NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-07 – 2026-09-13 · 91 campaigns in scope · $26,535 spend yesterday · 1.39x blended NC ROAS

6ScaleWellanova 2 · Celmor 1 · Cleantra 1 · Ledisa 1 · Nervalley 1

38UpcomingCleantra 14 · Nervalley 8 · Celmor 5 · Wellanova 3 · Blueforce 2 · Ledisa 2 · Rejuvapaw 2 · Serabel 2

22WatchCleantra 5 · Nervalley 5 · Ledisa 3 · Rejuvapaw 3 · Celmor 2 · Wellanova 2 · Blueforce 1 · Serabel 1

25Low ROASCleantra 11 · Rejuvapaw 4 · Wellanova 4 · Celmor 3 · Blueforce 2 · Ledisa 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Ledisa

$8,213

spend yesterday

1.33x

NC ROAS (7d)

89% of budget5% of spend in Low ROAS

Cleantra

$8,063

spend yesterday

1.29x

NC ROAS (7d)

63% of budget43% of spend in Low ROAS

Nervalley

$4,636

spend yesterday

1.57x

NC ROAS (7d)

28% of budget0% of spend in Low ROAS

Wellanova

$1,412

spend yesterday

1.51x

NC ROAS (7d)

35% of budget8% of spend in Low ROAS

Rejuvapaw

$1,352

spend yesterday

1.15x

NC ROAS (7d)

44% of budget19% of spend in Low ROAS

Celmor

$1,146

spend yesterday

1.53x

NC ROAS (7d)

67% of budget32% of spend in Low ROAS

Blueforce

$936

spend yesterday

1.77x

NC ROAS (7d)

37% of budget90% of spend in Low ROAS

Serabel

$778

spend yesterday

1.56x

NC ROAS (7d)

37% of budget0% of spend in Low ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

from to 2026-08-15 – 2026-09-13 · 30 days

Ledisa1.45x

$328,921 spend

Cleantra1.21x

$421,589 spend

Nervalley1.71x

$138,437 spend

Wellanova1.27x

$43,858 spend

Rejuvapaw1.18x

$45,900 spend

Celmor1.49x

$24,057 spend

27 of 30 days with data

Blueforce1.70x

$17,516 spend

Serabel1.46x

$8,655 spend

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Ledisa

$8,213

Cleantra

$8,063

Nervalley

$4,636

Wellanova

$1,412

Rejuvapaw

$1,352

Celmor

$1,146

Blueforce

$936

Serabel

$778

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

Campaign	Util.	NC ROAS	Budget	Suggested	Days in status
LD_GLP_ONB_US_Search_REVIEWLedisa	100%	1.52x	$2,000	$2,500 +25%	2$3,997 so far
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	173%	1.90x	$1,000	$1,250 +25%	1
WL_AMLA_COMP_US_SEARCH_AMLAWellanova	114%	1.51x	$700	$1,000 +43%	2$1,458 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor	131%	2.20x	$300	$425 +42%	2$737 so far
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	119%	2.01x	$100	$150 +50%	5$551 so far
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova	110%	2.64x	$40	$75 +88%	3$140 so far

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

Campaign	Util.	NC ROAS	Days in status
LD_GLP_ONB_US_mCPCLedisa	73%	3.05x	5$3,497 so far
SB_BALM_COMP_US_GENERIC_tROASSerabel	46%	1.63x	5$1,998 so far
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra	27%	1.48x	2$1,416 so far
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley	28%	1.71x	5$1,618 so far
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	83%	2.05x	1
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw	73%	1.61x	5$1,322 so far
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	57%	4.41x	5$1,085 so far
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley	12%	1.48x	5$835 so far
CL_LYMPH_COMP_US_Search_Main_tROASCleantra	15%	1.99x	5$1,621 so far
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra	70%	1.47x	5$561 so far

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

Campaign	Util.	NC ROAS	Days in status
CL_PARA_COMP_US_Search_Main_tROASCleantra	103%	0.68xbelow 1.3x target	5$3,962 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra	104%	0.88xbelow 1.3x target	5$3,919 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce	111%	0.86xbelow 1.4x target	5$3,530 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra	104%	0.60xbelow 1.3x target	5$2,611 so far
LD_GLP_COMP_AUS_Search_tROASLedisa	160%	0.94xbelow 1.4x target	5$1,918 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra	104%	0.84xbelow 1.3x target	5$1,313 so far
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra	49%	0.78xbelow 1.4x target	3$1,129 so far
CL_ASTA_COMP_US_Search_Main_tROASCleantra	104%	0.96xbelow 1.3x target	2$1,039 so far
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor	85%	0.92xbelow 1.4x target	2$608 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra	109%	0.67xbelow 1.3x target	5$540 so far
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw	26%	0.57xbelow 1.3x target	5$445 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce	12%	0.26xbelow 1.4x target	5$422 so far

Launched this window 32 campaigns · $706 spent since 2026-09-07

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

18 of these 32 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Brand	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
NV_ONB_US_SEARCH_PRODUCTS	Nervalley	Products	Enabled	6	826	163	$210	$35	$1,364
LD_ONB_US_SEARCH_PRODUCTS	Ledisa	Products	Enabled	6	605	101	$197	$33	$444
SR_ONB_US_SEARCH_PRODUCTS	Serabel	Products	Enabled	6	177	52	$64	$11	$164
CE_ONB_US_SEARCH_PRODUCTS	Celmor	Products	Enabled	6	241	45	$57	$10	$283
BF_ONB_US_SEARCH_PRODUCTS	Blueforce	Products	Enabled	6	121	36	$53	$9	$275
CE_ONB_US_SEARCH_MODIFIERS	Celmor	Modifiers	Enabled	5	70	25	$31	$6	$521
NV_ONB_US_SEARCH_MODIFIERS	Nervalley	Modifiers	Enabled	6	130	23	$29	$5	$114
CE_ONB_US_SEARCH_WHERETOBUY	Celmor	Wheretobuy	Enabled	5	31	5	$6	$1	$82
NV_ONB_US_SEARCH_WHERETOBUY	Nervalley	Wheretobuy	Enabled	5	22	4	$5	$1	$145
BF_ONB_US_SEARCH_MODIFIERS	Blueforce	Modifiers	Enabled	5	23	1	$2	$0	$0
NV_ONB_US_SEARCH_DISCOUNTS	Nervalley	Discounts	Enabled	6	21	1	$1	$0	$0
BF_ONB_US_SEARCH_DISCOUNTS	Blueforce	Discounts	Enabled	1	1	0	$0	$0	$0
BF_ONB_US_SEARCH_WHERETOBUY	Blueforce	Wheretobuy	Enabled	0	0	0	$0	$0	$0
CE_ONB_US_SEARCH_DISCOUNTS	Celmor	Discounts	Enabled	1	5	0	$0	$0	$0
RP_ONB_US_SEARCH_CORE	Rejuvapaw	Core	Paused	2	21	10	$15	$8	$75
WL_ONB_US_SEARCH_PRODUCTS	Wellanova	Products	Paused	2	39	10	$15	$8	$38
WL_ONB_US_SEARCH_CORE	Wellanova	Core	Paused	2	22	10	$14	$7	$0
WL_ONB_US_SEARCH_MODIFIERS	Wellanova	Modifiers	Paused	2	14	3	$4	$2	$35
LD_ONB_US_SEARCH_DISCOUNTS	Ledisa	Discounts	Paused	0	0	0	$0	$0	$0
LD_ONB_US_SEARCH_MODIFIERS	Ledisa	Modifiers	Paused	0	0	0	$0	$0	$0
LD_ONB_US_SEARCH_WHERETOBUY	Ledisa	Wheretobuy	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_DISCOUNTS	Rejuvapaw	Discounts	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_REVIEWS	Rejuvapaw	Reviews	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_WHERETOBUY	Rejuvapaw	Wheretobuy	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_MODIFIERS	Rejuvapaw	Modifiers	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_PRODUCTS	Rejuvapaw	Products	Paused	1	2	0	$0	$0	$0
SR_ONB_US_SEARCH_DISCOUNTS	Serabel	Discounts	Paused	0	0	0	$0	$0	$0
SR_ONB_US_SEARCH_MODIFIERS	Serabel	Modifiers	Paused	0	0	0	$0	$0	$0
SR_ONB_US_SEARCH_WHERETOBUY	Serabel	Wheretobuy	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_DISCOUNTS	Wellanova	Discounts	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_WHERETOBUY	Wellanova	Wheretobuy	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_REVIEWS	Wellanova	Reviews	Paused	0	0	0	$0	$0	$0

Together: $3,541 of new-customer revenue on $706 of spend. They graduate into the tables above once they carry seven full days.

What changed since yesterday

Against the snapshot of 2026-09-12. 4 day(s) of history stored.

CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS — Upcoming → Scale (1.90x, $1,735 yesterday)
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM — Upcoming → Watch (1.35x, $1,510 yesterday)
LD_GLP_COMP_CAN_Search_tROAS — Scale → Watch (1.16x, $474 yesterday)
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue — Scale → Upcoming (2.05x, $414 yesterday)
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER — Low ROAS → Watch (1.08x, $164 yesterday)
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN — Watch → Upcoming (1.60x, $138 yesterday)
CL_PARA_PDP_US_PMAX_GENERIC_tROAS — Watch → Low ROAS (0.77x, $108 yesterday)
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2 — Upcoming → Watch (1.39x, $93 yesterday)
SB_BALM_COMP_US_COMPETITOR_tROAS — Low ROAS → Watch (1.05x, $74 yesterday)
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF — Low ROAS → Watch (1.01x, $58 yesterday)
CL_LYMPH_COMP_AUS_Search_Main_tROAS — Upcoming → Watch (1.25x, $46 yesterday)
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN — Watch → Low ROAS (0.82x, $43 yesterday)
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE — Low ROAS → Upcoming (1.48x, $28 yesterday)
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS — Watch → Upcoming (1.96x, $23 yesterday)
SR_ONB_US_SEARCH_PRODUCTS — Low ROAS → Upcoming (2.54x, $20 yesterday)
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA — Watch → Upcoming (1.41x, $11 yesterday)
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING — Upcoming → Low ROAS (0.66x, $8 yesterday)
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS — entered the report (2.63x)
CL_PARA_ONB_US_Search_mCPC — dropped out of the report (was Low ROAS)
LD_GLP_PDP_US_PMAX_BRAND_tROAS — dropped out of the report (was Upcoming)
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue — dropped out of the report (was Upcoming)
RP_ALGY_COMP_US_SEARCH_DOG_IS_HUMAN — dropped out of the report (was Low ROAS)
SB_BALM_ONB_US_mCPC — dropped out of the report (was Upcoming)

Generated 14 September 2026 · Scaling window 2026-09-07 – 2026-09-13 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 76% of brand spend.

Bring every keyword to at least impression share NC ROAS target Value per click of the EXTRA clicks Share of the attributed revenue that is really brand search

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 34 keywords · $5,071 this week · IS 41%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisaExact	$2.40	89%	11%	66%	10	$2,064	up to $3.74 · IS 100%	$2.40 · IS 89%	1.97x
Ledisa patchesExact	$2.40	31%	69%	14%	10	$1,308	up to $4.10 · IS 63%	$4.10 · IS 63%	2.11x*
ledisaPhrase	$2.40	31%	69%	11%	10	$554	do not raise	$2.40 · IS 31%	0.62x*
ledisa patches websiteExact	$2.40	84%	16%	65%	10	$347	up to $6.05 · IS 100%	$2.40 · IS 84%	1.85x
ledisa patchExact	$2.40	72%	28%	46%	10	$283	up to $7.27 · IS 99%	$3.11 · IS 79%	2.17x*
ledisa glp 1 patchesExact	$2.40	30%	70%	10%	10	$123	up to $7.56 · IS 100%	$5.18 · IS 100%	3.71x
Ledisa glp-1Exact	$2.40	40%	60%	19%	10	$50	up to $5.18 · IS 74%	$5.18 · IS 74%	2.36x*
ledisa patch reviewsExact	$2.40	10%	90%	10%	6	$47	below target	$2.40 · IS 10%	0.00x*
glp 1 patch ledisaExact	$2.40	37%	63%	20%	10	$40	up to $6.05 · IS 100%	$4.79 · IS 92%	1.63x
ledisa glp1 patchPhrase	$2.40	20%	80%	10%	10	$40	up to $7.27 · IS 84%	$4.55 · IS 53%	1.02x
ledisa weight loss patchesExact	$2.40	42%	58%	22%	10	$28	do not raise	$2.40 · IS 42%	0.30x*
how much are ledisa patchesExact	$2.40	35%	65%	22%	9	$19	below target	$2.40 · IS 35%	0.00x

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $1,167 this week · IS 66%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
NervalleyExact	$1.29	89%	11%	73%	10	$453	no Google bid curve	—	—
Nervalley Pure ReliefExact	$1.29	74%	26%	55%	10	$167	no Google bid curve	—	—
Pure Relief Magnesium CreamExact	$1.29	89%	11%	64%	10	$163	no Google bid curve	—	—
Nervalley Magnesium CreamExact	$1.29	90%	10%	72%	10	$138	no Google bid curve	—	—
Nervalley Pure ReliefPhrase	$1.29	48%	52%	23%	10	$123	no Google bid curve	—	—
NervalleyPhrase	$1.29	41%	59%	17%	10	$67	no Google bid curve	—	—
Pure ReliefPhrase	$2.00	33%	67%	16%	10	$24	no Google bid curve	—	—
Nervalley Magnesium CreamPhrase	$1.29	38%	62%	16%	10	$10	no Google bid curve	—	—
Pure Relief CreamExact	$1.29	84%	16%	53%	10	$8	no Google bid curve	—	—
Pure Relief CreamPhrase	$1.29	43%	57%	17%	10	$6	no Google bid curve	—	—
Pure ReliefExact	$2.00	41%	59%	30%	10	$4	no Google bid curve	—	—
Pure Relief Magnesium CreamPhrase	$1.29	62%	38%	31%	10	$4	no Google bid curve	—	—

BF_FUSION_ONB_US_Search Blueforce · 22 keywords · $408 this week · IS 33%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
FollifusionExact	$1.50	85%	15%	31%	10	$80	up to $2.56 · IS 100%	$2.56 · IS 100%	2.48x
blue force hair growthExact	$1.50	84%	16%	44%	10	$65	up to $2.84 · IS 100%	$2.84 · IS 100%	6.35x
Blue ForceExact	$1.50	38%	62%	22%	10	$59	up to $2.84 · IS 76%	$2.84 · IS 76%	9.49x*
Blue Force FollifusionPhrase	$1.50	19%	81%	10%	—	$52	up to $2.56 · IS 46%	$2.56 · IS 46%	3.30x*
Blue ForcePhrase	$1.50	23%	77%	10%	10	$36	up to $10.23 · IS 100%	$7.43 · IS 100%	2.69x
BlueForce FollifusionExact	$1.50	71%	29%	40%	10	$27	up to $10.23 · IS 100%	$4.54 · IS 100%	9.10x
blueforce hair growthExact	$1.50	80%	20%	30%	10	$15	below target	$1.50 · IS 80%	0.00x
blueforce hairExact	$1.50	25%	75%	10%	10	$13	no Google bid curve	—	—
blue force hair treatmentExact	$1.50	94%	6%	53%	10	$12	up to $10.23 · IS 100%	$1.50 · IS 94%	5.83x
blueforce hair growthPhrase	$1.50	23%	77%	10%	10	$10	below target	$1.50 · IS 23%	0.00x
BlueForce FollifusionPhrase	$1.50	20%	80%	10%	10	$9	below target	$1.50 · IS 20%	0.00x
blue force hairPhrase	$1.50	26%	74%	10%	10	$7	no Google bid curve	—	—

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 3 keywords · $342 this week · IS 61%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CleantraExact	$1.90	63%	37%	29%	10	$308	up to $2.20 · IS 67%	$2.20 · IS 67%	1.92x*
Cleantra DropsExact	$1.90	45%	55%	11%	9	$29	up to $2.20 · IS 51%	$2.20 · IS 51%	3.08x*
Cleantra SupplementsExact	$1.29	42%	58%	20%	7CTR below avg.	$5	below target	$1.29 · IS 42%	0.00x

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 30 keywords · $210 this week · IS 67%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley pure relief magnesium creamExact	$1.29	82%	18%	46%	8ad below avg.	$50	no Google bid curve	—	—
nerve valley magnesium creamExact	$1.29	90%	10%	59%	8ad below avg.	$30	no Google bid curve	—	—
nervalley pain reliefExact	$1.43	86%	14%	61%	8ad below avg.	$30	no Google bid curve	—	—
nervalley creamExact	$1.29	88%	12%	53%	10	$17	no Google bid curve	—	—
nervalley nerve creamExact	$1.29	93%	7%	57%	7	$13	no Google bid curve	—	—
nerve valley pure relief magnesium creamExact	$1.29	96%	4%	50%	8ad below avg.	$11	no Google bid curve	—	—
nervalley magnesiumExact	$1.29	37%	63%	26%	10	$9	no Google bid curve	—	—
nervalley pure relief creamExact	$1.29	72%	28%	44%	8ad below avg.	$8	no Google bid curve	—	—
nervalley pure relief magnesiumExact	$1.29	74%	26%	53%	8ad below avg.	$8	no Google bid curve	—	—
new valley magnesium creamExact	$1.29	78%	22%	56%	8ad below avg.	$6	no Google bid curve	—	—
nervalley magnesium lotionExact	$1.29	100%	0%	67%	10	$5	no Google bid curve	—	—
nervally pure reliefExact	$1.43	31%	69%	19%	10	$4	no Google bid curve	—	—

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 40 keywords · $192 this week · IS 40%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
lesida patchExact	$2.00	87%	13%	46%	10	$43	no Google bid curve	—	—
lidesa patchesExact	$2.00	79%	21%	35%	—	$20	no Google bid curve	—	—
lidesa glp 1 patchesExact	$2.00	45%	55%	18%	—	$17	no Google bid curve	—	—
glp 1 ledisaExact	$2.00	39%	61%	19%	—	$16	no Google bid curve	—	—
ledisa patches for menExact	$2.00	85%	15%	41%	7	$14	no Google bid curve	—	—
ladesa patchesExact	$2.00	75%	25%	46%	10	$14	no Google bid curve	—	—
how to use ledisa patchesExact	$2.00	33%	67%	14%	9	$10	no Google bid curve	—	—
ledisa loginExact	$2.00	10%	90%	10%	7	$8	no Google bid curve	—	—
ledisa for menExact	$2.00	67%	33%	10%	6ad below avg.	$6	no Google bid curve	—	—
glp patches ledisaExact	$2.00	39%	61%	22%	—	$6	no Google bid curve	—	—
glp 1 balance patches ledisaExact	$2.00	42%	58%	17%	9	$4	no Google bid curve	—	—
where can i buy ledisa patchesExact	$2.00	76%	24%	33%	7	$4	no Google bid curve	—	—

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 20 keywords · $176 this week · IS 20%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase	$1.90	12%	88%	10%	7	$65	up to $2.01 · IS 14%	$2.01 · IS 14%	1.18x*
Lymphatic Drops CleantraPhrase	$1.29	20%	80%	10%	6	$30	below target	$1.29 · IS 20%	0.00x
Lymph Drainage CleantraExact	$2.50	52%	48%	21%	—	$23	up to $4.21 · IS 83%	$4.21 · IS 83%	1.70x*
Lymphatic Drainage CleantraExact	$1.43	57%	43%	29%	7	$13	below target	$1.43 · IS 57%	0.00x
Lymph Support CleantraPhrase	$1.29	15%	85%	10%	—	$10	below target	$1.29 · IS 15%	0.00x
Cleantra LymphaticExact	$1.29	54%	46%	20%	8	$8	below target	$1.29 · IS 54%	0.00x
Cleantra Lymphatic DrainageExact	$1.29	37%	63%	10%	7	$5	below target	$1.29 · IS 37%	0.00x
Cleantra Lymphatic DropsExact	$1.29	58%	42%	18%	7	$5	below target	$1.29 · IS 58%	0.00x
Cleantra Lymphatic Drainage DropsExact	$1.90	33%	67%	10%	7	$4	up to $3.91 · IS 47%	$2.45 · IS 40%	1.02x*
Lymph CleantraPhrase	$1.29	19%	81%	10%	—	$4	below target	$1.29 · IS 19%	0.00x
Lymph Drops CleantraPhrase	$1.29	14%	86%	10%	—	$4	no Google bid curve	—	—
Lymph CleantraExact	$1.29	33%	67%	17%	—	$2	no Google bid curve	—	—

CL_PARA_ONB_US_Search_mCPC Cleantra · 13 keywords · $166 this week · IS 64%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ParaVanish DropsExact	$3.91	90%	10%	82%	5ad below avg.	$46	do not raise	$3.91 · IS 90%	13.32x*
paravanish reviewsExact	$3.91	33%	67%	12%	5ad, landing below avg.	$23	below target	$3.91 · IS 33%	0.00x
paravanishExact	$1.54	72%	28%	43%	7	$21	below target	$1.54 · IS 72%	0.00x
ParaVanshExact	$3.91	93%	7%	79%	9	$15	below target	$3.91 · IS 93%	0.00x
Cleantra ParasiteExact	$3.91	97%	3%	76%	7	$12	below target	$3.91 · IS 97%	0.00x*
where to buy paravanishExact	$2.78	74%	26%	53%	4landing below avg.	$11	below target	$2.78 · IS 74%	0.00x*
cleantra paravanish reviewsExact	$4.88	60%	40%	15%	3ad, landing below avg.	$10	below target	$4.88 · IS 60%	0.00x
paravanish amazonExact	$8.80	100%	0%	100%	4landing below avg.	$8	no Google bid curve	—	—
Cleantra Parasite CleanseExact	$2.78	57%	42%	42%	5ad below avg.	$8	below target	$2.78 · IS 57%	0.00x
Cleantra ParaVanishExact	$1.54	58%	42%	42%	6ad below avg.	$6	no Google bid curve	—	—
para vanish parasite cleanseExact	$4.15	57%	43%	21%	6ad below avg.	$3	up to $18.96 · IS 68%	$4.03 · IS 57%	2.44x*
cleantra para vanishExact	$2.78	71%	29%	14%	6ad below avg.	$3	no Google bid curve	—	—

CL_Oil_ONB_US_Search Celmor · 10 keywords · $126 this week · IS 36%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMORExact	$1.29	65%	35%	29%	10	$42	up to $2.78 · IS 100%	$2.45 · IS 97%	1.72x
CELMORPhrase	$1.29	21%	79%	10%	10	$38	up to $2.45 · IS 48%	$2.45 · IS 48%	2.22x*
CELMOR Silk Body OilExact	$1.29	72%	28%	32%	9	$15	below target	$1.29 · IS 72%	0.00x
CELMOR Body OilExact	$1.29	71%	29%	38%	9	$14	below target	$1.29 · IS 71%	0.00x
CELMOR OilExact	$1.29	61%	39%	39%	9	$11	up to $6.39 · IS 99%	$3.25 · IS 87%	4.26x*
CELMOR Silk Body OilPhrase	$1.29	28%	72%	10%	9	$4	no Google bid curve	—	—
CELMOR OilPhrase	$1.29	24%	76%	10%	9	$1	below target	$1.29 · IS 24%	0.00x
Body Oil CELMORPhrase	$1.29	10%	90%	10%	—	$0	no Google bid curve	—	—
Silk Body Oil CELMORExact	$1.29	50%	50%	17%	—	$0	below target	$1.29 · IS 50%	0.00x*
Body Oil CELMORExact	$1.29	71%	29%	10%	—	$0	up to $3.91 · IS 100%	$3.91 · IS 100%	7.70x

SR_ONB_US_SEARCH_PRODUCTS Serabel · 18 keywords · $64 this week · IS 64%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabel tallowExact	$1.26	94%	6%	70%	10	$35	no Google bid curve	—	—
serabel beef tallowExact	$1.26	62%	38%	43%	10	$10	no Google bid curve	—	—
serabel beef tallow and honey balmExact	$1.26	67%	33%	67%	8ad below avg.	$4	no Google bid curve	—	—
serabel whipped tallow and honey balmExact	$1.26	75%	25%	50%	6ad below avg.	$3	no Google bid curve	—	—
serabel beef tallow for skinExact	$1.26	67%	33%	42%	—	$3	no Google bid curve	—	—
serabel tallow and honey balmExact	$1.26	67%	33%	67%	9	$1	no Google bid curve	—	—
sarabel tallowExact	$1.26	50%	50%	50%	—	$1	no Google bid curve	—	—
serabel whipped tallow & honey balmExact	$1.26	100%	0%	100%	8ad below avg.	$1	no Google bid curve	—	—
serabel beef tallow and honeyExact	$1.26	80%	20%	80%	—	$1	no Google bid curve	—	—
serabel tallow reviewsExact	$1.26	20%	80%	10%	—	$1	no Google bid curve	—	—
serabel whipped tallow balmExact	$1.26	67%	33%	67%	9	$1	no Google bid curve	—	—
serabel whipped tallow and honey balm reviewsExact	$1.26	33%	67%	10%	6ad below avg.	$1	no Google bid curve	—	—

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $57 this week · IS 73%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMOR Silk Body OilExact	$1.29	70%	30%	34%	8ad below avg.	$19	no Google bid curve	—	—
celmore body oilExact	$1.29	75%	25%	33%	9	$13	no Google bid curve	—	—
CELMOR Body OilExact	$1.29	71%	29%	33%	8ad below avg.	$11	no Google bid curve	—	—
CELMOR OilExact	$1.29	76%	24%	38%	8ad below avg.	$8	no Google bid curve	—	—
Silk Body Oil CELMORExact	$1.29	69%	31%	46%	—	$3	no Google bid curve	—	—
Body Oil CELMORExact	$1.29	80%	20%	40%	—	$3	no Google bid curve	—	—
clemor body oilExact	$1.29	100%	0%	25%	8ad below avg.	$1	no Google bid curve	—	—

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $53 this week · IS 75%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
BlueForce FollifusionExact	$1.50	76%	24%	34%	10	$31	no Google bid curve	—	—
blueforce follifusion systemExact	$1.50	80%	20%	30%	9	$10	no Google bid curve	—	—
Follifusion Blue ForceExact	$1.50	70%	30%	50%	—	$9	no Google bid curve	—	—
blueforce hair regrowthExact	$1.50	33%	67%	10%	8ad below avg.	$1	no Google bid curve	—	—
Follifusion BlueForceExact	$1.50	100%	0%	75%	10	$1	no Google bid curve	—	—
Blue Force FollifusionExact	$1.50	50%	50%	10%	—	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_MODIFIERS Celmor · 5 keywords · $31 this week · IS 58%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmoreExact	$1.29	68%	32%	24%	8ad below avg.	$11	no Google bid curve	—	—
trycelmor comExact	$1.29	46%	54%	10%	8ad below avg.	$8	no Google bid curve	—	—
trycelmorExact	$1.29	40%	60%	20%	8ad below avg.	$6	no Google bid curve	—	—
celmor websiteExact	$1.29	67%	33%	44%	—	$4	no Google bid curve	—	—
celmor comExact	$1.29	62%	38%	50%	10	$3	no Google bid curve	—	—

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 8 keywords · $29 this week · IS 64%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nerve valleyExact	$1.29	72%	28%	40%	8ad below avg.	$15	no Google bid curve	—	—
nervallyExact	$1.29	69%	31%	39%	8ad below avg.	$6	no Google bid curve	—	—
nervalley comExact	$1.29	27%	73%	10%	9	$5	no Google bid curve	—	—
help nervalley comExact	$1.29	70%	30%	13%	8ad below avg.	$2	no Google bid curve	—	—
nervalley websiteExact	$1.29	40%	60%	10%	10	$0	no Google bid curve	—	—
nervalley officialExact	$1.29	10%	90%	10%	—	$0	no Google bid curve	—	—
nervalley storeExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—
nerv valleyExact	$1.29	50%	50%	10%	8ad below avg.	$0	no Google bid curve	—	—

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $29 this week · IS 27%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Cleantra Oil OreganoExact	$1.29	39%	61%	10%	8	$8	below target	$1.29 · IS 39%	0.00x
Cleantra Oil of OreganoExact	$1.29	30%	70%	10%	7	$8	below target	$1.29 · IS 30%	0.00x
Oil of Oregano CleantraPhrase	$1.90	21%	79%	10%	7	$5	up to $3.91 · IS 37%	$3.91 · IS 37%	0.50x*
Oil of Oregano CleantraExact	$1.29	50%	50%	10%	7	$4	below target	$1.29 · IS 50%	0.00x
Oregano Oil CleantraExact	$1.29	22%	78%	10%	7	$3	no Google bid curve	—	—
Cleantra Oregano OilExact	$1.29	32%	68%	10%	7	$1	no Google bid curve	—	—
Oregano CleantraPhrase	$1.29	15%	85%	10%	—	$1	no Google bid curve	—	—
Cleantra OreganoExact	$1.29	25%	75%	10%	6	$0	no Google bid curve	—	—

SB_BALM_ONB_US_mCPC Serabel · 14 keywords · $26 this week · IS 40%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabelPhrase	$0.79	51%	49%	31%	9	$9	below target	$0.79 · IS 51%	0.00x
serabel beef tallow for skinPhrase	$1.29	48%	52%	25%	10	$4	do not raise	$1.29 · IS 48%	0.40x*
serabel whipped tallow and honey balmPhrase	$1.29	29%	71%	18%	9	$4	up to $2.45 · IS 56%	$1.29 · IS 29%	0.52x
serabel whipped tallowPhrase	$1.29	69%	31%	10%	8ad below avg.	$3	up to $3.91 · IS 100%	$1.29 · IS 69%	1.42x
serabel tallowPhrase	$0.79	50%	50%	33%	10	$2	up to $1.23 · IS 64%	$0.79 · IS 50%	0.34x
serabel beef tallowPhrase	$1.29	50%	50%	10%	8ad below avg.	$1	no Google bid curve	—	—
serabel tallow balmPhrase	$1.29	100%	0%	100%	10	$1	no Google bid curve	—	—
serabel whipped tallow & honey balmPhrase	$1.29	50%	50%	25%	8ad below avg.	$1	no Google bid curve	—	—
serabel beef tallow and honeyPhrase	$1.29	29%	71%	14%	9	$1	no Google bid curve	—	—
serabel beef tallow and honey balmPhrase	$1.29	27%	73%	13%	9	$0	no Google bid curve	—	—
serabel beef tallow balmPhrase	$1.29	83%	17%	50%	9	$0	no Google bid curve	—	—
serabel tallow and honey balmPhrase	$1.29	50%	50%	17%	10	$0	no Google bid curve	—	—

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $14 this week · IS 24%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Cleantra AstaxanthinExact	$1.29	32%	68%	10%	8	$8	no Google bid curve	—	—
Cleantra AstaxanthinPhrase	$1.29	19%	81%	10%	8	$6	no Google bid curve	—	—
Astaxanthin CleantraExact	$1.29	25%	75%	10%	8	$0	no Google bid curve	—	—

CL_SOUR_ONB_US_Search_tCPA Cleantra · 5 keywords · $14 this week · IS 38%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Soursop CleantraExact	$1.29	37%	63%	19%	7	$8	no Google bid curve	—	—
Soursop CleantraPhrase	$1.29	38%	62%	12%	7	$6	no Google bid curve	—	—
Cleantra SoursopExact	$1.29	61%	39%	28%	7	$0	no Google bid curve	—	—
Soursop Bitters CleantraExact	$1.29	21%	79%	10%	7	$0	no Google bid curve	—	—
Soursop Drops CleantraExact	$1.29	25%	75%	10%	—	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 2 keywords · $6 this week · IS 70%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor body oil where to buyExact	$1.29	72%	28%	24%	8ad below avg.	$6	no Google bid curve	—	—
where to buy celmorExact	$1.29	33%	67%	10%	—	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 1 keywords · $5 this week · IS 61%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
where to buy nervalleyExact	$1.29	61%	39%	44%	10	$5	no Google bid curve	—	—

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 4 keywords · $2 this week · IS 13%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforseExact	$1.50	12%	88%	10%	—	$2	no Google bid curve	—	—
bluforceExact	$1.50	11%	89%	10%	—	$0	no Google bid curve	—	—
tryblueforceExact	$1.50	50%	50%	10%	8ad below avg.	$0	no Google bid curve	—	—
blueforce officialExact	$1.50	14%	86%	10%	—	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $1 this week · IS 57%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley coupon codeExact	$1.29	57%	43%	10%	8ad below avg.	$1	no Google bid curve	—	—

BF_ONB_US_SEARCH_DISCOUNTS Blueforce · 1 keywords · $0 this week · IS 10%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforce coupon codeExact	$1.50	10%	90%	10%	—	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_DISCOUNTS Celmor · 3 keywords · $0 this week · IS 45%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor coupon codeExact	$1.29	50%	50%	50%	8ad below avg.	$0	no Google bid curve	—	—
celmor discount codeExact	$1.29	20%	80%	10%	—	$0	no Google bid curve	—	—
celmor promo codeExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—

$159,382Non-brand Search spend, 7d67 campaigns in scope

1.19xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x

21%Impression share49% lost to rank · 31% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

Campaign	Bidding	Budget	7d avg/day	Budget util.	Search ISlost: rank · budget	Abs. top	CPC	CTR	What holds it back	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROASLedisa · Competitor	maximize conversion value · 110%	$4,000	$4,498	105%	19%32% · 50%	10%	$4.18	31.5%	budget	1.01xbelow 1.4x target	0.53x	Watch
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviews	maximize conversion value · 160%	$2,000→ $2,500 (+25%)	$2,003	100%	36%25% · 39%	23%	$4.50	48.0%	budget	1.52x	0.71x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$1,303	50%	45%55% · 0%	23%	$2.32	15.0%	target	1.35xbelow 1.4x target	1.04x	Watch
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 95%	$2,500	$1,131	27%	24%76% · 0%	10%	$1.87	13.6%	target	1.48x	1.17x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitor	maximize conversion value · 140%	$3,000	$874	23%	68%32% · 0%	23%	$2.48	13.8%	target	1.26xbelow 1.4x target	1.10x	Watch
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$839	103%	14%27% · 60%	10%	$2.16	18.1%	budget	0.68xbelow 1.3x target	0.54x	Low ROAS
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$812	104%	10%13% · 77%	10%	$2.42	15.6%	budget	0.88xbelow 1.3x target	0.70x	Low ROAS
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitor	maximize conversion value	$650	$691	111%	13%74% · 14%	10%	$3.70	12.2%	budget	0.86xbelow 1.4x target	0.62x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitor	maximize conversion value · 140%	$3,000	$678	21%	67%33% · 0%	20%	$3.50	13.0%	target	1.37xbelow 1.4x target	1.07x	Watch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$641	14%	45%55% · 0%	20%	$2.15	15.7%	target	1.03xbelow 1.4x target	0.69x	Watch
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$620	115%	10%7% · 88%	10%	$2.05	24.9%	budget	1.22xbelow 1.3x target	0.91x	Watch
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitor	maximize conversion value · 120%	$700→ $1,000 (+43%)	$617	114%	33%67% · 0%	18%	$1.78	15.9%	target	1.51x	1.32x	Scale
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$555	104%	10%18% · 74%	10%	$2.23	20.2%	budget	0.60xbelow 1.3x target	0.52x	Low ROAS
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$541	104%	10%6% · 88%	10%	$2.15	23.3%	budget	0.96xbelow 1.3x target	0.70x	Low ROAS
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$537	104%	10%6% · 90%	10%	$1.91	23.9%	budget	1.01xbelow 1.3x target	0.76x	Watch
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitor	maximize conversion value · 120%	$350	$404	135%	25%75% · 0%	10%	$2.25	17.1%	target	1.16xbelow 1.4x target	0.62x	Watch
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$397	49%	33%67% · 0%	13%	$2.16	15.1%	target	0.78xbelow 1.4x target	0.74x	Low ROAS
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitor	maximize conversion value · 110%	$1,500	$373	46%	22%78% · 0%	10%	$1.64	11.0%	target	1.63x	1.61x	Upcoming
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviews	target roas	$1,500	$360	25%	30%70% · 0%	10%	$2.57	21.9%	target	1.25xbelow 1.4x target	0.45x	Watch
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitor	maximize conversion value · 120%	$250	$357	160%	21%79% · 0%	10%	$2.45	15.8%	target	0.94xbelow 1.4x target	0.46x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitor	maximize conversion value · 140%	$1,500	$329	28%	54%46% · 0%	34%	$2.23	19.6%	target	1.71x	1.43x	Upcoming
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$250	$295	104%	14%39% · 47%	10%	$2.03	18.1%	budget	0.84xbelow 1.3x target	0.74x	Low ROAS
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 81%	$1,000	$294	15%	31%69% · 0%	10%	$1.88	16.3%	target	1.99x	1.45x	Upcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitor	maximize conversion value · 120%	$500	$290	84%	73%27% · 0%	16%	$3.48	12.8%	demand	1.22xbelow 1.3x target	1.09x	Watch
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitor	maximize conversions · $54	$400	$289	85%	55%45% · 0%	11%	$3.00	10.9%	target	0.92xbelow 1.4x target	0.04x	Low ROAS
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitor	maximize conversions · $48	$300→ $425 (+42%)	$252	131%	27%73% · 0%	10%	$1.63	12.4%	target	2.20x	0.13x	Scale
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$251	73%	47%53% · 0%	10%	$2.67	10.9%	target	1.61x	1.57x	Upcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitor	maximize conversions · $36	$200	$194	82%	33%66% · 0%	10%	$1.62	10.8%	target	1.08xbelow 1.3x target	0.10x	Watch
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitor	maximize conversion value · 140%	$1,500	$193	12%	58%42% · 0%	19%	$2.67	10.2%	target	1.48x	1.48x	Upcoming
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$173	45%	56%44% · 0%	17%	$2.63	10.2%	target	1.28xbelow 1.3x target	1.23x	Watch
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitor	maximize conversion value · 135%	$300	$137	26%	10%90% · 1%	10%	$2.42	11.0%	target	0.57xbelow 1.3x target	0.57x	Low ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitor	maximize conversion value · 105%	$100	$135	109%	10%8% · 84%	10%	$2.62	22.6%	budget	0.67xbelow 1.3x target	0.37x	Low ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitor	maximize conversion value · 120%	$500	$127	28%	23%77% · 0%	10%	$2.02	7.5%	target	1.60x	1.60x	Upcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitor	maximize conversions · $36	$200	$126	87%	43%57% · 0%	19%	$1.86	15.9%	target	1.31x	0.07x	Watch
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviews	manual cpc	$200	$114	70%	31%69% · 0%	14%	$2.24	22.4%	bid	1.47x	0.78x	Upcoming
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitor	maximize conversion value · 120%	$150	$101	82%	10%90% · 0%	10%	$1.65	7.3%	target	1.10xbelow 1.3x target	1.00x	Watch
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitor	maximize conversion value · 135%	$400	$99	15%	18%82% · 0%	10%	$2.23	10.4%	target	1.01xbelow 1.3x target	1.01x	Watch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitor	maximize conversion value · 120%	$500	$90	16%	43%57% · 0%	26%	$2.25	15.7%	target	1.93x	1.79x	Upcoming
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitor	maximize conversion value · 105%	$75	$88	105%	14%21% · 65%	10%	$2.53	14.3%	budget	0.82xbelow 1.3x target	0.57x	Low ROAS
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitor	maximize conversion value · 120%	$100	$86	118%	60%40% · 0%	34%	$3.78	9.8%	target	0.72xbelow 1.3x target	0.72x	Low ROAS
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitor	manual cpc	$1,000	$79	12%	27%73% · 0%	10%	$1.46	10.7%	bid	0.26xbelow 1.4x target	0.26x	Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$75	12%	21%79% · 0%	10%	$1.48	9.9%	target	2.11x	1.85x	Upcoming
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitor	maximize conversion value · 110%	$500	$63	15%	29%71% · 0%	10%	$1.65	9.9%	target	1.05xbelow 1.3x target	1.05x	Watch
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitor	maximize conversion value · 120%	$500	$62	19%	10%90% · 0%	10%	$2.01	8.6%	target	1.39x	1.39x	Watch
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROASRejuvapaw · Competitor	maximize conversion value · 135%	$600	$60	6%	10%90% · 0%	10%	$1.71	9.4%	target	0.53xbelow 1.3x target	0.53x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitor	maximize conversion value · 95%	$250	$49	18%	47%53% · 0%	17%	$2.30	14.0%	target	1.25xbelow 1.4x target	0.62x	Watch
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitor	maximize conversion value · 120%	$75	$49	37%	10%90% · 0%	10%	$2.03	8.3%	target	1.48x	1.48x	Upcoming
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitor	maximize conversion value · 120%	$40→ $75 (+88%)	$37	110%	31%48% · 21%	10%	$1.58	9.5%	budget	2.64x	2.13x	Scale
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitor	maximize conversion value · 120%	$500	$35	5%	10%90% · 0%	10%	$2.21	10.7%	target	0.67xbelow 1.3x target	0.67x	Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$35	4%	16%84% · 0%	10%	$1.23	14.5%	target	2.48x	2.48x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitor	maximize conversion value · 120%	$250	$34	17%	20%80% · 0%	10%	$1.69	11.8%	target	0.82xbelow 1.3x target	0.68x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitor	maximize conversion value · 155%	$150	$31	18%	18%82% · 0%	10%	$1.44	8.3%	target	1.97x	1.75x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitor	maximize conversion value · 120%	$100	$31	33%	10%90% · 0%	10%	$1.88	12.7%	target	3.38x	3.03x	Upcoming
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitor	maximize conversion value · 135%	$500	$29	6%	10%90% · 0%	10%	$1.64	12.5%	target	0.38xbelow 1.3x target	0.38x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$27	45%	39%61% · 0%	13%	$1.31	12.6%	target	1.96x	1.17x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$25	40%	43%57% · 0%	10%	$1.75	10.9%	target	0.64xbelow 1.4x target	0.43x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitor	maximize conversion value · 140%	$150	$22	7%	29%71% · 0%	10%	$1.10	11.9%	target	1.36xbelow 1.4x target	0.25x	Watch
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitor	maximize conversions · $48	$50	$22	42%	46%54% · 0%	14%	$1.84	14.5%	target	0.20xbelow 1.4x target	—	Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitor	maximize conversion value · 120%	$100	$22	22%	10%90% · 0%	10%	$2.06	10.3%	target	0.87xbelow 1.3x target	0.87x	Low ROAS
WL_AMLA_COMP_US_SEARCH_ALEVIAWellanova · Competitor	maximize conversion value · 120%	$300	$21	3%	25%75% · 0%	10%	$1.91	5.7%	target	0.90xbelow 1.3x target	0.90x	Low ROAS
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviews	manual cpc	$100	$16	14%	37%63% · 0%	10%	$1.25	15.4%	bid	3.80x	1.45x	Upcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitor	manual cpc	$500	$14	3%	23%77% · 0%	10%	$1.48	6.8%	bid	1.18xbelow 1.4x target	1.18x	Watch
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviews	manual cpc	$100	$11	10%	18%82% · 0%	10%	$1.26	19.9%	bid	2.19x	—	Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTINGCelmor · Competitor	maximize conversions · $48	$100	$9	8%	36%64% · 0%	10%	$1.33	14.6%	target	0.66xbelow 1.4x target	—	Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitor	maximize conversions · $48	$50	$8	23%	36%64% · 0%	10%	$2.36	8.6%	target	1.41x	—	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$8	12%	24%76% · 0%	10%	$1.61	16.9%	target	4.58x	4.58x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$4	16%	23%77% · 0%	12%	$0.93	17.6%	target	2.63x	2.63x	Upcoming

$15,226PMax & Shopping spend, 7d11 campaigns in scope

2.15xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x

34%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-14, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant Center	Account issues	Feed	Items	Live in Shopping	Rejected in Shopping	Not in Shopping ads	Out of Display	Top Shopping issue
BlueForce · 5844164336	Account warned for policy violation: Unsupported Shopping content (Recurring billing)	US	10	0	0	10	0	none
CELMOR · 5768928133	Website not claimed	item statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747	none	US	50	50	0	0	6	none
GL-ME · 5688360402	Account suspended due to policy violation: Misrepresentation · 8 countriesNo Google Ads account linked	USD_37751849151	63	0	63	0	63	Misrepresentation · 63
		USD_42848878783	101	0	0	101	0
Ledisa · 5685678497	Your checkout URL is not yet live	AUS	20	18	2	0	9	Healthcare and Medicine: Unapproved supplements · 5
		CAN	20	20	0	0	9
		UK	20	18	2	0	9
		US	30	29	1	0	9
Wellanova · 5768928391	No Google Ads account linked	item statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Where the spend goes (7d)	Feed items	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	$1,000→ $1,250 (+25%)	$1,735	$905	173%	69% Display	10/10 live	1.90x	0.73x	Scale
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	$500	$414	$434	83%	Search-led	MC not in backup	2.05x	1.51x	Upcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	$500	$286	$225	57%	Search-led	10/10 live	4.41x	2.98x	Upcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra	$250	$177	$147	71%	43% Display	10/10 live2 out of Display	1.14xbelow 1.6x target	0.79x	Watch
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra	$100	$108	$119	108%	21% Display	10/10 live	0.77xbelow 1.6x target	0.48x	Low ROAS
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	$100→ $150 (+50%)	$119	$106	119%	Search-led	MC not in backup	2.01x	1.42x	Scale
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra	$500	$59	$93	12%	28% Display	10/10 live1 out of Display	1.08xbelow 1.6x target	0.40x	Watch
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra	$200	$60	$65	30%	Search-led	10/10 live2 out of Display	3.65x	2.36x	Upcoming
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra	$100	$25	$37	25%	7% Display	10/10 live	3.99x	3.24x	Upcoming
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra	$150	$25	$32	16%	14% Display	10/10 live1 out of Display	1.64x	0.72x	Upcoming
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra	$150	$12	$12	8%	Search-led	10/10 live3 out of Display	5.27x	3.39x	Upcoming

$50,122Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21

0.24xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x

$386Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

Campaign	Status	Served	Spend	NC ROAS (TW)	Cost / new order	NC orders	Impr.	CPM	CTR	CPC	Video views	View rate	Google conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversions	Paused	07-09 → 08-2143 days	$19,410	0.34x	$285	68	846,355	$23	1.36%	$1.68	220,701	26.1%	231
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversions	Paused	07-10 → 08-2013 days	$8,031	0.20x	$446	18	226,554	$35	1.37%	$2.59	71,384	31.5%	54
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$6,177	0.17x	$475	13	199,014	$31	1.02%	$3.05	58,576	29.4%	108
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$3,615	0.06x	$904	4	86,351	$42	1.71%	$2.45	28,056	32.5%	52
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversions	Paused	07-18 → 08-2135 days	$3,614	0.18x	$602	6	114,157	$32	1.16%	$2.74	37,746	33.1%	37
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversions	Paused	06-16 → 06-267 days	$3,588	0.05x	$1,794	2	102,376	$35	1.56%	$2.24	28,282	27.6%	12
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversions	Paused	07-30 → 08-2123 days	$2,217	0.40x	$185	12	77,069	$29	0.95%	$3.04	27,838	36.1%	19
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$2,016	0.34x	$403	5	66,837	$30	0.97%	$3.11	26,877	40.2%	24
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$1,444	0.13x	$722	2	55,372	$26	0.50%	$5.19	33,016	59.6%	13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversions	Paused	07-26 → 07-261 days	$10	0.00x	—	0	640	$16	1.25%	$1.27	0	0.0%	0

1Scale

2Upcoming

3Watch

1Low ROAS

GLP-1 6 campaigns · $8,154 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROAS	$4,000	$4,181	$4,498	105%	19%50% lost to budget	1.01xbelow 1.4x target	0.53x	Watch
LD_GLP_ONB_US_Search_REVIEW	$2,000→ $2,500 (+25%)	$1,997	$2,003	100%	36%39% lost to budget	1.52x	0.71x	Scale
LD_GLP_ONB_US_mCPC	$1,000	$730	$724	73%	38%	3.05x	1.64x	Upcoming
LD_GLP_COMP_CAN_Search_tROAS	$350	$474	$404	135%	25%	1.16xbelow 1.4x target	0.62x	Watch
LD_GLP_COMP_AUS_Search_tROAS	$250	$400	$357	160%	21%	0.94xbelow 1.4x target	0.46x	Low ROAS
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio	$1,500	$372	$360	25%	30%	1.25xbelow 1.4x target	0.45x	Watch

Onboarding / Brand 1 campaign · $59 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_ONB_US_SEARCH_PRODUCTS	$100	$59	$28	59%	37%	2.26x	1.37x	Upcoming

Launched this window 4 campaigns · $197 spent since 2026-09-07

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
LD_ONB_US_SEARCH_PRODUCTS	Products	Enabled	6	605	101	$197	$33	$444
LD_ONB_US_SEARCH_DISCOUNTS	Discounts	Paused	0	0	0	$0	$0	$0
LD_ONB_US_SEARCH_MODIFIERS	Modifiers	Paused	0	0	0	$0	$0	$0
LD_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Paused	0	0	0	$0	$0	$0

Together: $444 of new-customer revenue on $197 of spend. They graduate into the tables above once they carry seven full days.

1Scale

14Upcoming

5Watch

11Low ROAS

Lymph 14 campaigns · $3,430 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS	$1,000→ $1,250 (+25%)	$1,735	$905	173%	—	1.90x	0.73x	Scale
CL_LYMPH_COMP_US_Search_Secondary_tROAS	$2,500	$663	$1,131	27%	24%	1.48x	1.17x	Upcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS	$500	$286	$225	57%	—	4.41x	2.98x	Upcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS	$500	$244	$397	49%	33%	0.78xbelow 1.4x target	0.74x	Low ROAS
CL_LYMPH_COMP_US_Search_Main_tROAS	$1,000	$152	$294	15%	31%	1.99x	1.45x	Upcoming
MR_CL_LYMPH_ONB_US_Search_REVIEW	$200	$140	$114	70%	31%	1.47x	0.78x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS	$500	$62	$75	12%	21%	2.11x	1.85x	Upcoming
CL_LYMPH_COMP_AUS_Search_Main_tROAS	$250	$46	$49	18%	47%	1.25xbelow 1.4x target	0.62x	Watch
CL_LYMPH_ONB_US_Search_mCPC	$100	$26	$25	26%	20%	0.54xbelow 1.4x target	0.20x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS	$50	$23	$27	45%	39%	1.96x	1.17x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS	$500	$20	$35	4%	16%	2.48x	2.48x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS	$50	$20	$25	40%	43%	0.64xbelow 1.4x target	0.43x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS	$50	$8	$4	16%	23%	2.63x	2.63x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS	$50	$6	$8	12%	24%	4.58x	4.58x	Upcoming

Oregano 5 campaigns · $2,108 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS	$750	$776	$812	104%	10%77% lost to budget	0.88xbelow 1.3x target	0.70x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS	$500	$574	$620	115%	10%88% lost to budget	1.22xbelow 1.3x target	0.91x	Watch
CL_OREG_COMP_US_Search_Main_tROAS	$500	$519	$537	104%	10%90% lost to budget	1.01xbelow 1.3x target	0.76x	Watch
CL_OREG_PDP_US_PMAX_GENERIC_tROAS	$250	$177	$147	71%	—	1.14xbelow 1.6x target	0.79x	Watch
CL_OREG_PDP_US_PMAX_BRAND_tROAS	$200	$60	$65	30%	—	3.65x	2.36x	Upcoming

Parasite 4 campaigns · $1,428 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PARA_COMP_US_Search_Main_tROAS	$750	$776	$839	103%	14%60% lost to budget	0.68xbelow 1.3x target	0.54x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROAS	$500	$519	$555	104%	10%74% lost to budget	0.60xbelow 1.3x target	0.52x	Low ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS	$100	$108	$119	108%	—	0.77xbelow 1.6x target	0.48x	Low ROAS
CL_PARA_PDP_US_PMAX_BRAND_tROAS	$100	$25	$37	25%	—	3.99x	3.24x	Upcoming

Astaxanthin 4 campaigns · $710 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ASTA_COMP_US_Search_Main_tROAS	$500	$518	$541	104%	10%88% lost to budget	0.96xbelow 1.3x target	0.70x	Low ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS	$100	$109	$135	109%	10%84% lost to budget	0.67xbelow 1.3x target	0.37x	Low ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS	$500	$59	$93	12%	—	1.08xbelow 1.6x target	0.40x	Watch
CL_ASTA_PDP_US_PMAX_BRAND_tROAS	$150	$25	$32	16%	—	1.64x	0.72x	Upcoming

Sour 3 campaigns · $351 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_SOUR_COMP_US_Search_Main_tROAS	$250	$260	$295	104%	14%47% lost to budget	0.84xbelow 1.3x target	0.74x	Low ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS	$75	$79	$88	105%	14%65% lost to budget	0.82xbelow 1.3x target	0.57x	Low ROAS
CL_SOUR_PDP_US_PMAX_BRAND_tROAS	$150	$12	$12	8%	—	5.27x	3.39x	Upcoming

Onboarding / Brand 1 campaign · $36 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ONB_GENERAL_US_Search_mCPC	$200	$36	$49	18%	61%	2.33x	1.02x	Upcoming

1Scale

8Upcoming

5Watch

Magnesium Cream 12 campaigns · $4,576 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM	$3,000	$1,510	$1,303	50%	45%	1.35xbelow 1.4x target	1.04x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE	$3,000	$682	$874	23%	68%	1.26xbelow 1.4x target	1.10x	Watch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF	$3,000	$635	$678	21%	67%	1.37xbelow 1.4x target	1.07x	Watch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM	$3,000	$428	$641	14%	45%	1.03xbelow 1.4x target	0.69x	Watch
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM	$1,500	$425	$329	28%	54%	1.71x	1.43x	Upcoming
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue	$500	$414	$434	83%	—	2.05x	1.51x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR	$1,500	$174	$193	12%	58%	1.48x	1.48x	Upcoming
NV_MAGCR_ONB_US_Search	$500	$137	$167	27%	65%	4.77x	3.29x	Upcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS	$100→ $150 (+50%)	$119	$106	119%	—	2.01x	1.42x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL	$150	$28	$31	18%	18%	1.97x	1.75x	Upcoming
MR_NV_MAGCR_ONB_US_Search_REVIEW	$100	$14	$16	14%	37%	3.80x	1.45x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS	$150	$11	$22	7%	29%	1.36xbelow 1.4x target	0.25x	Watch

Onboarding / Brand 2 campaigns · $60 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_ONB_US_SEARCH_PRODUCTS	$100	$52	$30	52%	63%	6.49x	4.99x	Upcoming
NV_ONB_US_SEARCH_MODIFIERS	$100	$8	$4	8%	57%	3.91x	1.37x	Upcoming

Launched this window 4 campaigns · $246 spent since 2026-09-07

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
NV_ONB_US_SEARCH_PRODUCTS	Products	Enabled	6	826	163	$210	$35	$1,364
NV_ONB_US_SEARCH_MODIFIERS	Modifiers	Enabled	6	130	23	$29	$5	$114
NV_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Enabled	5	22	4	$5	$1	$145
NV_ONB_US_SEARCH_DISCOUNTS	Discounts	Enabled	6	21	1	$1	$0	$0

Together: $1,623 of new-customer revenue on $246 of spend. They graduate into the tables above once they carry seven full days.

2Scale

3Upcoming

2Watch

4Low ROAS

Amla 2 campaigns · $804 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_AMLA_COMP_US_SEARCH_AMLA	$700→ $1,000 (+43%)	$796	$617	114%	33%	1.51x	1.32x	Scale
WL_AMLA_COMP_US_SEARCH_ALEVIA	$300	$8	$21	3%	25%	0.90xbelow 1.3x target	0.90x	Low ROAS

Beef Organs 3 campaigns · $260 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN	$500	$138	$127	28%	23%	1.60x	1.60x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC	$500	$79	$90	16%	43%	1.93x	1.79x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN	$250	$43	$34	17%	20%	0.82xbelow 1.3x target	0.68x	Low ROAS

Garlic 1 campaign · $123 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_GARLIC_COMP_US_SEARCH_MAIN	$150	$123	$101	82%	10%	1.10xbelow 1.3x target	1.00x	Watch

Vitamin D3+K2 1 campaign · $93 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2	$500	$93	$62	19%	10%	1.39x	1.39x	Watch

Prenatal 2 campaigns · $56 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_PREN_COMP_US_SEARCH_PRENATAL_REST	$100	$33	$31	33%	10%	3.38x	3.03x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS	$500	$23	$35	5%	10%	0.67xbelow 1.3x target	0.67x	Low ROAS

Epsom 1 campaign · $44 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT	$40→ $75 (+88%)	$44	$37	110%	31%21% lost to budget	2.64x	2.13x	Scale

Thyroid 1 campaign · $32 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT	$500	$32	$29	6%	10%	0.38xbelow 1.3x target	0.38x	Low ROAS

Launched this window 6 campaigns · $34 spent since 2026-09-07

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
WL_ONB_US_SEARCH_PRODUCTS	Products	Paused	2	39	10	$15	$8	$38
WL_ONB_US_SEARCH_CORE	Core	Paused	2	22	10	$14	$7	$0
WL_ONB_US_SEARCH_MODIFIERS	Modifiers	Paused	2	14	3	$4	$2	$35
WL_ONB_US_SEARCH_DISCOUNTS	Discounts	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_REVIEWS	Reviews	Paused	0	0	0	$0	$0	$0

Together: $73 of new-customer revenue on $34 of spend. They graduate into the tables above once they carry seven full days.

2Upcoming

3Watch

4Low ROAS

Mushroom 4 campaigns · $1,130 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST	$500	$419	$290	84%	73%	1.22xbelow 1.3x target	1.09x	Watch
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS	$500	$366	$251	73%	47%	1.61x	1.57x	Upcoming
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS	$500	$227	$173	45%	56%	1.28xbelow 1.3x target	1.23x	Watch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD	$100	$118	$86	118%	60%	0.72xbelow 1.3x target	0.72x	Low ROAS

Hip & Joint 2 campaigns · $101 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT	$300	$79	$137	26%	10%	0.57xbelow 1.3x target	0.57x	Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT	$100	$22	$22	22%	10%	0.87xbelow 1.3x target	0.87x	Low ROAS

Allergy 2 campaigns · $86 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF	$400	$58	$99	15%	18%	1.01xbelow 1.3x target	1.01x	Watch
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE	$75	$28	$49	37%	10%	1.48x	1.48x	Upcoming

Probiotic 1 campaign · $34 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROAS	$600	$34	$60	6%	10%	0.53xbelow 1.3x target	0.53x	Low ROAS

Launched this window 6 campaigns · $15 spent since 2026-09-07

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
RP_ONB_US_SEARCH_CORE	Core	Paused	2	21	10	$15	$8	$75
RP_ONB_US_SEARCH_DISCOUNTS	Discounts	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_REVIEWS	Reviews	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_MODIFIERS	Modifiers	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_PRODUCTS	Products	Paused	1	2	0	$0	$0	$0

Together: $75 of new-customer revenue on $15 of spend. They graduate into the tables above once they carry seven full days.

1Scale

5Upcoming

2Watch

3Low ROAS

Oil 7 campaigns · $795 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH	$300→ $425 (+42%)	$393	$252	131%	27%	2.20x	0.13x	Scale
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE	$400	$341	$289	85%	55%	0.92xbelow 1.4x target	0.04x	Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST	$50	$21	$22	42%	46%	0.20xbelow 1.4x target	—	Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA	$50	$11	$8	23%	36%	1.41x	—	Upcoming
CL_Oil_ONB_US_Search	$100	$10	$18	10%	34%	4.61x	2.39x	Upcoming
MR_CL_Oil_ONB_US_Search_REVIEW	$100	$10	$11	10%	18%	2.19x	—	Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING	$100	$8	$9	8%	36%	0.66xbelow 1.4x target	—	Low ROAS

Pheromone 2 campaigns · $337 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN	$200	$173	$126	87%	43%	1.31x	0.07x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER	$200	$164	$194	82%	33%	1.08xbelow 1.3x target	0.10x	Watch

Onboarding / Brand 2 campaigns · $14 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CE_ONB_US_SEARCH_PRODUCTS	$100	$8	$8	8%	73%	4.96x	1.31x	Upcoming
CE_ONB_US_SEARCH_MODIFIERS	$100	$6	$4	6%	58%	16.61x	16.61x	Upcoming

Launched this window 4 campaigns · $95 spent since 2026-09-07

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
CE_ONB_US_SEARCH_PRODUCTS	Products	Enabled	6	241	45	$57	$10	$283
CE_ONB_US_SEARCH_MODIFIERS	Modifiers	Enabled	5	70	25	$31	$6	$521
CE_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Enabled	5	31	5	$6	$1	$82
CE_ONB_US_SEARCH_DISCOUNTS	Discounts	Enabled	1	5	0	$0	$0	$0

Together: $887 of new-customer revenue on $95 of spend. They graduate into the tables above once they carry seven full days.

2Upcoming

1Watch

2Low ROAS

Fusion 4 campaigns · $922 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR	$650	$720	$691	111%	13%14% lost to budget	0.86xbelow 1.4x target	0.62x	Low ROAS
BF_FUSION_COMP_US_SEARCH_SOREN	$1,000	$121	$79	12%	27%	0.26xbelow 1.4x target	0.26x	Low ROAS
BF_FUSION_ONB_US_Search	$250	$65	$58	26%	32%	14.36x	9.74x	Upcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIX	$500	$16	$14	3%	23%	1.18xbelow 1.4x target	1.18x	Watch

Onboarding / Brand 1 campaign · $13 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_ONB_US_SEARCH_PRODUCTS	$100	$13	$8	13%	74%	5.19x	—	Upcoming

Launched this window 4 campaigns · $54 spent since 2026-09-07

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
BF_ONB_US_SEARCH_PRODUCTS	Products	Enabled	6	121	36	$53	$9	$275
BF_ONB_US_SEARCH_MODIFIERS	Modifiers	Enabled	5	23	1	$2	$0	$0
BF_ONB_US_SEARCH_DISCOUNTS	Discounts	Enabled	1	1	0	$0	$0	$0
BF_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Enabled	0	0	0	$0	$0	$0

Together: $275 of new-customer revenue on $54 of spend. They graduate into the tables above once they carry seven full days.

2Upcoming

1Watch

Balm 2 campaigns · $758 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SB_BALM_COMP_US_GENERIC_tROAS	$1,500	$684	$373	46%	22%	1.63x	1.61x	Upcoming
SB_BALM_COMP_US_COMPETITOR_tROAS	$500	$74	$63	15%	29%	1.05xbelow 1.3x target	1.05x	Watch

Onboarding / Brand 1 campaign · $20 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SR_ONB_US_SEARCH_PRODUCTS	$100	$20	$9	20%	61%	2.54x	2.15x	Upcoming

Launched this window 4 campaigns · $64 spent since 2026-09-07

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
SR_ONB_US_SEARCH_PRODUCTS	Products	Enabled	6	177	52	$64	$11	$164
SR_ONB_US_SEARCH_DISCOUNTS	Discounts	Paused	0	0	0	$0	$0	$0
SR_ONB_US_SEARCH_MODIFIERS	Modifiers	Paused	0	0	0	$0	$0	$0
SR_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Paused	0	0	0	$0	$0	$0

Together: $164 of new-customer revenue on $64 of spend. They graduate into the tables above once they carry seven full days.