NC ROAS × Budget Utilization — Scaling Report

Acentecom · all brands · 2026-09-12 – 2026-09-18 · 99 campaigns in scope · $28,264 spend yesterday · 1.32x blended NC ROAS

7ScaleLedisa 4 · Nervalley 2 · Celmor 1

41UpcomingCleantra 13 · Nervalley 10 · Celmor 6 · Wellanova 4 · Rejuvapaw 3 · Blueforce 2 · Serabel 2 · Ledisa 1

23WatchWellanova 6 · Ledisa 4 · Cleantra 3 · Rejuvapaw 3 · Celmor 2 · Nervalley 2 · Serabel 2 · Blueforce 1

28Low ROASCleantra 16 · Rejuvapaw 3 · Blueforce 2 · Celmor 2 · Wellanova 2 · Ledisa 1 · Nervalley 1 · Serabel 1

Brand overview

Report-scoped: only campaigns that passed the filters (7d avg > $1, NC ROAS > 0, spend yesterday > 0). Brands under $500 spend yesterday have their ROAS greyed out — the sample is too small to read.

Ledisa

$11,843

spend yesterday

1.32x

NC ROAS (7d)

95% of budget35% of spend in Low ROAS

Cleantra

$8,207

spend yesterday

1.13x

NC ROAS (7d)

62% of budget59% of spend in Low ROAS

Nervalley

$3,941

spend yesterday

1.66x

NC ROAS (7d)

23% of budget3% of spend in Low ROAS

Wellanova

$1,476

spend yesterday

1.38x

NC ROAS (7d)

37% of budget5% of spend in Low ROAS

Celmor

$1,128

spend yesterday

1.55x

NC ROAS (7d)

66% of budget18% of spend in Low ROAS

Blueforce

$676

spend yesterday

1.18x

NC ROAS (7d)

29% of budget81% of spend in Low ROAS

Serabel

$565

spend yesterday

1.34x

NC ROAS (7d)

25% of budget2% of spend in Low ROAS

Rejuvapaw

$428

spend yesterday

1.20x

NC ROAS (7d)

17% of budgettoo little spend to read the ROAS

Trend per brand

Grey bars = daily spend, blue line = daily NC ROAS, dashed red = 1.00x break-even. Account-scoped (all campaigns), so these differ slightly from the report-scoped cards above. A break in the line means no data for that day — never zero performance. metabolicreviews.com is excluded from these charts only. The date filter only re-cuts these charts: statuses, tables and scaling suggestions keep their fixed 7-day window.

from to 2026-08-20 – 2026-09-18 · 30 days

Ledisa1.47x

$313,219 spend

Cleantra1.22x

$368,332 spend

Nervalley1.70x

$138,543 spend

Wellanova1.30x

$40,446 spend

Rejuvapaw1.18x

$42,004 spend

Celmor1.47x

$27,922 spend

Blueforce1.59x

$20,666 spend

Serabel1.42x

$10,270 spend

Where the money went yesterday

The status pills count campaigns; this counts dollars. Bars are on a shared scale, so length also shows relative brand size.
■ Scale ■ Upcoming ■ Watch ■ Low ROAS

Ledisa

$11,843

Cleantra

$8,207

Nervalley

$3,941

Wellanova

$1,476

Celmor

$1,128

Blueforce

$676

Serabel

$565

Rejuvapaw

$428

NC ROAS × budget utilization

Bubble area ∝ spend yesterday. Green quadrant = Scale (≥1.40x and ≥90% utilization); blue = Upcoming (≥1.40x, still under budget). Values beyond an axis are clamped to the edge and drawn with a dashed outline.

Scale now — at budget and above 1.40x

Hitting at least 90% of budget yesterday with NC ROAS at or above 1.40x. The suggested budget is a starting point, not an approved rule: it steps +15/30/50% depending on how far above the channel's internal target the campaign sits, rounded to a number somebody would actually type.

Campaign	Util.	NC ROAS	Budget	Suggested	Days in status
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa	146%	2.95x	$750	$1,050 +40%	2$1,919 so far
LD_GLP_ONB_US_mCPCLedisa	107%	2.50x	$1,000	$1,250 +25%	1
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	103%	1.81x	$500	$700 +40%	4$2,149 so far
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor	131%	1.77x	$300	$425 +42%	3$1,072 so far
LD_GLP_COMP_AUS_Search_tROASLedisa	105%	1.43x	$250	$350 +40%	2$500 so far
LD_ONB_US_SEARCH_MODIFIERSLedisa	121%	2.26x	$100	$150 +50%	1
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	92%	2.09x	$120	$175 +46%	10$1,078 so far

Top 10 Upcoming — above 1.40x, still under budget

Performing, but budget is not the constraint yet. Watch for the utilization to climb before raising it.

Campaign	Util.	NC ROAS	Days in status
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra	35%	1.84x	7$5,361 so far
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley	17%	1.48x	2$837 so far
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley	29%	1.68x	10$3,236 so far
CL_LYMPH_COMP_US_Search_Main_tROASCleantra	35%	1.64x	10$3,411 so far
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley	7%	1.71x	3$547 so far
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw	42%	1.51x	1
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	34%	2.60x	10$2,334 so far
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa	9%	1.57x	1
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra	48%	2.00x	2$221 so far
NV_MAGCR_ONB_US_SearchNervalley	22%	4.12x	10$1,343 so far

Low ROAS — the longest-running first

Under 1.00x of new-customer revenue per dollar. Sorted by how much has gone in since the campaign entered this status, which is the number that decides whether it is worth touching.

Campaign	Util.	NC ROAS	Days in status
LD_GLP_COMP_US_Search_tROASLedisa	102%	0.89xbelow 1.4x target	5$20,650 so far
CL_PARA_COMP_US_Search_Main_tROASCleantra	101%	0.81xbelow 1.3x target	10$7,800 so far
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra	102%	0.89xbelow 1.3x target	10$7,767 so far
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce	106%	0.62xbelow 1.4x target	10$6,212 so far
CL_PARA_COMP_US_Search_Rest_tROASCleantra	102%	0.84xbelow 1.3x target	10$5,190 so far
CL_SOUR_COMP_US_Search_Main_tROASCleantra	102%	0.62xbelow 1.3x target	10$2,599 so far
CL_OREG_COMP_US_Search_Main_tROASCleantra	102%	0.51xbelow 1.3x target	4$2,052 so far
CL_OREG_COMP_US_Search_Secondary_tROASCleantra	98%	0.61xbelow 1.3x target	3$1,576 so far
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra	107%	0.77xbelow 1.3x target	10$1,069 so far
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra	97%	0.87xbelow 1.4x target	2$869 so far
BF_FUSION_COMP_US_SEARCH_SORENBlueforce	7%	0.51xbelow 1.4x target	10$817 so far
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra	71%	0.76xbelow 1.6x target	2$591 so far

What changed since yesterday

Against the snapshot of 2026-09-17. 9 day(s) of history stored.

LD_GLP_ONB_US_Search_REVIEW — Scale → Watch (1.37x, $2,552 yesterday)
LD_GLP_ONB_US_mCPC — Upcoming → Scale (2.50x, $1,069 yesterday)
WL_AMLA_COMP_US_SEARCH_AMLA — Scale → Watch (1.38x, $784 yesterday)
CL_ASTA_COMP_US_Search_Main_tROAS — Watch → Low ROAS (0.89x, $509 yesterday)
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS — Watch → Upcoming (1.51x, $209 yesterday)
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN — Upcoming → Watch (1.24x, $137 yesterday)
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio — Watch → Upcoming (1.57x, $136 yesterday)
LD_ONB_US_SEARCH_MODIFIERS — Watch → Scale (2.26x, $121 yesterday)
CL_PARA_PDP_US_PMAX_GENERIC_tROAS — Watch → Low ROAS (0.99x, $102 yesterday)
LD_ONB_US_SEARCH_PRODUCTS — Upcoming → Watch (1.25x, $82 yesterday)
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS — Low ROAS → Watch (1.09x, $77 yesterday)
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT — Upcoming → Low ROAS (0.82x, $49 yesterday)
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS — Watch → Low ROAS (0.87x, $44 yesterday)
WL_PREN_COMP_US_SEARCH_PRENATAL_REST — Upcoming → Watch (1.10x, $39 yesterday)
CL_PARA_PDP_US_PMAX_BRAND_tROAS — Watch → Upcoming (2.18x, $34 yesterday)
CL_ASTA_PDP_US_PMAX_BRAND_tROAS — Watch → Upcoming (1.88x, $30 yesterday)
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS — Upcoming → Low ROAS (0.88x, $17 yesterday)
BF_FUSION_COMP_US_SEARCH_PEPTONIX — Low ROAS → Watch (1.34x, $13 yesterday)
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS — Watch → Upcoming (1.54x, $11 yesterday)
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS — Watch → Upcoming (1.43x, $8 yesterday)
RP_ONB_US_SEARCH_CORE — entered the report (2.69x)
SB_BALM_ONB_US_mCPC — entered the report (4.51x)
CE_ONB_US_SEARCH_WHERETOBUY — entered the report (14.90x)

Generated 19 September 2026 · Scaling window 2026-09-12 – 2026-09-18 (7 full days, Europe/Vienna) · NC ROAS = Triple Whale pixel new-customer revenue ÷ Google Ads spend, 14-days attribution window · Scale ≥ 1.40x NC ROAS and ≥ 90% budget utilization · Demand Gen campaigns excluded.

Search Brand — how far it can scale without falling below target

Kept apart from non-brand because it scales differently: across the 22 brand campaigns the impression share lost to budget is 0% — all of it is lost to rank. Raising the budget does nothing; the lever is the bid per keyword. Spend-weighted Quality Score is 9.7/10, so this is not a relevance problem: someone is bidding harder on our brand. Each keyword's curve is Google's own bid simulation (ad_group_criterion_simulation), converted to Triple Whale new-customer revenue. It covers 82% of brand spend.

Bring every keyword to at least impression share NC ROAS target Value per click of the EXTRA clicks Share of the attributed revenue that is really brand search

What moves the estimate, heaviest first: (1) Google's bid curve — what each extra impression costs; the last ones are the most expensive, which is why the marginal ROAS falls long before the average does. (2) Why the IS is lost — here it is all rank, the expensive part. (3) Value per click: Google's curves barely change it across bids (the intent of a brand search is the same), but the slider lets you penalize it. (4) Attribution credit: Triple Whale credits brand search with 1.35 to 2.2 times the value Google sees. Part of that was generated by other channels and brand search was only the last click — if so, scaling brand will not bring everything projected. (5) Quality Score — not a brake today. (6) Competitors bidding on the brand: if we go up they can too, and the simulation cannot see that. Auction Insights is not in the API; check it by hand. (7) Organic cannibalization: at high IS some paid clicks replace free organic ones. Only a holdout test measures it.

* = extrapolated beyond the last bid Google simulated (a power-law fit on its own points). Google's curve is from its simulation week, not from this report's window.

LD_GLP_ONB_US_mCPC Ledisa · 30 keywords · $5,672 this week · IS 42%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisaExact	$2.40	91%	9%	65%	10	$2,006	up to $5.18 · IS 100%	$2.40 · IS 91%	2.16x
Ledisa patchesExact	$3.60	36%	64%	17%	10	$1,873	up to $4.10 · IS 47%	$4.10 · IS 47%	1.47x*
ledisaPhrase	$2.40	28%	72%	10%	10	$365	up to $2.87 · IS 35%	$2.40 · IS 28%	0.68x*
ledisa glp 1 patchesExact	$3.60	39%	61%	14%	10	$293	up to $3.74 · IS 45%	$3.74 · IS 45%	2.72x*
ledisa patches websiteExact	$3.60	89%	11%	66%	9	$280	up to $6.05 · IS 99%	$3.48 · IS 89%	2.23x*
ledisa patchesPhrase	$3.60	38%	62%	19%	10	$211	up to $24.00 · IS 80%	$11.89 · IS 65%	2.72x*
ledisa patchExact	$2.40	73%	27%	44%	10	$194	up to $7.27 · IS 100%	$3.27 · IS 85%	2.44x
ledisa glp1 patchPhrase	$3.60	30%	70%	13%	10	$111	below target	$4.55 · IS 30%	0.00x*
glp1 patch ledisaExact	$3.60	39%	61%	13%	10	$46	up to $16.37 · IS 73%	$7.27 · IS 62%	3.97x*
Ledisa glp-1Exact	$2.40	42%	58%	10%	10	$41	up to $5.18 · IS 100%	$3.74 · IS 84%	1.85x
glp 1 patch ledisaExact	$2.40	31%	69%	11%	10	$33	below target	$2.40 · IS 31%	0.00x*
ledisa glp1 patchesExact	$3.60	30%	70%	14%	10	$28	up to $7.27 · IS 76%	$5.18 · IS 62%	1.32x*

NV_MAGCR_ONB_US_Search Nervalley · 14 keywords · $947 this week · IS 66%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
NervalleyExact	$1.29	87%	13%	75%	10	$405	no Google bid curve	—	—
Nervalley Magnesium CreamExact	$1.29	92%	8%	74%	10	$127	no Google bid curve	—	—
Pure Relief Magnesium CreamExact	$1.29	90%	10%	65%	10	$123	no Google bid curve	—	—
Nervalley Pure ReliefPhrase	$1.29	46%	54%	24%	10	$112	no Google bid curve	—	—
Nervalley Pure ReliefExact	$1.29	63%	37%	44%	10	$70	no Google bid curve	—	—
Pure ReliefPhrase	$2.00	42%	58%	14%	10	$36	no Google bid curve	—	—
Nervalley Magnesium CreamPhrase	$1.29	53%	47%	31%	10	$31	no Google bid curve	—	—
NervalleyPhrase	$1.29	33%	67%	10%	10	$27	no Google bid curve	—	—
Pure Relief Magnesium CreamPhrase	$1.29	62%	38%	31%	10	$6	no Google bid curve	—	—
Pure Relief CreamExact	$1.29	100%	0%	59%	10	$6	no Google bid curve	—	—
Pure ReliefExact	$2.00	52%	48%	36%	10	$4	no Google bid curve	—	—
Magnesium Cream NervalleyExact	$1.29	100%	0%	100%	10	$0	no Google bid curve	—	—

CL_ONB_GENERAL_US_Search_mCPC Cleantra · 4 keywords · $555 this week · IS 71%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CleantraExact	$1.90	74%	26%	48%	10	$456	up to $2.20 · IS 81%	$1.90 · IS 74%	0.84x
Cleantra DropsExact	$1.90	62%	38%	30%	9	$48	up to $3.91 · IS 100%	$3.91 · IS 100%	1.25x
cleantra websiteExact	$1.29	56%	44%	26%	10	$47	no Google bid curve	—	—
Cleantra SupplementsExact	$1.29	44%	56%	17%	7CTR below avg.	$4	below target	$1.29 · IS 44%	0.00x

LD_ONB_US_SEARCH_PRODUCTS Ledisa · 51 keywords · $436 this week · IS 42%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
lidesa patchesExact	$3.00	63%	37%	39%	—	$122	up to $13.64 · IS 84%	$3.41 · IS 73%	2.13x*
lesida patchExact	$2.00	80%	20%	39%	10	$67	below target	$2.00 · IS 80%	0.00x
ledisa berberine patchesExact	$2.00	93%	7%	39%	10	$33	no Google bid curve	—	—
ladesa patchesExact	$2.00	74%	26%	49%	10	$29	below target	$2.00 · IS 74%	0.00x
lidesa glp 1 patchesExact	$2.00	32%	68%	13%	—	$21	below target	$2.00 · IS 32%	0.00x
ladesa patchExact	$2.00	85%	15%	52%	9	$18	no Google bid curve	—	—
ledisa for menExact	$2.00	78%	22%	26%	6ad below avg.	$14	below target	$2.00 · IS 78%	0.00x
glp 1 ledisaExact	$2.00	21%	79%	10%	—	$10	up to $6.06 · IS 68%	$4.31 · IS 57%	1.06x*
ledisi patchesExact	$2.00	14%	86%	10%	10	$10	no Google bid curve	—	—
ledisa loginExact	$2.00	11%	89%	10%	7	$8	below target	$2.00 · IS 11%	0.00x
what is in ledisa patchesExact	$2.00	57%	43%	40%	10	$8	no Google bid curve	—	—
ledisa nad+ patchesExact	$2.00	100%	0%	50%	7	$8	no Google bid curve	—	—

BF_FUSION_ONB_US_Search Blueforce · 21 keywords · $399 this week · IS 35%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
FollifusionExact	$2.25	85%	15%	38%	10	$83	up to $3.24 · IS 99%	$3.24 · IS 99%	8.89x*
Blue ForceExact	$2.25	45%	55%	23%	10	$81	up to $3.78 · IS 71%	$3.78 · IS 71%	8.60x*
blue force hair growthExact	$2.25	90%	10%	40%	10	$46	do not raise	$2.56 · IS 90%	6.36x*
Blue Force FollifusionPhrase	$2.25	22%	78%	10%	—	$43	below target	$2.17 · IS 22%	0.00x*
Blue ForcePhrase	$2.25	19%	81%	10%	10	$30	below target	$1.50 · IS 19%	0.00x
blueforce hair growthExact	$2.25	91%	9%	39%	10	$27	up to $7.43 · IS 100%	$7.43 · IS 100%	14.14x
blue force hair treatmentExact	$2.25	86%	14%	46%	10	$24	below target	$1.50 · IS 86%	0.00x
BlueForce FollifusionExact	$2.25	66%	34%	39%	10	$19	below target	$2.04 · IS 66%	0.00x
BlueForce FollifusionPhrase	$1.50	28%	72%	10%	10	$9	below target	$1.50 · IS 28%	0.00x
blueforce hairExact	$1.50	23%	77%	10%	10	$7	below target	$1.50 · IS 23%	0.00x
blueforce hair growthPhrase	$1.50	33%	67%	12%	10	$6	up to $15.00 · IS 100%	$7.43 · IS 100%	5.90x
blue force hairExact	$1.50	83%	17%	17%	10	$6	below target	$1.50 · IS 83%	0.00x

CL_LYMPH_ONB_US_Search_mCPC Cleantra · 20 keywords · $327 this week · IS 25%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Lymphatic Drainage CleantraPhrase	$1.90	21%	79%	10%	7	$184	below target	$1.90 · IS 21%	0.00x*
Lymph Support CleantraPhrase	$1.90	20%	80%	10%	—	$40	up to $12.90 · IS 77%	$6.39 · IS 48%	1.53x*
Lymph Drainage CleantraExact	$2.50	65%	35%	34%	—	$36	below target	$2.50 · IS 65%	0.00x
Cleantra Lymphatic Drainage DropsExact	$1.90	57%	43%	21%	7	$24	below target	$1.90 · IS 57%	0.00x
Cleantra LymphaticExact	$1.29	63%	37%	21%	8	$13	below target	$1.29 · IS 63%	0.00x
Lymphatic Drops CleantraPhrase	$1.29	17%	83%	10%	6	$10	up to $2.20 · IS 41%	$2.20 · IS 41%	0.84x
Lymphatic Drainage CleantraExact	$1.43	54%	46%	33%	7	$10	below target	$1.43 · IS 54%	0.00x
Cleantra Lymphatic DropsExact	$1.29	45%	55%	19%	7	$5	below target	$1.29 · IS 45%	0.00x
Cleantra Lymphatic DrainageExact	$1.29	32%	68%	10%	9	$3	below target	$1.29 · IS 32%	0.00x
Lymphatic CleantraPhrase	$1.29	10%	90%	10%	7	$1	no Google bid curve	—	—
Lymphatic Drainage Drops CleantraExact	$1.29	40%	60%	30%	7	$1	no Google bid curve	—	—
Lymph CleantraPhrase	$1.29	27%	73%	10%	—	$1	below target	$1.29 · IS 27%	0.00x

LD_ONB_US_SEARCH_MODIFIERS Ledisa · 14 keywords · $292 this week · IS 63%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
tryledisaExact	$2.00	71%	19%	47%	9	$146	no Google bid curve	—	—
ledisa websiteExact	$2.00	77%	8%	58%	9	$113	no Google bid curve	—	—
lidesaExact	$2.00	69%	12%	45%	8ad below avg.	$14	no Google bid curve	—	—
lesidaExact	$2.00	88%	12%	25%	8ad below avg.	$8	no Google bid curve	—	—
ledissaExact	$2.00	86%	0%	86%	10	$6	no Google bid curve	—	—
ledsiaExact	$2.00	38%	48%	17%	8ad below avg.	$4	no Google bid curve	—	—
help try ledisa comExact	$2.00	24%	52%	10%	8ad below avg.	$2	no Google bid curve	—	—
ledistaExact	$2.00	67%	0%	10%	10	$0	no Google bid curve	—	—
ledisa comExact	$2.00	11%	74%	10%	9	$0	no Google bid curve	—	—
tryledisa comExact	$2.00	11%	78%	10%	9	$0	no Google bid curve	—	—
try ledisa patchesExact	$2.00	17%	67%	10%	8ad below avg.	$0	no Google bid curve	—	—
try ledisa comExact	$2.00	40%	20%	20%	9	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_PRODUCTS Nervalley · 33 keywords · $290 this week · IS 66%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nerve valley magnesium creamExact	$1.90	91%	9%	64%	8ad below avg.	$56	up to $2.78 · IS 100%	$2.78 · IS 100%	6.14x*
nervalley pain reliefExact	$1.43	80%	20%	55%	8ad below avg.	$51	below target	$1.43 · IS 80%	0.00x
nervalley pure relief magnesium creamExact	$1.29	78%	22%	52%	8ad below avg.	$50	up to $2.78 · IS 93%	$2.78 · IS 93%	7.16x*
nervalley creamExact	$1.90	83%	17%	60%	10	$31	do not raise	$2.01 · IS 83%	3.22x*
nervalley pure relief creamExact	$1.29	89%	11%	59%	8ad below avg.	$15	below target	$1.29 · IS 89%	0.00x
nervalley magnesiumExact	$1.29	38%	62%	23%	10	$14	below target	$1.29 · IS 38%	0.00x
nervally creamExact	$1.29	90%	10%	50%	10	$13	below target	$1.29 · IS 90%	0.00x
nerve valley pure relief magnesium creamExact	$1.29	91%	9%	57%	8ad below avg.	$9	below target	$1.29 · IS 91%	0.00x
nervalley pure relief magnesiumExact	$1.29	79%	21%	58%	8ad below avg.	$9	below target	$1.29 · IS 79%	0.00x
new valley magnesium creamExact	$1.29	90%	10%	60%	8ad below avg.	$5	below target	$1.29 · IS 90%	0.00x
nervalley nerve creamExact	$1.29	76%	24%	24%	9	$5	below target	$1.29 · IS 76%	0.00x*
new valley magnesium supplementExact	$1.29	80%	20%	56%	8ad below avg.	$5	below target	$1.29 · IS 80%	0.00x*

CL_PARA_ONB_US_Search_mCPC Cleantra · 14 keywords · $237 this week · IS 62%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
para vanish parasite cleanseExact	$4.15	94%	6%	76%	6ad below avg.	$96	no Google bid curve	—	—
paravanish reviewsExact	$3.91	33%	67%	18%	5ad, landing below avg.	$38	below target	$3.91 · IS 33%	0.00x
ParaVanish DropsExact	$3.91	96%	4%	89%	5ad below avg.	$34	below target	$3.91 · IS 96%	0.00x
paravanishExact	$1.54	53%	47%	22%	8	$17	below target	$1.54 · IS 53%	0.00x*
Cleantra ParasiteExact	$3.91	90%	10%	59%	6	$11	below target	$3.91 · IS 90%	0.00x
para vanish cleanseExact	$2.78	88%	12%	69%	6ad below avg.	$11	no Google bid curve	—	—
paravanish amazonExact	$8.80	100%	0%	100%	4landing below avg.	$9	no Google bid curve	—	—
Cleantra Parasite CleanseExact	$2.78	73%	27%	50%	6ad below avg.	$5	below target	$2.78 · IS 73%	0.00x
where to buy paravanishExact	$2.78	61%	39%	39%	4landing below avg.	$5	below target	$2.78 · IS 61%	0.00x*
cleantra paravanish reviewsExact	$4.88	50%	50%	10%	3ad, landing below avg.	$5	no Google bid curve	—	—
ParaVanshExact	$3.91	50%	50%	50%	9	$4	below target	$3.91 · IS 50%	0.00x*
Cleantra ParaVanishExact	$1.54	80%	20%	20%	6ad below avg.	$2	below target	$1.54 · IS 80%	0.00x

CL_Oil_ONB_US_Search Celmor · 9 keywords · $135 this week · IS 35%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMORExact	$1.90	67%	33%	37%	10	$64	up to $2.78 · IS 83%	$2.20 · IS 76%	3.00x*
CELMORPhrase	$1.29	17%	83%	10%	10	$33	up to $2.45 · IS 45%	$2.01 · IS 34%	1.17x*
CELMOR OilExact	$1.90	68%	32%	41%	9	$14	below target	$1.54 · IS 68%	0.00x
CELMOR Silk Body OilExact	$1.90	68%	32%	49%	9	$8	below target	$2.20 · IS 68%	0.00x*
CELMOR Body OilExact	$1.29	57%	43%	32%	9	$5	below target	$1.29 · IS 57%	0.00x
Body Oil CELMORPhrase	$1.29	10%	90%	10%	—	$5	no Google bid curve	—	—
CELMOR Silk Body OilPhrase	$1.29	27%	73%	10%	9	$3	below target	$1.29 · IS 27%	0.00x
Silk Body Oil CELMORExact	$1.29	67%	33%	67%	—	$3	no Google bid curve	—	—
CELMOR OilPhrase	$1.29	21%	79%	10%	9	$0	no Google bid curve	—	—

SR_ONB_US_SEARCH_PRODUCTS Serabel · 18 keywords · $103 this week · IS 59%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabel tallowExact	$1.26	95%	5%	70%	10	$41	no Google bid curve	—	—
serabel beef tallowExact	$1.26	86%	14%	70%	10	$25	no Google bid curve	—	—
serabel beef tallow and honey balmExact	$1.26	70%	30%	65%	8ad below avg.	$7	no Google bid curve	—	—
serabel tallow reviewsExact	$1.26	22%	78%	10%	7	$5	no Google bid curve	—	—
serabel whipped tallow and honey balmExact	$1.26	56%	44%	38%	8ad below avg.	$4	no Google bid curve	—	—
serabel whipped tallow & honey balmExact	$1.26	60%	40%	60%	8ad below avg.	$4	no Google bid curve	—	—
serabel beef tallow balmExact	$1.26	44%	56%	22%	10	$4	no Google bid curve	—	—
serebel beef tallowExact	$1.26	67%	33%	50%	7CTR below avg.	$3	no Google bid curve	—	—
serabel beef tallow for skinExact	$1.26	23%	77%	12%	—	$3	no Google bid curve	—	—
serabel tallow balmExact	$1.26	86%	14%	43%	10	$2	no Google bid curve	—	—
serabel whipped tallow balmExact	$1.26	40%	60%	40%	9	$1	no Google bid curve	—	—
serabel whipped tallowExact	$1.26	80%	20%	60%	10	$1	no Google bid curve	—	—

CE_ONB_US_SEARCH_PRODUCTS Celmor · 7 keywords · $71 this week · IS 74%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
CELMOR Silk Body OilExact	$1.29	81%	19%	43%	8ad below avg.	$27	below target	$1.29 · IS 81%	0.00x
celmore body oilExact	$1.29	74%	26%	26%	9	$17	below target	$1.29 · IS 74%	0.00x
CELMOR Body OilExact	$1.29	79%	21%	29%	8ad below avg.	$13	below target	$1.29 · IS 79%	0.00x
CELMOR OilExact	$1.90	62%	38%	27%	8ad below avg.	$13	up to $4.88 · IS 82%	$2.20 · IS 71%	4.12x*
Silk Body Oil CELMORExact	$1.29	64%	36%	45%	—	$1	no Google bid curve	—	—
Body Oil CELMORExact	$1.29	67%	33%	33%	—	$1	no Google bid curve	—	—
clemor body oilExact	$1.29	100%	0%	50%	8ad below avg.	$0	no Google bid curve	—	—

BF_ONB_US_SEARCH_PRODUCTS Blueforce · 6 keywords · $70 this week · IS 73%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
BlueForce FollifusionExact	$2.25	74%	26%	36%	10	$45	up to $10.23 · IS 100%	$3.24 · IS 89%	3.06x
blueforce follifusion systemExact	$1.50	74%	26%	30%	9	$10	below target	$1.50 · IS 74%	0.00x
Follifusion Blue ForceExact	$1.50	75%	25%	50%	—	$7	below target	$1.50 · IS 75%	0.00x
Follifusion BlueForceExact	$1.50	100%	0%	100%	10	$4	no Google bid curve	—	—
foli fusionExact	$1.50	100%	0%	50%	6ad below avg.	$2	no Google bid curve	—	—
blueforce hair regrowthExact	$1.50	50%	50%	30%	8ad below avg.	$2	no Google bid curve	—	—

RP_ONB_US_SEARCH_CORE Rejuvapaw · 1 keywords · $47 this week · IS 75%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuvapawExact	$1.54	75%	11%	60%	10	$47	below target	$1.46 · IS 75%	0.00x*

CE_ONB_US_SEARCH_MODIFIERS Celmor · 6 keywords · $43 this week · IS 59%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
trycelmor comExact	$1.90	70%	30%	45%	8ad below avg.	$16	up to $12.90 · IS 100%	$12.90 · IS 100%	10.56x
celmoreExact	$1.29	61%	39%	28%	8ad below avg.	$16	up to $3.25 · IS 100%	$3.25 · IS 100%	26.68x
trycelmorExact	$1.29	56%	44%	20%	8ad below avg.	$6	below target	$1.29 · IS 56%	0.00x
celmor storeExact	$1.29	40%	60%	40%	10	$3	no Google bid curve	—	—
celmor websiteExact	$1.29	75%	25%	50%	—	$1	no Google bid curve	—	—
celmor comExact	$1.29	33%	67%	11%	10	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_MODIFIERS Nervalley · 7 keywords · $43 this week · IS 63%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nerve valleyExact	$1.29	78%	22%	48%	8ad below avg.	$24	below target	$1.29 · IS 78%	0.00x
nervalley comExact	$1.29	27%	73%	17%	9	$8	no Google bid curve	—	—
nervallyExact	$1.29	76%	24%	49%	8ad below avg.	$5	below target	$1.29 · IS 76%	0.00x
nerv valleyExact	$1.29	100%	0%	25%	8ad below avg.	$3	no Google bid curve	—	—
nerve alleyExact	$1.29	78%	22%	56%	8ad below avg.	$3	no Google bid curve	—	—
help nervalley comExact	$1.29	38%	62%	10%	8ad below avg.	$1	no Google bid curve	—	—
nervalley websiteExact	$1.29	20%	80%	10%	10	$0	no Google bid curve	—	—

CL_OREG_ONB_US_Search_mCPC Cleantra · 8 keywords · $40 this week · IS 34%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Oil of Oregano CleantraPhrase	$1.90	30%	70%	10%	7	$18	below target	$1.90 · IS 30%	0.00x
Cleantra Oil OreganoExact	$1.29	48%	52%	24%	8	$8	below target	$1.29 · IS 48%	0.00x
Oregano Oil CleantraExact	$1.29	52%	48%	12%	7	$5	no Google bid curve	—	—
Cleantra Oil of OreganoExact	$1.29	27%	73%	10%	7	$5	below target	$1.29 · IS 27%	0.00x
Oil of Oregano CleantraExact	$1.29	60%	40%	10%	7	$3	below target	$1.29 · IS 60%	0.00x
Oregano CleantraPhrase	$1.29	33%	67%	10%	—	$1	no Google bid curve	—	—
Cleantra OreganoExact	$1.29	57%	43%	10%	6	$1	no Google bid curve	—	—
Cleantra Oregano OilExact	$1.29	55%	45%	10%	7	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_CORE Wellanova · 1 keywords · $39 this week · IS 100%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanovaExact	$1.54	100%	0%	73%	10	$39	below target	$1.54 · IS 100%	0.00x

WL_ONB_US_SEARCH_PRODUCTS Wellanova · 5 keywords · $36 this week · IS 83%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanova amla capsulesExact	$1.54	87%	13%	74%	10	$27	below target	$1.32 · IS 87%	0.00x*
wellanova beef organs supplementExact	$1.54	86%	14%	57%	—	$5	no Google bid curve	—	—
wellanova aged garlicExact	$1.54	70%	30%	44%	10	$5	no Google bid curve	—	—
wellanova thyroid supportExact	$1.54	100%	0%	50%	—	$0	no Google bid curve	—	—
wellanova ethiopian black seed oilExact	$1.54	100%	0%	100%	10	$0	no Google bid curve	—	—

CL_SOUR_ONB_US_Search_tCPA Cleantra · 6 keywords · $35 this week · IS 50%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Soursop CleantraExact	$1.29	68%	32%	27%	7	$19	no Google bid curve	—	—
Soursop CleantraPhrase	$1.29	45%	55%	10%	7	$13	no Google bid curve	—	—
Soursop Bitters CleantraExact	$1.29	18%	82%	10%	7	$2	no Google bid curve	—	—
Cleantra SoursopExact	$1.29	68%	32%	36%	7	$1	no Google bid curve	—	—
Soursop Drops CleantraExact	$1.29	25%	75%	10%	—	$0	no Google bid curve	—	—
Soursop Drops CleantraPhrase	$1.29	50%	50%	10%	—	$0	no Google bid curve	—	—

SB_BALM_ONB_US_mCPC Serabel · 10 keywords · $20 this week · IS 37%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabelPhrase	$0.79	76%	24%	48%	9	$10	below target	$0.79 · IS 76%	0.00x
serabel beef tallowPhrase	$1.29	36%	64%	18%	8ad below avg.	$3	no Google bid curve	—	—
serabel beef tallow for skinPhrase	$1.29	50%	50%	25%	10	$3	below target	$1.29 · IS 50%	0.00x
serabel whipped tallow and honey balmPhrase	$1.29	19%	81%	10%	9	$3	below target	$1.29 · IS 19%	0.00x*
serabel beef tallow and honeyPhrase	$1.29	29%	71%	14%	9	$1	no Google bid curve	—	—
serabel whipped tallowPhrase	$1.29	17%	83%	10%	8ad below avg.	$1	no Google bid curve	—	—
serabel beef tallow and honey balmPhrase	$1.29	10%	90%	10%	9	$0	no Google bid curve	—	—
serabel beef tallow balmPhrase	$1.29	43%	57%	14%	9	$0	no Google bid curve	—	—
serabel tallow reviewsPhrase	$1.29	33%	67%	10%	6	$0	no Google bid curve	—	—
serabel whipped tallow balmPhrase	$1.29	50%	50%	10%	8ad below avg.	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_MODIFIERS Wellanova · 3 keywords · $20 this week · IS 74%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellnovaExact	$1.54	71%	29%	37%	8ad below avg.	$17	up to $10.50 · IS 100%	$1.36 · IS 71%	1.40x
trywellanova comExact	$1.54	100%	0%	100%	8ad below avg.	$3	no Google bid curve	—	—
welanovaExact	$1.54	100%	0%	50%	9	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_DISCOUNTS Nervalley · 1 keywords · $12 this week · IS 68%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
nervalley coupon codeExact	$1.29	68%	32%	20%	8ad below avg.	$12	no Google bid curve	—	—

CE_ONB_US_SEARCH_WHERETOBUY Celmor · 2 keywords · $9 this week · IS 61%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor body oil where to buyExact	$1.90	64%	36%	31%	8ad below avg.	$9	up to $6.39 · IS 84%	$1.76 · IS 64%	4.33x*
where to buy celmorExact	$1.29	46%	54%	10%	10	$0	no Google bid curve	—	—

RP_ONB_US_SEARCH_PRODUCTS Rejuvapaw · 1 keywords · $6 this week · IS 75%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuvapaw mushroom chewsExact	$1.54	75%	25%	25%	10	$6	no Google bid curve	—	—

BF_ONB_US_SEARCH_MODIFIERS Blueforce · 6 keywords · $6 this week · IS 18%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforce officialExact	$1.50	16%	84%	10%	—	$3	no Google bid curve	—	—
blueforseExact	$1.50	11%	89%	10%	—	$2	no Google bid curve	—	—
tryblueforceExact	$1.50	64%	36%	27%	8ad below avg.	$1	no Google bid curve	—	—
bluforceExact	$1.50	22%	78%	10%	—	$0	no Google bid curve	—	—
blu forceExact	$1.50	10%	90%	10%	8ad below avg.	$0	no Google bid curve	—	—
blueforce websiteExact	$1.50	22%	78%	10%	—	$0	no Google bid curve	—	—

CL_ASTA_ONB_US_Search_mCPC Cleantra · 3 keywords · $5 this week · IS 20%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
Cleantra AstaxanthinPhrase	$1.29	14%	86%	10%	8	$3	no Google bid curve	—	—
Cleantra AstaxanthinExact	$1.29	25%	75%	10%	8	$3	no Google bid curve	—	—
Astaxanthin CleantraExact	$1.29	67%	33%	10%	8	$0	no Google bid curve	—	—

NV_ONB_US_SEARCH_WHERETOBUY Nervalley · 2 keywords · $3 this week · IS 56%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
where to buy nervalleyExact	$1.29	56%	44%	33%	10	$3	up to $6.39 · IS 93%	$6.39 · IS 93%	9.15x*
nervalley amazonExact	$1.29	100%	0%	10%	—	$0	no Google bid curve	—	—

LD_ONB_US_SEARCH_DISCOUNTS Ledisa · 4 keywords · $2 this week · IS 62%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisa couponExact	$2.00	100%	0%	33%	8ad below avg.	$2	no Google bid curve	—	—
ledisa patches discount codeExact	$2.00	67%	33%	10%	—	$0	no Google bid curve	—	—
ledisa coupon codeExact	$2.00	54%	31%	15%	8ad below avg.	$0	no Google bid curve	—	—
ledisa coupon code first orderExact	$2.00	50%	50%	50%	8ad below avg.	$0	no Google bid curve	—	—

WL_ONB_US_SEARCH_DISCOUNTS Wellanova · 1 keywords · $2 this week · IS 40%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
wellanova discount codeExact	$1.54	40%	60%	10%	10	$2	no Google bid curve	—	—

RP_ONB_US_SEARCH_MODIFIERS Rejuvapaw · 2 keywords · $2 this week · IS 67%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
rejuvapawsExact	$1.54	100%	0%	100%	10	$2	no Google bid curve	—	—
rejuva pawExact	$1.54	50%	0%	10%	10	$0	no Google bid curve	—	—

BF_ONB_US_SEARCH_DISCOUNTS Blueforce · 3 keywords · $1 this week · IS 21%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
blueforce saleExact	$1.50	100%	0%	10%	9	$1	no Google bid curve	—	—
blueforce couponExact	$1.50	50%	50%	10%	—	$0	no Google bid curve	—	—
blueforce coupon codeExact	$1.50	17%	83%	10%	—	$0	no Google bid curve	—	—

CE_ONB_US_SEARCH_DISCOUNTS Celmor · 4 keywords · $1 this week · IS 29%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
celmor couponExact	$1.29	30%	70%	10%	—	$1	no Google bid curve	—	—
celmor coupon codeExact	$1.29	25%	75%	25%	8ad below avg.	$0	no Google bid curve	—	—
celmor discount codeExact	$1.29	40%	60%	10%	4CTR below avg.	$0	no Google bid curve	—	—
celmor promo codeExact	$1.29	25%	75%	10%	—	$0	no Google bid curve	—	—

LD_ONB_US_SEARCH_WHERETOBUY Ledisa · 2 keywords · $0 this week · IS 50%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
ledisa amazonExact	$2.00	50%	0%	50%	6	$0	no Google bid curve	—	—
ledisa patches amazonExact	$2.00	50%	50%	50%	8ad below avg.	$0	no Google bid curve	—	—

SR_ONB_US_SEARCH_MODIFIERS Serabel · 1 keywords · $0 this week · IS 100%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabellExact	$1.29	100%	0%	100%	8	$0	no Google bid curve	—	—

SR_ONB_US_SEARCH_WHERETOBUY Serabel · 1 keywords · $0 this week · IS 50%

Keyword	Bid	IS	Lost to rank	Abs. top	QS	Spend	Highest bid that holds the target	Extra dollars pay back up to	NC ROAS at 100% IS
serabel where to buyExact	$1.29	50%	50%	10%	8	$0	no Google bid curve	—	—

$146,553Non-brand Search spend, 7d65 campaigns in scope

1.15xNC ROAS (TW)Triple Attribution, 14-day window · Search target 1.3–1.4x

20%Impression share49% lost to rank · 32% lost to budget

Search non-brand campaigns

Same 7-day window and filters as the rest of the report. What holds it back reads the impression share: lost to budget means more budget buys more of the same auctions; lost to rank means the bid or the target decides, and raising the budget does nothing; demand means it already buys most of the searches there are. Hover it for the numbers. IS, CPC and CTR are Google Ads; NC ROAS is Triple Whale.

Campaign	Bidding	Budget	7d avg/day	Budget util.	Search ISlost: rank · budget	Abs. top	CPC	CTR	What holds it back	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROASLedisa · Competitor	maximize conversion value · 125%	$4,000	$4,145	102%	16%28% · 56%	10%	$3.89	30.5%	budget	0.89xbelow 1.4x target	0.44x	Low ROAS
LD_GLP_ONB_US_Search_REVIEWLedisa · Reviews	maximize conversion value · 160%	$2,400	$2,203	106%	39%33% · 27%	25%	$4.40	40.9%	budget	1.37xbelow 1.4x target	0.66x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$1,279	36%	42%58% · 0%	21%	$2.42	14.2%	target	1.31xbelow 1.4x target	1.04x	Watch
CL_OREG_COMP_US_Search_Competitor_Resilia_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$772	102%	10%16% · 74%	10%	$2.15	15.2%	budget	0.89xbelow 1.3x target	0.75x	Low ROAS
CL_PARA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$750	$769	101%	14%33% · 53%	10%	$1.96	16.2%	budget	0.81xbelow 1.3x target	0.66x	Low ROAS
CL_LYMPH_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 90%	$2,500	$766	35%	22%78% · 0%	10%	$1.66	12.2%	target	1.84x	1.48x	Upcoming
WL_AMLA_COMP_US_SEARCH_AMLAWellanova · Competitor	maximize conversion value · 120%	$700	$729	112%	34%66% · 0%	18%	$1.94	15.4%	target	1.38x	1.15x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZENervalley · Competitor	maximize conversion value · 140%	$3,000	$634	26%	61%39% · 0%	18%	$2.18	12.1%	target	1.35xbelow 1.4x target	1.12x	Watch
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIRBlueforce · Competitor	maximize conversion value	$450	$595	106%	11%74% · 15%	10%	$3.65	11.8%	budget	0.62xbelow 1.4x target	0.59x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 95%	$500	$537	98%	10%7% · 89%	10%	$2.03	24.6%	budget	0.61xbelow 1.3x target	0.42x	Low ROAS
SB_BALM_COMP_US_GENERIC_tROASSerabel · Competitor	maximize conversion value · 110%	$1,500	$524	31%	23%77% · 0%	10%	$1.70	11.5%	target	1.32x	1.27x	Watch
CL_PARA_COMP_US_Search_Rest_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$517	102%	10%23% · 67%	10%	$2.04	18.3%	budget	0.84xbelow 1.3x target	0.68x	Low ROAS
CL_OREG_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$516	102%	10%6% · 89%	10%	$1.87	23.6%	budget	0.51xbelow 1.3x target	0.38x	Low ROAS
CL_ASTA_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$516	102%	10%8% · 85%	10%	$1.94	23.1%	budget	0.89xbelow 1.3x target	0.79x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEFNervalley · Competitor	maximize conversion value · 140%	$3,000	$467	17%	60%40% · 0%	15%	$3.19	12.3%	target	1.48x	1.32x	Upcoming
LD_GLP_COMP_CAN_Search_tROASLedisa · Competitor	maximize conversion value · 135%	$350	$419	97%	23%76% · 1%	10%	$2.16	17.1%	target	1.25xbelow 1.4x target	0.73x	Watch
CL_LYMPH_COMP_AUS_Search_Secondary_tROASCleantra · Competitor	maximize conversion value · 105%	$500	$351	97%	31%69% · 0%	11%	$1.86	14.2%	target	0.87xbelow 1.4x target	0.75x	Low ROAS
LD_GLP_COMP_AUS_Search_tROASLedisa · Competitor	maximize conversion value · 135%	$250→ $350 (+40%)	$343	105%	20%73% · 7%	10%	$2.24	17.0%	target	1.43x	0.76x	Scale
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAMNervalley · Competitor	maximize conversion value · 140%	$1,500	$342	29%	56%44% · 0%	35%	$2.14	20.4%	target	1.68x	1.54x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAMNervalley · Competitor	maximize conversion value · 140%	$3,000	$327	7%	36%64% · 0%	13%	$2.01	13.4%	target	1.71x	1.21x	Upcoming
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCHCelmor · Competitor	maximize conversions · $48	$300→ $425 (+42%)	$326	131%	30%70% · 0%	10%	$1.64	12.7%	target	1.77x	0.01x	Scale
CL_LYMPH_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 81%	$1,000	$311	35%	31%69% · 0%	10%	$1.77	14.7%	target	1.64x	1.22x	Upcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_RESTRejuvapaw · Competitor	maximize conversion value · 135%	$500	$273	19%	70%30% · 0%	15%	$3.50	12.4%	demand	1.12xbelow 1.3x target	1.12x	Watch
CL_SOUR_COMP_US_Search_Main_tROASCleantra · Competitor	maximize conversion value · 105%	$250	$258	102%	12%30% · 58%	10%	$2.07	20.1%	budget	0.62xbelow 1.3x target	0.62x	Low ROAS
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$256	42%	44%56% · 0%	10%	$2.58	11.3%	target	1.51x	1.51x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUECelmor · Competitor	maximize conversions · $54	$400	$252	54%	52%48% · 0%	10%	$3.05	11.3%	target	1.21xbelow 1.4x target	0.12x	Watch
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_PortfolioLedisa · Reviews	target roas	$1,500	$230	9%	23%77% · 0%	10%	$2.52	20.6%	target	1.57x	0.58x	Upcoming
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDERCelmor · Competitor	maximize conversions · $36	$200	$211	126%	33%67% · 0%	10%	$1.69	10.3%	target	1.22xbelow 1.3x target	0.02x	Watch
NV_MAGCR_COMP_US_SEARCH_MAMA_BEARNervalley · Competitor	maximize conversion value · 155%	$1,500	$142	7%	53%47% · 0%	15%	$2.58	9.7%	target	0.84xbelow 1.4x target	0.84x	Low ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEENWellanova · Competitor	maximize conversion value · 110%	$500	$139	27%	24%76% · 0%	10%	$2.20	8.1%	target	1.24xbelow 1.3x target	1.02x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMENCelmor · Competitor	maximize conversions · $36	$200	$131	95%	43%57% · 0%	18%	$1.86	15.3%	target	0.57xbelow 1.3x target	—	Low ROAS
WL_GARLIC_COMP_US_SEARCH_MAINWellanova · Competitor	maximize conversion value · 120%	$150	$124	99%	10%90% · 0%	10%	$1.53	8.8%	target	1.12xbelow 1.3x target	1.12x	Watch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGSRejuvapaw · Competitor	maximize conversion value · 120%	$500	$124	13%	47%53% · 0%	10%	$2.52	9.6%	target	1.07xbelow 1.3x target	1.04x	Watch
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$121	17%	20%80% · 0%	10%	$1.47	10.4%	target	1.25xbelow 1.4x target	1.18x	Watch
CL_ASTA_COMP_US_Search_Competitor_Best_tROASCleantra · Competitor	maximize conversion value · 105%	$100	$106	107%	10%8% · 85%	10%	$2.47	21.6%	budget	0.77xbelow 1.3x target	0.45x	Low ROAS
MR_CL_LYMPH_ONB_US_Search_REVIEWCleantra · Reviews	manual cpc	$200	$98	43%	29%71% · 0%	15%	$2.23	23.4%	bid	1.76x	1.28x	Upcoming
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2Wellanova · Competitor	maximize conversion value · 120%	$500	$89	12%	10%90% · 0%	10%	$2.39	8.2%	target	1.17xbelow 1.3x target	1.17x	Watch
BF_FUSION_COMP_US_SEARCH_SORENBlueforce · Competitor	manual cpc	$1,000	$88	7%	29%71% · 0%	10%	$1.45	11.1%	bid	0.51xbelow 1.4x target	0.51x	Low ROAS
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPCWellanova · Competitor	maximize conversion value · 120%	$500	$86	19%	47%53% · 0%	28%	$2.17	14.8%	target	1.97x	1.70x	Upcoming
SB_BALM_COMP_US_COMPETITOR_tROASSerabel · Competitor	maximize conversion value · 110%	$500	$79	16%	29%71% · 0%	10%	$1.73	9.9%	target	1.06xbelow 1.3x target	1.06x	Watch
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROASCleantra · Competitor	maximize conversion value · 105%	$75	$79	103%	10%15% · 75%	10%	$2.57	16.1%	budget	1.09xbelow 1.3x target	0.70x	Watch
CL_LYMPH_COMP_AUS_Search_Main_tROASCleantra · Competitor	maximize conversion value · 95%	$250	$73	48%	50%50% · 0%	17%	$2.14	14.2%	target	2.00x	1.74x	Upcoming
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARDRejuvapaw · Competitor	maximize conversion value · 135%	$100	$63	25%	59%41% · 0%	31%	$3.42	10.7%	target	0.28xbelow 1.3x target	0.28x	Low ROAS
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMANWellanova · Competitor	maximize conversion value · 120%	$250	$49	28%	24%76% · 0%	10%	$1.87	11.8%	target	2.11x	2.00x	Upcoming
WL_PREN_COMP_US_SEARCH_PRENATAL_RESTWellanova · Competitor	maximize conversion value · 120%	$100	$47	39%	10%90% · 0%	10%	$1.97	13.2%	target	1.10xbelow 1.3x target	1.10x	Watch
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENTWellanova · Competitor	maximize conversion value · 120%	$40	$41	122%	34%43% · 23%	10%	$1.61	10.6%	budget	0.82xbelow 1.3x target	0.82x	Low ROAS
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENTRejuvapaw · Competitor	maximize conversion value · 150%	$300	$37	0%	10%90% · 0%	10%	$2.37	10.0%	target	0.32xbelow 1.3x target	0.32x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$80	$35	50%	41%59% · 0%	11%	$1.31	10.1%	target	3.26x	2.64x	Upcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEFRejuvapaw · Competitor	maximize conversion value · 150%	$400	$34	2%	11%89% · 0%	10%	$2.21	9.6%	target	0.92xbelow 1.3x target	0.92x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROASCleantra · Competitor	maximize conversion value · 95%	$80	$34	55%	44%56% · 0%	10%	$1.68	10.4%	target	0.87xbelow 1.4x target	0.63x	Low ROAS
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINSWellanova · Competitor	maximize conversion value · 120%	$500	$30	6%	10%90% · 0%	10%	$1.98	8.3%	target	0.63xbelow 1.3x target	0.63x	Low ROAS
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINERejuvapaw · Competitor	maximize conversion value · 120%	$75	$28	13%	10%90% · 0%	10%	$1.84	7.9%	target	3.04x	3.04x	Upcoming
AC_THY_COMP_US_SEARCH_THYROID_SUPPORTWellanova · Competitor	maximize conversion value · 135%	$500	$23	7%	10%90% · 0%	10%	$1.56	11.5%	target	1.28xbelow 1.3x target	1.28x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OILNervalley · Competitor	maximize conversion value · 155%	$150	$21	4%	16%84% · 0%	10%	$1.49	9.9%	target	2.18x	2.18x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 81%	$500	$19	3%	14%86% · 0%	10%	$1.19	10.7%	target	0.88xbelow 1.4x target	0.28x	Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINTRejuvapaw · Competitor	maximize conversion value · 135%	$100	$17	1%	10%90% · 0%	10%	$2.52	9.3%	target	1.11xbelow 1.3x target	1.11x	Watch
MR_NV_MAGCR_ONB_US_Search_REVIEWNervalley · Reviews	manual cpc	$100	$17	19%	40%60% · 0%	10%	$1.27	14.4%	bid	2.80x	2.37x	Upcoming
BF_FUSION_COMP_US_SEARCH_PEPTONIXBlueforce · Competitor	manual cpc	$500	$15	3%	31%69% · 0%	10%	$1.47	5.6%	bid	1.34xbelow 1.4x target	1.34x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROASNervalley · Competitor	maximize conversion value · 140%	$150	$15	13%	21%79% · 0%	10%	$1.19	11.1%	target	3.39x	1.69x	Upcoming
MR_SB_BALM_ONB_US_Search_REVIEWSerabel · Reviews	manual cpc	$50	$14	18%	16%84% · 0%	10%	$2.07	14.5%	bid	0.49xbelow 1.3x target	0.49x	Low ROAS
MR_CL_Oil_ONB_US_Search_REVIEWCelmor · Reviews	manual cpc	$100	$14	15%	21%79% · 0%	10%	$1.25	23.0%	bid	7.59x	4.69x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_RESTCelmor · Competitor	maximize conversions · $48	$50	$13	20%	41%59% · 0%	12%	$1.96	9.6%	target	0.57xbelow 1.4x target	—	Low ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$9	23%	26%74% · 0%	10%	$1.22	16.1%	target	1.54x	1.54x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODACelmor · Competitor	maximize conversions · $48	$50	$8	23%	35%65% · 0%	10%	$1.98	7.1%	target	3.42x	—	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROASCleantra · Competitor	maximize conversion value · 95%	$50	$8	16%	27%73% · 0%	10%	$0.86	17.8%	target	1.43x	1.43x	Upcoming

$32,472PMax & Shopping spend, 7d13 campaigns in scope

1.58xNC ROAS (TW)Triple Attribution, 14-day window · PMax target 1.6–1.7x

42%of PMax spend on Displayproduct ads on the Display network, not Shopping

Feed health per Merchant Center

From the feed backup of 2026-09-19, not a live read: the Content API is being shut down and the Merchant API needs an MC admin to register the project. In a feed-only PMax the Shopping destination decides whether an item serves in Shopping slots; DisplayAds only decides Display and Gmail. An item rejected for DisplayAds keeps serving in Shopping.

Merchant Center	Account issues	Feed	Items	Live in Shopping	Rejected in Shopping	Not in Shopping ads	Out of Display	Top Shopping issue
BlueForce · 5844164336	Subscriptions or recurring billing	US	10	0	0	10	0	none
CELMOR · 5768928133	Online store not confirmed	item statuses not in the backup (Shopify-app feed)
Cleantra · 5686296747	none	US	50	50	0	0	6	none
Ledisa · 5685678497	none	AUS	20	18	2	0	9	Healthcare and Medicine: Unapproved supplements · 5
		CAN	20	20	0	0	9
		UK	20	18	2	0	9
		US	30	29	1	0	9
Nervalley · 5779286307	none	item statuses not in the backup (Shopify-app feed)
Wellanova · 5768928391	none	item statuses not in the backup (Shopify-app feed)

PMax & Shopping campaigns

Same 7-day window and filters as the rest of the report. Where the spend goes splits Google Ads cost by network; hover for Google's own ROAS per network (Triple Whale cannot split by network, so use it to compare networks, not as the business number). Feed items = items the asset groups target that are live in Shopping, from the feed backup.

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Where the spend goes (7d)	Feed items	NC ROAS (TW)	LC	Status
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaueLedisa	$2,000	$2,093	$1,492	105%	47% Display	19/20 live9 out of Display	1.33xbelow 1.7x target	0.33x	Watch
CL_LYMPH_PDP_US_PMAX_GENERIC_tROASCleantra	$1,200	$1,296	$1,371	108%	71% Display	10/10 live	1.28xbelow 1.7x target	0.54x	Watch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValueNervalley	$500→ $700 (+40%)	$517	$512	103%	Search-led	MC not in backup	1.81x	1.35x	Scale
LD_GLP_PDP_US_PMAX_BRAND_tROASLedisa	$750→ $1,050 (+40%)	$1,092	$365	146%	11% Display	19/20 live9 out of Display	2.95x	1.47x	Scale
CL_LYMPH_PDP_US_PMAX_BRAND_tROASCleantra	$500	$172	$262	34%	Search-led	10/10 live	2.60x	1.84x	Upcoming
CL_OREG_PDP_US_PMAX_GENERIC_tROASCleantra	$250	$177	$233	71%	66% Display	10/10 live2 out of Display	0.76xbelow 1.6x target	0.44x	Low ROAS
NV_MAGCR_PDP_US_PMAX_BRAND_tROASNervalley	$120→ $175 (+46%)	$110	$109	92%	Search-led	MC not in backup	2.09x	1.71x	Scale
CL_PARA_PDP_US_PMAX_GENERIC_tROASCleantra	$100	$102	$104	102%	38% Display	10/10 live	0.99xbelow 1.6x target	0.19x	Low ROAS
CL_OREG_PDP_US_PMAX_BRAND_tROASCleantra	$200	$54	$54	27%	7% Display	10/10 live2 out of Display	2.62x	1.01x	Upcoming
CL_ASTA_PDP_US_PMAX_GENERIC_tROASCleantra	$500	$39	$46	8%	49% Display	10/10 live1 out of Display	0.90xbelow 1.6x target	0.71x	Low ROAS
CL_PARA_PDP_US_PMAX_BRAND_tROASCleantra	$100	$34	$41	34%	8% Display	10/10 live	2.18x	2.03x	Upcoming
CL_ASTA_PDP_US_PMAX_BRAND_tROASCleantra	$150	$30	$31	20%	10% Display	10/10 live1 out of Display	1.88x	1.26x	Upcoming
CL_SOUR_PDP_US_PMAX_BRAND_tROASCleantra	$150	$11	$20	7%	Search-led	10/10 live3 out of Display	4.44x	4.17x	Upcoming

$48,820Spend, last 90 days10 campaigns · 0 enabled now · last spend 2026-08-21

0.25xNC ROAS (TW)$12,111 new-customer revenue · target 1.0x

$376Cost per new order130 new-customer orders (TW)

Weekly spend and NC ROAS, last 90 days

Grey bars = weekly spend, blue line = weekly NC ROAS (Triple Whale), dashed red = 1.00x. Demand Gen sells partly on views; Triple Whale credits clicks, so read this NC ROAS as a floor.

Demand Gen campaigns

Every campaign with spend in the last 90 days, paused ones included. Google conv. is what the campaign bids for (often add-to-cart or click-out, per its name), not orders. The business columns are Triple Whale, Triple Attribution with a 14-day window.

Campaign	Status	Served	Spend	NC ROAS (TW)	Cost / new order	NC orders	Impr.	CPM	CTR	CPC	Video views	View rate	Google conv.
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003103_001986Ledisa · maximize conversions	Paused	07-09 → 08-2143 days	$19,410	0.34x	$285	68	846,355	$23	1.36%	$1.68	220,701	26.1%	239
CL_LYMPH_ONB_DGEN_PSP_VID_WINNE_META_MaxConvCleantra · maximize conversions	Paused	07-10 → 08-2013 days	$8,031	0.20x	$446	18	226,554	$35	1.37%	$2.59	71,384	31.5%	54
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00255_00255Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$6,177	0.17x	$475	13	199,014	$31	1.02%	$3.05	58,576	29.4%	110
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_003309_002165Ledisa · maximize conversions	Paused	07-16 → 08-2137 days	$3,615	0.06x	$904	4	86,351	$42	1.71%	$2.45	28,056	32.5%	52
LD_GLP_ONB_US_DGEN_PSP_VID_WINNER_META_MaxConv_00051_0001Ledisa · maximize conversions	Paused	07-18 → 08-2135 days	$3,614	0.18x	$602	6	114,157	$32	1.16%	$2.74	37,746	33.1%	38
LD_GLP_ONB_US_DGEN_PSP_VID_QUIZ_WINNER_NATIVE_MaxConv_oldLedisa · maximize conversions	Paused	06-23 → 06-264 days	$2,286	0.08x	$1,143	2	58,388	$39	1.68%	$2.33	16,011	27.4%	11
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_000861_000634Ledisa · maximize conversions	Paused	07-30 → 08-2123 days	$2,217	0.40x	$185	12	77,069	$29	0.95%	$3.04	27,838	36.1%	19
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_002463_001484Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$2,016	0.34x	$403	5	66,837	$30	0.97%	$3.11	26,877	40.2%	25
LD_GLP_ONB_US_DGEN_PSP_VID_LP_Split Test_MaxConv_003930_002703Ledisa · maximize conversions	Paused	08-07 → 08-2115 days	$1,444	0.13x	$722	2	55,372	$26	0.50%	$5.19	33,016	59.6%	13
LD_GLP_ONB_US_DGEN_DISCOVER_PSP_IMG_WINNER_NativeLedisa · maximize conversions	Paused	07-26 → 07-261 days	$10	0.00x	—	0	640	$16	1.25%	$1.27	0	0.0%	0

4Scale

1Upcoming

4Watch

1Low ROAS

GLP-1 8 campaigns · $11,640 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_GLP_COMP_US_Search_tROAS	$4,000	$4,097	$4,145	102%	16%56% lost to budget	0.89xbelow 1.4x target	0.44x	Low ROAS
LD_GLP_ONB_US_Search_REVIEW	$2,400	$2,552	$2,203	106%	39%27% lost to budget	1.37xbelow 1.4x target	0.66x	Watch
LD_GLP_PDP_US_PMAX_GENERIC_MaxConvVlaue	$2,000	$2,093	$1,492	105%	—	1.33xbelow 1.7x target	0.33x	Watch
LD_GLP_PDP_US_PMAX_BRAND_tROAS	$750→ $1,050 (+40%)	$1,092	$365	146%	—	2.95x	1.47x	Scale
LD_GLP_ONB_US_mCPC	$1,000→ $1,250 (+25%)	$1,069	$810	107%	41%	2.50x	1.46x	Scale
LD_GLP_COMP_CAN_Search_tROAS	$350	$340	$419	97%	23%	1.25xbelow 1.4x target	0.73x	Watch
LD_GLP_COMP_AUS_Search_tROAS	$250→ $350 (+40%)	$262	$343	105%	20%7% lost to budget	1.43x	0.76x	Scale
MR_LD_GLP_ONB_US_Search_REVIEW_tROAS_Portfolio	$1,500	$136	$230	9%	23%	1.57x	0.58x	Upcoming

Onboarding / Brand 2 campaigns · $203 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
LD_ONB_US_SEARCH_MODIFIERS	$100→ $150 (+50%)	$121	$42	121%	58%14% lost to budget	2.26x	1.77x	Scale
LD_ONB_US_SEARCH_PRODUCTS	$100	$82	$62	82%	38%	1.25xbelow 1.3x target	0.53x	Watch

13Upcoming

3Watch

16Low ROAS

Lymph 14 campaigns · $3,649 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_LYMPH_PDP_US_PMAX_GENERIC_tROAS	$1,200	$1,296	$1,371	108%	—	1.28xbelow 1.7x target	0.54x	Watch
CL_LYMPH_COMP_US_Search_Secondary_tROAS	$2,500	$874	$766	35%	22%	1.84x	1.48x	Upcoming
CL_LYMPH_COMP_AUS_Search_Secondary_tROAS	$500	$485	$351	97%	31%	0.87xbelow 1.4x target	0.75x	Low ROAS
CL_LYMPH_COMP_US_Search_Main_tROAS	$1,000	$353	$311	35%	31%	1.64x	1.22x	Upcoming
CL_LYMPH_PDP_US_PMAX_BRAND_tROAS	$500	$172	$262	34%	—	2.60x	1.84x	Upcoming
CL_LYMPH_COMP_AUS_Search_Main_tROAS	$250	$120	$73	48%	50%	2.00x	1.74x	Upcoming
MR_CL_LYMPH_ONB_US_Search_REVIEW	$200	$85	$98	43%	29%	1.76x	1.28x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Lymphoria_tROAS	$500	$85	$121	17%	20%	1.25xbelow 1.4x target	1.18x	Watch
CL_LYMPH_ONB_US_Search_mCPC	$100	$59	$47	59%	25%	0.56xbelow 1.4x target	0.11x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Lymphoria_tROAS	$80	$44	$34	55%	44%	0.87xbelow 1.4x target	0.63x	Low ROAS
CL_LYMPH_COMP_CAN_Search_Competitor_Lymphoria_tROAS	$80	$40	$35	50%	41%	3.26x	2.64x	Upcoming
CL_LYMPH_COMP_US_Search_Competitor_Sculptique_tROAS	$500	$17	$19	3%	14%	0.88xbelow 1.4x target	0.28x	Low ROAS
CL_LYMPH_COMP_AUS_Search_Competitor_Sculptique_tROAS	$50	$11	$9	23%	26%	1.54x	1.54x	Upcoming
CL_LYMPH_COMP_CAN_Search_Competitor_Sculptique_tROAS	$50	$8	$8	16%	27%	1.43x	1.43x	Upcoming

Oregano 5 campaigns · $1,995 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OREG_COMP_US_Search_Competitor_Resilia_tROAS	$750	$765	$772	102%	10%74% lost to budget	0.89xbelow 1.3x target	0.75x	Low ROAS
CL_OREG_COMP_US_Search_Main_tROAS	$500	$511	$516	102%	10%89% lost to budget	0.51xbelow 1.3x target	0.38x	Low ROAS
CL_OREG_COMP_US_Search_Secondary_tROAS	$500	$488	$537	98%	10%89% lost to budget	0.61xbelow 1.3x target	0.42x	Low ROAS
CL_OREG_PDP_US_PMAX_GENERIC_tROAS	$250	$177	$233	71%	—	0.76xbelow 1.6x target	0.44x	Low ROAS
CL_OREG_PDP_US_PMAX_BRAND_tROAS	$200	$54	$54	27%	—	2.62x	1.01x	Upcoming

Parasite 5 campaigns · $1,445 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PARA_COMP_US_Search_Main_tROAS	$750	$755	$769	101%	14%53% lost to budget	0.81xbelow 1.3x target	0.66x	Low ROAS
CL_PARA_COMP_US_Search_Rest_tROAS	$500	$512	$517	102%	10%67% lost to budget	0.84xbelow 1.3x target	0.68x	Low ROAS
CL_PARA_PDP_US_PMAX_GENERIC_tROAS	$100	$102	$104	102%	—	0.99xbelow 1.6x target	0.19x	Low ROAS
CL_PARA_ONB_US_Search_mCPC	$100	$42	$34	42%	61%	0.34xbelow 1.3x target	0.34x	Low ROAS
CL_PARA_PDP_US_PMAX_BRAND_tROAS	$100	$34	$41	34%	—	2.18x	2.03x	Upcoming

Astaxanthin 4 campaigns · $684 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ASTA_COMP_US_Search_Main_tROAS	$500	$509	$516	102%	10%85% lost to budget	0.89xbelow 1.3x target	0.79x	Low ROAS
CL_ASTA_COMP_US_Search_Competitor_Best_tROAS	$100	$107	$106	107%	10%85% lost to budget	0.77xbelow 1.3x target	0.45x	Low ROAS
CL_ASTA_PDP_US_PMAX_GENERIC_tROAS	$500	$39	$46	8%	—	0.90xbelow 1.6x target	0.71x	Low ROAS
CL_ASTA_PDP_US_PMAX_BRAND_tROAS	$150	$30	$31	20%	—	1.88x	1.26x	Upcoming

Sour 3 campaigns · $343 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_SOUR_COMP_US_Search_Main_tROAS	$250	$255	$258	102%	12%58% lost to budget	0.62xbelow 1.3x target	0.62x	Low ROAS
CL_SOUR_COMP_US_Search_Competitors_Serene Herbs_tROAS	$75	$77	$79	103%	10%75% lost to budget	1.09xbelow 1.3x target	0.70x	Watch
CL_SOUR_PDP_US_PMAX_BRAND_tROAS	$150	$11	$20	7%	—	4.44x	4.17x	Upcoming

Onboarding / Brand 1 campaign · $91 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_ONB_GENERAL_US_Search_mCPC	$200	$91	$79	46%	70%	1.90x	1.16x	Upcoming

2Scale

10Upcoming

2Watch

1Low ROAS

Magnesium Cream 12 campaigns · $3,884 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_CREAM	$3,000	$1,074	$1,279	36%	42%	1.31xbelow 1.4x target	1.04x	Watch
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_FREEZE	$3,000	$766	$634	26%	61%	1.35xbelow 1.4x target	1.12x	Watch
NV_MAGCR_PDP_US_PMAX_GENERIC_MaxConvValue	$500→ $700 (+40%)	$517	$512	103%	—	1.81x	1.35x	Scale
NV_MAGCR_COMP_US_SEARCH_TOTAL_RELIEF	$3,000	$504	$467	17%	60%	1.48x	1.32x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NEUROPATHY_CREAM	$1,500	$440	$342	29%	56%	1.68x	1.54x	Upcoming
NV_MAGCR_COMP_US_SEARCH_NERVE_PAIN_CREAM	$3,000	$211	$327	7%	36%	1.71x	1.21x	Upcoming
NV_MAGCR_ONB_US_Search	$500	$112	$135	22%	64%	4.12x	2.92x	Upcoming
NV_MAGCR_PDP_US_PMAX_BRAND_tROAS	$120→ $175 (+46%)	$110	$109	92%	—	2.09x	1.71x	Scale
NV_MAGCR_COMP_US_SEARCH_MAMA_BEAR	$1,500	$105	$142	7%	53%	0.84xbelow 1.4x target	0.84x	Low ROAS
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_LOTION_tROAS	$150	$19	$15	13%	21%	3.39x	1.69x	Upcoming
MR_NV_MAGCR_ONB_US_Search_REVIEW	$100	$19	$17	19%	40%	2.80x	2.37x	Upcoming
NV_MAGCR_COMP_US_SEARCH_MAGNESIUM_OIL	$150	$6	$21	4%	16%	2.18x	2.18x	Upcoming

Onboarding / Brand 3 campaigns · $57 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
NV_ONB_US_SEARCH_PRODUCTS	$100	$47	$41	47%	61%	7.98x	6.93x	Upcoming
NV_ONB_US_SEARCH_MODIFIERS	$100	$9	$6	9%	55%	4.90x	3.79x	Upcoming
NV_ONB_US_SEARCH_DISCOUNTS	$100	$1	$2	1%	68%	12.86x	8.08x	Upcoming

4Upcoming

6Watch

2Low ROAS

Amla 1 campaign · $784 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_AMLA_COMP_US_SEARCH_AMLA	$700	$784	$729	112%	34%	1.38x	1.15x	Watch

Beef Organs 3 campaigns · $301 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_PRIMAL_QUEEN	$500	$137	$139	27%	24%	1.24xbelow 1.3x target	1.02x	Watch
WL_BEEFOR_COMP_US_SEARCH_COMPETITOR_GLOWING_GODDESS_mCPC	$500	$94	$86	19%	47%	1.97x	1.70x	Upcoming
WL_BEEFOR_COMP_US_SEARCH_GENERIC_BEEF_ORGANS_WOMAN	$250	$69	$49	28%	24%	2.11x	2.00x	Upcoming

Garlic 1 campaign · $148 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_GARLIC_COMP_US_SEARCH_MAIN	$150	$148	$124	99%	10%	1.12xbelow 1.3x target	1.12x	Watch

Prenatal 2 campaigns · $67 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_PREN_COMP_US_SEARCH_PRENATAL_REST	$100	$39	$47	39%	10%	1.10xbelow 1.3x target	1.10x	Watch
WL_PREN_COMP_US_SEARCH_PRENATAL_VITAMINS	$500	$28	$30	6%	10%	0.63xbelow 1.3x target	0.63x	Low ROAS

Vitamin D3+K2 1 campaign · $62 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_D3K2_COMP_US_SEARCH_GENERIC_VITAMIN_D3+K2	$500	$62	$89	12%	10%	1.17xbelow 1.3x target	1.17x	Watch

Epsom 1 campaign · $49 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_EBSO_COMP_US_SEARCH_PURELY_NUTRIENT	$40	$49	$41	122%	34%23% lost to budget	0.82xbelow 1.3x target	0.82x	Low ROAS

Thyroid 1 campaign · $37 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
AC_THY_COMP_US_SEARCH_THYROID_SUPPORT	$500	$37	$23	7%	10%	1.28xbelow 1.3x target	1.28x	Watch

Onboarding / Brand 2 campaigns · $28 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
WL_ONB_US_SEARCH_CORE	$100	$18	$6	18%	100%	9.18x	9.18x	Upcoming
WL_ONB_US_SEARCH_PRODUCTS	$100	$11	$5	11%	82%	2.09x	2.09x	Upcoming

1Scale

6Upcoming

2Watch

2Low ROAS

Oil 6 campaigns · $673 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_OIL_COMP_US_SEARCH_GENERIC_MAIN SEARCH	$300→ $425 (+42%)	$394	$326	131%	30%	1.77x	0.01x	Scale
CL_OIL_COMP_US_SEARCH_COMPETITOR_BESQUE	$400	$217	$252	54%	52%	1.21xbelow 1.4x target	0.12x	Watch
CL_Oil_ONB_US_Search	$100	$26	$19	26%	33%	4.88x	2.00x	Upcoming
MR_CL_Oil_ONB_US_Search_REVIEW	$100	$15	$14	15%	21%	7.59x	4.69x	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_GODA	$50	$11	$8	23%	35%	3.42x	—	Upcoming
CL_OIL_COMP_US_SEARCH_COMPETITOR_REST	$50	$10	$13	20%	41%	0.57xbelow 1.4x target	—	Low ROAS

Pheromone 2 campaigns · $442 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CL_PHERO_COMP_US_SEARCH_GENERIC_NO GENDER	$200	$252	$211	126%	33%	1.22xbelow 1.3x target	0.02x	Watch
CL_PHERO_COMP_US_SEARCH_GENERIC_WOMEN	$200	$190	$131	95%	43%	0.57xbelow 1.3x target	—	Low ROAS

Onboarding / Brand 3 campaigns · $13 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
CE_ONB_US_SEARCH_MODIFIERS	$100	$6	$6	6%	56%	7.37x	7.37x	Upcoming
CE_ONB_US_SEARCH_PRODUCTS	$100	$4	$10	4%	74%	3.04x	0.43x	Upcoming
CE_ONB_US_SEARCH_WHERETOBUY	$100	$4	$1	4%	60%	14.90x	9.27x	Upcoming

2Upcoming

1Watch

2Low ROAS

Fusion 4 campaigns · $658 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_FUSION_COMP_US_SEARCH_MICROINFUSION-HAIR	$450	$476	$595	106%	11%15% lost to budget	0.62xbelow 1.4x target	0.59x	Low ROAS
BF_FUSION_ONB_US_Search	$250	$97	$57	39%	34%	7.87x	3.57x	Upcoming
BF_FUSION_COMP_US_SEARCH_SOREN	$1,000	$71	$88	7%	29%	0.51xbelow 1.4x target	0.51x	Low ROAS
BF_FUSION_COMP_US_SEARCH_PEPTONIX	$500	$13	$15	3%	31%	1.34xbelow 1.4x target	1.34x	Watch

Onboarding / Brand 1 campaign · $19 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
BF_ONB_US_SEARCH_PRODUCTS	$100	$19	$10	19%	73%	1.71x	—	Upcoming

2Upcoming

2Watch

1Low ROAS

Balm 4 campaigns · $556 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SB_BALM_COMP_US_GENERIC_tROAS	$1,500	$463	$524	31%	23%	1.32x	1.27x	Watch
SB_BALM_COMP_US_COMPETITOR_tROAS	$500	$80	$79	16%	29%	1.06xbelow 1.3x target	1.06x	Watch
MR_SB_BALM_ONB_US_Search_REVIEW	$50	$9	$14	18%	16%	0.49xbelow 1.3x target	0.49x	Low ROAS
SB_BALM_ONB_US_mCPC	$100	$4	$3	4%	36%	4.51x	—	Upcoming

Onboarding / Brand 1 campaign · $9 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
SR_ONB_US_SEARCH_PRODUCTS	$100	$9	$15	9%	58%	3.94x	2.90x	Upcoming

3Upcoming

3Watch

3Low ROAS

Mushroom 4 campaigns · $393 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_MSHR_COMP_US_SEARCH_MUSHROOM_CHEWS_DOGS	$500	$209	$256	42%	44%	1.51x	1.51x	Upcoming
RP_MSHR_COMP_US_SEARCH_COMPETITORS_REST	$500	$93	$273	19%	70%	1.12xbelow 1.3x target	1.12x	Watch
RP_MSHR_COMP_US_SEARCH_TURKEY_TAIL_DOGS	$500	$66	$124	13%	47%	1.07xbelow 1.3x target	1.04x	Watch
RP_MSHR_COMP_US_SEARCH_BUDDY_GUARD	$100	$25	$63	25%	59%	0.28xbelow 1.3x target	0.28x	Low ROAS

Onboarding / Brand 1 campaign · $16 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_ONB_US_SEARCH_CORE	$100	$16	$7	16%	75%14% lost to budget	2.69x	1.95x	Upcoming

Allergy 2 campaigns · $16 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_ALGY_COMP_US_SEARCH_DOG_ALLERGY_MEDICINE	$75	$9	$28	13%	10%	3.04x	3.04x	Upcoming
RP_ALGY_COMP_US_SEARCH_DOG_ITCH_RELIEF	$400	$7	$34	2%	11%	0.92xbelow 1.3x target	0.92x	Low ROAS

Hip & Joint 2 campaigns · $2 yesterday

Campaign	Budget	Spend yest.	7d avg/day	Budget util.	Search IS	NC ROAS (TW)	LC	Status
RP_HJ_COMP_US_SEARCH_JOINT_SUPPLEMENT	$300	$1	$37	0%	10%	0.32xbelow 1.3x target	0.32x	Low ROAS
RP_HJ_COMP_US_SEARCH_HIP_AND_JOINT	$100	$1	$17	1%	10%	1.11xbelow 1.3x target	1.11x	Watch