NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-06 – 2026-09-12 · 95 campaigns in scope · $26,198 spend yesterday · 1.45x blended NC ROAS

7ScaleLedisa 2 · Nervalley 2 · Wellanova 2 · Celmor 1
39UpcomingCleantra 14 · Nervalley 8 · Celmor 5 · Ledisa 4 · Wellanova 3 · Blueforce 2 · Serabel 2 · Rejuvapaw 1
20WatchCleantra 6 · Nervalley 4 · Wellanova 3 · Celmor 2 · Ledisa 2 · Rejuvapaw 2 · Blueforce 1
29Low ROASCleantra 11 · Rejuvapaw 7 · Celmor 3 · Wellanova 3 · Blueforce 2 · Serabel 2 · Ledisa 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Ledisa
$8,457
spend yesterday
1.47x
NC ROAS (7d)
68% of budget5% of spend in Low ROAS
Cleantra
$7,385
spend yesterday
1.29x
NC ROAS (7d)
57% of budget47% of spend in Low ROAS
Nervalley
$4,995
spend yesterday
1.67x
NC ROAS (7d)
30% of budget0% of spend in Low ROAS
Rejuvapaw
$1,353
spend yesterday
1.13x
NC ROAS (7d)
39% of budget30% of spend in Low ROAS
Wellanova
$1,289
spend yesterday
1.53x
NC ROAS (7d)
32% of budget5% of spend in Low ROAS
Celmor
$1,061
spend yesterday
1.54x
NC ROAS (7d)
62% of budget51% of spend in Low ROAS
Blueforce
$918
spend yesterday
1.67x
NC ROAS (7d)
37% of budget93% of spend in Low ROAS
Serabel
$740
spend yesterday
1.60x
NC ROAS (7d)
34% of budget21% of spend in Low ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

2026-08-14 – 2026-09-12 · 30 days
Ledisa1.43x
$333,003 spend
2.0x0
Cleantra1.21x
$427,319 spend
2.0x0
Nervalley1.71x
$137,363 spend
2.6x0
Wellanova1.25x
$45,157 spend
2.2x0
Rejuvapaw1.18x
$45,503 spend
2.1x0
Celmor1.50x
$22,917 spend
2.7x0
26 of 30 days with data
Blueforce1.73x
$16,644 spend
7.0x0
Serabel1.44x
$8,150 spend
4.2x0

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Ledisa
$8,457
Cleantra
$7,385
Nervalley
$4,995
Rejuvapaw
$1,353
Wellanova
$1,289
Celmor
$1,061
Blueforce
$918
Serabel
$740

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

0.5x1x1.5x2x2.5x3x0%25%50%75%100%125%150%

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

CampaignUtil.NC ROASBudgetSuggestedDays in status
LD_GLP_ONB_US_Search_REVIEWLedisa100%1.42x$2,000$2,500 +25%1
WL_AMLA_COMP_US_SEARCH_AMLAWellanova95%1.66x$700$1,000 +43%1
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley115%2.29x$500$700 +40%1
LD_GLP_COMP_CAN_Search_tROASLedisa112%1.41x$350$500 +43%4$1,647 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor115%2.22x$300$425 +42%1
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley115%2.21x$100$150 +50%4$432 so far
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova105%2.89x$40$75 +88%2$95 so far

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

CampaignUtil.NC ROASDays in status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley50%1.54x4$5,116 so far
LD_GLP_ONB_US_mCPCLedisa84%2.87x4$2,767 so far
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra30%1.52x1
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra74%2.12x4$2,187 so far
SB_BALM_COMP_US_GENERIC_tROASSerabel39%1.74x4$1,314 so far
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw78%1.81x4$955 so far
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley23%1.80x4$1,193 so far
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra57%4.72x4$799 so far
CL_LYMPH_COMP_US_Search_Main_tROASCleantra24%1.68x4$1,469 so far
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley15%1.75x4$662 so far

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

CampaignUtil.NC ROASDays in status
CL_PARA_COMP_US_Search_Main_tROASCleantra103%0.65xbelow 1.3x target4$3,186 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra104%0.86xbelow 1.3x target4$3,142 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce117%0.84xbelow 1.4x target4$2,810 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra104%0.69xbelow 1.3x target4$2,092 so far
LD_GLP_COMP_AUS_Search_tROASLedisa182%0.94xbelow 1.4x target4$1,518 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra104%0.83xbelow 1.3x target4$1,053 so far
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra83%0.80xbelow 1.4x target2$886 so far
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor129%0.96xbelow 1.3x target3$619 so far
CL_ASTA_COMP_US_Search_Main_tROASCleantra104%0.87xbelow 1.3x target1
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra102%0.60xbelow 1.3x target4$431 so far
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw26%0.64xbelow 1.3x target4$366 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce10%0.27xbelow 1.4x target4$301 so far

Launched this window 32 campaigns · $534 spent since 2026-09-06

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

18 of these 32 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignBrandTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
NV_ONB_US_SEARCH_PRODUCTSNervalleyProductsEnabled5623123$158$32$1,080
LD_ONB_US_SEARCH_PRODUCTSLedisaProductsEnabled545071$138$28$389
CE_ONB_US_SEARCH_PRODUCTSCelmorProductsEnabled518939$50$10$283
SR_ONB_US_SEARCH_PRODUCTSSerabelProductsEnabled511536$45$9$25
BF_ONB_US_SEARCH_PRODUCTSBlueforceProductsEnabled59027$40$8$155
CE_ONB_US_SEARCH_MODIFIERSCelmorModifiersEnabled45320$25$6$521
NV_ONB_US_SEARCH_MODIFIERSNervalleyModifiersEnabled510817$22$4$114
CE_ONB_US_SEARCH_WHERETOBUYCelmorWheretobuyEnabled4224$5$1$82
NV_ONB_US_SEARCH_WHERETOBUYNervalleyWheretobuyEnabled4162$3$1$145
BF_ONB_US_SEARCH_DISCOUNTSBlueforceDiscountsEnabled000$0$0$0
BF_ONB_US_SEARCH_MODIFIERSBlueforceModifiersEnabled4190$0$0$0
BF_ONB_US_SEARCH_WHERETOBUYBlueforceWheretobuyEnabled000$0$0$0
CE_ONB_US_SEARCH_DISCOUNTSCelmorDiscountsEnabled150$0$0$0
NV_ONB_US_SEARCH_DISCOUNTSNervalleyDiscountsEnabled5140$0$0$0
RP_ONB_US_SEARCH_CORERejuvapawCorePaused22110$15$8$75
WL_ONB_US_SEARCH_PRODUCTSWellanovaProductsPaused23910$15$8$38
WL_ONB_US_SEARCH_COREWellanovaCorePaused22210$14$7$0
WL_ONB_US_SEARCH_MODIFIERSWellanovaModifiersPaused2143$4$2$35
LD_ONB_US_SEARCH_DISCOUNTSLedisaDiscountsPaused000$0$0$0
LD_ONB_US_SEARCH_MODIFIERSLedisaModifiersPaused000$0$0$0
LD_ONB_US_SEARCH_WHERETOBUYLedisaWheretobuyPaused000$0$0$0
RP_ONB_US_SEARCH_DISCOUNTSRejuvapawDiscountsPaused000$0$0$0
RP_ONB_US_SEARCH_REVIEWSRejuvapawReviewsPaused000$0$0$0
RP_ONB_US_SEARCH_WHERETOBUYRejuvapawWheretobuyPaused000$0$0$0
RP_ONB_US_SEARCH_MODIFIERSRejuvapawModifiersPaused000$0$0$0
RP_ONB_US_SEARCH_PRODUCTSRejuvapawProductsPaused120$0$0$0
SR_ONB_US_SEARCH_DISCOUNTSSerabelDiscountsPaused000$0$0$0
SR_ONB_US_SEARCH_MODIFIERSSerabelModifiersPaused000$0$0$0
SR_ONB_US_SEARCH_WHERETOBUYSerabelWheretobuyPaused000$0$0$0
WL_ONB_US_SEARCH_DISCOUNTSWellanovaDiscountsPaused000$0$0$0
WL_ONB_US_SEARCH_WHERETOBUYWellanovaWheretobuyPaused000$0$0$0
WL_ONB_US_SEARCH_REVIEWSWellanovaReviewsPaused000$0$0$0

Together: $2,943 of new-customer revenue on $534 of spend. They graduate into the tables above once they carry seven full days.

What changed since yesterday

Against the snapshot of 2026-09-11. 3 day(s) of history stored.

  • LD_GLP_ONB_US_Search_REVIEW — Watch → Scale (1.42x, $1,999 yesterday)
  • CL_LYMPH_COMP_US_Search_Secondary_tROAS — Watch → Upcoming (1.52x, $754 yesterday)
  • WL_AMLA_COMP_US_SEARCH_AMLA — Upcoming → Scale (1.66x, $662 yesterday)
  • NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue — Upcoming → Scale (2.29x, $573 yesterday)
  • CL_ASTA_COMP_US_Search_Main_tROAS — Watch → Low ROAS (0.87x, $521 yesterday)
  • RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST — Upcoming → Watch (1.39x, $411 yesterday)
  • CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH — Upcoming → Scale (2.22x, $344 yesterday)
  • CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE — Watch → Low ROAS (0.98x, $267 yesterday)
  • RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS — Upcoming → Watch (1.03x, $147 yesterday)
  • WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2 — Watch → Upcoming (1.43x, $121 yesterday)
  • WL_GARLIC_COMP_US_SEARCH_MAIN — Upcoming → Watch (1.11x, $107 yesterday)
  • LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue — Watch → Upcoming (1.65x, $103 yesterday)
  • CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS — Watch → Low ROAS (0.91x, $81 yesterday)
  • NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL — Watch → Upcoming (1.94x, $39 yesterday)
  • RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT — Watch → Low ROAS (0.95x, $39 yesterday)
  • LD_GLP_PDP_US_PMAX_BRAND_tROAS — Scale → Upcoming (3.21x, $13 yesterday)
  • CL_LYMPH_ONB_US_Search_mCPC — Watch → Low ROAS (0.34x, $12 yesterday)
  • NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS — Low ROAS → Watch (1.05x, $9 yesterday)
  • CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA — Upcoming → Watch (1.37x, $7 yesterday)
  • SR_ONB_US_SEARCH_PRODUCTS — entered the report (0.56x)
  • MR_SB_BALM_ONB_US_Search_REVIEW — dropped out of the report (was Low ROAS)
Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 77% of brand spend.

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 35 keywords · $4,935 this week · IS 41%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
ledisaExact$2.4090%10%68%10$2,001up to $3.74 · IS 100%$2.40 · IS 90%1.92x
Ledisa patchesExact$2.4031%69%14%10$1,245up to $4.10 · IS 62%$4.10 · IS 62%2.04x*
ledisaPhrase$2.4032%68%12%10$564do not raise$2.40 · IS 32%0.61x*
ledisa patches websiteExact$2.4085%15%67%10$321up to $6.05 · IS 100%$2.40 · IS 85%1.81x
ledisa patchExact$2.4073%27%47%10$297up to $7.27 · IS 100%$3.11 · IS 80%1.86x
ledisa glp 1 patchesExact$2.4031%69%12%10$108up to $7.56 · IS 100%$5.18 · IS 100%3.62x
Ledisa glp-1Exact$2.4044%56%23%10$57up to $5.18 · IS 82%$5.18 · IS 82%2.54x*
ledisa patch reviewsExact$2.4010%90%10%6$45below target$2.40 · IS 10%0.00x*
glp 1 patch ledisaExact$2.4044%56%26%10$38up to $6.05 · IS 100%$4.79 · IS 100%2.08x
ledisa glp1 patchPhrase$2.4019%81%10%10$36up to $7.27 · IS 81%$4.55 · IS 51%0.99x
ledisa weight loss patchesExact$2.4045%55%28%10$31do not raise$2.40 · IS 45%0.32x*
how much are ledisa patchesExact$2.4035%65%19%9$19below target$2.40 · IS 35%0.00x

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $1,208 this week · IS 65%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
NervalleyExact$1.2989%11%73%10$450no Google bid curve——
Nervalley Pure ReliefExact$1.2974%26%55%10$182no Google bid curve——
Pure Relief Magnesium CreamExact$1.2988%12%63%10$165no Google bid curve——
Nervalley Magnesium CreamExact$1.2989%11%72%10$134no Google bid curve——
Nervalley Pure ReliefPhrase$1.2948%52%22%10$125no Google bid curve——
NervalleyPhrase$1.2941%59%18%10$80no Google bid curve——
Pure ReliefPhrase$2.0031%69%16%10$25no Google bid curve——
Pure Relief CreamPhrase$1.2944%56%19%10$13no Google bid curve——
Nervalley Magnesium CreamPhrase$1.2934%66%14%10$12no Google bid curve——
Pure Relief CreamExact$1.2981%19%48%10$10no Google bid curve——
Pure ReliefExact$2.0043%57%32%10$6no Google bid curve——
Pure Relief Magnesium CreamPhrase$1.2964%36%36%10$4no Google bid curve——

BF_FUSION_ONB_US_Search Blueforce · 22 keywords · $410 this week · IS 33%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
FollifusionExact$1.5084%16%33%10$82up to $2.56 · IS 100%$2.56 · IS 100%2.44x
blue force hair growthExact$1.5089%11%46%10$74up to $2.84 · IS 100%$2.84 · IS 100%8.40x
Blue ForceExact$1.5035%65%20%10$56up to $2.84 · IS 70%$2.84 · IS 70%8.82x*
Blue Force FollifusionPhrase$1.5019%81%10%—$43up to $2.56 · IS 45%$2.56 · IS 45%3.24x*
Blue ForcePhrase$1.5022%78%10%10$33up to $10.23 · IS 100%$7.43 · IS 100%2.65x
BlueForce FollifusionExact$1.5070%30%34%10$31up to $10.23 · IS 100%$4.54 · IS 100%8.98x
BlueForce FollifusionPhrase$1.5020%80%10%10$13below target$1.50 · IS 20%0.00x
blueforce hairExact$1.5025%75%10%10$13no Google bid curve——
blue force hair treatmentExact$1.5094%6%50%10$12up to $10.23 · IS 100%$1.50 · IS 94%5.76x
blueforce hair growthExact$1.5075%25%33%10$10below target$1.50 · IS 75%0.00x
blueforce hair growthPhrase$1.5018%82%10%10$7below target$1.50 · IS 18%0.00x
Follifusion Blue ForceExact$1.5078%22%59%—$6up to $10.23 · IS 100%$2.84 · IS 100%9.87x

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 3 keywords · $366 this week · IS 60%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CleantraExact$1.2962%38%27%10$331up to $2.20 · IS 98%$2.20 · IS 98%2.35x*
Cleantra DropsExact$1.2947%53%10%9$31up to $2.20 · IS 88%$2.20 · IS 88%4.67x*
Cleantra SupplementsExact$1.2940%60%18%7CTR below avg.$5below target$1.29 · IS 40%0.00x

CL_PARA_ONB_US_Search_mCPC Cleantra · 13 keywords · $215 this week · IS 62%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
ParaVanish DropsExact$3.9192%8%81%5ad below avg.$65do not raise$3.91 · IS 92%13.81x*
paravanish reviewsExact$3.9129%71%10%5ad, landing below avg.$39below target$3.91 · IS 29%0.00x
paravanishExact$1.5471%29%39%7$23below target$1.54 · IS 71%0.00x
ParaVanshExact$3.9194%6%81%9$19below target$3.91 · IS 94%0.00x
Cleantra ParasiteExact$3.9194%6%78%7$16below target$3.91 · IS 94%0.00x*
where to buy paravanishExact$2.7882%18%65%4landing below avg.$13below target$2.78 · IS 82%0.00x
Cleantra Parasite CleanseExact$2.7852%48%40%5ad below avg.$11below target$2.78 · IS 52%0.00x
cleantra paravanish reviewsExact$4.8855%45%20%3ad, landing below avg.$10below target$4.88 · IS 55%0.00x
paravanish amazonExact$8.80100%0%100%4landing below avg.$8no Google bid curve——
Cleantra ParaVanishExact$1.5454%46%38%6ad below avg.$6no Google bid curve——
cleantra para vanishExact$2.7880%20%20%6ad below avg.$3no Google bid curve——
para vanish parasite cleanseExact$2.7862%38%19%6ad below avg.$3up to $18.96 · IS 96%$4.03 · IS 81%4.26x*

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 19 keywords · $173 this week · IS 19%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase$1.2912%88%10%7$65up to $2.01 · IS 26%$2.01 · IS 26%1.43x*
Lymph Drainage CleantraExact$1.6751%49%21%—$28up to $4.21 · IS 100%$4.21 · IS 100%2.13x
Lymphatic Drops CleantraPhrase$1.2920%80%10%6$28below target$1.29 · IS 20%0.00x
Lymph Support CleantraPhrase$1.2914%86%10%—$10below target$1.29 · IS 14%0.00x
Lymphatic Drainage CleantraExact$1.4353%47%23%7$7below target$1.43 · IS 53%0.00x
Cleantra Lymphatic Drainage DropsExact$1.2934%66%10%7$6up to $3.91 · IS 88%$2.45 · IS 74%1.97x*
Cleantra LymphaticExact$1.2950%50%20%8$5below target$1.29 · IS 50%0.00x
Lymph CleantraPhrase$1.2919%81%10%—$5below target$1.29 · IS 19%0.00x
Cleantra Lymphatic DrainageExact$1.2931%69%10%7$4below target$1.29 · IS 31%0.00x
Cleantra Lymphatic DropsExact$1.2962%38%21%7$4below target$1.29 · IS 62%0.00x
Lymph Drops CleantraPhrase$1.2916%84%10%—$4no Google bid curve——
Lymph CleantraExact$1.2950%50%25%—$2no Google bid curve——

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 28 keywords · $158 this week · IS 67%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nervalley pure relief magnesium creamExact$1.2982%18%49%8ad below avg.$41no Google bid curve——
nervalley pain reliefExact$1.4386%14%63%8ad below avg.$20no Google bid curve——
nerve valley magnesium creamExact$1.2991%9%63%8ad below avg.$19no Google bid curve——
nervalley creamExact$1.2986%14%52%10$14no Google bid curve——
nervalley nerve creamExact$1.29100%0%67%7$13no Google bid curve——
nervalley magnesiumExact$1.2942%57%30%10$8no Google bid curve——
nerve valley pure relief magnesium creamExact$1.29100%0%55%8ad below avg.$8no Google bid curve——
nervalley pure relief creamExact$1.2980%20%53%8ad below avg.$6no Google bid curve——
nervalley pure relief magnesiumExact$1.2969%31%50%8ad below avg.$5no Google bid curve——
nervally pure reliefExact$1.4338%62%24%10$4no Google bid curve——
nervalley magnesium lotionExact$1.29100%0%60%10$4no Google bid curve——
nervally magnesium creamExact$1.2967%33%50%10$3no Google bid curve——

CL_Oil_ONB_US_Search Celmor · 10 keywords · $139 this week · IS 38%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CELMORPhrase$1.2922%78%10%10$43up to $2.45 · IS 52%$2.45 · IS 52%2.38x*
CELMORExact$1.2965%35%31%10$42up to $2.78 · IS 100%$2.45 · IS 98%1.78x
CELMOR OilExact$1.2966%34%44%9$17up to $6.39 · IS 100%$3.25 · IS 94%3.06x
CELMOR Body OilExact$1.2975%25%42%9$15below target$1.29 · IS 75%0.00x
CELMOR Silk Body OilExact$1.2980%20%35%9$14below target$1.29 · IS 80%0.00x
CELMOR Silk Body OilPhrase$1.2926%74%10%9$3no Google bid curve——
Body Oil CELMORExact$1.2977%23%15%—$3up to $3.91 · IS 100%$3.91 · IS 100%7.99x
Body Oil CELMORPhrase$1.2910%90%10%—$1no Google bid curve——
CELMOR OilPhrase$1.2924%76%10%9$1below target$1.29 · IS 24%0.00x
Silk Body Oil CELMORExact$1.2957%43%14%—$0below target$1.29 · IS 57%0.00x*

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 39 keywords · $133 this week · IS 41%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
lesida patchExact$2.0089%11%44%10$31no Google bid curve——
glp 1 ledisaExact$2.0041%59%20%—$14no Google bid curve——
ledisa patches for menExact$2.0086%14%41%7$12no Google bid curve——
lidesa patchesExact$2.0083%17%39%—$10no Google bid curve——
ladesa patchesExact$2.0083%17%50%10$8no Google bid curve——
lidesa glp 1 patchesExact$2.0047%53%19%—$7no Google bid curve——
how to use ledisa patchesExact$2.0040%60%14%9$6no Google bid curve——
glp 1 balance patches ledisaExact$2.0042%58%17%9$4no Google bid curve——
where can i buy ledisa patchesExact$2.0076%24%29%7$4no Google bid curve——
ledisa loginExact$2.0010%90%10%7$4no Google bid curve——
what is ledisa patchesExact$2.0051%49%21%7$4no Google bid curve——
glp patches ledisaExact$2.0040%60%20%—$4no Google bid curve——

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $50 this week · IS 72%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CELMOR Silk Body OilExact$1.2972%28%35%8ad below avg.$15no Google bid curve——
CELMOR Body OilExact$1.2964%36%31%8ad below avg.$10no Google bid curve——
celmore body oilExact$1.2974%26%38%9$10no Google bid curve——
CELMOR OilExact$1.2972%28%38%8ad below avg.$8no Google bid curve——
Silk Body Oil CELMORExact$1.2973%27%45%—$3no Google bid curve——
Body Oil CELMORExact$1.2980%20%40%—$3no Google bid curve——
clemor body oilExact$1.29100%0%25%8ad below avg.$1no Google bid curve——

SR_ONB_US_SEARCH_PRODUCTS Serabel · 16 keywords · $45 this week · IS 60%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabel tallowExact$1.2694%6%64%10$21no Google bid curve——
serabel beef tallowExact$1.2661%39%44%10$7no Google bid curve——
serabel whipped tallow and honey balmExact$1.2670%30%50%6ad below avg.$3no Google bid curve——
serabel beef tallow for skinExact$1.2662%38%38%—$3no Google bid curve——
serabel beef tallow and honey balmExact$1.2633%67%33%6ad below avg.$1no Google bid curve——
serabel tallow and honey balmExact$1.2675%25%75%9$1no Google bid curve——
sarabel tallowExact$1.2633%67%33%—$1no Google bid curve——
serabel whipped tallow & honey balmExact$1.26100%0%100%8ad below avg.$1no Google bid curve——
serabel beef tallow and honeyExact$1.2675%25%75%—$1no Google bid curve——
serabel tallow reviewsExact$1.2615%85%10%—$1no Google bid curve——
serabel whipped tallow balmExact$1.2667%33%67%9$1no Google bid curve——
serabel beef tallow balmExact$1.2633%67%17%—$1no Google bid curve——

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $40 this week · IS 75%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
BlueForce FollifusionExact$1.5076%24%41%10$25no Google bid curve——
blueforce follifusion systemExact$1.5073%27%45%9$7no Google bid curve——
Follifusion Blue ForceExact$1.5075%25%50%—$6no Google bid curve——
blueforce hair regrowthExact$1.5033%67%10%8ad below avg.$1no Google bid curve——
Blue Force FollifusionExact$1.5050%50%10%—$0no Google bid curve——
Follifusion BlueForceExact$1.50100%0%67%10$0no Google bid curve——

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $29 this week · IS 26%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Oil of Oregano CleantraPhrase$1.2920%80%10%7$9up to $3.91 · IS 100%$3.91 · IS 100%1.56x
Cleantra Oil OreganoExact$1.2936%64%10%8$8below target$1.29 · IS 36%0.00x
Cleantra Oil of OreganoExact$1.2929%71%10%7$6below target$1.29 · IS 29%0.00x
Oil of Oregano CleantraExact$1.2946%54%10%7$4below target$1.29 · IS 46%0.00x
Cleantra Oregano OilExact$1.2932%68%10%7$1no Google bid curve——
Oregano CleantraPhrase$1.2910%90%10%—$1no Google bid curve——
Oregano Oil CleantraExact$1.2911%89%10%7$0no Google bid curve——
Cleantra OreganoExact$1.2933%67%10%6$0no Google bid curve——

SB_BALM_ONB_US_mCPC Serabel · 14 keywords · $25 this week · IS 42%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabelPhrase$0.7948%52%29%9$6below target$0.79 · IS 48%0.00x
serabel beef tallow for skinPhrase$1.2949%51%26%10$5do not raise$1.29 · IS 49%0.59x*
serabel whipped tallow and honey balmPhrase$1.2933%67%18%9$5up to $2.45 · IS 65%$1.29 · IS 33%0.74x
serabel tallowPhrase$0.7959%41%29%10$2up to $1.23 · IS 75%$0.79 · IS 59%0.76x
serabel beef tallowPhrase$1.2958%42%17%8ad below avg.$1no Google bid curve——
serabel tallow balmPhrase$1.29100%0%100%10$1no Google bid curve——
serabel whipped tallowPhrase$1.2989%11%11%8ad below avg.$1up to $3.91 · IS 100%$1.29 · IS 89%5.04x
serabel whipped tallow & honey balmPhrase$1.2950%50%25%8ad below avg.$1no Google bid curve——
serabel beef tallow and honeyPhrase$1.2921%79%10%9$1no Google bid curve——
serabel beef tallow and honey balmPhrase$1.2936%64%18%9$0no Google bid curve——
serabel beef tallow balmPhrase$1.2967%33%50%9$0no Google bid curve——
serabel tallow and honey balmPhrase$1.2956%44%11%10$0no Google bid curve——

CE_ONB_US_SEARCH_MODIFIERS Celmor · 5 keywords · $25 this week · IS 59%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
celmoreExact$1.2971%29%25%8ad below avg.$10no Google bid curve——
trycelmorExact$1.2927%73%18%8ad below avg.$5no Google bid curve——
trycelmor comExact$1.2940%60%10%8ad below avg.$5no Google bid curve——
celmor comExact$1.2983%17%67%10$3no Google bid curve——
celmor websiteExact$1.2962%38%38%—$2no Google bid curve——

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 8 keywords · $22 this week · IS 59%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nerve valleyExact$1.2969%31%39%8ad below avg.$10no Google bid curve——
nervallyExact$1.2965%35%32%8ad below avg.$5no Google bid curve——
nervalley comExact$1.2920%80%10%9$4no Google bid curve——
help nervalley comExact$1.2970%30%15%8ad below avg.$2no Google bid curve——
nervalley websiteExact$1.2940%60%10%10$0no Google bid curve——
nervalley officialExact$1.2910%90%10%—$0no Google bid curve——
nervalley storeExact$1.29100%0%10%—$0no Google bid curve——
nerv valleyExact$1.2950%50%10%8ad below avg.$0no Google bid curve——

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $17 this week · IS 25%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Cleantra AstaxanthinPhrase$1.2920%80%10%8$9no Google bid curve——
Cleantra AstaxanthinExact$1.2932%68%10%8$8no Google bid curve——
Astaxanthin CleantraExact$1.2925%75%10%8$0no Google bid curve——

CL_SOUR_ONB_US_Search_tCPA Cleantra · 4 keywords · $16 this week · IS 42%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Soursop CleantraExact$1.2943%57%20%7$10no Google bid curve——
Soursop CleantraPhrase$1.2939%61%12%7$6no Google bid curve——
Cleantra SoursopExact$1.2961%39%22%7$0no Google bid curve——
Soursop Bitters CleantraExact$1.2915%85%10%7$0no Google bid curve——

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 1 keywords · $5 this week · IS 71%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
celmor body oil where to buyExact$1.2971%29%24%8ad below avg.$5no Google bid curve——

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 1 keywords · $3 this week · IS 57%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
where to buy nervalleyExact$1.2957%43%36%10$3no Google bid curve——

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 4 keywords · $0 this week · IS 12%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
bluforceExact$1.5010%90%10%—$0no Google bid curve——
blueforseExact$1.5011%89%10%—$0no Google bid curve——
tryblueforceExact$1.5067%33%10%8ad below avg.$0no Google bid curve——
blueforce officialExact$1.5014%86%10%—$0no Google bid curve——

CE_ONB_US_SEARCH_DISCOUNTS Celmor · 3 keywords · $0 this week · IS 71%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
celmor coupon codeExact$1.29100%0%100%8ad below avg.$0no Google bid curve——
celmor discount codeExact$1.2933%67%10%—$0no Google bid curve——
celmor promo codeExact$1.29100%0%10%—$0no Google bid curve——

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $0 this week · IS 52%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nervalley coupon codeExact$1.2952%48%10%8ad below avg.$0no Google bid curve——
$162,566Non-brand Search spend, 7d67 campaigns in scope
1.18xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x
21%Impression share49% lost to rank · 31% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

CampaignBiddingBudget7d avg/dayBudget util.Search ISlost: rank · budgetAbs. topCPCCTRWhat holds it backNC ROAS (TW)LCStatus
LD_GLP_COMP_US_Search_tROASLedisa · Competitormaximize conversion value · 110%$4,000$4,494105%20%33% · 46%10%$4.1931.4%budget1.00xbelow 1.4x target0.52xWatch
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviewsmaximize conversion value · 160%$2,000→ $2,500 (+25%)$2,135100%40%28% · 32%27%$4.5243.4%budget1.42x0.69xScale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitormaximize conversion value · 140%$3,000$1,24050%44%56% · 0%22%$2.3014.8%target1.54x1.13xUpcoming
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$2,500$1,13530%25%75% · 0%10%$1.8813.5%target1.52x1.20xUpcoming
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$750$905103%15%30% · 55%10%$2.1518.2%budget0.65xbelow 1.3x target0.54xLow ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitormaximize conversion value · 140%$3,000$88030%68%32% · 0%23%$2.5113.9%target1.31xbelow 1.4x target1.16xWatch
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitormaximize conversion value · 95%$750$874104%11%15% · 74%10%$2.4515.4%budget0.86xbelow 1.3x target0.66xLow ROAS
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitormaximize conversion value$650$754117%14%67% · 19%10%$3.8412.8%budget0.84xbelow 1.4x target0.60xLow ROAS
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitormaximize conversion value · 140%$3,000$68917%46%54% · 0%20%$2.2015.9%target1.15xbelow 1.4x target0.81xWatch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitormaximize conversion value · 140%$3,000$67918%68%32% · 0%21%$3.4913.1%target1.29xbelow 1.4x target1.01xWatch
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$500$671106%10%8% · 87%10%$2.0924.8%budget1.17xbelow 1.3x target0.93xWatch
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitormaximize conversion value · 95%$500$600104%10%21% · 69%10%$2.2219.8%budget0.69xbelow 1.3x target0.57xLow ROAS
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitormaximize conversion value · 120%$700→ $1,000 (+43%)$59395%33%67% · 0%17%$1.7315.8%target1.66x1.45xScale
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$500$580104%10%7% · 87%10%$2.1623.0%budget0.87xbelow 1.3x target0.63xLow ROAS
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$500$575105%10%6% · 89%10%$1.9324.3%budget1.08xbelow 1.3x target0.72xWatch
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$500$39883%33%67% · 0%13%$2.1615.3%target0.80xbelow 1.4x target0.78xLow ROAS
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitormaximize conversion value · 120%$350→ $500 (+43%)$391112%25%75% · 0%10%$2.2917.3%target1.41x0.64xScale
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviewstarget roas$1,500$34829%31%69% · 0%10%$2.5621.0%target1.09xbelow 1.4x target0.43xWatch
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$250$344104%17%48% · 35%10%$1.9516.2%budget0.83xbelow 1.3x target0.63xLow ROAS
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitormaximize conversion value · 120%$250$340182%21%79% · 0%10%$2.4716.0%target0.94xbelow 1.4x target0.50xLow ROAS
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitormaximize conversion value · 140%$1,500$32623%54%46% · 0%34%$2.2819.0%target1.80x1.51xUpcoming
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitormaximize conversion value · 110%$1,500$32339%21%79% · 0%10%$1.6110.7%target1.74x1.65xUpcoming
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$1,000$29224%31%69% · 0%10%$1.9016.4%target1.68x1.30xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitormaximize conversions · $54$400$28367%55%45% · 0%11%$2.9310.7%target0.98xbelow 1.4x target0.04xLow ROAS
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitormaximize conversion value · 120%$500$27482%73%27% · 0%16%$3.5012.3%demand1.39x1.18xWatch
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitormaximize conversions · $48$300→ $425 (+42%)$233115%26%74% · 0%10%$1.6712.6%target2.22x0.14xScale
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitormaximize conversion value · 120%$500$23178%46%54% · 0%10%$2.6111.0%target1.81x1.77xUpcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitormaximize conversions · $36$200$205129%33%66% · 0%10%$1.6311.2%target0.96xbelow 1.3x target0.12xLow ROAS
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitormaximize conversion value · 140%$1,500$18815%59%41% · 0%21%$2.5810.1%target1.75x1.75xUpcoming
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitormaximize conversion value · 120%$500$17829%56%44% · 0%18%$2.5910.3%target1.03xbelow 1.3x target0.99xWatch
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitormaximize conversion value · 95%$100$163102%10%10% · 81%10%$2.6322.9%budget0.60xbelow 1.3x target0.56xLow ROAS
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitormaximize conversion value · 135%$300$15926%10%90% · 1%10%$2.4610.8%target0.64xbelow 1.3x target0.64xLow ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitormaximize conversion value · 120%$500$13327%23%77% · 0%10%$2.107.5%target1.28xbelow 1.3x target1.28xWatch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitormaximize conversions · $36$200$13358%43%57% · 0%19%$1.9415.9%target1.34x0.07xWatch
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitormaximize conversion value · 135%$400$11318%20%80% · 0%10%$2.1710.9%target0.79xbelow 1.3x target0.79xLow ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviewsmanual cpc$200$10639%31%69% · 0%14%$2.2222.2%bid1.43x0.79xUpcoming
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitormaximize conversion value · 95%$75$99108%18%27% · 55%10%$2.5013.2%budget0.91xbelow 1.3x target0.65xLow ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitormaximize conversion value · 120%$500$9317%43%57% · 0%26%$2.2416.1%target1.83x1.70xUpcoming
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitormaximize conversion value · 120%$150$9171%10%90% · 1%10%$1.637.1%target1.11xbelow 1.3x target0.99xWatch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitormaximize conversion value · 120%$100$8683%61%39% · 0%34%$3.7010.2%target0.84xbelow 1.3x target0.84xLow ROAS
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitormanual cpc$1,000$7610%27%73% · 0%10%$1.4610.3%bid0.27xbelow 1.4x target0.27xLow ROAS
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$500$7116%21%79% · 0%10%$1.459.8%target2.22x1.95xUpcoming
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROASRejuvapaw · Competitormaximize conversion value · 135%$600$678%10%90% · 0%10%$1.739.5%target0.48xbelow 1.3x target0.48xLow ROAS
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitormaximize conversion value · 110%$500$5828%28%72% · 0%10%$1.649.8%target0.90xbelow 1.3x target0.90xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitormaximize conversion value · 120%$75$5793%10%90% · 0%10%$2.088.4%target1.00xbelow 1.3x target1.00xLow ROAS
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitormaximize conversion value · 120%$500$5324%10%90% · 0%10%$1.908.2%target1.43x1.43xUpcoming
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$250$4914%47%53% · 0%16%$2.1814.4%target1.73x0.80xUpcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitormaximize conversion value · 120%$500$377%10%90% · 0%10%$2.2710.3%target0.65xbelow 1.3x target0.65xLow ROAS
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitormaximize conversion value · 95%$500$355%16%84% · 0%10%$1.2614.8%target3.00x2.82xUpcoming
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitormaximize conversion value · 120%$40→ $75 (+88%)$34105%30%51% · 19%10%$1.619.2%budget2.89x2.32xScale
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitormaximize conversion value · 120%$250$3315%19%81% · 0%10%$1.7112.2%target1.11xbelow 1.3x target0.96xWatch
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitormaximize conversion value · 120%$100$3228%10%90% · 0%10%$1.8113.3%target2.26x1.93xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitormaximize conversion value · 155%$150$3126%18%82% · 0%10%$1.417.9%target1.94x1.72xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitormaximize conversion value · 140%$150$296%30%70% · 0%10%$1.1312.6%target1.05xbelow 1.4x target0.20xWatch
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitormaximize conversion value · 135%$500$294%10%90% · 0%10%$1.6412.1%target0.20xbelow 1.3x target0.20xLow ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$50$2660%40%60% · 0%13%$1.3512.4%target1.24xbelow 1.4x target1.24xWatch
WL_AMLA_COMP_US_SEARCH_ALEVIAWellanova · Competitormaximize conversion value · 120%$300$254%26%74% · 0%10%$1.896.4%target0.77xbelow 1.3x target0.77xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_IS_HUMANRejuvapaw · Competitormaximize conversion value · 135%$400$245%10%90% · 0%10%$1.988.8%target0.64xbelow 1.3x target0.64xLow ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$50$2421%42%58% · 0%10%$1.6811.1%target0.66xbelow 1.4x target0.45xLow ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitormaximize conversions · $48$50$2029%47%53% · 0%14%$1.8213.6%target0.22xbelow 1.4x target—Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitormaximize conversion value · 120%$100$2039%10%90% · 0%10%$1.9610.3%target0.95xbelow 1.3x target0.95xLow ROAS
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviewsmanual cpc$100$1618%35%65% · 0%10%$1.2417.2%bid4.09x1.78xUpcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitormanual cpc$500$121%22%78% · 0%10%$1.486.3%bid1.33xbelow 1.4x target1.33xWatch
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviewsmanual cpc$100$1012%18%82% · 0%10%$1.2520.2%bid5.40x—Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTINGCelmor · Competitormaximize conversions · $48$100$94%36%64% · 0%11%$1.3315.0%target1.72x—Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitormaximize conversions · $48$50$813%35%65% · 0%10%$2.339.3%target1.37xbelow 1.4x target—Watch
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitormaximize conversion value · 95%$50$727%24%76% · 0%10%$1.6917.7%target5.14x5.14xUpcoming
Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
$34,956PMax & Shopping spend, 7d13 campaigns in scope
2.16xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x
33%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-13, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant CenterAccount issuesFeedItemsLive in ShoppingRejected in ShoppingNot in Shopping adsOut of DisplayTop Shopping issue
BlueForce · 5844164336Account warned for policy violation: Unsupported Shopping content (Recurring billing)US1000100none
CELMOR · 5768928133Website not claimeditem statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747noneUS5050006none
GL-ME · 5688360402Account suspended due to policy violation: Misrepresentation · 8 countriesNo Google Ads account linkedUSD_3775184915164064064Misrepresentation · 64
USD_42848878783101001010
Ledisa · 5685678497Your checkout URL is not yet liveAUS2018209Healthcare and Medicine: Unapproved supplements · 5
CAN2020009
UK2018209
US3029109
Wellanova · 5768928391No Google Ads account linkeditem statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

CampaignBudgetSpend yest.7d avg/dayBudget util.Where the spend goes (7d)Feed itemsNC ROAS (TW)LCStatus
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa$2,500$103$2,1384%
40% Display		19/20 live9 out of Display1.65xbelow 1.7x target0.64xUpcoming
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra$1,000$741$86074%
69% Display		10/10 live2.12x0.73xUpcoming
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa$750$13$6822%
10% Display		19/20 live9 out of Display3.21x1.94xUpcoming
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley$500→ $700 (+40%)$573$428115%
Search-led		MC not in backup2.29x1.69xScale
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra$500$283$21557%
Search-led		10/10 live4.72x3.04xUpcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra$250$192$16177%
31% Display		10/10 live2 out of Display1.04xbelow 1.6x target0.73xWatch
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra$100$111$141111%
21% Display		10/10 live1.24xbelow 1.6x target0.89xWatch
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley$100→ $150 (+50%)$115$105115%
Search-led		MC not in backup2.21x1.67xScale
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra$500$57$10111%
24% Display		10/10 live1 out of Display1.22xbelow 1.6x target0.60xWatch
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra$200$56$7028%
Search-led		10/10 live2 out of Display3.57x2.62xUpcoming
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra$100$39$4339%
8% Display		10/10 live4.19x3.55xUpcoming
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra$150$46$3531%
13% Display		10/10 live1 out of Display1.71x0.65xUpcoming
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra$150$12$148%
Search-led		10/10 live3 out of Display4.37x2.41xUpcoming
Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
$50,378Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21
0.24xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x
$388Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

2.0x0

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

CampaignStatusServedSpendNC ROAS (TW)Cost / new orderNC ordersImpr.CPMCTRCPCVideo viewsView rateGoogle conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversionsPaused07-09 → 08-2143 days$19,4100.34x$28568846,355$231.36%$1.68220,70126.1%231
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversionsPaused07-10 → 08-2013 days$8,0310.20x$44618226,554$351.37%$2.5971,38431.5%54
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversionsPaused07-16 → 08-2137 days$6,1770.17x$47513199,014$311.02%$3.0558,57629.4%106
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversionsPaused06-15 → 06-268 days$3,8450.05x$1,9222117,155$331.51%$2.1732,72527.9%13
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversionsPaused07-16 → 08-2137 days$3,6150.06x$904486,351$421.71%$2.4528,05632.5%52
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversionsPaused07-18 → 08-2135 days$3,6140.18x$6026114,157$321.16%$2.7437,74633.1%37
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversionsPaused07-30 → 08-2123 days$2,2170.40x$1851277,069$290.95%$3.0427,83836.1%18
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversionsPaused08-07 → 08-2115 days$2,0160.34x$403566,837$300.97%$3.1126,87740.2%24
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversionsPaused08-07 → 08-2115 days$1,4440.13x$722255,372$260.50%$5.1933,01659.6%13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversionsPaused07-26 → 07-261 days$100.00x—0640$161.25%$1.2700.0%0
Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · This page: Demand Gen only, last 90 days, paused campaigns included.
2Scale
4Upcoming
2Watch
1Low ROAS

GLP-1 8 campaigns · $8,414 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
LD_GLP_COMP_US_Search_tROAS$4,000$4,184$4,494105%20%46% lost to budget1.00xbelow 1.4x target0.52xWatch
LD_GLP_ONB_US_Search_REVIEW$2,000→ $2,500 (+25%)$1,999$2,135100%40%32% lost to budget1.42x0.69xScale
LD_GLP_ONB_US_mCPC$1,000$835$70584%39%2.87x1.39xUpcoming
LD_GLP_COMP_AUS_Search_tROAS$250$454$340182%21%0.94xbelow 1.4x target0.50xLow ROAS
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio$1,500$435$34829%31%1.09xbelow 1.4x target0.43xWatch
LD_GLP_COMP_CAN_Search_tROAS$350→ $500 (+43%)$391$391112%25%1.41x0.64xScale
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue$2,500$103$2,1384%—1.65xbelow 1.7x target0.64xUpcoming
LD_GLP_PDP_US_PMAX_BRAND_tROAS$750$13$6822%—3.21x1.94xUpcoming

Onboarding / Brand 1 campaign · $43 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
LD_ONB_US_SEARCH_PRODUCTS$100$43$2043%38%2.82x1.95xUpcoming

Launched this window 4 campaigns · $138 spent since 2026-09-06

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
LD_ONB_US_SEARCH_PRODUCTSProductsEnabled545071$138$28$389
LD_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
LD_ONB_US_SEARCH_MODIFIERSModifiersPaused000$0$0$0
LD_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0

Together: $389 of new-customer revenue on $138 of spend. They graduate into the tables above once they carry seven full days.

Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
14Upcoming
6Watch
11Low ROAS

Lymph 13 campaigns · $2,712 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_LYMPH_COMP_US_Search_Secondary_tROAS$2,500$754$1,13530%25%1.52x1.20xUpcoming
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS$1,000$741$86074%—2.12x0.73xUpcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS$500$415$39883%33%0.80xbelow 1.4x target0.78xLow ROAS
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS$500$283$21557%—4.72x3.04xUpcoming
CL_LYMPH_COMP_US_Search_Main_tROAS$1,000$236$29224%31%1.68x1.30xUpcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS$500$82$7116%21%2.22x1.95xUpcoming
MR_CL_LYMPH_ONB_US_Search_REVIEW$200$78$10639%31%1.43x0.79xUpcoming
CL_LYMPH_COMP_AUS_Search_Main_tROAS$250$35$4914%47%1.73x0.80xUpcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS$50$30$2660%40%1.24xbelow 1.4x target1.24xWatch
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS$500$23$355%16%3.00x2.82xUpcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS$50$13$727%24%5.14x5.14xUpcoming
CL_LYMPH_ONB_US_Search_mCPC$100$12$2512%19%0.34xbelow 1.4x target—Low ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS$50$10$2421%42%0.66xbelow 1.4x target0.45xLow ROAS

Oregano 5 campaigns · $2,077 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS$750$777$874104%11%74% lost to budget0.86xbelow 1.3x target0.66xLow ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS$500$528$671106%10%87% lost to budget1.17xbelow 1.3x target0.93xWatch
CL_OREG_COMP_US_Search_Main_tROAS$500$523$575105%10%89% lost to budget1.08xbelow 1.3x target0.72xWatch
CL_OREG_PDP_US_PMAX_GENERIC_tROAS$250$192$16177%—1.04xbelow 1.6x target0.73xWatch
CL_OREG_PDP_US_PMAX_BRAND_tROAS$200$56$7028%—3.57x2.62xUpcoming

Parasite 5 campaigns · $1,470 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_PARA_COMP_US_Search_Main_tROAS$750$771$905103%15%55% lost to budget0.65xbelow 1.3x target0.54xLow ROAS
CL_PARA_COMP_US_Search_Rest_tROAS$500$519$600104%10%69% lost to budget0.69xbelow 1.3x target0.57xLow ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS$100$111$141111%—1.24xbelow 1.6x target0.89xWatch
CL_PARA_PDP_US_PMAX_BRAND_tROAS$100$39$4339%—4.19x3.55xUpcoming
CL_PARA_ONB_US_Search_mCPC$100$30$3130%60%0.81xbelow 1.3x target0.81xLow ROAS

Astaxanthin 4 campaigns · $726 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_ASTA_COMP_US_Search_Main_tROAS$500$521$580104%10%87% lost to budget0.87xbelow 1.3x target0.63xLow ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS$100$102$163102%10%81% lost to budget0.60xbelow 1.3x target0.56xLow ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS$500$57$10111%—1.22xbelow 1.6x target0.60xWatch
CL_ASTA_PDP_US_PMAX_BRAND_tROAS$150$46$3531%—1.71x0.65xUpcoming

Sour 3 campaigns · $354 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_SOUR_COMP_US_Search_Main_tROAS$250$261$344104%17%35% lost to budget0.83xbelow 1.3x target0.63xLow ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS$75$81$99108%18%55% lost to budget0.91xbelow 1.3x target0.65xLow ROAS
CL_SOUR_PDP_US_PMAX_BRAND_tROAS$150$12$148%—4.37x2.41xUpcoming

Onboarding / Brand 1 campaign · $46 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_ONB_GENERAL_US_Search_mCPC$200$46$5223%60%2.18x0.98xUpcoming
Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Scale
8Upcoming
4Watch

Magnesium Cream 12 campaigns · $4,949 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM$3,000$1,514$1,24050%44%1.54x1.13xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE$3,000$886$88030%68%1.31xbelow 1.4x target1.16xWatch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue$500→ $700 (+40%)$573$428115%—2.29x1.69xScale
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF$3,000$555$67918%68%1.29xbelow 1.4x target1.01xWatch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM$3,000$525$68917%46%1.15xbelow 1.4x target0.81xWatch
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM$1,500$350$32623%54%1.80x1.51xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR$1,500$219$18815%59%1.75x1.75xUpcoming
NV_MAGCR_ONB_US_Search$500$146$17329%64%4.98x3.09xUpcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS$100→ $150 (+50%)$115$105115%—2.21x1.67xScale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL$150$39$3126%18%1.94x1.72xUpcoming
MR_NV_MAGCR_ONB_US_Search_REVIEW$100$18$1618%35%4.09x1.78xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS$150$9$296%30%1.05xbelow 1.4x target0.20xWatch

Onboarding / Brand 2 campaigns · $46 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
NV_ONB_US_SEARCH_PRODUCTS$100$42$2342%62%6.83x5.79xUpcoming
NV_ONB_US_SEARCH_MODIFIERS$100$4$34%56%5.30x1.85xUpcoming

Launched this window 4 campaigns · $182 spent since 2026-09-06

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
NV_ONB_US_SEARCH_PRODUCTSProductsEnabled5623123$158$32$1,080
NV_ONB_US_SEARCH_MODIFIERSModifiersEnabled510817$22$4$114
NV_ONB_US_SEARCH_WHERETOBUYWheretobuyEnabled4162$3$1$145
NV_ONB_US_SEARCH_DISCOUNTSDiscountsEnabled5140$0$0$0

Together: $1,339 of new-customer revenue on $182 of spend. They graduate into the tables above once they carry seven full days.

Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Upcoming
2Watch
7Low ROAS

Mushroom 4 campaigns · $1,031 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST$500$411$27482%73%1.39x1.18xWatch
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS$500$391$23178%46%1.81x1.77xUpcoming
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS$500$147$17829%56%1.03xbelow 1.3x target0.99xWatch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD$100$83$8683%61%0.84xbelow 1.3x target0.84xLow ROAS

Allergy 3 campaigns · $158 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF$400$70$11318%20%0.79xbelow 1.3x target0.79xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE$75$70$5793%10%1.00xbelow 1.3x target1.00xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_IS_HUMAN$400$18$245%10%0.64xbelow 1.3x target0.64xLow ROAS

Hip & Joint 2 campaigns · $116 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT$300$77$15926%10%0.64xbelow 1.3x target0.64xLow ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT$100$39$2039%10%0.95xbelow 1.3x target0.95xLow ROAS

Probiotic 1 campaign · $47 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROAS$600$47$678%10%0.48xbelow 1.3x target0.48xLow ROAS

Launched this window 6 campaigns · $15 spent since 2026-09-06

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
RP_ONB_US_SEARCH_CORECorePaused22110$15$8$75
RP_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
RP_ONB_US_SEARCH_REVIEWSReviewsPaused000$0$0$0
RP_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0
RP_ONB_US_SEARCH_MODIFIERSModifiersPaused000$0$0$0
RP_ONB_US_SEARCH_PRODUCTSProductsPaused120$0$0$0

Together: $75 of new-customer revenue on $15 of spend. They graduate into the tables above once they carry seven full days.

Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Scale
3Upcoming
3Watch
3Low ROAS

Amla 2 campaigns · $674 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_AMLA_COMP_US_SEARCH_AMLA$700→ $1,000 (+43%)$662$59395%33%1.66x1.45xScale
WL_AMLA_COMP_US_SEARCH_ALEVIA$300$12$254%26%0.77xbelow 1.3x target0.77xLow ROAS

Beef Organs 3 campaigns · $262 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN$500$137$13327%23%1.28xbelow 1.3x target1.28xWatch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC$500$87$9317%43%1.83x1.70xUpcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN$250$37$3315%19%1.11xbelow 1.3x target0.96xWatch

Vitamin D3+K2 1 campaign · $121 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2$500$121$5324%10%1.43x1.43xUpcoming

Garlic 1 campaign · $107 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_GARLIC_COMP_US_SEARCH_MAIN$150$107$9171%10%1.11xbelow 1.3x target0.99xWatch

Prenatal 2 campaigns · $65 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS$500$36$377%10%0.65xbelow 1.3x target0.65xLow ROAS
WL_PREN_COMP_US_SEARCH_PRENATAL_REST$100$28$3228%10%2.26x1.93xUpcoming

Epsom 1 campaign · $42 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT$40→ $75 (+88%)$42$34105%30%19% lost to budget2.89x2.32xScale

Thyroid 1 campaign · $18 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT$500$18$294%10%0.20xbelow 1.3x target0.20xLow ROAS

Launched this window 6 campaigns · $34 spent since 2026-09-06

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
WL_ONB_US_SEARCH_PRODUCTSProductsPaused23910$15$8$38
WL_ONB_US_SEARCH_CORECorePaused22210$14$7$0
WL_ONB_US_SEARCH_MODIFIERSModifiersPaused2143$4$2$35
WL_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
WL_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0
WL_ONB_US_SEARCH_REVIEWSReviewsPaused000$0$0$0

Together: $73 of new-customer revenue on $34 of spend. They graduate into the tables above once they carry seven full days.

Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Scale
5Upcoming
2Watch
3Low ROAS

Oil 7 campaigns · $662 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH$300→ $425 (+42%)$344$233115%26%2.22x0.14xScale
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE$400$267$28367%55%0.98xbelow 1.4x target0.04xLow ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST$50$14$2029%47%0.22xbelow 1.4x target—Low ROAS
CL_Oil_ONB_US_Search$100$14$2014%37%3.49x1.69xUpcoming
MR_CL_Oil_ONB_US_Search_REVIEW$100$12$1012%18%5.40x—Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA$50$7$813%35%1.37xbelow 1.4x target—Watch
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING$100$4$94%36%1.72x—Upcoming

Pheromone 2 campaigns · $375 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER$200$258$205129%33%0.96xbelow 1.3x target0.12xLow ROAS
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN$200$117$13358%43%1.34x0.07xWatch

Onboarding / Brand 2 campaigns · $24 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CE_ONB_US_SEARCH_PRODUCTS$100$15$715%72%5.72x1.51xUpcoming
CE_ONB_US_SEARCH_MODIFIERS$100$9$49%58%20.79x20.79xUpcoming

Launched this window 4 campaigns · $80 spent since 2026-09-06

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
CE_ONB_US_SEARCH_PRODUCTSProductsEnabled518939$50$10$283
CE_ONB_US_SEARCH_MODIFIERSModifiersEnabled45320$25$6$521
CE_ONB_US_SEARCH_WHERETOBUYWheretobuyEnabled4224$5$1$82
CE_ONB_US_SEARCH_DISCOUNTSDiscountsEnabled150$0$0$0

Together: $887 of new-customer revenue on $80 of spend. They graduate into the tables above once they carry seven full days.

Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Upcoming
1Watch
2Low ROAS

Fusion 4 campaigns · $906 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR$650$759$754117%14%19% lost to budget0.84xbelow 1.4x target0.60xLow ROAS
BF_FUSION_COMP_US_SEARCH_SOREN$1,000$99$7610%27%0.27xbelow 1.4x target0.27xLow ROAS
BF_FUSION_ONB_US_Search$250$45$5918%32%14.04x9.76xUpcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIX$500$4$121%22%1.33xbelow 1.4x target1.33xWatch

Onboarding / Brand 1 campaign · $12 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
BF_ONB_US_SEARCH_PRODUCTS$100$12$612%74%3.91x—Upcoming

Launched this window 4 campaigns · $40 spent since 2026-09-06

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
BF_ONB_US_SEARCH_PRODUCTSProductsEnabled59027$40$8$155
BF_ONB_US_SEARCH_DISCOUNTSDiscountsEnabled000$0$0$0
BF_ONB_US_SEARCH_MODIFIERSModifiersEnabled4190$0$0$0
BF_ONB_US_SEARCH_WHERETOBUYWheretobuyEnabled000$0$0$0

Together: $155 of new-customer revenue on $40 of spend. They graduate into the tables above once they carry seven full days.

Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Upcoming
2Low ROAS

Balm 3 campaigns · $727 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
SB_BALM_COMP_US_GENERIC_tROAS$1,500$585$32339%21%1.74x1.65xUpcoming
SB_BALM_COMP_US_COMPETITOR_tROAS$500$140$5828%28%0.90xbelow 1.3x target0.90xLow ROAS
SB_BALM_ONB_US_mCPC$100$2$42%41%2.03x—Upcoming

Onboarding / Brand 1 campaign · $14 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
SR_ONB_US_SEARCH_PRODUCTS$100$14$614%55%0.56xbelow 1.3x target—Low ROAS

Launched this window 4 campaigns · $45 spent since 2026-09-06

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
SR_ONB_US_SEARCH_PRODUCTSProductsEnabled511536$45$9$25
SR_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
SR_ONB_US_SEARCH_MODIFIERSModifiersPaused000$0$0$0
SR_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0

Together: $25 of new-customer revenue on $45 of spend. They graduate into the tables above once they carry seven full days.

Generated 13 September 2026 · Scaling window 2026-09-06 – 2026-09-12 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.