NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-04 – 2026-09-10 · 94 campaigns in scope · $27,012 spend yesterday · 1.45x blended NC ROAS

4ScaleLedisa 3 · Nervalley 1
44UpcomingCleantra 16 · Nervalley 9 · Wellanova 8 · Celmor 5 · Blueforce 2 · Serabel 2 · Ledisa 1 · Rejuvapaw 1
18WatchCleantra 5 · Ledisa 3 · Rejuvapaw 3 · Celmor 2 · Nervalley 2 · Wellanova 2 · Serabel 1
28Low ROASCleantra 11 · Rejuvapaw 6 · Celmor 3 · Blueforce 2 · Nervalley 2 · Wellanova 2 · Ledisa 1 · Serabel 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Ledisa
$12,176
spend yesterday
1.47x
NC ROAS (7d)
99% of budget3% of spend in Low ROAS
Cleantra
$6,833
spend yesterday
1.30x
NC ROAS (7d)
53% of budget55% of spend in Low ROAS
Nervalley
$4,173
spend yesterday
1.72x
NC ROAS (7d)
25% of budget1% of spend in Low ROAS
Wellanova
$1,092
spend yesterday
1.50x
NC ROAS (7d)
27% of budget5% of spend in Low ROAS
Celmor
$837
spend yesterday
1.39x
NC ROAS (7d)
52% of budget24% of spend in Low ROAS
Rejuvapaw
$825
spend yesterday
1.19x
NC ROAS (7d)
24% of budget36% of spend in Low ROAS
Blueforce
$783
spend yesterday
1.63x
NC ROAS (7d)
39% of budget91% of spend in Low ROAS
Serabel
$293
spend yesterday
1.51x
NC ROAS (7d)
14% of budgettoo little spend to read the ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

2026-08-12 – 2026-09-10 · 30 days
Ledisa1.41x
$335,480 spend
2.0x0
Cleantra1.20x
$442,583 spend
2.0x0
Nervalley1.70x
$137,191 spend
2.6x0
Wellanova1.18x
$50,356 spend
2.0x0
Rejuvapaw1.21x
$45,143 spend
2.2x0
Celmor1.48x
$20,979 spend
2.7x0
24 of 30 days with data
Blueforce1.88x
$14,959 spend
12.5x0
Serabel1.41x
$7,702 spend
4.2x0

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Ledisa
$12,176
Cleantra
$6,833
Nervalley
$4,173
Wellanova
$1,092
Celmor
$837
Rejuvapaw
$825
Blueforce
$783
Serabel
$293

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

0.5x1x1.5x2x2.5x3x0%25%50%75%100%125%150%

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

CampaignUtil.NC ROASBudgetSuggestedDays in status
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa137%1.48xbelow 1.7x target$2,500$3,100 +24%1
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa103%3.17x$750$1,050 +40%1
LD_GLP_COMP_CAN_Search_tROASLedisa131%1.72x$350$500 +43%2$822 so far
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley102%2.47x$100$150 +50%2$209 so far

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

CampaignUtil.NC ROASDays in status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley41%1.53x2$2,447 so far
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley25%1.57x2$1,442 so far
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra27%1.55x2$2,155 so far
LD_GLP_ONB_US_mCPCLedisa60%3.19x2$1,306 so far
WL_AMLA_COMP_US_SEARCH_AMLAWellanova83%1.50x2$1,198 so far
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley83%2.45x1
CL_LYMPH_COMP_US_Search_Main_tROASCleantra36%1.87x2$851 so far
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra31%1.86x2$848 so far
SB_BALM_COMP_US_GENERIC_tROASSerabel16%1.62x2$502 so far
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley15%1.70x2$541 so far

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

CampaignUtil.NC ROASDays in status
CL_PARA_COMP_US_Search_Main_tROASCleantra107%0.75xbelow 1.3x target2$1,623 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra105%0.96xbelow 1.3x target2$1,588 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce103%0.67xbelow 1.4x target2$1,331 so far
CL_OREG_COMP_US_Search_Secondary_tROASCleantra116%0.95xbelow 1.3x target2$1,198 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra105%0.61xbelow 1.3x target2$1,051 so far
CL_ASTA_COMP_US_Search_Main_tROASCleantra105%0.89xbelow 1.3x target2$1,049 so far
LD_GLP_COMP_AUS_Search_tROASLedisa127%0.85xbelow 1.4x target2$660 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra108%0.87xbelow 1.3x target2$532 so far
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw34%0.72xbelow 1.3x target2$248 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra107%0.63xbelow 1.3x target2$220 so far
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor90%0.98xbelow 1.3x target1
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra30%0.97xbelow 1.6x target2$171 so far

Launched this window 32 campaigns · $260 spent since 2026-09-04

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

18 of these 32 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignBrandTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
NV_ONB_US_SEARCH_PRODUCTSNervalleyProductsEnabled327363$80$27$397
LD_ONB_US_SEARCH_PRODUCTSLedisaProductsEnabled318422$42$14$0
BF_ONB_US_SEARCH_PRODUCTSBlueforceProductsEnabled35816$24$8$155
CE_ONB_US_SEARCH_PRODUCTSCelmorProductsEnabled36618$23$8$67
SR_ONB_US_SEARCH_PRODUCTSSerabelProductsEnabled35716$20$7$0
NV_ONB_US_SEARCH_MODIFIERSNervalleyModifiersEnabled35010$13$4$114
CE_ONB_US_SEARCH_MODIFIERSCelmorModifiersEnabled2144$5$3$204
CE_ONB_US_SEARCH_WHERETOBUYCelmorWheretobuyEnabled262$3$1$0
NV_ONB_US_SEARCH_WHERETOBUYNervalleyWheretobuyEnabled261$1$1$0
BF_ONB_US_SEARCH_DISCOUNTSBlueforceDiscountsEnabled000$0$0$0
BF_ONB_US_SEARCH_MODIFIERSBlueforceModifiersEnabled2100$0$0$0
BF_ONB_US_SEARCH_WHERETOBUYBlueforceWheretobuyEnabled000$0$0$0
CE_ONB_US_SEARCH_DISCOUNTSCelmorDiscountsEnabled000$0$0$0
NV_ONB_US_SEARCH_DISCOUNTSNervalleyDiscountsEnabled390$0$0$0
RP_ONB_US_SEARCH_CORERejuvapawCorePaused22110$15$8$75
WL_ONB_US_SEARCH_PRODUCTSWellanovaProductsPaused23910$15$8$38
WL_ONB_US_SEARCH_COREWellanovaCorePaused22210$14$7$0
WL_ONB_US_SEARCH_MODIFIERSWellanovaModifiersPaused2143$4$2$35
LD_ONB_US_SEARCH_DISCOUNTSLedisaDiscountsPaused000$0$0$0
LD_ONB_US_SEARCH_MODIFIERSLedisaModifiersPaused000$0$0$0
LD_ONB_US_SEARCH_WHERETOBUYLedisaWheretobuyPaused000$0$0$0
RP_ONB_US_SEARCH_DISCOUNTSRejuvapawDiscountsPaused000$0$0$0
RP_ONB_US_SEARCH_REVIEWSRejuvapawReviewsPaused000$0$0$0
RP_ONB_US_SEARCH_WHERETOBUYRejuvapawWheretobuyPaused000$0$0$0
RP_ONB_US_SEARCH_MODIFIERSRejuvapawModifiersPaused000$0$0$0
RP_ONB_US_SEARCH_PRODUCTSRejuvapawProductsPaused120$0$0$0
SR_ONB_US_SEARCH_DISCOUNTSSerabelDiscountsPaused000$0$0$0
SR_ONB_US_SEARCH_MODIFIERSSerabelModifiersPaused000$0$0$0
SR_ONB_US_SEARCH_WHERETOBUYSerabelWheretobuyPaused000$0$0$0
WL_ONB_US_SEARCH_DISCOUNTSWellanovaDiscountsPaused000$0$0$0
WL_ONB_US_SEARCH_WHERETOBUYWellanovaWheretobuyPaused000$0$0$0
WL_ONB_US_SEARCH_REVIEWSWellanovaReviewsPaused000$0$0$0

Together: $1,085 of new-customer revenue on $260 of spend. They graduate into the tables above once they carry seven full days.

What changed since yesterday

Against the snapshot of 2026-09-09. 1 day(s) of history stored.

  • LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue — Upcoming → Scale (1.48x, $3,429 yesterday)
  • LD_GLP_PDP_US_PMAX_BRAND_tROAS — Upcoming → Scale (3.17x, $774 yesterday)
  • NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue — Scale → Upcoming (2.45x, $416 yesterday)
  • CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE — Upcoming → Watch (1.19x, $219 yesterday)
  • CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER — Watch → Low ROAS (0.98x, $180 yesterday)
  • CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS — Low ROAS → Watch (1.04x, $75 yesterday)
  • RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD — Watch → Low ROAS (0.88x, $51 yesterday)
  • WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2 — Upcoming → Watch (1.21x, $47 yesterday)
  • WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT — Scale → Upcoming (2.06x, $32 yesterday)
  • NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS — Watch → Low ROAS (0.92x, $16 yesterday)
  • CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA — Upcoming → Low ROAS (0.95x, $3 yesterday)
  • NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue — budget raised $400 → $500
  • WL_AMLA_COMP_US_SEARCH_ALEVIA — entered the report (0.63x)
  • CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS — entered the report (0.22x)
  • CE_ONB_US_SEARCH_PRODUCTS — entered the report (2.96x)
  • BF_ONB_US_SEARCH_PRODUCTS — entered the report (6.58x)
  • NV_ONB_US_SEARCH_MODIFIERS — entered the report (8.96x)
  • WL_GARLIC_COMP_US_SEARCH_ELARE — entered the report (10.61x)
Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 79% of brand spend.

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 35 keywords · $4,985 this week · IS 42%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
ledisaExact$2.4090%10%70%10$1,952up to $3.74 · IS 100%$2.40 · IS 90%1.89x
Ledisa patchesExact$2.4031%69%15%10$1,235up to $4.10 · IS 62%$4.10 · IS 62%2.01x*
ledisaPhrase$2.4034%66%13%10$658do not raise$2.40 · IS 34%0.63x*
ledisa patchExact$2.4076%24%51%10$326up to $7.27 · IS 100%$3.11 · IS 84%2.27x
ledisa patches websiteExact$2.4085%15%69%10$311up to $6.05 · IS 100%$2.40 · IS 85%1.78x
Ledisa glp-1Exact$2.4051%49%28%10$66up to $5.18 · IS 95%$3.72 · IS 72%2.86x*
ledisa glp 1 patchesExact$2.4031%69%12%10$61up to $7.56 · IS 100%$5.18 · IS 100%3.56x
ledisa glp1 patchPhrase$2.4020%80%10%10$45up to $7.27 · IS 83%$4.55 · IS 52%0.97x
glp 1 patch ledisaExact$2.4043%57%24%10$42up to $6.05 · IS 100%$4.79 · IS 100%2.04x
ledisa weight loss patchesExact$2.4057%43%34%10$35do not raise$2.40 · IS 57%0.44x*
ledisa patch reviewsExact$2.4010%90%10%6$33below target$2.40 · IS 10%0.00x*
how much are ledisa patchesExact$2.4035%65%21%9$31below target$2.40 · IS 35%0.00x

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $1,365 this week · IS 66%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
NervalleyExact$1.2989%11%74%10$475no Google bid curve——
Nervalley Pure ReliefExact$1.2979%21%60%10$252no Google bid curve——
Pure Relief Magnesium CreamExact$1.2988%12%64%10$169no Google bid curve——
Nervalley Magnesium CreamExact$1.2986%14%69%10$133no Google bid curve——
Nervalley Pure ReliefPhrase$1.2947%53%23%10$130no Google bid curve——
NervalleyPhrase$1.2941%59%19%10$107no Google bid curve——
Pure ReliefPhrase$2.0039%61%23%10$30no Google bid curve——
Pure ReliefExact$2.0060%40%46%10$22no Google bid curve——
Nervalley Magnesium CreamPhrase$1.2938%62%17%10$15no Google bid curve——
Pure Relief CreamPhrase$1.2945%55%20%10$15no Google bid curve——
Pure Relief CreamExact$1.2982%18%59%10$8no Google bid curve——
Pure Relief Magnesium CreamPhrase$1.2971%29%36%10$4no Google bid curve——

BF_FUSION_ONB_US_Search Blueforce · 21 keywords · $440 this week · IS 34%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
blue force hair growthExact$1.5088%12%41%10$78up to $2.84 · IS 100%$2.84 · IS 100%8.09x
FollifusionExact$1.5087%13%33%10$76up to $2.56 · IS 100%$2.56 · IS 100%2.35x
Blue ForceExact$1.5030%70%16%10$52up to $2.84 · IS 59%$2.84 · IS 59%7.44x*
Blue Force FollifusionPhrase$1.5019%81%10%—$47up to $2.56 · IS 45%$2.56 · IS 45%3.11x*
BlueForce FollifusionExact$1.5076%24%35%10$41up to $10.23 · IS 100%$4.54 · IS 100%8.65x
Blue ForcePhrase$1.5023%77%10%10$36up to $10.23 · IS 100%$5.68 · IS 100%2.55x
blue force hair treatmentExact$1.50100%0%47%10$18up to $10.23 · IS 100%$1.50 · IS 100%30.07x
blueforce hair growthExact$1.5070%30%33%10$16below target$1.50 · IS 70%0.00x
Follifusion Blue ForceExact$1.5079%21%62%—$13up to $10.23 · IS 100%$2.84 · IS 100%9.51x
BlueForce FollifusionPhrase$1.5024%76%10%10$13below target$1.50 · IS 24%0.00x
blueforce hairExact$1.5032%68%10%10$10no Google bid curve——
Follifusion BlueForceExact$1.5075%25%12%10$7below target$1.50 · IS 75%0.00x*

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 3 keywords · $425 this week · IS 58%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CleantraExact$1.2960%40%22%10$382up to $2.20 · IS 96%$2.20 · IS 96%2.25x*
Cleantra DropsExact$1.2947%53%10%9$36up to $2.20 · IS 88%$2.20 · IS 88%4.51x*
Cleantra SupplementsExact$1.2940%60%18%7CTR below avg.$6below target$1.29 · IS 40%0.00x

CL_PARA_ONB_US_Search_mCPC Cleantra · 12 keywords · $197 this week · IS 57%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
paravanish reviewsExact$3.9126%74%12%5ad, landing below avg.$46below target$3.91 · IS 26%0.00x
ParaVanish DropsExact$3.9185%15%74%5ad below avg.$35do not raise$3.91 · IS 85%12.20x*
paravanishExact$1.5469%31%38%7$27below target$1.54 · IS 69%0.00x
where to buy paravanishExact$2.7894%6%71%4landing below avg.$16below target$2.78 · IS 94%0.00x
ParaVanshExact$3.9194%6%74%9$15below target$3.91 · IS 94%0.00x
cleantra paravanish reviewsExact$4.8843%57%22%3ad, landing below avg.$14below target$4.88 · IS 43%0.00x
Cleantra Parasite CleanseExact$2.7849%51%33%5ad below avg.$14below target$2.78 · IS 49%0.00x
paravanish amazonExact$8.80100%0%100%4landing below avg.$9no Google bid curve——
Cleantra ParasiteExact$3.9194%6%74%7$8below target$3.91 · IS 94%0.00x*
para vanish parasite cleanseExact$2.7869%31%25%6ad below avg.$5up to $18.96 · IS 100%$4.03 · IS 89%2.33x
Cleantra ParaVanishExact$1.5440%60%20%6ad below avg.$4no Google bid curve——
cleantra para vanishExact$2.7880%20%40%6ad below avg.$3no Google bid curve——

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 17 keywords · $190 this week · IS 19%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase$1.2912%88%10%7$59up to $2.01 · IS 25%$2.01 · IS 25%1.34x*
Lymph Drainage CleantraExact$1.6749%51%21%—$33up to $4.21 · IS 100%$4.21 · IS 100%2.01x
Lymphatic Drops CleantraPhrase$1.2919%81%10%6$28below target$1.29 · IS 19%0.00x
Cleantra LymphaticExact$1.2950%50%18%8$11below target$1.29 · IS 50%0.00x
Cleantra Lymphatic Drainage DropsExact$1.2940%60%10%7$10up to $3.91 · IS 100%$2.45 · IS 87%2.14x
Lymph Support CleantraPhrase$1.2917%83%10%—$9below target$1.29 · IS 17%0.00x
Cleantra Lymphatic DropsExact$1.2958%42%18%7$8below target$1.29 · IS 58%0.00x
Lymph CleantraPhrase$1.2919%81%10%—$8below target$1.29 · IS 19%0.00x
Lymphatic Drainage CleantraExact$1.4353%47%21%7$7below target$1.43 · IS 53%0.00x
Cleantra Lymphatic DrainageExact$1.2930%70%10%7$5below target$1.29 · IS 30%0.00x
Lymph Drops CleantraPhrase$1.2911%89%10%—$4no Google bid curve——
Lymph CleantraExact$1.2950%50%25%—$2no Google bid curve——

CL_Oil_ONB_US_Search Celmor · 10 keywords · $174 this week · IS 42%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
CELMORPhrase$1.2925%75%10%10$52up to $2.45 · IS 58%$2.45 · IS 58%2.40x*
CELMORExact$1.2970%30%36%10$50up to $2.78 · IS 100%$2.45 · IS 100%1.94x
CELMOR Silk Body OilExact$1.2985%15%36%9$22below target$1.29 · IS 85%0.00x
CELMOR OilExact$1.2973%27%43%9$22up to $6.39 · IS 100%$3.25 · IS 100%5.32x
CELMOR Body OilExact$1.2981%19%45%9$20below target$1.29 · IS 81%0.00x
Body Oil CELMORExact$1.2969%31%12%—$3up to $3.91 · IS 100%$3.91 · IS 100%7.73x
CELMOR OilPhrase$1.2923%77%10%9$2below target$1.29 · IS 23%0.00x
CELMOR Silk Body OilPhrase$1.2926%74%10%9$1no Google bid curve——
Body Oil CELMORPhrase$1.2915%85%10%—$1no Google bid curve——
Silk Body Oil CELMORExact$1.2970%30%10%—$1below target$1.29 · IS 70%0.00x

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 25 keywords · $80 this week · IS 69%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nervalley pure relief magnesium creamExact$1.2991%9%60%8ad below avg.$28no Google bid curve——
nerve valley magnesium creamExact$1.2990%10%60%8ad below avg.$9no Google bid curve——
nervalley pain reliefExact$1.4393%7%73%8ad below avg.$8no Google bid curve——
nervalley pure relief creamExact$1.2967%33%44%8ad below avg.$5no Google bid curve——
nervalley nerve creamExact$1.29100%0%60%7$5no Google bid curve——
nervalley creamExact$1.2975%25%50%10$4no Google bid curve——
nervalley magnesiumExact$1.2925%75%15%10$3no Google bid curve——
nervalley pure relief magnesiumExact$1.2957%43%57%8ad below avg.$3no Google bid curve——
nervalley magnesium lotionExact$1.29100%0%100%10$3no Google bid curve——
nerve valley pure relief magnesium creamExact$1.29100%0%58%8ad below avg.$3no Google bid curve——
nervally creamExact$1.29100%0%71%10$3no Google bid curve——
Nervalley Pure ReliefExact$1.43100%0%50%—$1no Google bid curve——

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 23 keywords · $37 this week · IS 48%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
glp 1 ledisaExact$2.0050%50%26%—$6no Google bid curve——
what is ledisa patchesExact$2.0073%27%36%7$4no Google bid curve——
glp patches ledisaExact$2.0052%48%26%—$4no Google bid curve——
ledisa patches for menExact$2.0092%8%25%7$4no Google bid curve——
ledisa patches ingredientsExact$2.0033%67%33%9$4no Google bid curve——
glp 1 ledisa patchesExact$2.0023%77%10%10$4no Google bid curve——
where can i buy ledisa patchesExact$2.0075%25%12%7$2no Google bid curve——
ledisa loginExact$2.0010%90%10%7$2no Google bid curve——
ledisa glp 1 support patchesExact$2.0060%40%20%—$2no Google bid curve——
lesida patchExact$2.00100%0%30%10$2no Google bid curve——
can men use ledisa glp 1 patchesExact$2.0038%62%10%6ad below avg.$2no Google bid curve——
how to use ledisa patchesExact$2.0050%50%12%9$2no Google bid curve——

SB_BALM_ONB_US_mCPC Serabel · 16 keywords · $31 this week · IS 39%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabelPhrase$0.7939%61%21%9$6below target$0.79 · IS 39%0.00x
serabel beef tallow for skinPhrase$1.2944%56%26%10$5up to $2.78 · IS 61%$1.29 · IS 44%0.68x*
serabel tallowPhrase$0.7962%38%38%10$5up to $1.23 · IS 79%$1.23 · IS 79%1.02x
serabel whipped tallow and honey balmPhrase$1.2934%66%16%9$4up to $3.91 · IS 97%$1.29 · IS 34%1.00x
serabel beef tallowPhrase$1.2959%41%21%8ad below avg.$3no Google bid curve——
serabel whipped tallowPhrase$1.2985%15%15%8ad below avg.$3up to $3.91 · IS 100%$1.54 · IS 100%6.73x
serabel whipped tallow & honey balmPhrase$1.2967%33%33%8ad below avg.$3no Google bid curve——
serabel beef tallow and honeyPhrase$1.2917%83%10%9$1no Google bid curve——
serabel tallow balmPhrase$1.29100%0%100%10$1no Google bid curve——
serabel beef tallow and honey balmPhrase$1.2950%50%33%9$1no Google bid curve——
serabel beef tallow balmPhrase$1.2940%60%30%9$0no Google bid curve——
serabel beef tallow creamPhrase$1.29100%0%100%9$0no Google bid curve——

CL_SOUR_ONB_US_Search_tCPA Cleantra · 4 keywords · $28 this week · IS 44%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Soursop CleantraExact$1.2955%45%30%7$15no Google bid curve——
Soursop CleantraPhrase$1.2934%66%14%7$7no Google bid curve——
Cleantra SoursopExact$1.2957%43%20%7$5no Google bid curve——
Soursop Bitters CleantraExact$1.2910%90%10%7$0no Google bid curve——

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $24 this week · IS 79%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
BlueForce FollifusionExact$1.5081%19%48%10$15no Google bid curve——
blueforce follifusion systemExact$1.5086%14%43%10$4no Google bid curve——
Follifusion Blue ForceExact$1.5060%40%20%—$3no Google bid curve——
blueforce hair regrowthExact$1.50100%0%10%8ad below avg.$1no Google bid curve——
Blue Force FollifusionExact$1.5050%50%10%—$0no Google bid curve——
Follifusion BlueForceExact$1.50100%0%50%—$0no Google bid curve——

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $23 this week · IS 27%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Cleantra Oil of OreganoExact$1.2932%68%10%7$8below target$1.29 · IS 32%0.00x
Oil of Oregano CleantraPhrase$1.2921%79%10%7$6up to $3.91 · IS 100%$3.91 · IS 100%1.56x
Cleantra Oil OreganoExact$1.2938%62%10%8$4below target$1.29 · IS 38%0.00x
Oregano CleantraPhrase$1.2915%85%10%—$3no Google bid curve——
Cleantra Oregano OilExact$1.2929%71%10%6$1no Google bid curve——
Oil of Oregano CleantraExact$1.2936%64%10%7$1below target$1.29 · IS 36%0.00x
Oregano Oil CleantraExact$1.2923%77%10%7$0no Google bid curve——
Cleantra OreganoExact$1.2950%50%10%6$0no Google bid curve——

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $23 this week · IS 73%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
celmore body oilExact$1.2980%20%60%9$6no Google bid curve——
CELMOR Body OilExact$1.2971%29%50%8ad below avg.$5no Google bid curve——
CELMOR Silk Body OilExact$1.2958%42%32%8ad below avg.$4no Google bid curve——
CELMOR OilExact$1.2982%18%36%8ad below avg.$4no Google bid curve——
Silk Body Oil CELMORExact$1.2983%17%67%—$3no Google bid curve——
Body Oil CELMORExact$1.29100%0%10%—$1no Google bid curve——
clemor body oilExact$1.29100%0%100%8ad below avg.$0no Google bid curve——

SR_ONB_US_SEARCH_PRODUCTS Serabel · 15 keywords · $20 this week · IS 71%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
serabel tallowExact$1.2693%7%53%10$7no Google bid curve——
serabel whipped tallow and honey balmExact$1.2680%20%60%6ad below avg.$3no Google bid curve——
serabel beef tallow and honey balmExact$1.2650%50%50%6ad below avg.$1no Google bid curve——
serabel tallow and honey balmExact$1.26100%0%100%9$1no Google bid curve——
sarabel tallowExact$1.26100%0%100%—$1no Google bid curve——
serabel beef tallow for skinExact$1.2667%33%67%—$1no Google bid curve——
serabel beef tallow and honeyExact$1.26100%0%100%—$1no Google bid curve——
serabel whipped tallow balmExact$1.26100%0%100%9$1no Google bid curve——
serabel beef tallow balmExact$1.26100%0%10%—$1no Google bid curve——
serabel beef tallowExact$1.2650%50%33%—$1no Google bid curve——
serabel whipped tallow & honey balmExact$1.26100%0%100%8ad below avg.$0no Google bid curve——
serabel whipped tallowExact$1.2650%50%50%10$0no Google bid curve——

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $14 this week · IS 25%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
Cleantra AstaxanthinExact$1.2931%69%10%8$8no Google bid curve——
Cleantra AstaxanthinPhrase$1.2921%79%10%8$6below target$1.29 · IS 21%0.00x
Astaxanthin CleantraExact$1.2913%87%10%8$0below target$1.29 · IS 13%0.00x*

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 5 keywords · $13 this week · IS 72%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nerve valleyExact$1.2991%9%64%8ad below avg.$6no Google bid curve——
nervallyExact$1.2957%43%29%8ad below avg.$4no Google bid curve——
nervalley comExact$1.29100%0%10%9$3no Google bid curve——
help nervalley comExact$1.2983%17%17%9$0no Google bid curve——
nervalley websiteExact$1.29100%0%10%8$0no Google bid curve——

CE_ONB_US_SEARCH_MODIFIERS Celmor · 4 keywords · $5 this week · IS 50%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
trycelmor comExact$1.2933%67%10%8ad below avg.$3no Google bid curve——
celmor comExact$1.29100%0%100%9$1no Google bid curve——
celmoreExact$1.2960%40%10%8ad below avg.$1no Google bid curve——
trycelmorExact$1.2925%75%25%8ad below avg.$0no Google bid curve——

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 1 keywords · $3 this week · IS 71%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
celmor body oil where to buyExact$1.2971%29%14%8ad below avg.$3no Google bid curve——

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 1 keywords · $1 this week · IS 50%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
where to buy nervalleyExact$1.2950%50%50%10$1no Google bid curve——

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 1 keywords · $0 this week · IS 12%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
bluforceExact$1.5012%88%10%—$0no Google bid curve——

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $0 this week · IS 41%

KeywordBidISLost to rankAbs. topQSSpendHighest bid that holds the targetExtra dollars pay back up toNC ROAS at 100% IS
nervalley coupon codeExact$1.2941%59%12%8ad below avg.$0no Google bid curve——
$167,770Non-brand Search spend, 7d68 campaigns in scope
1.20xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x
22%Impression share49% lost to rank · 30% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

CampaignBiddingBudget7d avg/dayBudget util.Search ISlost: rank · budgetAbs. topCPCCTRWhat holds it backNC ROAS (TW)LCStatus
LD_GLP_COMP_US_Search_tROASLedisa · Competitormaximize conversion value · 110%$4,000$4,492105%24%39% · 37%11%$4.0931.3%budget1.07xbelow 1.4x target0.59xWatch
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviewsmaximize conversion value · 160%$2,000$2,458102%51%33% · 15%35%$4.5438.5%budget1.33xbelow 1.4x target0.70xWatch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitormaximize conversion value · 140%$3,000$1,17241%44%56% · 0%22%$2.2614.6%target1.53x1.18xUpcoming
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$750$1,038107%18%34% · 49%10%$2.2018.1%budget0.75xbelow 1.3x target0.64xLow ROAS
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitormaximize conversion value · 95%$750$1,002105%12%16% · 72%10%$2.5315.5%budget0.96xbelow 1.3x target0.80xLow ROAS
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$2,500$98827%24%76% · 0%10%$1.8513.4%target1.55x1.11xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitormaximize conversion value · 140%$3,000$82822%68%32% · 0%23%$2.5613.5%target1.23xbelow 1.4x target1.14xWatch
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitormaximize conversion value$650$786103%17%65% · 18%10%$4.0711.8%budget0.67xbelow 1.4x target0.49xLow ROAS
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$500$777116%10%9% · 85%10%$2.1224.9%budget0.95xbelow 1.3x target0.74xLow ROAS
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitormaximize conversion value · 140%$3,000$73725%46%54% · 0%20%$2.2415.7%target1.57x1.18xUpcoming
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitormaximize conversion value · 140%$3,000$71517%68%32% · 0%20%$3.4813.2%target1.35xbelow 1.4x target1.02xWatch
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitormaximize conversion value · 95%$500$688105%12%26% · 62%10%$2.2419.2%budget0.61xbelow 1.3x target0.54xLow ROAS
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$500$655105%10%8% · 85%10%$2.1522.7%budget0.89xbelow 1.3x target0.62xLow ROAS
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$500$651105%10%7% · 88%10%$1.9823.9%budget1.10xbelow 1.3x target0.80xWatch
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitormaximize conversion value · 120%$700$59183%34%66% · 0%17%$1.6915.9%target1.50x1.36xUpcoming
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$250$437108%20%57% · 23%10%$1.9615.6%budget0.87xbelow 1.3x target0.66xLow ROAS
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitormaximize conversion value · 95%$500$35765%32%68% · 0%13%$2.1015.6%target1.07xbelow 1.4x target0.97xWatch
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitormaximize conversion value · 140%$1,500$35415%57%43% · 0%37%$2.2419.5%target1.70x1.53xUpcoming
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitormaximize conversion value · 120%$350→ $500 (+43%)$353131%25%75% · 0%10%$2.3117.9%target1.72x0.58xScale
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviewstarget roas$1,500$32423%31%69% · 0%10%$2.5619.6%target1.30xbelow 1.4x target0.56xWatch
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitormaximize conversion value · 110%$1,500$30116%21%79% · 0%10%$1.5510.1%target1.62x1.48xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitormaximize conversions · $54$400$28555%56%44% · 0%11%$2.9310.5%target1.19xbelow 1.4x target0.07xWatch
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitormaximize conversion value · 120%$250$267127%20%80% · 0%10%$2.3815.9%target0.85xbelow 1.4x target0.40xLow ROAS
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitormaximize conversion value · 120%$500$25643%73%27% · 0%16%$3.3812.3%demand1.40x1.13xWatch
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$1,000$23036%29%71% · 0%10%$1.8515.7%target1.87x1.43xUpcoming
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitormaximize conversion value · 95%$100$220107%12%12% · 76%10%$2.8723.4%budget0.63xbelow 1.3x target0.57xLow ROAS
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitormaximize conversion value · 120%$500$21415%58%42% · 0%20%$2.7110.8%target1.26xbelow 1.3x target1.02xWatch
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitormaximize conversions · $36$200$21390%34%63% · 3%10%$1.6710.8%target0.98xbelow 1.3x target0.12xLow ROAS
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitormaximize conversions · $48$300$21276%27%73% · 0%10%$1.7312.9%target2.03x0.11xUpcoming
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitormaximize conversion value · 120%$500$19744%46%54% · 0%10%$2.4610.6%target2.25x2.14xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitormaximize conversion value · 140%$1,500$1935%61%39% · 0%23%$2.5310.2%target2.11x2.11xUpcoming
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitormaximize conversion value · 135%$300$18934%10%90% · 1%10%$2.4610.8%target0.72xbelow 1.3x target0.68xLow ROAS
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitormaximize conversions · $36$200$16160%44%56% · 0%19%$2.0415.9%target1.04xbelow 1.3x target—Watch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitormaximize conversion value · 120%$500$13326%23%77% · 0%10%$2.137.4%target1.36x1.36xWatch
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitormaximize conversion value · 135%$400$13114%21%79% · 0%10%$2.1911.3%target0.72xbelow 1.3x target0.72xLow ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitormaximize conversion value · 95%$75$129101%24%36% · 40%10%$2.5912.5%budget1.04xbelow 1.3x target0.79xWatch
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviewsmanual cpc$200$11772%30%70% · 0%14%$2.1924.0%bid1.50x1.03xUpcoming
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitormaximize conversion value · 120%$100$10051%62%38% · 0%36%$3.9910.2%target0.88xbelow 1.3x target0.88xLow ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitormaximize conversion value · 120%$500$9614%42%58% · 0%24%$2.2315.6%target1.49x1.36xUpcoming
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitormaximize conversion value · 120%$150$8154%10%90% · 3%10%$1.577.4%target1.94x1.42xUpcoming
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROASRejuvapaw · Competitormaximize conversion value · 135%$600$779%10%90% · 0%10%$1.729.9%target0.64xbelow 1.3x target0.64xLow ROAS
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitormanual cpc$1,000$664%24%76% · 0%10%$1.4610.0%bid0.62xbelow 1.4x target0.62xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitormaximize conversion value · 120%$75$6520%10%90% · 0%10%$2.018.9%target0.52xbelow 1.3x target0.52xLow ROAS
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$500$5312%20%80% · 0%10%$1.369.2%target3.93x2.99xUpcoming
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitormaximize conversion value · 95%$250$4816%44%56% · 0%14%$2.1114.9%target1.84x1.13xUpcoming
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitormaximize conversion value · 110%$500$439%27%73% · 0%10%$1.607.8%target1.04xbelow 1.3x target1.04xWatch
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitormaximize conversion value · 120%$500$429%10%90% · 0%10%$1.747.8%target1.21xbelow 1.3x target1.21xWatch
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitormaximize conversion value · 120%$500$396%10%90% · 0%10%$2.349.6%target1.88x1.88xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitormaximize conversion value · 140%$150$3710%32%68% · 0%10%$1.1113.6%target0.92xbelow 1.4x target0.56xLow ROAS
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitormaximize conversion value · 120%$100$3226%10%90% · 0%10%$1.8812.3%target1.69x1.69xUpcoming
WL_AMLA_COMP_US_SEARCH_ALEVIAWellanova · Competitormaximize conversion value · 120%$300$309%29%71% · 0%10%$1.786.8%target0.63xbelow 1.3x target0.63xLow ROAS
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitormaximize conversion value · 135%$500$306%10%90% · 0%10%$1.6811.8%target0.20xbelow 1.3x target0.20xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_IS_HUMANRejuvapaw · Competitormaximize conversion value · 135%$400$295%10%90% · 0%10%$2.137.9%target0.75xbelow 1.3x target0.75xLow ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitormaximize conversion value · 155%$150$2721%17%83% · 0%10%$1.267.8%target0.72xbelow 1.4x target0.47xLow ROAS
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitormaximize conversion value · 120%$250$2713%17%83% · 0%10%$1.6312.1%target2.05x2.05xUpcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitormaximize conversion value · 95%$500$264%15%85% · 0%10%$1.2313.6%target2.43x2.19xUpcoming
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitormaximize conversion value · 120%$40$2581%33%66% · 1%10%$1.587.6%target2.06x0.84xUpcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$50$2355%41%59% · 0%11%$1.7210.9%target0.22xbelow 1.4x target—Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitormaximize conversion value · 95%$50$2270%39%61% · 0%13%$1.3712.1%target0.94xbelow 1.4x target0.94xLow ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitormaximize conversions · $48$50$1939%49%51% · 0%16%$1.9213.0%target0.23xbelow 1.4x target—Low ROAS
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviewsmanual cpc$100$1518%33%67% · 0%10%$1.2418.0%bid4.56x1.50xUpcoming
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitormaximize conversion value · 120%$100$1512%10%90% · 0%10%$1.8010.1%target1.25xbelow 1.3x target1.25xWatch
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitormaximize conversions · $48$50$126%34%66% · 0%10%$1.969.9%target0.95xbelow 1.4x target—Low ROAS
MR_SB_BALM_ONB_US_Search_REVIEWSerabel · Reviewsmanual cpc$50$1121%17%83% · 0%10%$1.8711.9%bid0.23xbelow 1.3x target0.23xLow ROAS
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTINGCelmor · Competitormaximize conversions · $48$100$1016%37%63% · 0%10%$1.3815.4%target2.09x—Upcoming
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviewsmanual cpc$100$913%19%81% · 0%10%$1.2319.9%bid7.73x—Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitormaximize conversion value · 95%$50$420%24%76% · 0%12%$1.5918.4%target5.23x5.23xUpcoming
WL_GARLIC_COMP_US_SEARCH_ELAREWellanova · Competitormaximize conversion value · 120%$25$24%17%83% · 0%10%$1.857.5%target10.61x10.61xUpcoming
Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
$36,158PMax & Shopping spend, 7d13 campaigns in scope
2.03xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x
32%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-11, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant CenterAccount issuesFeedItemsLive in ShoppingRejected in ShoppingNot in Shopping adsOut of DisplayTop Shopping issue
BlueForce · 5844164336Account warned for policy violation: Unsupported Shopping content (Recurring billing)US1000100none
CELMOR · 5768928133Website not claimeditem statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747noneUS5050006none
GL-ME · 5688360402Account suspended due to policy violation: Misrepresentation · 8 countriesNo Google Ads account linkedUSD_3775184915164064064Misrepresentation · 64
USD_42848878783101001010
Ledisa · 5685678497Your checkout URL is not yet liveAUS2018209Healthcare and Medicine: Unapproved supplements · 5
CAN2020009
UK2018209
US3029109
Wellanova · 5768928391No Google Ads account linkeditem statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

CampaignBudgetSpend yest.7d avg/dayBudget util.Where the spend goes (7d)Feed itemsNC ROAS (TW)LCStatus
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa$2,500→ $3,100 (+24%)$3,429$2,187137%
38% Display		19/20 live9 out of Display1.48xbelow 1.7x target0.55xScale
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra$1,000$309$1,00631%
69% Display		10/10 live1.86x0.71xUpcoming
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa$750→ $1,050 (+40%)$774$582103%
8% Display		19/20 live9 out of Display3.17x1.86xScale
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley$500$416$41183%
Search-led		MC not in backup2.45x1.89xUpcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra$500$197$21839%
Search-led		10/10 live5.20x3.57xUpcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra$250$76$20230%
15% Display		10/10 live2 out of Display0.97xbelow 1.6x target0.77xLow ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra$100$101$184101%
12% Display		10/10 live1.32xbelow 1.6x target1.02xWatch
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley$100→ $150 (+50%)$102$104102%
Search-led		MC not in backup2.47x2.23xScale
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra$500$78$10416%
22% Display		10/10 live1 out of Display1.30xbelow 1.6x target0.66xWatch
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra$200$27$7113%
Search-led		10/10 live2 out of Display2.31x2.31xUpcoming
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra$100$33$4433%
9% Display		10/10 live4.66x3.92xUpcoming
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra$150$28$2819%
15% Display		10/10 live1 out of Display2.83x1.78xUpcoming
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra$150$12$248%
Search-led		10/10 live3 out of Display3.93x2.30xUpcoming
Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
$50,378Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21
0.24xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x
$388Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

2.0x0

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

CampaignStatusServedSpendNC ROAS (TW)Cost / new orderNC ordersImpr.CPMCTRCPCVideo viewsView rateGoogle conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversionsPaused07-09 → 08-2143 days$19,4100.34x$28568846,355$231.36%$1.68220,70126.1%226
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversionsPaused07-10 → 08-2013 days$8,0310.20x$44618226,554$351.37%$2.5971,38431.5%52
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversionsPaused07-16 → 08-2137 days$6,1770.17x$47513199,014$311.02%$3.0558,57629.4%102
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversionsPaused06-15 → 06-268 days$3,8450.05x$1,9222117,155$331.51%$2.1732,72527.9%13
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversionsPaused07-16 → 08-2137 days$3,6150.06x$904486,351$421.71%$2.4528,05632.5%48
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversionsPaused07-18 → 08-2135 days$3,6140.18x$6026114,157$321.16%$2.7437,74633.1%34
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversionsPaused07-30 → 08-2123 days$2,2170.40x$1851277,069$290.95%$3.0427,83836.1%18
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversionsPaused08-07 → 08-2115 days$2,0160.34x$403566,837$300.97%$3.1126,87740.2%21
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversionsPaused08-07 → 08-2115 days$1,4440.13x$722255,372$260.50%$5.1933,01659.6%13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversionsPaused07-26 → 07-261 days$100.00x—0640$161.25%$1.2700.0%0
Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · This page: Demand Gen only, last 90 days, paused campaigns included.
3Scale
1Upcoming
3Watch
1Low ROAS

GLP-1 8 campaigns · $12,176 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
LD_GLP_COMP_US_Search_tROAS$4,000$4,200$4,492105%24%37% lost to budget1.07xbelow 1.4x target0.59xWatch
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue$2,500→ $3,100 (+24%)$3,429$2,187137%—1.48xbelow 1.7x target0.55xScale
LD_GLP_ONB_US_Search_REVIEW$2,000$2,043$2,458102%51%15% lost to budget1.33xbelow 1.4x target0.70xWatch
LD_GLP_PDP_US_PMAX_BRAND_tROAS$750→ $1,050 (+40%)$774$582103%—3.17x1.86xScale
LD_GLP_ONB_US_mCPC$1,000$603$71260%41%3.19x1.33xUpcoming
LD_GLP_COMP_CAN_Search_tROAS$350→ $500 (+43%)$460$353131%25%1.72x0.58xScale
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio$1,500$351$32423%31%1.30xbelow 1.4x target0.56xWatch
LD_GLP_COMP_AUS_Search_tROAS$250$316$267127%20%0.85xbelow 1.4x target0.40xLow ROAS

Launched this window 4 campaigns · $42 spent since 2026-09-04

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
LD_ONB_US_SEARCH_PRODUCTSProductsEnabled318422$42$14$0
LD_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
LD_ONB_US_SEARCH_MODIFIERSModifiersPaused000$0$0$0
LD_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0

Together: $0 of new-customer revenue on $42 of spend. They graduate into the tables above once they carry seven full days.

Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
16Upcoming
5Watch
11Low ROAS

Lymph 13 campaigns · $2,228 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_LYMPH_COMP_US_Search_Secondary_tROAS$2,500$676$98827%24%1.55x1.11xUpcoming
CL_LYMPH_COMP_US_Search_Main_tROAS$1,000$357$23036%29%1.87x1.43xUpcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS$500$325$35765%32%1.07xbelow 1.4x target0.97xWatch
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS$1,000$309$1,00631%—1.86x0.71xUpcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS$500$197$21839%—5.20x3.57xUpcoming
MR_CL_LYMPH_ONB_US_Search_REVIEW$200$143$11772%30%1.50x1.03xUpcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS$500$60$5312%20%3.93x2.99xUpcoming
CL_LYMPH_COMP_AUS_Search_Main_tROAS$250$39$4816%44%1.84x1.13xUpcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS$50$35$2270%39%0.94xbelow 1.4x target0.94xLow ROAS
CL_LYMPH_ONB_US_Search_mCPC$100$28$2728%19%3.06x2.75xUpcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS$50$27$2355%41%0.22xbelow 1.4x target—Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS$500$21$264%15%2.43x2.19xUpcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS$50$10$420%24%5.23x5.23xUpcoming

Oregano 6 campaigns · $1,999 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS$750$788$1,002105%12%72% lost to budget0.96xbelow 1.3x target0.80xLow ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS$500$579$777116%10%85% lost to budget0.95xbelow 1.3x target0.74xLow ROAS
CL_OREG_COMP_US_Search_Main_tROAS$500$525$651105%10%88% lost to budget1.10xbelow 1.3x target0.80xWatch
CL_OREG_PDP_US_PMAX_GENERIC_tROAS$250$76$20230%—0.97xbelow 1.6x target0.77xLow ROAS
CL_OREG_PDP_US_PMAX_BRAND_tROAS$200$27$7113%—2.31x2.31xUpcoming
CL_OREG_ONB_US_Search_mCPC$25$5$320%27%1.89x1.89xUpcoming

Parasite 5 campaigns · $1,470 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_PARA_COMP_US_Search_Main_tROAS$750$800$1,038107%18%49% lost to budget0.75xbelow 1.3x target0.64xLow ROAS
CL_PARA_COMP_US_Search_Rest_tROAS$500$525$688105%12%62% lost to budget0.61xbelow 1.3x target0.54xLow ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS$100$101$184101%—1.32xbelow 1.6x target1.02xWatch
CL_PARA_PDP_US_PMAX_BRAND_tROAS$100$33$4433%—4.66x3.92xUpcoming
CL_PARA_ONB_US_Search_mCPC$100$13$2813%56%0.89xbelow 1.3x target0.89xLow ROAS

Astaxanthin 4 campaigns · $736 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_ASTA_COMP_US_Search_Main_tROAS$500$523$655105%10%85% lost to budget0.89xbelow 1.3x target0.62xLow ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS$100$107$220107%12%76% lost to budget0.63xbelow 1.3x target0.57xLow ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS$500$78$10416%—1.30xbelow 1.6x target0.66xWatch
CL_ASTA_PDP_US_PMAX_BRAND_tROAS$150$28$2819%—2.83x1.78xUpcoming

Sour 3 campaigns · $358 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_SOUR_COMP_US_Search_Main_tROAS$250$271$437108%20%23% lost to budget0.87xbelow 1.3x target0.66xLow ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS$75$75$129101%24%40% lost to budget1.04xbelow 1.3x target0.79xWatch
CL_SOUR_PDP_US_PMAX_BRAND_tROAS$150$12$248%—3.93x2.30xUpcoming

Onboarding / Brand 1 campaign · $41 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_ONB_GENERAL_US_Search_mCPC$200$41$6120%58%4.17x1.72xUpcoming
Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Scale
9Upcoming
2Watch
2Low ROAS

Magnesium Cream 12 campaigns · $4,122 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM$3,000$1,222$1,17241%44%1.53x1.18xUpcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM$3,000$740$73725%46%1.57x1.18xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE$3,000$650$82822%68%1.23xbelow 1.4x target1.14xWatch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF$3,000$496$71517%68%1.35xbelow 1.4x target1.02xWatch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue$500$416$41183%—2.45x1.89xUpcoming
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM$1,500$232$35415%57%1.70x1.53xUpcoming
NV_MAGCR_ONB_US_Search$500$121$19524%65%4.45x2.99xUpcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS$100→ $150 (+50%)$102$104102%—2.47x2.23xScale
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR$1,500$77$1935%61%2.11x2.11xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL$150$31$2721%17%0.72xbelow 1.4x target0.47xLow ROAS
MR_NV_MAGCR_ONB_US_Search_REVIEW$100$18$1518%33%4.56x1.50xUpcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS$150$16$3710%32%0.92xbelow 1.4x target0.56xLow ROAS

Onboarding / Brand 2 campaigns · $52 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
NV_ONB_US_SEARCH_PRODUCTS$100$43$1143%57%4.94x2.89xUpcoming
NV_ONB_US_SEARCH_MODIFIERS$100$9$29%71%8.96x3.14xUpcoming

Launched this window 4 campaigns · $94 spent since 2026-09-04

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
NV_ONB_US_SEARCH_PRODUCTSProductsEnabled327363$80$27$397
NV_ONB_US_SEARCH_MODIFIERSModifiersEnabled35010$13$4$114
NV_ONB_US_SEARCH_WHERETOBUYWheretobuyEnabled261$1$1$0
NV_ONB_US_SEARCH_DISCOUNTSDiscountsEnabled390$0$0$0

Together: $511 of new-customer revenue on $94 of spend. They graduate into the tables above once they carry seven full days.

Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
8Upcoming
2Watch
2Low ROAS

Amla 2 campaigns · $610 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_AMLA_COMP_US_SEARCH_AMLA$700$583$59183%34%1.50x1.36xUpcoming
WL_AMLA_COMP_US_SEARCH_ALEVIA$300$28$309%29%0.63xbelow 1.3x target0.63xLow ROAS

Beef Organs 3 campaigns · $230 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN$500$128$13326%23%1.36x1.36xWatch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC$500$69$9614%42%1.49x1.36xUpcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN$250$33$2713%17%2.05x2.05xUpcoming

Garlic 2 campaigns · $82 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_GARLIC_COMP_US_SEARCH_MAIN$150$81$8154%10%1.94x1.42xUpcoming
WL_GARLIC_COMP_US_SEARCH_ELARE$25$1$24%17%10.61x10.61xUpcoming

Prenatal 2 campaigns · $57 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS$500$31$396%10%1.88x1.88xUpcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_REST$100$26$3226%10%1.69x1.69xUpcoming

Vitamin D3+K2 1 campaign · $47 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2$500$47$429%10%1.21xbelow 1.3x target1.21xWatch

Thyroid 1 campaign · $32 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT$500$32$306%10%0.20xbelow 1.3x target0.20xLow ROAS

Epsom 1 campaign · $32 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT$40$32$2581%33%2.06x0.84xUpcoming

Launched this window 6 campaigns · $34 spent since 2026-09-04

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
WL_ONB_US_SEARCH_PRODUCTSProductsPaused23910$15$8$38
WL_ONB_US_SEARCH_CORECorePaused22210$14$7$0
WL_ONB_US_SEARCH_MODIFIERSModifiersPaused2143$4$2$35
WL_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
WL_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0
WL_ONB_US_SEARCH_REVIEWSReviewsPaused000$0$0$0

Together: $73 of new-customer revenue on $34 of spend. They graduate into the tables above once they carry seven full days.

Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
5Upcoming
2Watch
3Low ROAS

Oil 7 campaigns · $520 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH$300$229$21276%27%2.03x0.11xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE$400$219$28555%56%1.19xbelow 1.4x target0.07xWatch
CL_Oil_ONB_US_Search$100$20$2520%42%2.50x1.07xUpcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST$50$20$1939%49%0.23xbelow 1.4x target—Low ROAS
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING$100$16$1016%37%2.09x—Upcoming
MR_CL_Oil_ONB_US_Search_REVIEW$100$13$913%19%7.73x—Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA$50$3$126%34%0.95xbelow 1.4x target—Low ROAS

Pheromone 2 campaigns · $300 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER$200$180$21390%34%0.98xbelow 1.3x target0.12xLow ROAS
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN$200$120$16160%44%1.04xbelow 1.3x target—Watch

Onboarding / Brand 1 campaign · $16 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
CE_ONB_US_SEARCH_PRODUCTS$100$16$316%74%2.96x—Upcoming

Launched this window 4 campaigns · $30 spent since 2026-09-04

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
CE_ONB_US_SEARCH_PRODUCTSProductsEnabled36618$23$8$67
CE_ONB_US_SEARCH_MODIFIERSModifiersEnabled2144$5$3$204
CE_ONB_US_SEARCH_WHERETOBUYWheretobuyEnabled262$3$1$0
CE_ONB_US_SEARCH_DISCOUNTSDiscountsEnabled000$0$0$0

Together: $271 of new-customer revenue on $30 of spend. They graduate into the tables above once they carry seven full days.

Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
1Upcoming
3Watch
6Low ROAS

Mushroom 4 campaigns · $564 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS$500$221$19744%46%2.25x2.14xUpcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST$500$217$25643%73%1.40x1.13xWatch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS$500$75$21415%58%1.26xbelow 1.3x target1.02xWatch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD$100$51$10051%62%0.88xbelow 1.3x target0.88xLow ROAS

Hip & Joint 2 campaigns · $115 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT$300$103$18934%10%0.72xbelow 1.3x target0.68xLow ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT$100$12$1512%10%1.25xbelow 1.3x target1.25xWatch

Allergy 3 campaigns · $92 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF$400$55$13114%21%0.72xbelow 1.3x target0.72xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_IS_HUMAN$400$22$295%10%0.75xbelow 1.3x target0.75xLow ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE$75$15$6520%10%0.52xbelow 1.3x target0.52xLow ROAS

Probiotic 1 campaign · $54 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROAS$600$54$779%10%0.64xbelow 1.3x target0.64xLow ROAS

Launched this window 6 campaigns · $15 spent since 2026-09-04

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
RP_ONB_US_SEARCH_CORECorePaused22110$15$8$75
RP_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
RP_ONB_US_SEARCH_REVIEWSReviewsPaused000$0$0$0
RP_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0
RP_ONB_US_SEARCH_MODIFIERSModifiersPaused000$0$0$0
RP_ONB_US_SEARCH_PRODUCTSProductsPaused120$0$0$0

Together: $75 of new-customer revenue on $15 of spend. They graduate into the tables above once they carry seven full days.

Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Upcoming
2Low ROAS

Fusion 3 campaigns · $773 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR$650$668$786103%17%18% lost to budget0.67xbelow 1.4x target0.49xLow ROAS
BF_FUSION_ONB_US_Search$250$63$6325%33%14.44x9.52xUpcoming
BF_FUSION_COMP_US_SEARCH_SOREN$1,000$42$664%24%0.62xbelow 1.4x target0.62xLow ROAS

Onboarding / Brand 1 campaign · $10 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
BF_ONB_US_SEARCH_PRODUCTS$100$10$310%79%6.58x—Upcoming

Launched this window 4 campaigns · $24 spent since 2026-09-04

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
BF_ONB_US_SEARCH_PRODUCTSProductsEnabled35816$24$8$155
BF_ONB_US_SEARCH_DISCOUNTSDiscountsEnabled000$0$0$0
BF_ONB_US_SEARCH_MODIFIERSModifiersEnabled2100$0$0$0
BF_ONB_US_SEARCH_WHERETOBUYWheretobuyEnabled000$0$0$0

Together: $155 of new-customer revenue on $24 of spend. They graduate into the tables above once they carry seven full days.

Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.
2Upcoming
1Watch
1Low ROAS

Balm 4 campaigns · $293 yesterday

CampaignBudgetSpend yest.7d avg/dayBudget util.Search ISNC ROAS (TW)LCStatus
SB_BALM_COMP_US_GENERIC_tROAS$1,500$238$30116%21%1.62x1.48xUpcoming
SB_BALM_COMP_US_COMPETITOR_tROAS$500$43$439%27%1.04xbelow 1.3x target1.04xWatch
MR_SB_BALM_ONB_US_Search_REVIEW$50$11$1121%17%0.23xbelow 1.3x target0.23xLow ROAS
SB_BALM_ONB_US_mCPC$100$1$41%40%1.64x—Upcoming

Launched this window 4 campaigns · $20 spent since 2026-09-04

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

CampaignTypeStatusDays liveImpr.ClicksSpendPer live dayNC revenue so far
SR_ONB_US_SEARCH_PRODUCTSProductsEnabled35716$20$7$0
SR_ONB_US_SEARCH_DISCOUNTSDiscountsPaused000$0$0$0
SR_ONB_US_SEARCH_MODIFIERSModifiersPaused000$0$0$0
SR_ONB_US_SEARCH_WHERETOBUYWheretobuyPaused000$0$0$0

Together: $0 of new-customer revenue on $20 of spend. They graduate into the tables above once they carry seven full days.

Generated 11 September 2026 · Scaling window 2026-09-04 – 2026-09-10 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.