NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-08 – 2026-09-14 · 92 campaigns in scope · $25,469 spend yesterday · 1.34x blended NC ROAS

5ScaleWellanova 2 · Cleantra 1 · Ledisa 1 · Nervalley 1

39UpcomingCleantra 12 · Nervalley 8 · Celmor 6 · Wellanova 5 · Blueforce 3 · Ledisa 2 · Serabel 2 · Rejuvapaw 1

20WatchCleantra 8 · Nervalley 5 · Celmor 2 · Rejuvapaw 2 · Wellanova 2 · Ledisa 1

28Low ROASCleantra 10 · Rejuvapaw 6 · Celmor 3 · Ledisa 3 · Wellanova 3 · Blueforce 2 · Serabel 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Cleantra

$8,279

spend yesterday

1.27x

NC ROAS (7d)

65% of budget39% of spend in Low ROAS

Ledisa

$7,868

spend yesterday

1.26x

NC ROAS (7d)

86% of budget61% of spend in Low ROAS

Nervalley

$4,615

spend yesterday

1.54x

NC ROAS (7d)

28% of budget0% of spend in Low ROAS

Wellanova

$1,416

spend yesterday

1.54x

NC ROAS (7d)

35% of budget13% of spend in Low ROAS

Rejuvapaw

$1,212

spend yesterday

1.07x

NC ROAS (7d)

39% of budget58% of spend in Low ROAS

Celmor

$782

spend yesterday

1.66x

NC ROAS (7d)

45% of budget27% of spend in Low ROAS

Blueforce

$701

spend yesterday

1.30x

NC ROAS (7d)

28% of budget90% of spend in Low ROAS

Serabel

$597

spend yesterday

1.59x

NC ROAS (7d)

28% of budget12% of spend in Low ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

from to 2026-08-16 – 2026-09-14 · 30 days

Ledisa1.46x

$322,080 spend

Cleantra1.20x

$412,818 spend

Nervalley1.69x

$139,314 spend

Wellanova1.27x

$42,432 spend

Rejuvapaw1.16x

$45,841 spend

Celmor1.50x

$24,834 spend

28 of 30 days with data

Blueforce1.66x

$18,176 spend

Serabel1.51x

$8,920 spend

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Cleantra

$8,279

Ledisa

$7,868

Nervalley

$4,615

Wellanova

$1,416

Rejuvapaw

$1,212

Celmor

$782

Blueforce

$701

Serabel

$597

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

Campaign	Util.	NC ROAS	Budget	Suggested	Days in status
LD_GLP_ONB_US_Search_REVIEWLedisa	100%	1.49x	$2,000	$2,500 +25%	3$6,002 so far
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	199%	1.61xbelow 1.7x target	$1,000	$1,250 +25%	2$3,726 so far
WL_AMLA_COMP_US_SEARCH_AMLAWellanova	101%	1.53x	$700	$1,000 +43%	3$2,165 so far
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	96%	1.59xbelow 1.7x target	$100	$150 +50%	6$647 so far
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova	108%	2.41x	$40	$75 +88%	4$183 so far

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

Campaign	Util.	NC ROAS	Days in status
LD_GLP_ONB_US_mCPCLedisa	78%	2.86x	6$4,276 so far
SB_BALM_COMP_US_GENERIC_tROASSerabel	34%	1.68x	6$2,507 so far
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	89%	2.01x	2$857 so far
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra	16%	1.69x	3$1,805 so far
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	64%	4.10x	6$1,403 so far
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley	20%	1.74x	6$1,912 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor	89%	2.23x	1
CL_LYMPH_COMP_US_Search_Main_tROASCleantra	20%	1.99x	6$1,817 so far
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova	30%	1.81x	2$287 so far
NV_MAGCR_ONB_US_SearchNervalley	28%	4.93x	6$820 so far

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

Campaign	Util.	NC ROAS	Days in status
CL_PARA_COMP_US_Search_Main_tROASCleantra	105%	0.73xbelow 1.3x target	6$4,746 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra	104%	0.77xbelow 1.3x target	6$4,697 so far
LD_GLP_COMP_US_Search_tROASLedisa	104%	0.96xbelow 1.4x target	1
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce	88%	0.64xbelow 1.4x target	6$4,102 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra	104%	0.75xbelow 1.3x target	6$3,130 so far
LD_GLP_COMP_AUS_Search_tROASLedisa	133%	0.85xbelow 1.4x target	6$2,251 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra	103%	0.61xbelow 1.3x target	6$1,572 so far
CL_ASTA_COMP_US_Search_Main_tROASCleantra	104%	0.67xbelow 1.3x target	3$1,557 so far
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor	51%	0.95xbelow 1.4x target	3$812 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra	113%	0.73xbelow 1.3x target	6$653 so far
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw	20%	0.59xbelow 1.3x target	6$505 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce	6%	0.59xbelow 1.4x target	6$480 so far

Launched this window 32 campaigns · $841 spent since 2026-09-08

Started on or after the window opened, so they carry less than seven days of history and are deliberately left unrated — with a 14-day attribution window, most of their revenue has not landed yet. They get their own section because the report filters average spend over 7 days no matter how long a campaign has been live, which hides anything launched this week.

18 of these 32 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Brand	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
LD_ONB_US_SEARCH_PRODUCTS	Ledisa	Products	Enabled	7	741	130	$254	$36	$444
NV_ONB_US_SEARCH_PRODUCTS	Nervalley	Products	Enabled	7	1,008	192	$248	$35	$1,675
SR_ONB_US_SEARCH_PRODUCTS	Serabel	Products	Enabled	7	223	66	$82	$12	$289
CE_ONB_US_SEARCH_PRODUCTS	Celmor	Products	Enabled	7	289	53	$67	$10	$333
BF_ONB_US_SEARCH_PRODUCTS	Blueforce	Products	Enabled	7	137	37	$54	$8	$275
CE_ONB_US_SEARCH_MODIFIERS	Celmor	Modifiers	Enabled	6	92	31	$39	$7	$521
NV_ONB_US_SEARCH_MODIFIERS	Nervalley	Modifiers	Enabled	7	147	25	$32	$5	$162
CE_ONB_US_SEARCH_WHERETOBUY	Celmor	Wheretobuy	Enabled	6	42	6	$8	$1	$132
NV_ONB_US_SEARCH_WHERETOBUY	Nervalley	Wheretobuy	Enabled	6	29	4	$5	$1	$145
BF_ONB_US_SEARCH_MODIFIERS	Blueforce	Modifiers	Enabled	6	41	1	$2	$0	$0
NV_ONB_US_SEARCH_DISCOUNTS	Nervalley	Discounts	Enabled	7	25	1	$1	$0	$0
BF_ONB_US_SEARCH_DISCOUNTS	Blueforce	Discounts	Enabled	2	6	0	$0	$0	$0
BF_ONB_US_SEARCH_WHERETOBUY	Blueforce	Wheretobuy	Enabled	0	0	0	$0	$0	$0
CE_ONB_US_SEARCH_DISCOUNTS	Celmor	Discounts	Enabled	1	5	0	$0	$0	$0
RP_ONB_US_SEARCH_CORE	Rejuvapaw	Core	Paused	2	21	10	$15	$8	$75
WL_ONB_US_SEARCH_PRODUCTS	Wellanova	Products	Paused	2	39	10	$15	$8	$38
WL_ONB_US_SEARCH_CORE	Wellanova	Core	Paused	2	22	10	$14	$7	$0
WL_ONB_US_SEARCH_MODIFIERS	Wellanova	Modifiers	Paused	2	14	3	$4	$2	$35
LD_ONB_US_SEARCH_DISCOUNTS	Ledisa	Discounts	Paused	0	0	0	$0	$0	$0
LD_ONB_US_SEARCH_MODIFIERS	Ledisa	Modifiers	Paused	0	0	0	$0	$0	$0
LD_ONB_US_SEARCH_WHERETOBUY	Ledisa	Wheretobuy	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_DISCOUNTS	Rejuvapaw	Discounts	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_REVIEWS	Rejuvapaw	Reviews	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_WHERETOBUY	Rejuvapaw	Wheretobuy	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_MODIFIERS	Rejuvapaw	Modifiers	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_PRODUCTS	Rejuvapaw	Products	Paused	1	2	0	$0	$0	$0
SR_ONB_US_SEARCH_DISCOUNTS	Serabel	Discounts	Paused	0	0	0	$0	$0	$0
SR_ONB_US_SEARCH_MODIFIERS	Serabel	Modifiers	Paused	0	0	0	$0	$0	$0
SR_ONB_US_SEARCH_WHERETOBUY	Serabel	Wheretobuy	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_DISCOUNTS	Wellanova	Discounts	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_WHERETOBUY	Wellanova	Wheretobuy	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_REVIEWS	Wellanova	Reviews	Paused	0	0	0	$0	$0	$0

Together: $4,125 of new-customer revenue on $841 of spend. They graduate into the tables above once they carry seven full days.

What changed since yesterday

Against the snapshot of 2026-09-13. 5 day(s) of history stored.

LD_GLP_COMP_US_Search_tROAS — Watch → Low ROAS (0.96x, $4,162 yesterday)
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST — Watch → Low ROAS (0.95x, $405 yesterday)
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS — Upcoming → Watch (1.34x, $337 yesterday)
LD_GLP_COMP_CAN_Search_tROAS — Watch → Low ROAS (0.99x, $335 yesterday)
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH — Scale → Upcoming (2.23x, $267 yesterday)
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS — Low ROAS → Watch (1.06x, $218 yesterday)
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR — Upcoming → Watch (1.26x, $153 yesterday)
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2 — Watch → Upcoming (1.58x, $122 yesterday)
WL_GARLIC_COMP_US_SEARCH_MAIN — Watch → Low ROAS (0.71x, $110 yesterday)
MR_CL_LYMPH_ONB_US_Search_REVIEW — Upcoming → Watch (1.09x, $100 yesterday)
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF — Watch → Low ROAS (0.69x, $82 yesterday)
SB_BALM_COMP_US_COMPETITOR_tROAS — Watch → Low ROAS (0.74x, $70 yesterday)
CL_ASTA_PDP_US_PMAX_BRAND_tROAS — Upcoming → Low ROAS (0.90x, $42 yesterday)
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS — Low ROAS → Watch (1.24x, $36 yesterday)
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT — Low ROAS → Watch (1.16x, $16 yesterday)
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS — Watch → Upcoming (1.66x, $15 yesterday)
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS — Low ROAS → Watch (1.11x, $15 yesterday)
BF_FUSION_COMP_US_SEARCH_PEPTONIX — Watch → Upcoming (1.40x, $6 yesterday)
WL_GARLIC_COMP_US_SEARCH_ELARE — entered the report (11.91x)
CE_ONB_US_SEARCH_WHERETOBUY — entered the report (17.36x)
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA — dropped out of the report (was Upcoming)

Generated 15 September 2026 · Scaling window 2026-09-08 – 2026-09-14 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 79% of brand spend.

Bring every keyword to at least impression share NC ROAS target Value per click of the EXTRA clicks Share of the attributed revenue that is really brand search

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 34 keywords · $5,045 this week · IS 40%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisaExact	$2.40	90%	10%	66%	10	$2,051	up to $4.10 · IS 100%	$2.40 · IS 90%	2.16x
Ledisa patchesExact	$2.40	31%	69%	14%	10	$1,359	up to $4.10 · IS 65%	$4.10 · IS 65%	2.03x*
ledisaPhrase	$2.40	30%	70%	11%	10	$512	do not raise	$2.40 · IS 30%	0.61x*
ledisa patches websiteExact	$2.40	85%	15%	65%	10	$376	up to $6.05 · IS 100%	$2.40 · IS 85%	2.49x
ledisa patchExact	$2.40	72%	28%	47%	10	$238	up to $5.18 · IS 97%	$2.40 · IS 72%	1.32x
ledisa glp 1 patchesExact	$2.40	30%	70%	10%	10	$145	up to $16.37 · IS 100%	$7.27 · IS 100%	2.79x
ledisa patch reviewsExact	$2.40	10%	90%	10%	6	$47	up to $11.89 · IS 100%	$7.27 · IS 100%	2.24x
Ledisa glp-1Exact	$2.40	39%	61%	18%	10	$43	up to $5.18 · IS 73%	$4.10 · IS 62%	1.22x*
ledisa glp1 patchPhrase	$2.40	20%	80%	10%	10	$38	up to $7.27 · IS 91%	$4.55 · IS 59%	1.04x
glp 1 patch ledisaExact	$2.40	39%	61%	19%	10	$33	up to $6.05 · IS 100%	$4.55 · IS 96%	1.45x
ledisa weight loss patchesExact	$2.40	40%	60%	21%	10	$28	up to $3.11 · IS 48%	$3.11 · IS 48%	0.51x*
how much are ledisa patchesExact	$2.40	37%	63%	24%	9	$24	below target	$2.40 · IS 37%	0.00x

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $1,068 this week · IS 66%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
NervalleyExact	$1.29	88%	12%	74%	10	$430	no Google bid curve	—	—
Pure Relief Magnesium CreamExact	$1.29	88%	12%	62%	10	$145	no Google bid curve	—	—
Nervalley Magnesium CreamExact	$1.29	92%	8%	75%	10	$139	no Google bid curve	—	—
Nervalley Pure ReliefExact	$1.29	70%	30%	52%	10	$116	no Google bid curve	—	—
Nervalley Pure ReliefPhrase	$1.29	49%	51%	23%	10	$112	no Google bid curve	—	—
NervalleyPhrase	$1.29	39%	61%	16%	10	$60	no Google bid curve	—	—
Pure ReliefPhrase	$2.00	34%	66%	16%	10	$41	no Google bid curve	—	—
Nervalley Magnesium CreamPhrase	$1.29	42%	58%	17%	10	$8	no Google bid curve	—	—
Pure Relief CreamExact	$1.29	82%	18%	41%	10	$6	no Google bid curve	—	—
Pure ReliefExact	$2.00	39%	61%	25%	10	$5	no Google bid curve	—	—
Pure Relief CreamPhrase	$1.29	26%	74%	13%	10	$2	no Google bid curve	—	—
Pure Relief Magnesium CreamPhrase	$1.29	40%	60%	20%	10	$2	no Google bid curve	—	—

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 4 keywords · $402 this week · IS 62%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CleantraExact	$1.90	64%	36%	30%	10	$355	up to $2.20 · IS 68%	$2.01 · IS 64%	1.51x*
Cleantra DropsExact	$1.90	45%	55%	12%	9	$31	up to $3.91 · IS 71%	$2.45 · IS 57%	0.92x*
cleantra websiteExact	$1.29	0%	0%	0%	—	$13	no Google bid curve	—	—
Cleantra SupplementsExact	$1.29	40%	60%	21%	7CTR below avg.	$3	below target	$1.29 · IS 40%	0.00x*

BF_FUSION_ONB_US_Search Blueforce · 22 keywords · $399 this week · IS 33%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
FollifusionExact	$1.50	82%	18%	30%	10	$77	up to $4.54 · IS 100%	$2.84 · IS 100%	11.04x
Blue ForceExact	$1.50	37%	63%	22%	10	$71	up to $2.84 · IS 73%	$2.84 · IS 73%	16.69x*
blue force hair growthExact	$1.50	84%	16%	44%	10	$61	below target	$1.50 · IS 84%	0.00x
Blue Force FollifusionPhrase	$1.50	19%	81%	10%	—	$47	up to $2.56 · IS 47%	$2.56 · IS 47%	2.78x*
Blue ForcePhrase	$1.50	24%	76%	10%	10	$29	up to $7.43 · IS 100%	$7.43 · IS 100%	1.84x
BlueForce FollifusionExact	$1.50	67%	33%	38%	10	$18	up to $3.78 · IS 100%	$3.78 · IS 100%	2.93x
blue force hair treatmentExact	$1.50	94%	6%	56%	10	$15	up to $10.23 · IS 100%	$1.50 · IS 94%	3.97x
blueforce hairExact	$1.50	24%	76%	10%	10	$13	below target	$1.50 · IS 24%	0.00x*
blueforce hair growthExact	$1.50	77%	23%	31%	10	$13	up to $7.43 · IS 100%	$3.78 · IS 100%	23.50x
blueforce hair growthPhrase	$1.50	26%	74%	10%	10	$12	below target	$1.50 · IS 26%	0.00x
BlueForce FollifusionPhrase	$1.50	21%	79%	10%	10	$9	below target	$1.50 · IS 21%	0.00x
blue force hairPhrase	$1.50	26%	74%	10%	10	$7	below target	$1.50 · IS 26%	0.00x

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 41 keywords · $250 this week · IS 40%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
lesida patchExact	$2.00	86%	14%	45%	10	$47	no Google bid curve	—	—
lidesa patchesExact	$2.00	76%	24%	31%	—	$38	no Google bid curve	—	—
ladesa patchesExact	$2.00	76%	24%	44%	10	$22	no Google bid curve	—	—
lidesa glp 1 patchesExact	$2.00	41%	59%	16%	—	$19	no Google bid curve	—	—
glp 1 ledisaExact	$2.00	39%	61%	19%	—	$18	no Google bid curve	—	—
ledisa patches for menExact	$2.00	83%	17%	37%	7	$14	no Google bid curve	—	—
how to use ledisa patchesExact	$2.00	32%	68%	13%	9	$10	no Google bid curve	—	—
ledisa loginExact	$2.00	10%	90%	10%	7	$8	no Google bid curve	—	—
ledisa for menExact	$2.00	67%	33%	10%	6ad below avg.	$8	no Google bid curve	—	—
glp patches ledisaExact	$2.00	38%	62%	21%	—	$8	no Google bid curve	—	—
where can i buy ledisa patchesExact	$2.00	76%	24%	32%	7	$6	no Google bid curve	—	—
ledisa llc customer serviceExact	$2.00	24%	76%	10%	—	$6	no Google bid curve	—	—

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 32 keywords · $248 this week · IS 67%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley pure relief magnesium creamExact	$1.29	83%	17%	47%	8ad below avg.	$53	below target	$1.29 · IS 83%	0.00x*
nervalley pain reliefExact	$1.43	85%	15%	60%	8ad below avg.	$38	below target	$1.43 · IS 85%	0.00x
nerve valley magnesium creamExact	$1.29	91%	9%	60%	8ad below avg.	$37	below target	$1.29 · IS 91%	0.00x
nervalley creamExact	$1.29	86%	14%	50%	10	$19	no Google bid curve	—	—
nervalley nerve creamExact	$1.29	87%	13%	53%	7	$13	below target	$1.29 · IS 87%	0.00x*
nervalley pure relief creamExact	$1.29	75%	25%	45%	8ad below avg.	$11	below target	$1.29 · IS 75%	0.00x
nerve valley pure relief magnesium creamExact	$1.29	96%	4%	50%	8ad below avg.	$11	no Google bid curve	—	—
nervalley pure relief magnesiumExact	$1.29	75%	25%	55%	8ad below avg.	$10	no Google bid curve	—	—
nervalley magnesiumExact	$1.29	38%	62%	27%	10	$10	no Google bid curve	—	—
nervally creamExact	$1.29	88%	12%	50%	10	$9	no Google bid curve	—	—
new valley magnesium creamExact	$1.29	78%	22%	56%	8ad below avg.	$6	no Google bid curve	—	—
nervalley magnesium lotionExact	$1.29	100%	0%	67%	10	$5	no Google bid curve	—	—

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 21 keywords · $217 this week · IS 19%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase	$1.90	12%	88%	10%	7	$97	below target	$1.87 · IS 12%	0.00x*
Lymphatic Drops CleantraPhrase	$1.29	18%	82%	10%	6	$28	below target	$1.29 · IS 18%	0.00x
Lymph Drainage CleantraExact	$2.50	52%	48%	21%	—	$26	below target	$2.16 · IS 52%	0.00x
Lymphatic Drainage CleantraExact	$1.43	57%	43%	29%	7	$14	below target	$1.43 · IS 57%	0.00x
Cleantra LymphaticExact	$1.29	56%	44%	23%	8	$10	below target	$1.29 · IS 56%	0.00x
Lymph Support CleantraPhrase	$1.29	16%	84%	10%	—	$10	up to $12.90 · IS 100%	$6.39 · IS 100%	3.98x
Cleantra Lymphatic Drainage DropsExact	$1.90	34%	66%	10%	7	$9	below target	$1.87 · IS 34%	0.00x*
Cleantra Lymphatic DrainageExact	$1.29	38%	62%	10%	7	$6	no Google bid curve	—	—
Lymph CleantraPhrase	$1.29	21%	79%	10%	—	$4	below target	$1.29 · IS 21%	0.00x
Lymph Drops CleantraPhrase	$1.29	16%	84%	10%	—	$4	no Google bid curve	—	—
Cleantra Lymphatic DropsExact	$1.29	61%	39%	21%	7	$3	below target	$1.29 · IS 61%	0.00x
Lymph CleantraExact	$1.29	40%	60%	20%	—	$2	no Google bid curve	—	—

CL_PARA_ONB_US_Search_mCPC Cleantra · 14 keywords · $171 this week · IS 64%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ParaVanish DropsExact	$3.91	93%	7%	83%	5ad below avg.	$49	up to $14.79 · IS 100%	$3.91 · IS 93%	2.17x
paravanish reviewsExact	$3.91	34%	66%	13%	5ad, landing below avg.	$27	below target	$3.91 · IS 34%	0.00x
paravanishExact	$1.54	70%	30%	39%	7	$21	below target	$1.54 · IS 70%	0.00x
para vanish parasite cleanseExact	$4.15	60%	40%	27%	6ad below avg.	$12	below target	$4.03 · IS 60%	0.00x*
ParaVanshExact	$3.91	95%	5%	76%	9	$12	below target	$3.91 · IS 95%	0.00x
cleantra paravanish reviewsExact	$4.88	61%	39%	17%	3ad, landing below avg.	$10	below target	$4.88 · IS 61%	0.00x
paravanish amazonExact	$8.80	100%	0%	100%	4landing below avg.	$8	no Google bid curve	—	—
Cleantra Parasite CleanseExact	$2.78	67%	33%	49%	6ad below avg.	$8	below target	$2.78 · IS 67%	0.00x
where to buy paravanishExact	$2.78	72%	28%	50%	4landing below avg.	$8	below target	$2.78 · IS 72%	0.00x*
Cleantra ParasiteExact	$3.91	97%	3%	75%	7	$8	below target	$3.91 · IS 97%	0.00x
Cleantra ParaVanishExact	$1.54	50%	50%	40%	6ad below avg.	$5	no Google bid curve	—	—
cleantra para vanishExact	$2.78	75%	25%	25%	6ad below avg.	$3	no Google bid curve	—	—

CL_Oil_ONB_US_Search Celmor · 10 keywords · $117 this week · IS 34%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMORExact	$1.29	62%	38%	28%	10	$47	up to $2.78 · IS 97%	$2.78 · IS 97%	3.38x*
CELMORPhrase	$1.29	19%	81%	10%	10	$37	up to $2.45 · IS 43%	$2.45 · IS 43%	2.02x*
CELMOR Silk Body OilExact	$1.29	63%	37%	26%	9	$13	below target	$1.29 · IS 63%	0.00x
CELMOR OilExact	$1.29	65%	35%	41%	9	$9	up to $6.39 · IS 100%	$2.78 · IS 90%	3.73x
CELMOR Body OilExact	$1.29	59%	41%	26%	9	$8	below target	$1.29 · IS 59%	0.00x*
CELMOR Silk Body OilPhrase	$1.29	29%	71%	10%	9	$3	no Google bid curve	—	—
CELMOR OilPhrase	$1.29	22%	78%	10%	9	$1	no Google bid curve	—	—
Body Oil CELMORPhrase	$1.29	10%	90%	10%	—	$0	no Google bid curve	—	—
Silk Body Oil CELMORExact	$1.29	75%	25%	25%	—	$0	below target	$1.29 · IS 75%	0.00x
Body Oil CELMORExact	$1.29	60%	40%	10%	—	$0	up to $2.78 · IS 100%	$2.78 · IS 100%	13.68x

SR_ONB_US_SEARCH_PRODUCTS Serabel · 18 keywords · $82 this week · IS 58%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabel tallowExact	$1.26	95%	5%	70%	10	$38	no Google bid curve	—	—
serabel beef tallowExact	$1.26	62%	38%	43%	10	$14	no Google bid curve	—	—
serabel beef tallow and honey balmExact	$1.26	70%	30%	70%	8ad below avg.	$5	no Google bid curve	—	—
serabel tallow reviewsExact	$1.26	18%	82%	10%	—	$5	no Google bid curve	—	—
serabel whipped tallow and honey balmExact	$1.26	75%	25%	50%	6ad below avg.	$4	no Google bid curve	—	—
serabel beef tallow for skinExact	$1.26	53%	47%	29%	—	$4	no Google bid curve	—	—
sarabel tallowExact	$1.26	50%	50%	50%	—	$2	no Google bid curve	—	—
serabel tallow and honey balmExact	$1.26	71%	29%	71%	9	$1	no Google bid curve	—	—
serabel whipped tallow & honey balmExact	$1.26	100%	0%	100%	8ad below avg.	$1	no Google bid curve	—	—
serabel beef tallow and honeyExact	$1.26	80%	20%	80%	—	$1	no Google bid curve	—	—
serabel whipped tallowExact	$1.26	57%	43%	43%	10	$1	no Google bid curve	—	—
serabel whipped tallow balmExact	$1.26	50%	50%	50%	9	$1	no Google bid curve	—	—

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $67 this week · IS 73%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMOR Silk Body OilExact	$1.29	70%	30%	34%	8ad below avg.	$22	no Google bid curve	—	—
celmore body oilExact	$1.29	74%	26%	32%	9	$15	no Google bid curve	—	—
CELMOR Body OilExact	$1.29	70%	30%	32%	8ad below avg.	$13	no Google bid curve	—	—
CELMOR OilExact	$1.29	79%	21%	40%	8ad below avg.	$10	no Google bid curve	—	—
Silk Body Oil CELMORExact	$1.29	71%	29%	43%	—	$4	no Google bid curve	—	—
Body Oil CELMORExact	$1.29	80%	20%	40%	—	$3	no Google bid curve	—	—
clemor body oilExact	$1.29	100%	0%	25%	8ad below avg.	$1	no Google bid curve	—	—

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $54 this week · IS 73%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
BlueForce FollifusionExact	$1.50	75%	25%	33%	10	$32	below target	$1.50 · IS 75%	0.00x
blueforce follifusion systemExact	$1.50	80%	20%	30%	9	$10	below target	$1.50 · IS 80%	0.00x
Follifusion Blue ForceExact	$1.50	70%	30%	50%	—	$9	no Google bid curve	—	—
blueforce hair regrowthExact	$1.50	33%	67%	10%	8ad below avg.	$1	no Google bid curve	—	—
Follifusion BlueForceExact	$1.50	100%	0%	75%	10	$1	no Google bid curve	—	—
Blue Force FollifusionExact	$1.50	50%	50%	10%	—	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_MODIFIERS Celmor · 6 keywords · $39 this week · IS 56%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
trycelmor comExact	$1.29	46%	54%	10%	8ad below avg.	$14	no Google bid curve	—	—
celmoreExact	$1.29	68%	32%	24%	8ad below avg.	$11	no Google bid curve	—	—
trycelmorExact	$1.29	44%	56%	25%	8ad below avg.	$6	no Google bid curve	—	—
celmor websiteExact	$1.29	67%	33%	44%	—	$4	no Google bid curve	—	—
celmor comExact	$1.29	56%	44%	44%	10	$3	no Google bid curve	—	—
celmor storeExact	$1.29	0%	0%	0%	—	$1	no Google bid curve	—	—

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 9 keywords · $32 this week · IS 62%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nerve valleyExact	$1.29	72%	28%	40%	8ad below avg.	$15	no Google bid curve	—	—
nervalley comExact	$1.29	25%	75%	10%	9	$6	no Google bid curve	—	—
nervallyExact	$1.29	69%	31%	39%	8ad below avg.	$6	no Google bid curve	—	—
help nervalley comExact	$1.29	59%	41%	12%	8ad below avg.	$2	no Google bid curve	—	—
nerv valleyExact	$1.29	75%	25%	25%	8ad below avg.	$1	no Google bid curve	—	—
nervalley websiteExact	$1.29	40%	60%	10%	10	$0	no Google bid curve	—	—
nervalley officialExact	$1.29	10%	90%	10%	—	$0	no Google bid curve	—	—
nervalley storeExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—
nerve alleyExact	$1.29	0%	0%	0%	—	$0	no Google bid curve	—	—

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $30 this week · IS 25%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Oil of Oregano CleantraPhrase	$1.90	20%	80%	10%	7	$9	up to $4.88 · IS 49%	$3.25 · IS 32%	0.59x*
Cleantra Oil OreganoExact	$1.29	41%	59%	11%	8	$8	no Google bid curve	—	—
Cleantra Oil of OreganoExact	$1.29	32%	68%	10%	7	$6	below target	$1.29 · IS 32%	0.00x
Oil of Oregano CleantraExact	$1.29	58%	42%	10%	7	$4	below target	$1.29 · IS 58%	0.00x
Oregano Oil CleantraExact	$1.29	18%	82%	10%	7	$3	no Google bid curve	—	—
Cleantra Oregano OilExact	$1.29	20%	80%	10%	7	$1	no Google bid curve	—	—
Cleantra OreganoExact	$1.29	25%	75%	10%	6	$0	no Google bid curve	—	—
Oregano CleantraPhrase	$1.29	12%	88%	10%	—	$0	no Google bid curve	—	—

CL_SOUR_ONB_US_Search_tCPA Cleantra · 5 keywords · $30 this week · IS 41%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Soursop CleantraPhrase	$1.29	46%	54%	13%	7	$19	no Google bid curve	—	—
Soursop CleantraExact	$1.29	38%	62%	19%	7	$8	no Google bid curve	—	—
Soursop Bitters CleantraExact	$1.29	22%	78%	10%	7	$2	no Google bid curve	—	—
Cleantra SoursopExact	$1.29	62%	38%	25%	7	$1	no Google bid curve	—	—
Soursop Drops CleantraExact	$1.29	20%	80%	10%	—	$0	no Google bid curve	—	—

SB_BALM_ONB_US_mCPC Serabel · 12 keywords · $23 this week · IS 37%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabelPhrase	$0.79	50%	50%	29%	9	$9	below target	$0.79 · IS 50%	0.00x
serabel beef tallow for skinPhrase	$1.29	49%	51%	23%	10	$5	up to $2.01 · IS 74%	$1.29 · IS 49%	0.76x
serabel whipped tallow and honey balmPhrase	$1.29	22%	78%	12%	9	$3	below target	$1.29 · IS 22%	0.00x*
serabel whipped tallowPhrase	$1.29	69%	31%	10%	8ad below avg.	$3	do not raise	$1.29 · IS 69%	1.11x
serabel tallowPhrase	$0.79	50%	50%	33%	10	$2	do not raise	$0.79 · IS 50%	0.41x
serabel beef tallowPhrase	$1.29	43%	57%	10%	8ad below avg.	$1	no Google bid curve	—	—
serabel beef tallow and honeyPhrase	$1.29	33%	67%	17%	9	$1	no Google bid curve	—	—
serabel beef tallow and honey balmPhrase	$1.29	13%	87%	10%	9	$0	no Google bid curve	—	—
serabel beef tallow balmPhrase	$1.29	100%	0%	67%	9	$0	no Google bid curve	—	—
serabel tallow reviewsPhrase	$1.29	11%	89%	10%	6	$0	no Google bid curve	—	—
serabel whipped tallow & honey balmPhrase	$1.29	100%	0%	100%	8ad below avg.	$0	no Google bid curve	—	—
serabel whipped tallow balmPhrase	$1.29	100%	0%	10%	8ad below avg.	$0	no Google bid curve	—	—

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $14 this week · IS 25%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Cleantra AstaxanthinExact	$1.29	34%	66%	10%	8	$8	no Google bid curve	—	—
Cleantra AstaxanthinPhrase	$1.29	18%	82%	10%	8	$6	no Google bid curve	—	—
Astaxanthin CleantraExact	$1.29	17%	83%	10%	8	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 2 keywords · $8 this week · IS 71%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor body oil where to buyExact	$1.29	74%	26%	26%	8ad below avg.	$8	no Google bid curve	—	—
where to buy celmorExact	$1.29	50%	50%	17%	10	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 2 keywords · $5 this week · IS 65%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
where to buy nervalleyExact	$1.29	63%	37%	42%	10	$5	no Google bid curve	—	—
nervalley amazonExact	$1.29	0%	0%	0%	—	$0	no Google bid curve	—	—

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 6 keywords · $2 this week · IS 14%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforseExact	$1.50	13%	87%	10%	—	$2	no Google bid curve	—	—
bluforceExact	$1.50	11%	89%	10%	—	$0	no Google bid curve	—	—
blu forceExact	$1.50	10%	90%	10%	—	$0	no Google bid curve	—	—
blueforce websiteExact	$1.50	25%	75%	10%	—	$0	no Google bid curve	—	—
tryblueforceExact	$1.50	50%	50%	10%	8ad below avg.	$0	no Google bid curve	—	—
blueforce officialExact	$1.50	16%	84%	10%	—	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $1 this week · IS 57%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley coupon codeExact	$1.29	57%	43%	10%	8ad below avg.	$1	no Google bid curve	—	—

BF_ONB_US_SEARCH_DISCOUNTS Blueforce · 2 keywords · $0 this week · IS 11%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforce couponExact	$1.50	10%	90%	10%	—	$0	no Google bid curve	—	—
blueforce coupon codeExact	$1.50	12%	88%	10%	—	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_DISCOUNTS Celmor · 3 keywords · $0 this week · IS 45%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor coupon codeExact	$1.29	50%	50%	50%	8ad below avg.	$0	no Google bid curve	—	—
celmor discount codeExact	$1.29	20%	80%	10%	—	$0	no Google bid curve	—	—
celmor promo codeExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—

$155,520Non-brand Search spend, 7d67 campaigns in scope

1.16xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x

20%Impression share48% lost to rank · 32% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

Campaign	Bidding	Budget	7d avg/day	Budget util.	Search ISlost: rank · budget	Abs. top	CPC	CTR	What holds it back	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROASLedisa · Competitor	maximize conversion value · 110%	$4,000	$4,500	104%	19%31% · 50%	10%	$4.13	31.5%	budget	0.96xbelow 1.4x target	0.52x	Low ROAS
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviews	maximize conversion value · 160%	$2,000→ $2,500 (+25%)	$1,999	100%	34%25% · 40%	22%	$4.49	51.8%	budget	1.49x	0.74x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$1,374	59%	45%55% · 0%	23%	$2.40	14.9%	target	1.35xbelow 1.4x target	1.06x	Watch
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 90%	$2,500	$1,003	16%	24%76% · 0%	10%	$1.83	13.4%	target	1.69x	1.30x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitor	maximize conversion value · 140%	$3,000	$811	21%	68%32% · 0%	22%	$2.41	13.6%	target	1.25xbelow 1.4x target	1.04x	Watch
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$810	105%	13%26% · 61%	10%	$2.12	17.9%	budget	0.73xbelow 1.3x target	0.57x	Low ROAS
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$796	104%	10%13% · 77%	10%	$2.38	15.1%	budget	0.77xbelow 1.3x target	0.58x	Low ROAS
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitor	maximize conversion value	$650	$680	88%	12%79% · 10%	10%	$3.64	11.5%	target	0.64xbelow 1.4x target	0.42x	Low ROAS
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitor	maximize conversion value · 120%	$700→ $1,000 (+43%)	$629	101%	33%67% · 0%	18%	$1.81	15.6%	target	1.53x	1.32x	Scale
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$622	17%	44%56% · 0%	19%	$2.18	15.6%	target	1.01xbelow 1.4x target	0.68x	Watch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitor	maximize conversion value · 140%	$3,000	$613	16%	67%33% · 0%	20%	$3.39	12.6%	target	1.24xbelow 1.4x target	1.02x	Watch
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 95%	$500	$599	115%	10%7% · 88%	10%	$2.02	24.4%	budget	1.15xbelow 1.3x target	0.88x	Watch
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$529	104%	10%17% · 75%	10%	$2.17	19.6%	budget	0.75xbelow 1.3x target	0.60x	Low ROAS
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$526	103%	10%6% · 90%	10%	$1.88	23.9%	budget	1.01xbelow 1.3x target	0.75x	Watch
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$526	104%	10%6% · 89%	10%	$2.15	23.1%	budget	0.67xbelow 1.3x target	0.48x	Low ROAS
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitor	maximize conversion value · 120%	$350	$400	96%	25%75% · 0%	10%	$2.22	16.8%	target	0.99xbelow 1.4x target	0.57x	Low ROAS
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitor	maximize conversion value · 110%	$1,500	$392	34%	22%78% · 0%	10%	$1.66	11.2%	target	1.68x	1.64x	Upcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$376	44%	33%67% · 0%	13%	$2.11	14.8%	target	1.06xbelow 1.4x target	1.03x	Watch
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitor	maximize conversion value · 120%	$250	$363	133%	21%79% · 0%	10%	$2.44	15.8%	target	0.85xbelow 1.4x target	0.41x	Low ROAS
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviews	target roas	$1,500	$324	13%	29%71% · 0%	10%	$2.55	21.3%	target	1.16xbelow 1.4x target	0.47x	Watch
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitor	maximize conversion value · 140%	$1,500	$308	20%	54%46% · 0%	34%	$2.19	19.6%	target	1.74x	1.48x	Upcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitor	maximize conversion value · 120%	$500	$300	81%	73%27% · 0%	16%	$3.58	12.6%	demand	0.95xbelow 1.3x target	0.92x	Low ROAS
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 81%	$1,000	$293	20%	31%69% · 0%	10%	$1.85	16.2%	target	1.99x	1.64x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitor	maximize conversions · $54	$400	$271	51%	54%46% · 0%	10%	$3.04	11.0%	target	0.95xbelow 1.4x target	—	Low ROAS
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$264	67%	47%53% · 0%	10%	$2.71	11.1%	target	1.34x	1.34x	Watch
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$250	$264	103%	13%34% · 53%	10%	$2.00	19.7%	budget	0.61xbelow 1.3x target	0.52x	Low ROAS
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitor	maximize conversions · $48	$300	$260	89%	27%73% · 0%	10%	$1.65	12.4%	target	2.23x	0.13x	Upcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitor	maximize conversions · $36	$200	$179	66%	33%67% · 0%	10%	$1.61	10.5%	target	1.35x	0.11x	Watch
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitor	maximize conversion value · 140%	$1,500	$178	10%	57%43% · 0%	17%	$2.59	10.1%	target	1.26xbelow 1.4x target	1.26x	Watch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$157	26%	55%45% · 0%	16%	$2.61	9.9%	target	1.19xbelow 1.3x target	1.19x	Watch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitor	maximize conversion value · 120%	$500	$130	30%	23%77% · 0%	10%	$2.10	7.2%	target	1.81x	1.56x	Upcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitor	maximize conversions · $36	$200	$124	57%	44%56% · 0%	19%	$1.85	16.1%	target	1.38x	0.08x	Watch
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitor	maximize conversion value · 105%	$100	$115	113%	10%7% · 86%	10%	$2.51	21.5%	budget	0.73xbelow 1.3x target	0.44x	Low ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviews	manual cpc	$200	$111	50%	31%69% · 0%	15%	$2.25	22.7%	bid	1.09xbelow 1.4x target	0.61x	Watch
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitor	maximize conversion value · 120%	$150	$106	74%	10%90% · 0%	10%	$1.65	7.7%	target	0.71xbelow 1.3x target	0.71x	Low ROAS
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitor	maximize conversion value · 135%	$300	$101	20%	10%90% · 0%	10%	$2.31	10.6%	target	0.59xbelow 1.3x target	0.59x	Low ROAS
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitor	maximize conversion value · 120%	$100	$87	99%	61%39% · 0%	34%	$3.70	10.0%	target	0.86xbelow 1.3x target	0.86x	Low ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitor	maximize conversion value · 120%	$500	$83	18%	44%56% · 0%	26%	$2.19	15.2%	target	1.63x	1.54x	Upcoming
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitor	maximize conversion value · 105%	$75	$80	104%	13%20% · 67%	10%	$2.48	14.4%	budget	0.77xbelow 1.3x target	0.50x	Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$77	11%	20%80% · 0%	10%	$1.48	9.8%	target	1.92x	1.67x	Upcoming
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitor	manual cpc	$1,000	$77	6%	28%72% · 0%	10%	$1.46	10.6%	bid	0.59xbelow 1.4x target	0.59x	Low ROAS
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitor	maximize conversion value · 120%	$500	$74	24%	10%90% · 0%	10%	$2.22	8.8%	target	1.58x	1.58x	Upcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitor	maximize conversion value · 135%	$400	$73	21%	16%84% · 0%	10%	$2.26	9.8%	target	0.69xbelow 1.3x target	0.69x	Low ROAS
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitor	maximize conversion value · 110%	$500	$67	14%	29%71% · 0%	10%	$1.66	10.3%	target	0.74xbelow 1.3x target	0.74x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitor	maximize conversion value · 95%	$250	$48	12%	47%53% · 0%	16%	$2.26	13.8%	target	1.13xbelow 1.4x target	0.64x	Watch
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROASRejuvapaw · Competitor	maximize conversion value · 135%	$600	$45	7%	10%90% · 0%	10%	$1.66	9.1%	target	0.42xbelow 1.3x target	0.42x	Low ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitor	maximize conversion value · 120%	$75	$44	57%	10%90% · 0%	10%	$1.95	8.2%	target	2.64x	2.64x	Upcoming
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitor	maximize conversion value · 120%	$40→ $75 (+88%)	$41	108%	32%46% · 23%	10%	$1.59	10.2%	budget	2.41x	1.94x	Scale
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitor	maximize conversion value · 120%	$250	$37	17%	20%80% · 0%	10%	$1.72	11.9%	target	0.75xbelow 1.3x target	0.62x	Low ROAS
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitor	maximize conversion value · 120%	$500	$34	7%	10%90% · 0%	10%	$2.22	11.0%	target	1.24xbelow 1.3x target	1.24x	Watch
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$34	4%	16%84% · 0%	10%	$1.21	14.2%	target	2.75x	2.41x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitor	maximize conversion value · 120%	$100	$33	62%	10%90% · 0%	10%	$1.95	12.5%	target	3.29x	2.97x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitor	maximize conversion value · 155%	$150	$30	12%	17%83% · 0%	10%	$1.46	9.0%	target	2.03x	1.80x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$29	62%	39%61% · 0%	13%	$1.37	12.6%	target	1.84x	1.10x	Upcoming
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitor	maximize conversion value · 135%	$500	$26	3%	10%90% · 0%	10%	$1.59	12.1%	target	1.16xbelow 1.3x target	1.16x	Watch
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$24	31%	44%56% · 0%	10%	$1.66	10.7%	target	1.11xbelow 1.4x target	0.90x	Watch
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitor	maximize conversions · $48	$50	$21	6%	46%54% · 0%	14%	$1.86	13.8%	target	0.21xbelow 1.4x target	—	Low ROAS
WL_AMLA_COMP_US_SEARCH_ALEVIAWellanova · Competitor	maximize conversion value · 120%	$300	$21	12%	24%76% · 0%	10%	$1.86	6.2%	target	0.90xbelow 1.3x target	0.90x	Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitor	maximize conversion value · 120%	$100	$19	18%	10%90% · 0%	10%	$2.22	10.1%	target	0.99xbelow 1.3x target	0.99x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitor	maximize conversion value · 140%	$150	$18	10%	28%72% · 0%	10%	$1.08	11.7%	target	1.66x	0.31x	Upcoming
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviews	manual cpc	$100	$16	13%	38%62% · 0%	10%	$1.27	14.5%	bid	3.89x	1.49x	Upcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitor	manual cpc	$500	$11	1%	22%78% · 0%	10%	$1.48	5.9%	bid	1.40x	1.40x	Upcoming
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviews	manual cpc	$100	$10	12%	18%82% · 0%	10%	$1.27	19.8%	bid	7.19x	3.15x	Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTINGCelmor · Competitor	maximize conversions · $48	$100	$9	5%	36%64% · 0%	10%	$1.34	13.6%	target	0.70xbelow 1.4x target	—	Low ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$8	12%	23%77% · 0%	10%	$1.52	16.5%	target	1.76x	1.76x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$5	12%	22%78% · 0%	11%	$0.93	17.8%	target	2.25x	2.25x	Upcoming
WL_GARLIC_COMP_US_SEARCH_ELAREWellanova · Competitor	maximize conversion value · 120%	$25	$2	9%	18%82% · 0%	10%	$1.65	7.2%	target	11.91x	11.91x	Upcoming

$15,775PMax & Shopping spend, 7d11 campaigns in scope

1.98xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x

39%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-15, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant Center	Account issues	Feed	Items	Live in Shopping	Rejected in Shopping	Not in Shopping ads	Out of Display	Top Shopping issue
BlueForce · 5844164336	Account warned for policy violation: Unsupported Shopping content (Recurring billing)	US	10	0	0	10	0	none
CELMOR · 5768928133	Website not claimed	item statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747	none	US	50	50	0	0	6	none
GL-ME · 5688360402	Account suspended due to policy violation: Misrepresentation · 8 countriesNo Google Ads account linked	USD_37751849151	63	0	63	0	63	Misrepresentation · 63
		USD_42848878783	101	0	0	101	0
Ledisa · 5685678497	Your checkout URL is not yet live	AUS	20	18	2	0	9	Healthcare and Medicine: Unapproved supplements · 5
		CAN	20	20	0	0	9
		UK	20	18	2	0	9
		US	30	29	1	0	9
Wellanova · 5768928391	No Google Ads account linked	item statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Where the spend goes (7d)	Feed items	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	$1,000→ $1,250 (+25%)	$1,991	$999	199%	73% Display	10/10 live	1.61xbelow 1.7x target	0.60x	Scale
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	$500	$443	$436	89%	Search-led	MC not in backup	2.01x	1.53x	Upcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	$500	$318	$239	64%	Search-led	10/10 live	4.10x	2.81x	Upcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra	$250	$223	$148	89%	54% Display	10/10 live2 out of Display	1.15xbelow 1.6x target	0.69x	Watch
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	$100→ $150 (+50%)	$96	$106	96%	Search-led	MC not in backup	1.59xbelow 1.7x target	1.00x	Scale
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra	$100	$99	$104	99%	27% Display	10/10 live	0.97xbelow 1.6x target	0.63x	Low ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra	$500	$70	$76	14%	34% Display	10/10 live1 out of Display	1.20xbelow 1.6x target	0.49x	Watch
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra	$200	$62	$57	31%	Search-led	10/10 live2 out of Display	3.60x	1.96x	Upcoming
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra	$100	$71	$40	71%	5% Display	10/10 live	3.62x	2.94x	Upcoming
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra	$150	$42	$35	28%	13% Display	10/10 live1 out of Display	0.90xbelow 1.6x target	0.66x	Low ROAS
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra	$150	$23	$14	15%	Search-led	10/10 live3 out of Display	6.81x	5.17x	Upcoming

$49,359Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21

0.25xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x

$380Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

Campaign	Status	Served	Spend	NC ROAS (TW)	Cost / new order	NC orders	Impr.	CPM	CTR	CPC	Video views	View rate	Google conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversions	Paused	07-09 → 08-2143 days	$19,410	0.34x	$285	68	846,355	$23	1.36%	$1.68	220,701	26.1%	233
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversions	Paused	07-10 → 08-2013 days	$8,031	0.20x	$446	18	226,554	$35	1.37%	$2.59	71,384	31.5%	54
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$6,177	0.17x	$475	13	199,014	$31	1.02%	$3.05	58,576	29.4%	109
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$3,615	0.06x	$904	4	86,351	$42	1.71%	$2.45	28,056	32.5%	52
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversions	Paused	07-18 → 08-2135 days	$3,614	0.18x	$602	6	114,157	$32	1.16%	$2.74	37,746	33.1%	38
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversions	Paused	06-17 → 06-266 days	$2,826	0.06x	$1,413	2	85,050	$33	1.51%	$2.20	23,051	27.1%	11
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversions	Paused	07-30 → 08-2123 days	$2,217	0.40x	$185	12	77,069	$29	0.95%	$3.04	27,838	36.1%	19
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$2,016	0.34x	$403	5	66,837	$30	0.97%	$3.11	26,877	40.2%	24
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$1,444	0.13x	$722	2	55,372	$26	0.50%	$5.19	33,016	59.6%	13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversions	Paused	07-26 → 07-261 days	$10	0.00x	—	0	640	$16	1.25%	$1.27	0	0.0%	0

1Scale

12Upcoming

8Watch

10Low ROAS

Lymph 14 campaigns · $3,445 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS	$1,000→ $1,250 (+25%)	$1,991	$999	199%	—	1.61xbelow 1.7x target	0.60x	Scale
CL_LYMPH_COMP_US_Search_Secondary_tROAS	$2,500	$389	$1,003	16%	24%	1.69x	1.30x	Upcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS	$500	$318	$239	64%	—	4.10x	2.81x	Upcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS	$500	$218	$376	44%	33%	1.06xbelow 1.4x target	1.03x	Watch
CL_LYMPH_COMP_US_Search_Main_tROAS	$1,000	$196	$293	20%	31%	1.99x	1.64x	Upcoming
MR_CL_LYMPH_ONB_US_Search_REVIEW	$200	$100	$111	50%	31%	1.09xbelow 1.4x target	0.61x	Watch
CL_LYMPH_ONB_US_Search_mCPC	$100	$66	$31	66%	20%	0.43xbelow 1.4x target	0.16x	Low ROAS
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS	$500	$57	$77	11%	20%	1.92x	1.67x	Upcoming
CL_LYMPH_COMP_AUS_Search_Main_tROAS	$250	$31	$48	12%	47%	1.13xbelow 1.4x target	0.64x	Watch
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS	$50	$31	$29	62%	39%	1.84x	1.10x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS	$500	$21	$34	4%	16%	2.75x	2.41x	Upcoming
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS	$50	$15	$24	31%	44%	1.11xbelow 1.4x target	0.90x	Watch
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS	$50	$6	$8	12%	23%	1.76x	1.76x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS	$50	$6	$5	12%	22%	2.25x	2.25x	Upcoming

Oregano 5 campaigns · $2,153 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS	$750	$778	$796	104%	10%77% lost to budget	0.77xbelow 1.3x target	0.58x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS	$500	$573	$599	115%	10%88% lost to budget	1.15xbelow 1.3x target	0.88x	Watch
CL_OREG_COMP_US_Search_Main_tROAS	$500	$516	$526	103%	10%90% lost to budget	1.01xbelow 1.3x target	0.75x	Watch
CL_OREG_PDP_US_PMAX_GENERIC_tROAS	$250	$223	$148	89%	—	1.15xbelow 1.6x target	0.69x	Watch
CL_OREG_PDP_US_PMAX_BRAND_tROAS	$200	$62	$57	31%	—	3.60x	1.96x	Upcoming

Parasite 4 campaigns · $1,473 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PARA_COMP_US_Search_Main_tROAS	$750	$784	$810	105%	13%61% lost to budget	0.73xbelow 1.3x target	0.57x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROAS	$500	$519	$529	104%	10%75% lost to budget	0.75xbelow 1.3x target	0.60x	Low ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS	$100	$99	$104	99%	—	0.97xbelow 1.6x target	0.63x	Low ROAS
CL_PARA_PDP_US_PMAX_BRAND_tROAS	$100	$71	$40	71%	—	3.62x	2.94x	Upcoming

Astaxanthin 4 campaigns · $742 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ASTA_COMP_US_Search_Main_tROAS	$500	$518	$526	104%	10%89% lost to budget	0.67xbelow 1.3x target	0.48x	Low ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS	$100	$113	$115	113%	10%86% lost to budget	0.73xbelow 1.3x target	0.44x	Low ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS	$500	$70	$76	14%	—	1.20xbelow 1.6x target	0.49x	Watch
CL_ASTA_PDP_US_PMAX_BRAND_tROAS	$150	$42	$35	28%	—	0.90xbelow 1.6x target	0.66x	Low ROAS

Sour 3 campaigns · $359 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_SOUR_COMP_US_Search_Main_tROAS	$250	$259	$264	103%	13%53% lost to budget	0.61xbelow 1.3x target	0.52x	Low ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS	$75	$78	$80	104%	13%67% lost to budget	0.77xbelow 1.3x target	0.50x	Low ROAS
CL_SOUR_PDP_US_PMAX_BRAND_tROAS	$150	$23	$14	15%	—	6.81x	5.17x	Upcoming

Onboarding / Brand 1 campaign · $107 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ONB_GENERAL_US_Search_mCPC	$200	$107	$57	54%	61%	2.44x	1.33x	Upcoming

1Scale

2Upcoming

1Watch

3Low ROAS

GLP-1 6 campaigns · $7,811 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROAS	$4,000	$4,162	$4,500	104%	19%50% lost to budget	0.96xbelow 1.4x target	0.52x	Low ROAS
LD_GLP_ONB_US_Search_REVIEW	$2,000→ $2,500 (+25%)	$2,006	$1,999	100%	34%40% lost to budget	1.49x	0.74x	Scale
LD_GLP_ONB_US_mCPC	$1,000	$778	$721	78%	38%	2.86x	1.60x	Upcoming
LD_GLP_COMP_CAN_Search_tROAS	$350	$335	$400	96%	25%	0.99xbelow 1.4x target	0.57x	Low ROAS
LD_GLP_COMP_AUS_Search_tROAS	$250	$332	$363	133%	21%	0.85xbelow 1.4x target	0.41x	Low ROAS
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio	$1,500	$198	$324	13%	29%	1.16xbelow 1.4x target	0.47x	Watch

Onboarding / Brand 1 campaign · $57 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_ONB_US_SEARCH_PRODUCTS	$100	$57	$36	57%	37%	1.75x	1.06x	Upcoming

Launched this window 4 campaigns · $254 spent since 2026-09-08

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
LD_ONB_US_SEARCH_PRODUCTS	Products	Enabled	7	741	130	$254	$36	$444
LD_ONB_US_SEARCH_DISCOUNTS	Discounts	Paused	0	0	0	$0	$0	$0
LD_ONB_US_SEARCH_MODIFIERS	Modifiers	Paused	0	0	0	$0	$0	$0
LD_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Paused	0	0	0	$0	$0	$0

Together: $444 of new-customer revenue on $254 of spend. They graduate into the tables above once they carry seven full days.

1Scale

8Upcoming

5Watch

Magnesium Cream 12 campaigns · $4,575 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM	$3,000	$1,769	$1,374	59%	45%	1.35xbelow 1.4x target	1.06x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE	$3,000	$637	$811	21%	68%	1.25xbelow 1.4x target	1.04x	Watch
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM	$3,000	$518	$622	17%	44%	1.01xbelow 1.4x target	0.68x	Watch
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF	$3,000	$476	$613	16%	67%	1.24xbelow 1.4x target	1.02x	Watch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue	$500	$443	$436	89%	—	2.01x	1.53x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM	$1,500	$294	$308	20%	54%	1.74x	1.48x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR	$1,500	$153	$178	10%	57%	1.26xbelow 1.4x target	1.26x	Watch
NV_MAGCR_ONB_US_Search	$500	$141	$153	28%	65%	4.93x	3.44x	Upcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS	$100→ $150 (+50%)	$96	$106	96%	—	1.59xbelow 1.7x target	1.00x	Scale
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL	$150	$19	$30	12%	17%	2.03x	1.80x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS	$150	$15	$18	10%	28%	1.66x	0.31x	Upcoming
MR_NV_MAGCR_ONB_US_Search_REVIEW	$100	$13	$16	13%	38%	3.89x	1.49x	Upcoming

Onboarding / Brand 2 campaigns · $40 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_ONB_US_SEARCH_PRODUCTS	$100	$38	$35	38%	63%	6.76x	5.15x	Upcoming
NV_ONB_US_SEARCH_MODIFIERS	$100	$3	$5	3%	55%	5.11x	1.26x	Upcoming

Launched this window 4 campaigns · $286 spent since 2026-09-08

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
NV_ONB_US_SEARCH_PRODUCTS	Products	Enabled	7	1,008	192	$248	$35	$1,675
NV_ONB_US_SEARCH_MODIFIERS	Modifiers	Enabled	7	147	25	$32	$5	$162
NV_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Enabled	6	29	4	$5	$1	$145
NV_ONB_US_SEARCH_DISCOUNTS	Discounts	Enabled	7	25	1	$1	$0	$0

Together: $1,982 of new-customer revenue on $286 of spend. They graduate into the tables above once they carry seven full days.

2Scale

5Upcoming

2Watch

3Low ROAS

Amla 2 campaigns · $743 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_AMLA_COMP_US_SEARCH_AMLA	$700→ $1,000 (+43%)	$707	$629	101%	33%	1.53x	1.32x	Scale
WL_AMLA_COMP_US_SEARCH_ALEVIA	$300	$36	$21	12%	24%	0.90xbelow 1.3x target	0.90x	Low ROAS

Beef Organs 3 campaigns · $281 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN	$500	$149	$130	30%	23%	1.81x	1.56x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC	$500	$90	$83	18%	44%	1.63x	1.54x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN	$250	$42	$37	17%	20%	0.75xbelow 1.3x target	0.62x	Low ROAS

Vitamin D3+K2 1 campaign · $122 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2	$500	$122	$74	24%	10%	1.58x	1.58x	Upcoming

Garlic 2 campaigns · $113 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_GARLIC_COMP_US_SEARCH_MAIN	$150	$110	$106	74%	10%	0.71xbelow 1.3x target	0.71x	Low ROAS
WL_GARLIC_COMP_US_SEARCH_ELARE	$25	$2	$2	9%	18%	11.91x	11.91x	Upcoming

Prenatal 2 campaigns · $98 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_PREN_COMP_US_SEARCH_PRENATAL_REST	$100	$62	$33	62%	10%	3.29x	2.97x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS	$500	$36	$34	7%	10%	1.24xbelow 1.3x target	1.24x	Watch

Epsom 1 campaign · $43 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT	$40→ $75 (+88%)	$43	$41	108%	32%23% lost to budget	2.41x	1.94x	Scale

Thyroid 1 campaign · $16 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT	$500	$16	$26	3%	10%	1.16xbelow 1.3x target	1.16x	Watch

Launched this window 6 campaigns · $34 spent since 2026-09-08

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
WL_ONB_US_SEARCH_PRODUCTS	Products	Paused	2	39	10	$15	$8	$38
WL_ONB_US_SEARCH_CORE	Core	Paused	2	22	10	$14	$7	$0
WL_ONB_US_SEARCH_MODIFIERS	Modifiers	Paused	2	14	3	$4	$2	$35
WL_ONB_US_SEARCH_DISCOUNTS	Discounts	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Paused	0	0	0	$0	$0	$0
WL_ONB_US_SEARCH_REVIEWS	Reviews	Paused	0	0	0	$0	$0	$0

Together: $73 of new-customer revenue on $34 of spend. They graduate into the tables above once they carry seven full days.

1Upcoming

2Watch

6Low ROAS

Mushroom 4 campaigns · $969 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST	$500	$405	$300	81%	73%	0.95xbelow 1.3x target	0.92x	Low ROAS
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS	$500	$337	$264	67%	47%	1.34x	1.34x	Watch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS	$500	$129	$157	26%	55%	1.19xbelow 1.3x target	1.19x	Watch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD	$100	$99	$87	99%	61%	0.86xbelow 1.3x target	0.86x	Low ROAS

Allergy 2 campaigns · $125 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF	$400	$82	$73	21%	16%	0.69xbelow 1.3x target	0.69x	Low ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE	$75	$43	$44	57%	10%	2.64x	2.64x	Upcoming

Hip & Joint 2 campaigns · $78 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT	$300	$60	$101	20%	10%	0.59xbelow 1.3x target	0.59x	Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT	$100	$18	$19	18%	10%	0.99xbelow 1.3x target	0.99x	Low ROAS

Probiotic 1 campaign · $39 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_PROB_COMP_US_SEARCH_DOG_PROBIOTICS_tROAS	$600	$39	$45	7%	10%	0.42xbelow 1.3x target	0.42x	Low ROAS

Launched this window 6 campaigns · $15 spent since 2026-09-08

6 of these 6 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
RP_ONB_US_SEARCH_CORE	Core	Paused	2	21	10	$15	$8	$75
RP_ONB_US_SEARCH_DISCOUNTS	Discounts	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_REVIEWS	Reviews	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_MODIFIERS	Modifiers	Paused	0	0	0	$0	$0	$0
RP_ONB_US_SEARCH_PRODUCTS	Products	Paused	1	2	0	$0	$0	$0

Together: $75 of new-customer revenue on $15 of spend. They graduate into the tables above once they carry seven full days.

6Upcoming

2Watch

3Low ROAS

Oil 6 campaigns · $516 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH	$300	$267	$260	89%	27%	2.23x	0.13x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE	$400	$204	$271	51%	54%	0.95xbelow 1.4x target	—	Low ROAS
CL_Oil_ONB_US_Search	$100	$26	$17	26%	32%	2.10x	1.24x	Upcoming
MR_CL_Oil_ONB_US_Search_REVIEW	$100	$12	$10	12%	18%	7.19x	3.15x	Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_COLLAGEN_LIFTING	$100	$5	$9	5%	36%	0.70xbelow 1.4x target	—	Low ROAS
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST	$50	$3	$21	6%	46%	0.21xbelow 1.4x target	—	Low ROAS

Pheromone 2 campaigns · $247 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER	$200	$132	$179	66%	33%	1.35x	0.11x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN	$200	$114	$124	57%	44%	1.38x	0.08x	Watch

Onboarding / Brand 3 campaigns · $19 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CE_ONB_US_SEARCH_PRODUCTS	$100	$10	$10	10%	73%	4.95x	1.11x	Upcoming
CE_ONB_US_SEARCH_MODIFIERS	$100	$8	$6	8%	57%	13.34x	13.34x	Upcoming
CE_ONB_US_SEARCH_WHERETOBUY	$100	$1	$1	1%	68%	17.36x	10.80x	Upcoming

Launched this window 4 campaigns · $114 spent since 2026-09-08

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
CE_ONB_US_SEARCH_PRODUCTS	Products	Enabled	7	289	53	$67	$10	$333
CE_ONB_US_SEARCH_MODIFIERS	Modifiers	Enabled	6	92	31	$39	$7	$521
CE_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Enabled	6	42	6	$8	$1	$132
CE_ONB_US_SEARCH_DISCOUNTS	Discounts	Enabled	1	5	0	$0	$0	$0

Together: $987 of new-customer revenue on $114 of spend. They graduate into the tables above once they carry seven full days.

3Upcoming

2Low ROAS

Fusion 4 campaigns · $699 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR	$650	$571	$680	88%	12%10% lost to budget	0.64xbelow 1.4x target	0.42x	Low ROAS
BF_FUSION_ONB_US_Search	$250	$64	$57	25%	32%	9.61x	4.71x	Upcoming
BF_FUSION_COMP_US_SEARCH_SOREN	$1,000	$58	$77	6%	28%	0.59xbelow 1.4x target	0.59x	Low ROAS
BF_FUSION_COMP_US_SEARCH_PEPTONIX	$500	$6	$11	1%	22%	1.40x	1.40x	Upcoming

Onboarding / Brand 1 campaign · $1 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_ONB_US_SEARCH_PRODUCTS	$100	$1	$8	1%	74%	5.05x	—	Upcoming

Launched this window 4 campaigns · $56 spent since 2026-09-08

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
BF_ONB_US_SEARCH_PRODUCTS	Products	Enabled	7	137	37	$54	$8	$275
BF_ONB_US_SEARCH_MODIFIERS	Modifiers	Enabled	6	41	1	$2	$0	$0
BF_ONB_US_SEARCH_DISCOUNTS	Discounts	Enabled	2	6	0	$0	$0	$0
BF_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Enabled	0	0	0	$0	$0	$0

Together: $275 of new-customer revenue on $56 of spend. They graduate into the tables above once they carry seven full days.

2Upcoming

1Low ROAS

Balm 2 campaigns · $579 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SB_BALM_COMP_US_GENERIC_tROAS	$1,500	$509	$392	34%	22%	1.68x	1.64x	Upcoming
SB_BALM_COMP_US_COMPETITOR_tROAS	$500	$70	$67	14%	29%	0.74xbelow 1.3x target	0.74x	Low ROAS

Onboarding / Brand 1 campaign · $17 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SR_ONB_US_SEARCH_PRODUCTS	$100	$17	$12	17%	59%	3.52x	3.22x	Upcoming

Launched this window 4 campaigns · $82 spent since 2026-09-08

3 of these 4 are paused right now. They are listed anyway: after launching a structure, which pieces are not running is the thing you need to see.

Campaign	Type	Status	Days live	Impr.	Clicks	Spend	Per live day	NC revenue so far
SR_ONB_US_SEARCH_PRODUCTS	Products	Enabled	7	223	66	$82	$12	$289
SR_ONB_US_SEARCH_DISCOUNTS	Discounts	Paused	0	0	0	$0	$0	$0
SR_ONB_US_SEARCH_MODIFIERS	Modifiers	Paused	0	0	0	$0	$0	$0
SR_ONB_US_SEARCH_WHERETOBUY	Wheretobuy	Paused	0	0	0	$0	$0	$0

Together: $289 of new-customer revenue on $82 of spend. They graduate into the tables above once they carry seven full days.