Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.
Ledisa
$11,227
spend yesterday
1.54x
NC ROAS (7d)
91% of budget3% of spend in Low ROAS
Cleantra
$8,179
spend yesterday
1.29x
NC ROAS (7d)
64% of budget48% of spend in Low ROAS
Nervalley
$4,915
spend yesterday
1.85x
NC ROAS (7d)
30% of budget1% of spend in Low ROAS
Wellanova
$1,278
spend yesterday
1.49x
NC ROAS (7d)
34% of budget2% of spend in Low ROAS
Rejuvapaw
$965
spend yesterday
1.20x
NC ROAS (7d)
28% of budget39% of spend in Low ROAS
Celmor
$858
spend yesterday
1.60x
NC ROAS (7d)
57% of budget5% of spend in Low ROAS
Blueforce
$784
spend yesterday
1.65x
NC ROAS (7d)
41% of budget94% of spend in Low ROAS
Serabel
$326
spend yesterday
1.43x
NC ROAS (7d)
15% of budgettoo little spend to read the ROAS
30-day trend per brand
Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only.
Ledisa1.41x
Cleantra1.19x
Nervalley1.69x
Wellanova1.16x
Rejuvapaw1.22x
Celmor1.47x
23 of 30 days with data
Blueforce1.89x
Serabel1.41x
Where the money went yesterday
The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size. ■ Scale ■ Upcoming ■ Watch ■ Low ROAS
Ledisa
$11,227
Cleantra
$8,179
Nervalley
$4,915
Wellanova
$1,278
Rejuvapaw
$965
Celmor
$858
Blueforce
$784
Serabel
$326
NC ROAS × budget utilization
Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.
Scale now — at budget and above 1.40x
Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.
Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.
Campaign
Util.
NC ROAS
Days in status
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa
72%
1.80x
—
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra
59%
1.61x
—
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley
41%
1.72x
—
LD_GLP_ONB_US_mCPCLedisa
70%
3.34x
—
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley
23%
1.59x
—
WL_AMLA_COMP_US_SEARCH_AMLAWellanova
88%
1.41x
—
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra
54%
1.82x
—
CL_LYMPH_COMP_US_Search_Main_tROASCleantra
49%
1.94x
—
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa
64%
3.67x
—
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley
21%
1.57x
—
Low ROAS — the longest-running first
Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.
Launched this window 32 campaigns · $142 spent since 2026-09-03
Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.
18 of these 32 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.
Campaign
Brand
Type
Status
Days live
Impr.
Clicks
Spend
Per live day
NC revenue so far
NV_ONB_US_SEARCH_PRODUCTS
Nervalley
Products
Enabled
2
128
29
$38
$19
$232
LD_ONB_US_SEARCH_PRODUCTS
Ledisa
Products
Enabled
2
81
10
$19
$9
$0
BF_ONB_US_SEARCH_PRODUCTS
Blueforce
Products
Enabled
2
28
9
$13
$7
$0
SR_ONB_US_SEARCH_PRODUCTS
Serabel
Products
Enabled
2
16
7
$9
$4
$0
CE_ONB_US_SEARCH_PRODUCTS
Celmor
Products
Enabled
2
31
5
$6
$3
$0
NV_ONB_US_SEARCH_MODIFIERS
Nervalley
Modifiers
Enabled
2
20
3
$4
$2
$74
CE_ONB_US_SEARCH_WHERETOBUY
Celmor
Wheretobuy
Enabled
1
4
1
$1
$1
$0
NV_ONB_US_SEARCH_WHERETOBUY
Nervalley
Wheretobuy
Enabled
1
4
1
$1
$1
$0
CE_ONB_US_SEARCH_MODIFIERS
Celmor
Modifiers
Enabled
1
3
1
$1
$1
$0
BF_ONB_US_SEARCH_DISCOUNTS
Blueforce
Discounts
Enabled
0
0
0
$0
$0
$0
BF_ONB_US_SEARCH_MODIFIERS
Blueforce
Modifiers
Enabled
1
1
0
$0
$0
$0
BF_ONB_US_SEARCH_WHERETOBUY
Blueforce
Wheretobuy
Enabled
0
0
0
$0
$0
$0
CE_ONB_US_SEARCH_DISCOUNTS
Celmor
Discounts
Enabled
0
0
0
$0
$0
$0
NV_ONB_US_SEARCH_DISCOUNTS
Nervalley
Discounts
Enabled
2
5
0
$0
$0
$0
RP_ONB_US_SEARCH_CORE
Rejuvapaw
Core
Paused
2
21
10
$15
$8
$75
WL_ONB_US_SEARCH_PRODUCTS
Wellanova
Products
Paused
2
39
10
$15
$8
$38
WL_ONB_US_SEARCH_CORE
Wellanova
Core
Paused
2
22
10
$14
$7
$0
WL_ONB_US_SEARCH_MODIFIERS
Wellanova
Modifiers
Paused
2
14
3
$4
$2
$35
LD_ONB_US_SEARCH_DISCOUNTS
Ledisa
Discounts
Paused
0
0
0
$0
$0
$0
LD_ONB_US_SEARCH_MODIFIERS
Ledisa
Modifiers
Paused
0
0
0
$0
$0
$0
LD_ONB_US_SEARCH_WHERETOBUY
Ledisa
Wheretobuy
Paused
0
0
0
$0
$0
$0
RP_ONB_US_SEARCH_DISCOUNTS
Rejuvapaw
Discounts
Paused
0
0
0
$0
$0
$0
RP_ONB_US_SEARCH_REVIEWS
Rejuvapaw
Reviews
Paused
0
0
0
$0
$0
$0
RP_ONB_US_SEARCH_WHERETOBUY
Rejuvapaw
Wheretobuy
Paused
0
0
0
$0
$0
$0
RP_ONB_US_SEARCH_MODIFIERS
Rejuvapaw
Modifiers
Paused
0
0
0
$0
$0
$0
RP_ONB_US_SEARCH_PRODUCTS
Rejuvapaw
Products
Paused
1
2
0
$0
$0
$0
SR_ONB_US_SEARCH_DISCOUNTS
Serabel
Discounts
Paused
0
0
0
$0
$0
$0
SR_ONB_US_SEARCH_MODIFIERS
Serabel
Modifiers
Paused
0
0
0
$0
$0
$0
SR_ONB_US_SEARCH_WHERETOBUY
Serabel
Wheretobuy
Paused
0
0
0
$0
$0
$0
WL_ONB_US_SEARCH_DISCOUNTS
Wellanova
Discounts
Paused
0
0
0
$0
$0
$0
WL_ONB_US_SEARCH_WHERETOBUY
Wellanova
Wheretobuy
Paused
0
0
0
$0
$0
$0
WL_ONB_US_SEARCH_REVIEWS
Wellanova
Reviews
Paused
0
0
0
$0
$0
$0
Together: $454 of new-customer revenue on $142 of spend. They graduate into the tables above once they carry seven full days.
What changed since yesterday
History starts today — this block compares against the previous day's snapshot, and there is not one yet. From tomorrow it lists status moves, budget edits and campaigns that appeared or stopped.
Generated 10 September 2026 · Scaling window 2026-09-03 – 2026-09-09 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Scale
3Upcoming
3Watch
1Low ROAS
GLP-1 8 campaigns · $11,227 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
LD_GLP_COMP_US_Search_tROAS
$4,000
$5,235
$4,496
131%
24%36% lost to budget
1.08xbelow 1.4x target
0.56x
Watch
LD_GLP_ONB_US_Search_REVIEW
$2,000
$1,959
$2,488
98%
56%7% lost to budget
1.30xbelow 1.4x target
0.68x
Watch
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue
$2,500
$1,804
$1,699
72%
—
1.80x
0.56x
Upcoming
LD_GLP_ONB_US_mCPC
$1,000
$703
$757
70%
42%
3.34x
1.50x
Upcoming
LD_GLP_PDP_US_PMAX_BRAND_tROAS
$750
$483
$471
64%
—
3.67x
1.93x
Upcoming
LD_GLP_COMP_CAN_Search_tROAS
$350→ $450 (+30%)
$362
$310
103%
24%
1.87x
0.57x
Scale
LD_GLP_COMP_AUS_Search_tROAS
$250
$343
$239
137%
19%
0.92xbelow 1.4x target
0.48x
Low ROAS
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio
$1,500
$339
$295
23%
30%
1.38xbelow 1.4x target
0.56x
Watch
Launched this window 4 campaigns · $19 spent since 2026-09-03
Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.
3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.
Campaign
Type
Status
Days live
Impr.
Clicks
Spend
Per live day
NC revenue so far
LD_ONB_US_SEARCH_PRODUCTS
Products
Enabled
2
81
10
$19
$9
$0
LD_ONB_US_SEARCH_DISCOUNTS
Discounts
Paused
0
0
0
$0
$0
$0
LD_ONB_US_SEARCH_MODIFIERS
Modifiers
Paused
0
0
0
$0
$0
$0
LD_ONB_US_SEARCH_WHERETOBUY
Wheretobuy
Paused
0
0
0
$0
$0
$0
Together: $0 of new-customer revenue on $19 of spend. They graduate into the tables above once they carry seven full days.
Generated 10 September 2026 · Scaling window 2026-09-03 – 2026-09-09 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
Generated 10 September 2026 · Scaling window 2026-09-03 – 2026-09-09 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Scale
7Upcoming
3Watch
1Low ROAS
Magnesium Cream 12 campaigns · $4,888 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM
$3,000
$1,225
$1,135
41%
44%
1.72x
1.26x
Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE
$3,000
$998
$815
33%
68%
1.39xbelow 1.4x target
1.31x
Watch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM
$3,000
$702
$766
23%
46%
1.59x
1.26x
Upcoming
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF
$3,000
$665
$718
22%
68%
1.39xbelow 1.4x target
1.07x
Watch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue
$400→ $600 (+50%)
$405
$413
101%
—
2.72x
2.06x
Scale
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM
$1,500
$309
$358
21%
58%
1.57x
1.36x
Upcoming
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR
$1,500
$231
$201
15%
61%
2.10x
2.10x
Upcoming
NV_MAGCR_ONB_US_Search
$500
$172
$209
34%
65%
4.98x
3.52x
Upcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS
$100→ $150 (+50%)
$106
$107
106%
—
2.95x
2.72x
Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL
$150
$36
$27
24%
17%
0.74xbelow 1.4x target
0.48x
Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS
$150
$24
$41
16%
32%
1.00xbelow 1.4x target
0.51x
Watch
MR_NV_MAGCR_ONB_US_Search_REVIEW
$100
$14
$14
14%
32%
1.90x
1.21x
Upcoming
Onboarding / Brand 1 campaign · $27 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
NV_ONB_US_SEARCH_PRODUCTS
$100
$27
$5
27%
63%
6.17x
6.17x
Upcoming
Launched this window 4 campaigns · $43 spent since 2026-09-03
Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.
Campaign
Type
Status
Days live
Impr.
Clicks
Spend
Per live day
NC revenue so far
NV_ONB_US_SEARCH_PRODUCTS
Products
Enabled
2
128
29
$38
$19
$232
NV_ONB_US_SEARCH_MODIFIERS
Modifiers
Enabled
2
20
3
$4
$2
$74
NV_ONB_US_SEARCH_WHERETOBUY
Wheretobuy
Enabled
1
4
1
$1
$1
$0
NV_ONB_US_SEARCH_DISCOUNTS
Discounts
Enabled
2
5
0
$0
$0
$0
Together: $306 of new-customer revenue on $43 of spend. They graduate into the tables above once they carry seven full days.
Generated 10 September 2026 · Scaling window 2026-09-03 – 2026-09-09 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
Launched this window 6 campaigns · $34 spent since 2026-09-03
Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.
6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.
Campaign
Type
Status
Days live
Impr.
Clicks
Spend
Per live day
NC revenue so far
WL_ONB_US_SEARCH_PRODUCTS
Products
Paused
2
39
10
$15
$8
$38
WL_ONB_US_SEARCH_CORE
Core
Paused
2
22
10
$14
$7
$0
WL_ONB_US_SEARCH_MODIFIERS
Modifiers
Paused
2
14
3
$4
$2
$35
WL_ONB_US_SEARCH_DISCOUNTS
Discounts
Paused
0
0
0
$0
$0
$0
WL_ONB_US_SEARCH_WHERETOBUY
Wheretobuy
Paused
0
0
0
$0
$0
$0
WL_ONB_US_SEARCH_REVIEWS
Reviews
Paused
0
0
0
$0
$0
$0
Together: $73 of new-customer revenue on $34 of spend. They graduate into the tables above once they carry seven full days.
Generated 10 September 2026 · Scaling window 2026-09-03 – 2026-09-09 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Upcoming
4Watch
5Low ROAS
Mushroom 4 campaigns · $564 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST
$500
$209
$263
42%
74%
1.23xbelow 1.3x target
1.01x
Watch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS
$500
$160
$239
32%
59%
1.20xbelow 1.3x target
0.99x
Watch
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS
$500
$113
$187
23%
45%
2.30x
2.09x
Upcoming
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD
$100
$83
$109
83%
63%
1.01xbelow 1.3x target
1.01x
Watch
Allergy 3 campaigns · $178 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF
$400
$93
$137
23%
21%
0.93xbelow 1.3x target
0.93x
Low ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE
$75
$71
$72
95%
10%
0.64xbelow 1.3x target
0.64x
Low ROAS
RP_ALGY_COMP_US_SEARCH_DOG_IS_HUMAN
$400
$14
$29
3%
10%
0.73xbelow 1.3x target
0.73x
Low ROAS
Hip & Joint 2 campaigns · $169 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT
$300
$145
$215
48%
10%
0.93xbelow 1.3x target
0.89x
Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT
$100
$24
$14
24%
10%
1.31x
1.31x
Watch
Probiotic 1 campaign · $54 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROAS
$600
$54
$75
9%
10%
0.66xbelow 1.3x target
0.66x
Low ROAS
Launched this window 6 campaigns · $15 spent since 2026-09-03
Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.
6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.
Campaign
Type
Status
Days live
Impr.
Clicks
Spend
Per live day
NC revenue so far
RP_ONB_US_SEARCH_CORE
Core
Paused
2
21
10
$15
$8
$75
RP_ONB_US_SEARCH_DISCOUNTS
Discounts
Paused
0
0
0
$0
$0
$0
RP_ONB_US_SEARCH_REVIEWS
Reviews
Paused
0
0
0
$0
$0
$0
RP_ONB_US_SEARCH_WHERETOBUY
Wheretobuy
Paused
0
0
0
$0
$0
$0
RP_ONB_US_SEARCH_MODIFIERS
Modifiers
Paused
0
0
0
$0
$0
$0
RP_ONB_US_SEARCH_PRODUCTS
Products
Paused
1
2
0
$0
$0
$0
Together: $75 of new-customer revenue on $15 of spend. They graduate into the tables above once they carry seven full days.
Generated 10 September 2026 · Scaling window 2026-09-03 – 2026-09-09 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
6Upcoming
2Watch
1Low ROAS
Oil 7 campaigns · $587 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE
$400
$277
$292
69%
56%
1.51x
0.07x
Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH
$300
$220
$205
73%
27%
1.90x
0.11x
Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST
$50
$46
$17
91%
51%
0.27xbelow 1.4x target
—
Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA
$50
$17
$24
33%
33%
1.51x
—
Upcoming
CL_Oil_ONB_US_Search
$100
$10
$25
10%
42%
4.36x
2.32x
Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING
$100
$10
$9
10%
36%
2.89x
—
Upcoming
MR_CL_Oil_ONB_US_Search_REVIEW
$100
$8
$8
8%
18%
10.49x
—
Upcoming
Pheromone 2 campaigns · $270 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER
$200
$151
$231
76%
34%
1.25xbelow 1.3x target
0.19x
Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN
$200
$119
$171
60%
42%
1.15xbelow 1.3x target
—
Watch
Launched this window 4 campaigns · $9 spent since 2026-09-03
Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.
Campaign
Type
Status
Days live
Impr.
Clicks
Spend
Per live day
NC revenue so far
CE_ONB_US_SEARCH_PRODUCTS
Products
Enabled
2
31
5
$6
$3
$0
CE_ONB_US_SEARCH_WHERETOBUY
Wheretobuy
Enabled
1
4
1
$1
$1
$0
CE_ONB_US_SEARCH_MODIFIERS
Modifiers
Enabled
1
3
1
$1
$1
$0
CE_ONB_US_SEARCH_DISCOUNTS
Discounts
Enabled
0
0
0
$0
$0
$0
Together: $0 of new-customer revenue on $9 of spend. They graduate into the tables above once they carry seven full days.
Generated 10 September 2026 · Scaling window 2026-09-03 – 2026-09-09 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Upcoming
2Low ROAS
Fusion 3 campaigns · $784 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR
$650
$663
$776
102%
18%21% lost to budget
0.81xbelow 1.4x target
0.68x
Low ROAS
BF_FUSION_COMP_US_SEARCH_SOREN
$1,000
$71
$66
7%
24%
0.63xbelow 1.4x target
0.63x
Low ROAS
BF_FUSION_ONB_US_Search
$250
$50
$62
20%
32%
13.16x
8.84x
Upcoming
Launched this window 4 campaigns · $13 spent since 2026-09-03
Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.
Campaign
Type
Status
Days live
Impr.
Clicks
Spend
Per live day
NC revenue so far
BF_ONB_US_SEARCH_PRODUCTS
Products
Enabled
2
28
9
$13
$7
$0
BF_ONB_US_SEARCH_DISCOUNTS
Discounts
Enabled
0
0
0
$0
$0
$0
BF_ONB_US_SEARCH_MODIFIERS
Modifiers
Enabled
1
1
0
$0
$0
$0
BF_ONB_US_SEARCH_WHERETOBUY
Wheretobuy
Enabled
0
0
0
$0
$0
$0
Together: $0 of new-customer revenue on $13 of spend. They graduate into the tables above once they carry seven full days.
Generated 10 September 2026 · Scaling window 2026-09-03 – 2026-09-09 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Upcoming
1Watch
1Low ROAS
Balm 4 campaigns · $326 yesterday
Campaign
Budget
Spend yest.
7d avg/day
Budget util.
Search IS
NC ROAS (TW)
LC
Status
SB_BALM_COMP_US_GENERIC_tROAS
$1,500
$263
$303
18%
21%
1.50x
1.39x
Upcoming
SB_BALM_COMP_US_COMPETITOR_tROAS
$500
$52
$42
10%
27%
1.18xbelow 1.3x target
1.18x
Watch
MR_SB_BALM_ONB_US_Search_REVIEW
$50
$9
$11
18%
16%
0.23xbelow 1.3x target
0.23x
Low ROAS
SB_BALM_ONB_US_mCPC
$100
$2
$5
2%
40%
1.52x
—
Upcoming
Launched this window 4 campaigns · $9 spent since 2026-09-03
Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.
3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.
Campaign
Type
Status
Days live
Impr.
Clicks
Spend
Per live day
NC revenue so far
SR_ONB_US_SEARCH_PRODUCTS
Products
Enabled
2
16
7
$9
$4
$0
SR_ONB_US_SEARCH_DISCOUNTS
Discounts
Paused
0
0
0
$0
$0
$0
SR_ONB_US_SEARCH_MODIFIERS
Modifiers
Paused
0
0
0
$0
$0
$0
SR_ONB_US_SEARCH_WHERETOBUY
Wheretobuy
Paused
0
0
0
$0
$0
$0
Together: $0 of new-customer revenue on $9 of spend. They graduate into the tables above once they carry seven full days.
Generated 10 September 2026 · Scaling window 2026-09-03 – 2026-09-09 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.