%10$315up to $7.27 · IS 100%$3.11 · IS 82%1.84x
ledisa patches websiteExact$2.4085%15%69%10$297up to $6.05 · IS 100%$2.40 · IS 85%1.79x
ledisa glp 1 patchesExact$2.4031%69%13%10$70up to $7.56 · IS 100%$5.18 · IS 100%3.58x
Ledisa glp-1Exact$2.4049%51%27%10$59up to $5.18 · IS 91%$3.72 · IS 69%2.74x*
ledisa glp1 patchPhrase$2.4020%80%10%10$50up to $7.27 · IS 86%$4.55 · IS 55%0.98x
ledisa patch reviewsExact$2.4010%90%10%6$40below target$2.40 · IS 10%0.00x*
glp 1 patch ledisaExact$2.4043%57%22%10$33up to $6.05 · IS 100%$4.79 · IS 100%2.05x
ledisa weight loss patchesExact$2.4052%48%32%10$31do not raise$2.40 · IS 52%0.40x*
how much are ledisa patchesExact$2.4036%64%21%9$26below target$2.40 · IS 36%0.00x

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $1,274 this week · IS 66%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
NervalleyExact$1.2989%11%73%10$460no Google bid curve——
Nervalley Pure ReliefExact$1.2977%23%58%10$217no Google bid curve——
Pure Relief Magnesium CreamExact$1.2987%13%64%10$162no Google bid curve——
Nervalley Pure ReliefPhrase$1.2947%53%23%10$136no Google bid curve——
Nervalley Magnesium CreamExact$1.2986%14%69%10$130no Google bid curve——
NervalleyPhrase$1.2941%59%19%10$83no Google bid curve——
Pure ReliefPhrase$2.0036%64%21%10$28no Google bid curve——
Pure ReliefExact$2.0056%44%44%10$18no Google bid curve——
Pure Relief CreamPhrase$1.2945%55%19%10$15no Google bid curve——
Nervalley Magnesium CreamPhrase$1.2936%64%12%10$10no Google bid curve——
Pure Relief CreamExact$1.2978%22%52%10$8no Google bid curve——
Pure Relief Magnesium CreamPhrase$1.2969%31%38%10$4no Google bid curve——

BF_FUSION_ONB_US_Search Blueforce · 21 keywords · $433 this week · IS 33%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
FollifusionExact$1.5087%13%33%10$76up to $2.56 · IS 100%$2.56 · IS 100%2.37x
blue force hair growthExact$1.5087%13%43%10$75up to $2.84 · IS 100%$2.84 · IS 100%8.15x
Blue ForceExact$1.5032%68%17%10$58up to $2.84 · IS 64%$2.84 · IS 64%7.96x*
Blue Force FollifusionPhrase$1.5019%81%10%—$49up to $2.56 · IS 46%$2.56 · IS 46%3.16x*
Blue ForcePhrase$1.5023%77%10%10$39up to $10.23 · IS 100%$5.68 · IS 100%2.57x
BlueForce FollifusionExact$1.5077%23%32%10$35up to $10.23 · IS 100%$4.54 · IS 100%8.72x
BlueForce FollifusionPhrase$1.5023%77%10%10$16below target$1.50 · IS 23%0.00x
blue force hair treatmentExact$1.5094%6%38%10$13up to $10.23 · IS 100%$1.50 · IS 94%5.59x
blueforce hair growthExact$1.5073%27%36%10$13below target$1.50 · IS 73%0.00x
blueforce hairExact$1.5034%66%10%10$10no Google bid curve——
blueforce hair growthPhrase$1.5022%78%10%10$9below target$1.50 · IS 22%0.00x
Follifusion Blue ForceExact$1.5080%20%60%—$9up to $10.23 · IS 100%$2.84 · IS 100%9.58x

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 3 keywords · $399 this week · IS 58%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CleantraExact$1.2960%40%23%10$358up to $2.20 · IS 95%$2.20 · IS 95%2.24x*
Cleantra DropsExact$1.2947%53%10%9$34up to $2.20 · IS 87%$2.20 · IS 87%4.48x*
Cleantra SupplementsExact$1.2939%61%18%7CTR below avg.$6below target$1.29 · IS 39%0.00x

CL_PARA_ONB_US_Search_mCPC Cleantra · 13 keywords · $219 this week · IS 59%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
ParaVanish DropsExact$3.9183%17%71%5ad below avg.$43do not raise$3.91 · IS 83%11.76x*
paravanish reviewsExact$3.9127%73%10%5ad, landing below avg.$42below target$3.91 · IS 27%0.00x
paravanishExact$1.5469%31%38%7$27below target$1.54 · IS 69%0.00x
ParaVanshExact$3.9194%6%77%9$23below target$3.91 · IS 94%0.00x
paravanish amazonExact$8.80100%0%100%4landing below avg.$17no Google bid curve——
Cleantra Parasite CleanseExact$2.7851%49%37%5ad below avg.$16below target$2.78 · IS 51%0.00x
Cleantra ParasiteExact$3.9193%7%76%7$16below target$3.91 · IS 93%0.00x*
where to buy paravanishExact$2.7887%13%73%4landing below avg.$13below target$2.78 · IS 87%0.00x
cleantra paravanish reviewsExact$4.8855%45%25%3ad, landing below avg.$10below target$4.88 · IS 55%0.00x
Cleantra ParaVanishExact$1.5450%50%25%6ad below avg.$6no Google bid curve——
cleantra para vanishExact$2.7880%20%40%6ad below avg.$3no Google bid curve——
para vanish parasite cleanseExact$2.7864%36%21%6ad below avg.$3up to $18.96 · IS 99%$4.03 · IS 83%4.45x*

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 18 keywords · $197 this week · IS 19%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase$1.2912%88%10%7$68up to $2.01 · IS 26%$2.01 · IS 26%1.44x*
Lymph Drainage CleantraExact$1.6749%51%18%—$35up to $4.21 · IS 100%$4.21 · IS 100%2.13x
Lymphatic Drops CleantraPhrase$1.2918%82%10%6$29below target$1.29 · IS 18%0.00x
Lymph Support CleantraPhrase$1.2918%82%10%—$10below target$1.29 · IS 18%0.00x
Cleantra Lymphatic Drainage DropsExact$1.2941%59%10%7$9up to $3.91 · IS 100%$2.45 · IS 90%2.27x
Cleantra LymphaticExact$1.2949%51%18%8$9below target$1.29 · IS 49%0.00x
Cleantra Lymphatic DropsExact$1.2958%42%18%7$8below target$1.29 · IS 58%0.00x
Lymphatic Drainage CleantraExact$1.4350%50%23%7$7below target$1.43 · IS 50%0.00x
Cleantra Lymphatic DrainageExact$1.2931%69%10%8$6below target$1.29 · IS 31%0.00x
Lymph CleantraPhrase$1.2919%81%10%—$6below target$1.29 · IS 19%0.00x
Lymph Drops CleantraPhrase$1.2913%87%10%—$4no Google bid curve——
Lymph CleantraExact$1.2950%50%25%—$2no Google bid curve——

CL_Oil_ONB_US_Search Celmor · 10 keywords · $164 this week · IS 42%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CELMORPhrase$1.2925%75%10%10$50up to $2.45 · IS 58%$2.45 · IS 58%2.40x*
CELMORExact$1.2970%30%34%10$42up to $2.78 · IS 100%$2.45 · IS 100%1.94x
CELMOR Body OilExact$1.2979%21%47%9$22below target$1.29 · IS 79%0.00x
CELMOR Silk Body OilExact$1.2982%18%36%9$22below target$1.29 · IS 82%0.00x
CELMOR OilExact$1.2974%26%45%9$18up to $6.39 · IS 100%$3.25 · IS 100%5.32x
CELMOR OilPhrase$1.2922%78%10%9$4below target$1.29 · IS 22%0.00x
CELMOR Silk Body OilPhrase$1.2927%73%10%9$3no Google bid curve——
Body Oil CELMORExact$1.2971%29%14%—$3up to $3.91 · IS 100%$3.91 · IS 100%7.73x
Body Oil CELMORPhrase$1.2914%86%10%—$1no Google bid curve——
Silk Body Oil CELMORExact$1.2970%30%10%—$1below target$1.29 · IS 70%0.00x

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 26 keywords · $116 this week · IS 63%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nervalley pure relief magnesium creamExact$1.2989%11%58%8ad below avg.$34no Google bid curve——
nerve valley magnesium creamExact$1.2992%8%64%8ad below avg.$14no Google bid curve——
nervalley pain reliefExact$1.4393%7%73%8ad below avg.$11no Google bid curve——
nervalley creamExact$1.2979%21%57%10$8no Google bid curve——
nervalley nerve creamExact$1.29100%0%50%9$8no Google bid curve——
nervalley pure relief creamExact$1.2970%30%50%8ad below avg.$6no Google bid curve——
nervalley magnesiumExact$1.2929%71%14%10$6no Google bid curve——
nerve valley pure relief magnesium creamExact$1.29100%0%57%8ad below avg.$6no Google bid curve——
nervalley magnesium lotionExact$1.29100%0%100%10$4no Google bid curve——
nervalley pure relief magnesiumExact$1.2962%38%62%8ad below avg.$3no Google bid curve——
nervally magnesium creamExact$1.2950%50%25%10$3no Google bid curve——
nervally creamExact$1.29100%0%62%10$3no Google bid curve——

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 36 keywords · $90 this week · IS 47%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
lesida patchExact$2.00100%0%27%10$20no Google bid curve——
ledisa patches for menExact$2.0092%8%23%7$12no Google bid curve——
glp 1 ledisaExact$2.0044%56%23%—$10no Google bid curve——
lidesa patchesExact$2.0062%38%25%—$8no Google bid curve——
ladesa patchesExact$2.000%0%0%10$6no Google bid curve——
how to use ledisa patchesExact$2.0050%50%10%9$6no Google bid curve——
what is ledisa patchesExact$2.0073%27%36%7$4no Google bid curve——
glp patches ledisaExact$2.0052%48%26%—$4no Google bid curve——
ledisa patches ingredientsExact$2.0033%67%33%9$4no Google bid curve——
glp 1 ledisa patchesExact$2.0023%77%10%10$4no Google bid curve——
where can i buy ledisa patchesExact$2.0080%20%30%7$2no Google bid curve——
ledisa loginExact$2.0010%90%10%7$2no Google bid curve——

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $34 this week · IS 73%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
celmore body oilExact$1.2980%20%47%9$10no Google bid curve——
CELMOR Body OilExact$1.2970%30%35%8ad below avg.$8no Google bid curve——
CELMOR OilExact$1.2977%23%31%8ad below avg.$6no Google bid curve——
CELMOR Silk Body OilExact$1.2959%41%33%8ad below avg.$5no Google bid curve——
Silk Body Oil CELMORExact$1.2988%12%50%—$3no Google bid curve——
clemor body oilExact$1.29100%0%100%8ad below avg.$1no Google bid curve——
Body Oil CELMORExact$1.29100%0%10%—$1no Google bid curve——

SR_ONB_US_SEARCH_PRODUCTS Serabel · 15 keywords · $31 this week · IS 65%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabel tallowExact$1.2691%9%52%10$14no Google bid curve——
serabel whipped tallow and honey balmExact$1.2680%20%60%6ad below avg.$3no Google bid curve——
serabel beef tallow for skinExact$1.2675%25%50%—$3no Google bid curve——
serabel beef tallowExact$1.2650%50%38%10$2no Google bid curve——
serabel beef tallow and honey balmExact$1.2650%50%50%6ad below avg.$1no Google bid curve——
serabel tallow and honey balmExact$1.26100%0%100%9$1no Google bid curve——
sarabel tallowExact$1.26100%0%100%—$1no Google bid curve——
serabel whipped tallow & honey balmExact$1.26100%0%100%8ad below avg.$1no Google bid curve——
serabel beef tallow and honeyExact$1.26100%0%100%—$1no Google bid curve——
serabel tallow reviewsExact$1.2617%83%10%—$1no Google bid curve——
serabel whipped tallow balmExact$1.26100%0%100%9$1no Google bid curve——
serabel beef tallow balmExact$1.26100%0%10%—$1no Google bid curve——

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $28 this week · IS 78%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
BlueForce FollifusionExact$1.5079%21%44%10$16no Google bid curve——
Follifusion Blue ForceExact$1.5067%33%33%—$6no Google bid curve——
blueforce follifusion systemExact$1.5086%14%43%10$4no Google bid curve——
blueforce hair regrowthExact$1.50100%0%10%8ad below avg.$1no Google bid curve——
Blue Force FollifusionExact$1.5050%50%10%—$0no Google bid curve——
Follifusion BlueForceExact$1.50100%0%50%10$0no Google bid curve——

SB_BALM_ONB_US_mCPC Serabel · 14 keywords · $27 this week · IS 41%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabelPhrase$0.7939%61%19%9$6below target$0.79 · IS 39%0.00x
serabel whipped tallow and honey balmPhrase$1.2935%65%18%9$5up to $3.91 · IS 100%$1.29 · IS 35%1.58x
serabel tallowPhrase$0.7964%36%40%10$4up to $1.23 · IS 82%$1.23 · IS 82%1.02x
serabel beef tallow for skinPhrase$1.2943%57%24%10$4up to $2.78 · IS 61%$1.29 · IS 43%0.67x*
serabel beef tallow and honeyPhrase$1.2916%84%10%9$3no Google bid curve——
serabel beef tallowPhrase$1.2972%28%28%8ad below avg.$1no Google bid curve——
serabel tallow balmPhrase$1.29100%0%100%10$1no Google bid curve——
serabel whipped tallowPhrase$1.2990%10%20%8ad below avg.$1up to $3.91 · IS 100%$1.54 · IS 100%6.73x
serabel whipped tallow & honey balmPhrase$1.2950%50%25%8ad below avg.$1no Google bid curve——
serabel beef tallow and honey balmPhrase$1.2940%60%20%9$0no Google bid curve——
serabel beef tallow balmPhrase$1.2944%56%33%9$0no Google bid curve——
serabel tallow and honey balmPhrase$1.2975%25%25%10$0no Google bid curve——

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $20 this week · IS 27%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Oil of Oregano CleantraPhrase$1.2922%78%10%7$6up to $3.91 · IS 100%$3.91 · IS 100%1.56x
Cleantra Oil of OreganoExact$1.2929%71%10%7$5below target$1.29 · IS 29%0.00x
Cleantra Oil OreganoExact$1.2936%64%10%8$4below target$1.29 · IS 36%0.00x
Oregano CleantraPhrase$1.2913%87%10%—$3no Google bid curve——
Cleantra Oregano OilExact$1.2930%70%10%7$1no Google bid curve——
Oil of Oregano CleantraExact$1.2944%56%10%7$1below target$1.29 · IS 44%0.00x
Oregano Oil CleantraExact$1.2920%80%10%7$0no Google bid curve——
Cleantra OreganoExact$1.2950%50%10%6$0no Google bid curve——

CL_SOUR_ONB_US_Search_tCPA Cleantra · 4 keywords · $19 this week · IS 41%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Soursop CleantraExact$1.2946%54%25%7$9no Google bid curve——
Soursop CleantraPhrase$1.2933%67%13%7$7no Google bid curve——
Cleantra SoursopExact$1.2958%42%17%7$3no Google bid curve——
Soursop Bitters CleantraExact$1.2911%89%10%7$0no Google bid curve——

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $18 this week · IS 24%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Cleantra AstaxanthinPhrase$1.2919%81%10%8$10below target$1.29 · IS 19%0.00x
Cleantra AstaxanthinExact$1.2932%68%10%8$8no Google bid curve——
Astaxanthin CleantraExact$1.2918%82%10%8$0below target$1.29 · IS 18%0.00x*

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 8 keywords · $18 this week · IS 80%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nerve valleyExact$1.2991%9%64%8ad below avg.$8no Google bid curve——
nervallyExact$1.2961%39%26%8ad below avg.$5no Google bid curve——
nervalley comExact$1.29100%0%10%9$3no Google bid curve——
help nervalley comExact$1.2983%17%17%8ad below avg.$2no Google bid curve——
nervalley websiteExact$1.29100%0%10%10$0no Google bid curve——
nervalley officialExact$1.290%0%0%—$0no Google bid curve——
nervalley storeExact$1.290%0%0%—$0no Google bid curve——
nerv valleyExact$1.290%0%0%8ad below avg.$0no Google bid curve——

CE_ONB_US_SEARCH_MODIFIERS Celmor · 5 keywords · $16 this week · IS 55%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
trycelmorExact$1.2920%80%20%8ad below avg.$5no Google bid curve——
trycelmor comExact$1.2938%62%10%8ad below avg.$5no Google bid curve——
celmor comExact$1.29100%0%100%10$3no Google bid curve——
celmor websiteExact$1.290%0%0%—$2no Google bid curve——
celmoreExact$1.2962%38%15%8ad below avg.$1no Google bid curve——

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 1 keywords · $4 this week · IS 75%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
celmor body oil where to buyExact$1.2975%25%12%8ad below avg.$4no Google bid curve——

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 1 keywords · $3 this week · IS 43%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
where to buy nervalleyExact$1.2943%57%43%10$3no Google bid curve——

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 3 keywords · $0 this week · IS 15%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
bluforceExact$1.5011%89%10%—$0no Google bid curve——
blueforseExact$1.5033%67%33%—$0no Google bid curve——
blueforce officialExact$1.500%0%0%—$0no Google bid curve——

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $0 this week · IS 47%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nervalley coupon codeExact$1.2947%53%11%8ad below avg.$0no Google bid curve——
$166,109Non-brand Search spend, 7d68 campaigns in scope
1.20xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x
22%Impression share50% lost to rank · 29% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

CampaignBiddingBudget7d avg/dayBudget util.Search ISlost: rank · budgetAbs. topCPCCTRWhat holds it backNC ROAS (TW)LCStatus
LD_GLP_COMP_US_Search_tROASLedisa · Competitormaximize conversion value · 110%$4,000$4,491105%22%38% · 40%11%$4.1831.4%budget1.03xbelow 1.4x target0.55xWatch
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviewsmaximize conversion value · 160%$2,000$2,341100%50%33% · 17%34%$4.5340.4%budget1.36xbelow 1.4x target0.66xWatch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitormaximize conversion value · 140%$3,000$1,20939%44%56% · 0%23%$2.2914.7%target1.52x1.15xUpcoming
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$2,500$1,10456%24%76% · 0%10%$1.8613.5%target1.40xbelow 1.4x target1.06xWatch
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$750$973106%17%33% · 50%10%$2.1618.2%budget0.75xbelow 1.3x target0.65xLow ROAS
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitormaximize conversion value · 95%$750$937104%12%16% · 72%10%$2.4715.2%budget0.99xbelow 1.3x target0.81xLow ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitormaximize conversion value · 140%$3,000$85727%69%31% · 0%24%$2.5413.8%target1.33xbelow 1.4x target1.19xWatch
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitormaximize conversion value$650$804111%17%64% · 19%10%$3.9512.2%budget0.76xbelow 1.4x target0.54xLow ROAS
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$500$730113%10%9% · 85%10%$2.0825.0%budget1.13xbelow 1.3x target0.91xWatch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitormaximize conversion value · 140%$3,000$72421%46%54% · 0%21%$2.2515.7%target1.27xbelow 1.4x target0.91xWatch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitormaximize conversion value · 140%$3,000$70417%68%32% · 0%20%$3.5013.3%target1.35xbelow 1.4x target1.03xWatch
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitormaximize conversion value · 95%$500$645104%12%25% · 63%10%$2.2119.5%budget0.59xbelow 1.3x target0.50xLow ROAS
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$500$617105%10%8% · 85%10%$2.1722.7%budget1.06xbelow 1.3x target0.72xWatch
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$500$613104%10%7% · 88%10%$1.9723.8%budget1.11xbelow 1.3x target0.78xWatch
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitormaximize conversion value · 120%$700$58465%34%66% · 0%17%$1.7115.8%target1.64x1.48xUpcoming
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$250$395104%20%59% · 21%10%$1.8715.3%budget0.92xbelow 1.3x target0.71xLow ROAS
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitormaximize conversion value · 120%$350→ $500 (+43%)$389124%25%75% · 0%10%$2.3317.8%target1.64x0.65xScale
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$500$38294%32%68% · 0%13%$2.1515.4%target0.95xbelow 1.4x target0.87xLow ROAS
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitormaximize conversion value · 140%$1,500$34920%56%44% · 0%36%$2.2819.5%target1.81x1.54xUpcoming
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviewstarget roas$1,500$32718%31%69% · 0%10%$2.5619.7%target1.22xbelow 1.4x target0.61xWatch
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitormaximize conversion value · 120%$250$306161%20%80% · 0%10%$2.4116.0%target0.95xbelow 1.4x target0.50xLow ROAS
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitormaximize conversion value · 110%$1,500$29315%21%79% · 0%10%$1.5810.1%target1.62x1.50xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitormaximize conversions · $54$400$28378%56%44% · 0%11%$2.9410.5%target1.07xbelow 1.4x target0.04xWatch
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$1,000$26938%30%70% · 0%10%$1.8916.1%target1.79x1.38xUpcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitormaximize conversion value · 120%$500$25140%73%27% · 0%16%$3.3911.9%demand1.44x1.21xUpcoming
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitormaximize conversions · $48$300$22075%27%73% · 0%10%$1.7012.8%target2.10x0.15xUpcoming
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitormaximize conversion value · 120%$500$20646%46%54% · 0%10%$2.4611.0%target2.15x2.05xUpcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitormaximize conversions · $36$200$20490%34%66% · 0%10%$1.6210.9%target0.88xbelow 1.3x target0.12xLow ROAS
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitormaximize conversion value · 120%$500$20030%58%42% · 0%19%$2.6310.8%target1.41x1.16xUpcoming
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitormaximize conversion value · 95%$100$192109%11%11% · 77%10%$2.7923.0%budget0.54xbelow 1.3x target0.51xLow ROAS
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitormaximize conversion value · 140%$1,500$1839%60%40% · 0%22%$2.539.8%target2.02x2.02xUpcoming
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitormaximize conversion value · 135%$300$18213%10%90% · 1%10%$2.4911.0%target0.76xbelow 1.3x target0.76xLow ROAS
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitormaximize conversions · $36$200$14045%44%56% · 0%20%$1.9815.8%target1.30x0.07xWatch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitormaximize conversion value · 120%$500$12914%23%77% · 0%10%$2.127.3%target1.32x1.32xWatch
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitormaximize conversion value · 135%$400$12510%21%79% · 0%10%$2.1611.2%target0.72xbelow 1.3x target0.72xLow ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviewsmanual cpc$200$11662%31%69% · 0%14%$2.2123.5%bid1.52x1.04xUpcoming
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitormaximize conversion value · 95%$75$114104%24%36% · 40%10%$2.5312.6%budget1.22xbelow 1.3x target0.95xWatch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitormaximize conversion value · 120%$500$9513%42%58% · 0%25%$2.2715.8%target1.62x1.50xUpcoming
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitormaximize conversion value · 120%$100$9269%62%38% · 0%35%$3.8310.0%target0.79xbelow 1.3x target0.79xLow ROAS
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitormaximize conversion value · 120%$150$8565%10%90% · 3%10%$1.637.2%target1.41x1.29xUpcoming
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROASRejuvapaw · Competitormaximize conversion value · 135%$600$743%10%90% · 0%10%$1.719.8%target0.68xbelow 1.3x target0.68xLow ROAS
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitormanual cpc$1,000$739%25%75% · 0%10%$1.4610.1%bid0.57xbelow 1.4x target0.57xLow ROAS
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$500$6427%20%80% · 0%10%$1.389.7%target2.67x2.38xUpcoming
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitormaximize conversion value · 120%$75$5934%10%90% · 0%10%$2.018.4%target0.97xbelow 1.3x target0.97xLow ROAS
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$250$5023%44%56% · 0%15%$2.2014.9%target1.76x1.08xUpcoming
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitormaximize conversion value · 110%$500$4512%28%72% · 0%10%$1.598.1%target0.95xbelow 1.3x target0.95xLow ROAS
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitormaximize conversion value · 120%$500$404%10%90% · 0%10%$1.747.5%target1.29xbelow 1.3x target1.29xWatch
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitormaximize conversion value · 120%$500$374%10%90% · 0%10%$2.329.8%target0.64xbelow 1.3x target0.64xLow ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitormaximize conversion value · 140%$150$3412%31%69% · 0%10%$1.1013.3%target0.71xbelow 1.4x target0.61xLow ROAS
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitormaximize conversion value · 95%$500$3212%16%84% · 0%10%$1.2514.8%target3.40x3.21xUpcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitormaximize conversion value · 120%$100$3211%10%90% · 0%10%$1.9012.4%target2.29x1.95xUpcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitormaximize conversion value · 120%$250$3014%17%83% · 0%10%$1.7112.0%target1.05xbelow 1.3x target1.05xWatch
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitormaximize conversion value · 120%$40→ $75 (+88%)$30134%35%65% · 1%10%$1.598.4%target3.28x2.28xScale
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitormaximize conversion value · 135%$500$305%10%90% · 0%10%$1.6612.3%target0.20xbelow 1.3x target0.20xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_IS_HUMANRejuvapaw · Competitormaximize conversion value · 135%$400$284%10%90% · 0%10%$2.108.4%target0.76xbelow 1.3x target0.76xLow ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitormaximize conversion value · 155%$150$2822%17%83% · 0%10%$1.297.7%target1.07xbelow 1.4x target0.82xWatch
WL_AMLA_COMP_US_SEARCH_ALEVIAWellanova · Competitormaximize conversion value · 120%$300$272%28%72% · 0%10%$1.806.8%target0.70xbelow 1.3x target0.70xLow ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$50$2462%41%59% · 0%10%$1.6711.6%target0.66xbelow 1.4x target0.45xLow ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$50$2360%39%61% · 0%13%$1.3612.4%target1.36xbelow 1.4x target1.36xWatch
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitormaximize conversions · $48$50$2140%48%52% · 0%15%$1.8514.1%target0.21xbelow 1.4x target—Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitormaximize conversion value · 120%$100$1613%10%90% · 0%10%$1.829.8%target1.19xbelow 1.3x target1.19xWatch
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviewsmanual cpc$100$1517%32%68% · 0%10%$1.2417.6%bid3.91x1.50xUpcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitormanual cpc$500$124%22%78% · 0%10%$1.486.6%bid1.32xbelow 1.4x target1.32xWatch
MR_SB_BALM_ONB_US_Search_REVIEWSerabel · Reviewsmanual cpc$50$1138%17%83% · 0%10%$1.8112.6%bid0.22xbelow 1.3x target0.22xLow ROAS
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTINGCelmor · Competitormaximize conversions · $48$100$1014%38%62% · 0%10%$1.3115.7%target1.95x—Upcoming
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviewsmanual cpc$100$99%20%80% · 0%10%$1.2319.6%bid5.80x—Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitormaximize conversions · $48$50$810%36%64% · 0%10%$2.149.3%target1.44x—Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitormaximize conversion value · 95%$50$637%24%76% · 0%12%$1.6920.5%target3.42x3.42xUpcoming
Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
$39,186PMax & Shopping spend, 7d13 campaigns in scope
1.95xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x
33%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-12, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant CenterAccount issuesFeedItemsLive in ShoppingRejected in ShoppingNot in Shopping adsOut of DisplayTop Shopping issue
BlueForce · 5844164336Account warned for policy violation: Unsupported Shopping content (Recurring billing)US1000100none
CELMOR · 5768928133Website not claimeditem statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747noneUS5050006none
GL-ME · 5688360402Account suspended due to policy violation: Misrepresentation · 8 countriesNo Google Ads account linkedUSD_3775184915164064064Misrepresentation · 64
USD_42848878783101001010
Ledisa · 5685678497Your checkout URL is not yet liveAUS2018209Healthcare and Medicine: Unapproved supplements · 5
CAN2020009
UK2018209
US3029109
Wellanova · 5768928391No Google Ads account linkeditem statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

CampaignBudgetSpend yest.7d avg/dayBudget util.Where the spend goes (7d)Feed itemsNC ROAS (TW)LCStatus
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa$2,500$2,593$2,556104%
38% Display		19/20 live9 out of Display1.39xbelow 1.7x target0.56xWatch
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra$1,000$597$96360%
71% Display		10/10 live1.89x0.65xUpcoming
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa$750→ $1,050 (+40%)$1,048$731140%
9% Display		19/20 live9 out of Display2.92x1.86xScale
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley$500$409$40982%
Search-led		MC not in backup2.37x1.70xUpcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra$500$199$22140%
Search-led		10/10 live5.30x3.58xUpcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra$250$157$17963%
22% Display		10/10 live2 out of Display1.03xbelow 1.6x target0.84xWatch
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra$100$105$162105%
17% Display		10/10 live1.35xbelow 1.6x target1.01xWatch
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley$100→ $150 (+50%)$109$105109%
Search-led		MC not in backup2.24x1.88xScale
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra$500$28$1026%
23% Display		10/10 live1 out of Display1.21xbelow 1.6x target0.59xWatch
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra$200$33$7117%
Search-led		10/10 live2 out of Display2.53x2.32xUpcoming
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra$100$19$4519%
8% Display		10/10 live4.59x3.87xUpcoming
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra$150$44$3330%
14% Display		10/10 live1 out of Display1.86x0.71xUpcoming
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra$150$10$207%
Search-led		10/10 live3 out of Display3.39x1.98xUpcoming
Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
$50,378Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21
0.24xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x
$388Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

2.0x0

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

CampaignStatusServedSpendNC ROAS (TW)Cost / new orderNC ordersImpr.CPMCTRCPCVideo viewsView rateGoogle conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversionsPaused07-09 → 08-2143 days$19,4100.34x$28568846,355$231.36%$1.68220,70126.1%228
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversionsPaused07-10 → 08-2013 days$8,0310.20x$44618226,554$351.37%$2.5971,38431.5%53
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversionsPaused07-16 → 08-2137 days$6,1770.17x$47513199,014$311.02%$3.0558,57629.4%102
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversionsPaused06-15 → 06-268 days$3,8450.05x$1,9222117,155$331.51%$2.1732,72527.9%13
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversionsPaused07-16 → 08-2137 days$3,6150.06x$904486,351$421.71%$2.4528,05632.5%50
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversionsPaused07-18 → 08-2135 days$3,6140.18x$6026114,157$321.16%$2.7437,74633.1%35
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversionsPaused07-30 → 08-2123 days$2,2170.40x$1851277,069$290.95%$3.0427,83836.1%18
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversionsPaused08-07 → 08-2115 days$2,0160.34x$403566,837$300.97%$3.1126,87740.2%22
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversionsPaused08-07 → 08-2115 days$1,4440.13x$722255,372$260.50%$5.1933,01659.6%13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversionsPaused07-26 → 07-261 days$100.00x—0640$161.25%$1.2700.0%0
Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · This page: Demand Gen only, last 90 days, paused campaigns included.
2Scale
2Upcoming
4Watch
1Low ROAS

GLP-1 8 campaigns · $11,573 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
LD_GLP_COMP_US_Search_tROAS$4,000$4,204$4,491105%22%40% lost to budget1.03xbelow 1.4x target0.55xWatch
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue$2,500$2,593$2,556104%—1.39xbelow 1.7x target0.56xWatch
LD_GLP_ONB_US_Search_REVIEW$2,000$2,000$2,341100%50%17% lost to budget1.36xbelow 1.4x target0.66xWatch
LD_GLP_PDP_US_PMAX_BRAND_tROAS$750→ $1,050 (+40%)$1,048$731140%—2.92x1.86xScale
LD_GLP_ONB_US_mCPC$1,000$627$69363%41%2.93x1.33xUpcoming
LD_GLP_COMP_CAN_Search_tROAS$350→ $500 (+43%)$433$389124%25%1.64x0.65xScale
LD_GLP_COMP_AUS_Search_tROAS$250$404$306161%20%0.95xbelow 1.4x target0.50xLow ROAS
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio$1,500$265$32718%31%1.22xbelow 1.4x target0.61xWatch

Onboarding / Brand 1 campaign · $53 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
LD_ONB_US_SEARCH_PRODUCTS$100$53$1453%40%2.83x2.83xUpcoming

Launched this window 4 campaigns · $95 spent since 2026-09-05

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
LD_ONB_US_SEARCH_PRODUCTSProductsEnabled432149$95$24$269
LD_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
LD_ONB_US_SEARCH_MODIFIERSModifiersPaused000$0$0$0
LD_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0

Together: $269 of new-customer revenue on $95 of spend. They graduate into the tables above once they carry seven full days.

Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
13Upcoming
10Watch
8Low ROAS

Lymph 13 campaigns · $3,528 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_LYMPH_COMP_US_Search_Secondary_tROAS$2,500$1,398$1,10456%24%1.40xbelow 1.4x target1.06xWatch
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS$1,000$597$96360%—1.89x0.65xUpcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS$500$470$38294%32%0.95xbelow 1.4x target0.87xLow ROAS
CL_LYMPH_COMP_US_Search_Main_tROAS$1,000$383$26938%30%1.79x1.38xUpcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS$500$199$22140%—5.30x3.58xUpcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS$500$134$6427%20%2.67x2.38xUpcoming
MR_CL_LYMPH_ONB_US_Search_REVIEW$200$124$11662%31%1.52x1.04xUpcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS$500$58$3212%16%3.40x3.21xUpcoming
CL_LYMPH_COMP_AUS_Search_Main_tROAS$250$56$5023%44%1.76x1.08xUpcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS$50$31$2462%41%0.66xbelow 1.4x target0.45xLow ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS$50$30$2360%39%1.36xbelow 1.4x target1.36xWatch
CL_LYMPH_ONB_US_Search_mCPC$100$30$2830%19%1.17xbelow 1.4x target0.87xWatch
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS$50$18$637%24%3.42x3.42xUpcoming

Oregano 5 campaigns · $2,055 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS$750$777$937104%12%72% lost to budget0.99xbelow 1.3x target0.81xLow ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS$500$565$730113%10%85% lost to budget1.13xbelow 1.3x target0.91xWatch
CL_OREG_COMP_US_Search_Main_tROAS$500$522$613104%10%88% lost to budget1.11xbelow 1.3x target0.78xWatch
CL_OREG_PDP_US_PMAX_GENERIC_tROAS$250$157$17963%—1.03xbelow 1.6x target0.84xWatch
CL_OREG_PDP_US_PMAX_BRAND_tROAS$200$33$7117%—2.53x2.32xUpcoming

Parasite 5 campaigns · $1,481 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_PARA_COMP_US_Search_Main_tROAS$750$792$973106%17%50% lost to budget0.75xbelow 1.3x target0.65xLow ROAS
CL_PARA_COMP_US_Search_Rest_tROAS$500$522$645104%12%63% lost to budget0.59xbelow 1.3x target0.50xLow ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS$100$105$162105%—1.35xbelow 1.6x target1.01xWatch
CL_PARA_ONB_US_Search_mCPC$100$43$3143%57%0.80xbelow 1.3x target0.80xLow ROAS
CL_PARA_PDP_US_PMAX_BRAND_tROAS$100$19$4519%—4.59x3.87xUpcoming

Astaxanthin 4 campaigns · $706 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_ASTA_COMP_US_Search_Main_tROAS$500$524$617105%10%85% lost to budget1.06xbelow 1.3x target0.72xWatch
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS$100$109$192109%11%77% lost to budget0.54xbelow 1.3x target0.51xLow ROAS
CL_ASTA_PDP_US_PMAX_BRAND_tROAS$150$44$3330%—1.86x0.71xUpcoming
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS$500$28$1026%—1.21xbelow 1.6x target0.59xWatch

Sour 3 campaigns · $349 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_SOUR_COMP_US_Search_Main_tROAS$250$260$395104%20%21% lost to budget0.92xbelow 1.3x target0.71xLow ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS$75$78$114104%24%40% lost to budget1.22xbelow 1.3x target0.95xWatch
CL_SOUR_PDP_US_PMAX_BRAND_tROAS$150$10$207%—3.39x1.98xUpcoming

Onboarding / Brand 1 campaign · $52 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_ONB_GENERAL_US_Search_mCPC$200$52$5726%58%3.20x1.65xUpcoming
Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Scale
8Upcoming
4Watch
1Low ROAS

Magnesium Cream 12 campaigns · $4,239 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM$3,000$1,155$1,20939%44%1.52x1.15xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE$3,000$819$85727%69%1.33xbelow 1.4x target1.19xWatch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM$3,000$617$72421%46%1.27xbelow 1.4x target0.91xWatch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF$3,000$524$70417%68%1.35xbelow 1.4x target1.03xWatch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue$500$409$40982%—2.37x1.70xUpcoming
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM$1,500$301$34920%56%1.81x1.54xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR$1,500$134$1839%60%2.02x2.02xUpcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS$100→ $150 (+50%)$109$105109%—2.24x1.88xScale
NV_MAGCR_ONB_US_Search$500$103$18221%64%4.28x2.82xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL$150$33$2822%17%1.07xbelow 1.4x target0.82xWatch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS$150$17$3412%31%0.71xbelow 1.4x target0.61xLow ROAS
MR_NV_MAGCR_ONB_US_Search_REVIEW$100$17$1517%32%3.91x1.50xUpcoming

Onboarding / Brand 2 campaigns · $41 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
NV_ONB_US_SEARCH_PRODUCTS$100$36$1736%58%5.72x4.30xUpcoming
NV_ONB_US_SEARCH_MODIFIERS$100$5$35%72%6.45x2.26xUpcoming

Launched this window 4 campaigns · $136 spent since 2026-09-05

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
NV_ONB_US_SEARCH_PRODUCTSProductsEnabled443191$116$29$665
NV_ONB_US_SEARCH_MODIFIERSModifiersEnabled48214$18$4$114
NV_ONB_US_SEARCH_WHERETOBUYWheretobuyEnabled3112$3$1$145
NV_ONB_US_SEARCH_DISCOUNTSDiscountsEnabled4110$0$0$0

Together: $924 of new-customer revenue on $136 of spend. They graduate into the tables above once they carry seven full days.

Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
7Upcoming
2Watch
2Low ROAS

Oil 7 campaigns · $602 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE$400$313$28378%56%1.07xbelow 1.4x target0.04xWatch
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH$300$225$22075%27%2.10x0.15xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST$50$20$2140%48%0.21xbelow 1.4x target—Low ROAS
CL_Oil_ONB_US_Search$100$17$2317%42%2.65x1.13xUpcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING$100$14$1014%38%1.95x—Upcoming
MR_CL_Oil_ONB_US_Search_REVIEW$100$9$99%20%5.80x—Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA$50$5$810%36%1.44x—Upcoming

Pheromone 2 campaigns · $270 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER$200$181$20490%34%0.88xbelow 1.3x target0.12xLow ROAS
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN$200$90$14045%44%1.30x0.07xWatch

Onboarding / Brand 2 campaigns · $23 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CE_ONB_US_SEARCH_PRODUCTS$100$11$511%72%8.28x2.19xUpcoming
CE_ONB_US_SEARCH_MODIFIERS$100$11$211%48%12.48x12.48xUpcoming

Launched this window 4 campaigns · $54 spent since 2026-09-05

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
CE_ONB_US_SEARCH_PRODUCTSProductsEnabled412527$34$9$283
CE_ONB_US_SEARCH_MODIFIERSModifiersEnabled33513$16$5$204
CE_ONB_US_SEARCH_WHERETOBUYWheretobuyEnabled3143$4$1$0
CE_ONB_US_SEARCH_DISCOUNTSDiscountsEnabled000$0$0$0

Together: $487 of new-customer revenue on $54 of spend. They graduate into the tables above once they carry seven full days.

Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Upcoming
1Watch
2Low ROAS

Fusion 4 campaigns · $871 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR$650$720$804111%17%19% lost to budget0.76xbelow 1.4x target0.54xLow ROAS
BF_FUSION_COMP_US_SEARCH_SOREN$1,000$90$739%25%0.57xbelow 1.4x target0.57xLow ROAS
BF_FUSION_ONB_US_Search$250$43$6217%33%14.59x10.16xUpcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIX$500$18$124%22%1.32xbelow 1.4x target1.32xWatch

Onboarding / Brand 1 campaign · $4 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
BF_ONB_US_SEARCH_PRODUCTS$100$4$44%79%5.55x—Upcoming

Launched this window 4 campaigns · $28 spent since 2026-09-05

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
BF_ONB_US_SEARCH_PRODUCTSProductsEnabled47019$28$7$155
BF_ONB_US_SEARCH_DISCOUNTSDiscountsEnabled000$0$0$0
BF_ONB_US_SEARCH_MODIFIERSModifiersEnabled3150$0$0$0
BF_ONB_US_SEARCH_WHERETOBUYWheretobuyEnabled000$0$0$0

Together: $155 of new-customer revenue on $28 of spend. They graduate into the tables above once they carry seven full days.

Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Scale
4Upcoming
3Watch
3Low ROAS

Amla 2 campaigns · $460 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_AMLA_COMP_US_SEARCH_AMLA$700$454$58465%34%1.64x1.48xUpcoming
WL_AMLA_COMP_US_SEARCH_ALEVIA$300$7$272%28%0.70xbelow 1.3x target0.70xLow ROAS

Beef Organs 3 campaigns · $172 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN$500$71$12914%23%1.32x1.32xWatch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC$500$67$9513%42%1.62x1.50xUpcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN$250$34$3014%17%1.05xbelow 1.3x target1.05xWatch

Garlic 1 campaign · $98 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_GARLIC_COMP_US_SEARCH_MAIN$150$98$8565%10%1.41x1.29xUpcoming

Epsom 1 campaign · $53 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT$40→ $75 (+88%)$53$30134%35%3.28x2.28xScale

Prenatal 2 campaigns · $33 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS$500$22$374%10%0.64xbelow 1.3x target0.64xLow ROAS
WL_PREN_COMP_US_SEARCH_PRENATAL_REST$100$11$3211%10%2.29x1.95xUpcoming

Thyroid 1 campaign · $23 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT$500$23$305%10%0.20xbelow 1.3x target0.20xLow ROAS

Vitamin D3+K2 1 campaign · $21 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2$500$21$404%10%1.29xbelow 1.3x target1.29xWatch

Launched this window 6 campaigns · $34 spent since 2026-09-05

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
WL_ONB_US_SEARCH_PRODUCTSProductsPaused23910$15$8$38
WL_ONB_US_SEARCH_CORECorePaused22210$14$7$0
WL_ONB_US_SEARCH_MODIFIERSModifiersPaused2143$4$2$35
WL_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
WL_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0
WL_ONB_US_SEARCH_REVIEWSReviewsPaused000$0$0$0

Together: $73 of new-customer revenue on $34 of spend. They graduate into the tables above once they carry seven full days.

Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
3Upcoming
1Watch
6Low ROAS

Mushroom 4 campaigns · $650 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS$500$230$20646%46%2.15x2.05xUpcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST$500$200$25140%73%1.44x1.21xUpcoming
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS$500$151$20030%58%1.41x1.16xUpcoming
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD$100$69$9269%62%0.79xbelow 1.3x target0.79xLow ROAS

Allergy 3 campaigns · $83 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF$400$41$12510%21%0.72xbelow 1.3x target0.72xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE$75$25$5934%10%0.97xbelow 1.3x target0.97xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_IS_HUMAN$400$17$284%10%0.76xbelow 1.3x target0.76xLow ROAS

Hip & Joint 2 campaigns · $53 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT$300$40$18213%10%0.76xbelow 1.3x target0.76xLow ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT$100$13$1613%10%1.19xbelow 1.3x target1.19xWatch

Probiotic 1 campaign · $18 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROAS$600$18$743%10%0.68xbelow 1.3x target0.68xLow ROAS

Launched this window 6 campaigns · $15 spent since 2026-09-05

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
RP_ONB_US_SEARCH_CORECorePaused22110$15$8$75
RP_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
RP_ONB_US_SEARCH_REVIEWSReviewsPaused000$0$0$0
RP_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0
RP_ONB_US_SEARCH_MODIFIERSModifiersPaused000$0$0$0
RP_ONB_US_SEARCH_PRODUCTSProductsPaused120$0$0$0

Together: $75 of new-customer revenue on $15 of spend. They graduate into the tables above once they carry seven full days.

Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Upcoming
2Low ROAS

Balm 4 campaigns · $313 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
SB_BALM_COMP_US_GENERIC_tROAS$1,500$228$29315%21%1.62x1.50xUpcoming
SB_BALM_COMP_US_COMPETITOR_tROAS$500$60$4512%28%0.95xbelow 1.3x target0.95xLow ROAS
MR_SB_BALM_ONB_US_Search_REVIEW$50$19$1138%17%0.22xbelow 1.3x target0.22xLow ROAS
SB_BALM_ONB_US_mCPC$100$6$46%39%1.91x—Upcoming

Launched this window 4 campaigns · $31 spent since 2026-09-05

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
SR_ONB_US_SEARCH_PRODUCTSProductsEnabled48725$31$8$0
SR_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
SR_ONB_US_SEARCH_MODIFIERSModifiersPaused000$0$0$0
SR_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0

Together: $0 of new-customer revenue on $31 of spend. They graduate into the tables above once they carry seven full days.

Generated 12 September 2026 · Scaling window 2026-09-05 – 2026-09-11 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.